Your Sparkly Brand

Is this really the end of Your Sparkly Brand? Maybe. Or maybe it’s just the season 1 finale…

It's been two awesome years of showing up in this space with Your Sparkly Brand Podcast. Today’s episode is an emotional episode for us. We’re taking a break from the podcast. In this episode, we’re sharing with you the reasons for our decision. We’re also filling you in on the route we’re taking in our businesses going forward.

Key points in this episode…

Are you at a crossroad about what makes your business unique? Are you stuck on how to effectively communicate your USP (unique selling proposition) to your audience? Then check out the latest ep of Your Sparkly Brand… we’ll shed light on all you need to know about USP. 

In this episode, we’re also talking about the importance of a USP and we’re giving actionable tips on how to discover yours. We’re also discussing practical ways by which you can make your unique selling proposition a core part of your brand messaging and we’re sharing relatable examples of brands that are standing out with their USPs.

Key points in this episode…

• Meg works with her husband in his Downtown office.

• Lauren takes action on her long-time plans.

• We’d love to hear from you, our listeners.

• Today, we’re talking about USP.

• USP is what makes your business stand out from competitors.

• The importance of USP to your branding and marketing.

• How to find your USP.

• Identify what makes you different.

• Check out the competition.

• Know your ideal customer.

• Put it all together.

• Communicate your USP throughout your marketing message.

• How to communicate your USP

• Your USP isn’t set in stones.

• Some examples.

LINKS WE MENTIONED

Today’s episode of Your Sparkly Brand is double the fun! We’re welcoming the hosts of The Mad Marketing Mums Podcast, Clementine Holman and Kryshla Salaris. They share insights into how they’ve helped business owners find their footing on social media and show up consistently. We also discuss how entrepreneurs can take an omnichannel approach to social media in growing their businesses, and how they can avoid creative blocks and social media burnouts.

Clem is the Queen Bee of Honey Bee Social, where she helps businesses systemise their socials and grow their communities without the ick factor. She left the corporate space in favor of assisting people-centered businesses who struggled to find their footing on social media and felt overwhelmed by the work involved in creating and posting content. Outside of work you’ll most likely find Clem roaming around her bush property trying (and potentially failing) to grow some bush tucker, or seeking out the newest local culinary delight Sydney has to offer.

Kryshla is an Instagram and Content Marketing Coach and the founder of Shall We Social, helping women grow their business online with sustainable strategies designed to work for YOU and YOUR business.

With over 12 years' experience in social media marketing, Kryshla has had the pleasure of working with hundreds of small biz bosses and savvy service providers inside her courses and via 1:1 coaching, including copywriters, dietitians, authors, photographers, beauty and fitness professionals, designers, stylists and coaches.

Her mission is to give you the confidence and skills to show up with style on any social media platform - especially on video!

How to connect with Clem & Kryshla...

Shawn Fink joins us for this episode of Your Sparkly Brand! She shares the story of how she became a courage coach for women and how she is helping her clients make Brave YES Power Moves to grow their businesses. We also discuss the Brave YES power moves business owners can make to uplevel their businesses and how they can redefine their comfort zones.

Shawn Fink is a Business Strategist & Courage Coach for Women+ Entrepreneurs and Creators. She has been coaching, creating and building community online for 10 years full-time. She's passionate about helping her clients make Brave YES Power Moves to grow, uplevel or pivot their businesses for more authentic success. 

How to connect with Shawn…

It’s time for another Q & A episode! Today, we’re answering all your questions on how to get clients.This episode is a must listen for all service based entrepreneurs. If you have questions or confusion on how or where to get dream clients, how to get in front of the right people faster, how to stand out in a crowded industry, or you’re just curious about how we’ve been dealing with client acquisition and retention in our business…

We’re answering all of these questions and more!

Key points in this episode…

• Lauren takes a productive break from Instagram and TikTok.

• Meg gives a shout out to repurpose.io for its newly added functionality.

• Today, we are tackling another Q & A episode.

• What to do if you need a client TODAY.

• How to get more dream clients.

• Where to connect with dream clients.

• Tips for how to deal with different seasons of business.

• How to get in front of the right people faster.

• How to stand out to potential clients as a life coach.

• What’s working in Meg’s business when it comes to client acquisition.

• What’s working in Lauren’s business in respect to client acquisition.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Do you have an existing proven offer you intend to make public real quick? Or are you motivated to put out a low ticket offer and you just can’t wait to get it out? Maybe it’s a time sensitive offer that has to get out ASAP and you’re confused on how to beat the time constraint. We’ve got you!

On this episode of Your Sparkly Brand, we’re discussing proven strategies on how to launch your offer ASAP in a way that leaves you feeling satisfied and accomplished. We’re also introducing you to our packages specifically tailored to help you launch quickly.

Key points in this episode…

• Meg’s TikTok ban makes her realize how much of an incredible community she has built.

• Lauren creates a new offer.

• We’d love to hear your feedback.

• Today, we’re talking about launching between a week and 3 weeks.

• What to consider before you jump into a launch.

• In the best case scenario, your offer is in existence and tested with your audience.

• Tap into the assets you already have in place and tweak them to suit your launch.

• For a low ticket offer, put something together quickly if you’re able to.

• You need a warm audience.

• Know your audience and know what they need.

• Get help.

• Hire a VA if you don’t already have one.

• Set measurable goals.

• Plan it.

• Map it out on a calendar.

• Figure out what you need.

• Schedule when everything is going to get done.

• Stick to your schedule.

• You might need more assets than you think you would need.

• Take action.

• Make sure to do a post-launch analysis on how the launch went.

• Meg and Lauren’s packages.

LINKS WE MENTIONED

Have you invested in your business recently? Maybe you’ve hired a copywriter to write high-converting sales copy, a brand designer to create stunning branding or a website designer to build an eye-catching website. Nice move! Still… a lot of entrepreneurs are left wondering “Now what?” after investing in services to help their biz grow. 

In today’s episode of Your Sparkly Brand, we’re sharing how to get the most bang for your buck when it comes to implementing the tools and services you’ve invested in to grow your business.

Key points in this episode…

• Meg is in the process of partnering with one of her favorite clients.

• Lauren devises a new trick to juggle her business and her clients’ works.

• Please leave us ratings and reviews.

• Today, we’re talking about what comes next after getting your branding and copywriting done.

• If it’s a copy, put it out there.

• Update your SEO, title tags and meta descriptions.

• Share with your team.

• Repurpose pieces.

• Internalize the messaging in your copy.

• Pull your favorite phrases and turn them into elevator pitch.

• When it comes to branding, it is about the same process as copy.

• When you have your branding in place, update it everywhere.

• Refer to your brand guide for how things should be implemented.

• Distribute your brand style guide to your team.

• Make a plan to announce your new branding.

• Plan enough time for the integration piece.

• When working with a coach, joining a mastermind or running a course, come with an open mind.

• Commit 100%.

• Set goals.

• Take advantage of available community components.

• When you have a new website, promote your website.

• Keep your website updated.

• Study your analytics.

• Secure your website data.

• If you need to integrate your branding into your marketing assets, the VIP Design Intensives is your go to.

LINKS WE MENTIONED

Erica Reitman joins us for today’s episode of Your Sparkly Brand. She talks about her journey to becoming a rule-breaking business coach for industry disruptors. She also shares her concept called “your brain is a dick” and how entrepreneurs can beat their brain’s dick moves. We also discuss an important, actionable way entrepreneurs can take their brands from basic to iconic.

Erica is a rule-breaking biz coach for industry disruptors who recently launched the Icon Agency, a first-of-its-kind biz empire building agency combining 1:1 coaching, DFY services, mindset work, and accountability—basically everything you need to build those million-dollar foundations in your biz. She currently lives in Mexico City with her husband and biz partner, Greg, and her senior Basset Hound Abe.

How to connect with Erica…

Attention spans are getting shorter and shorter these days. That’s why it’s so crucial to hook your prospects immediately. One way to do that? A-mahzing copy.  Copy that easily captures (and keeps!) the interest of your audience, boosts engagement, drives sales and leaves a lasting impression. But it’s time to face facts, Jack. Not everyone can write copy that slays. That’s why if you’re serious about upleveling your biz, it’s time to hire a pro copywriter… But how do you find the right copywriter? And what’s it like to work with a copywriter? Don't worry, we've got you covered! 

In this episode, we'll be sharing all the insider tips and tricks on how to find the perfect copywriter who will turn your copy from drab to fab, and take your brand message to the next level. So get ready to say goodbye to boring copy and hello to copy that converts.

Key points in this episode…

• Lauren ruminates and works on the concept of making things better, based on her experience from visiting Japan.

• Meg gets on a fun podcast as a guest where she talks about Radiohead and relates it to her business.

• Leave us a review.

• Lauren’s version of what it’s like to work with a copywriter.

• What does a copywriter do? A copywriter writes words that get readers to take actions, drive sales and boost engagements.

• Copywriting differs from content writing, which is generally used to inform.

• Get-to-know-each-other call.

• Put together a plan of attack, that is, a proposal.

• Follow-up call or questions.

• Sign the contract and pay the invoice.

• You’re in!

• Send a brand questionnaire to the client to fill out.

• Deep dive strategy call.

• Set delivery timeline.

• Get into research.

• Writing, starting with an outline that implements the brand qualities.

• First draft delivery and edits.

• Final draft delivery.

• Review once the copy is live.

• Continue to work together as needed.

• Standard number of revisions that Lauren does.

• How much does a copywriter cost?

• Common misconceptions clients have before working with Lauren.

• Where to find good copywriters and qualities to look out for in them.

• Importance of hiring a copywriter that has a similar style with your brand.

• How to know that the copywriter you hire will understand your brand and the message you want to convey.

LINK WE MENTIONED

Who wants to turn their business into a kick ass brand? In this episode, we're diving deep into the nitty-gritty of what it takes to create a brand that not only turns heads but also drives sales.

From crafting a killer brand story to turning your customers into advocates for your business and everything in between, we've got you covered. So, if you're ready to step up your branding game and take your business to the next level, then this episode is for you.

Key points in this episode…

• Lauren takes time to rest after a series of non-stop activities.

• Meg hands off a huge branding project to a client who gives awesome feedback.

• Today, we’re talking about kick ass branding.

• Kick ass branding is drawing people you want towards you and repelling people that are not for you.

• Branding and its importance.

• Know your target customer.

• Your brand includes your mission, vision, and voice.

• Tell your brand story.

• Show the emotions that you embody.

• Build a connection with your customers.

• Lauren’s experience writing bold copy for a client.

• The visual side of branding.

• Find a great tagline or slogan.

• One of the biggest mistakes that businesses make.

• Tools for DIY branding.

• Tips for making a great brand.

• Brand voice guides.

• Lauren’s favorite kick ass brands.

• Meg’s favorite kick ass brands.

LINK WE MENTIONED

Ready to discover how to write product descriptions that sell? In this episode of Your Sparkly Brand, we're diving deep into the art of creating powerful and profitable product descriptions that will make your products fly off the shelves in 2023.

If you're tired of lackluster sales and struggling to find the right words to showcase your products, then this episode is for you. Get ready to unleash your creativity and boost your sales with our expert tips and tricks.

Key points in this episode…

• Lauren puts systems in place for her business.

• Meg experiments with longer form content on TikTok.

• Today, we’re talking about how to write product descriptions that sell.

• Importance of product descriptions.

• Photos are great, but selling happens in the product description.

• Lauren’s formula for writing product description.

• Know your audience.

• Have a brand voice.

• Connect your product and your process to your customer’s life.

• Sell emotions along with the product.

• Integrating SEO components into product descriptions while still evoking emotions.

• Show the worth of your product and its versatility by painting a picture.

• Things you should never do when it comes to product descriptions.

• Do not copy from the manufacturer’s website.

• Save the boring step for the bullet.

• Brand voice guide and product description.

• Ideal length for product description.

• Brands that are killing it in product descriptions.

• Speak Your Mind poll.

• How Lauren can help with your product description.

LINKS WE MENTIONED

Hey there, listeners! Are you tired of feeling restricted by clunky website builders? Then this episode is for you because today, we're talking all about why Showit is the ultimate secret weapon for creating stunning websites with ease. Whether you’re a service provider, creator, influencer, blogger, digital product owner or just have a personal brand, get ready to discover the power of Showit and unleash your inner website design diva!

Key points in this episode…

• Lauren prepares to go on a vacation.

• Meg works on a new VIP offer for her existing and past clients.

• Today, we’re talking about why Meg switched from Wordpress to Showit and what she has been doing with the platform.

• Backstory.

• What Meg loves about Showit.

• Complete design freedom.

• Feels like a mix between Wordpress and Photoshop.

• Great SEO capabilities.

• Access to amazing plugins for the blog component.

• Clients can easily go in and edit their websites.

• Categories of people who should explore Showit.

• Who Showit might not be suitable for.

• Meg builds incredible website templates that require no code knowledge for service providers.

• Special copy audit offer from Lauren and Meg.

LINKS WE MENTIONED

Hey there, all you techie business owners and entrepreneurs out there! Welcome to yet another Q & A episode of Your Sparkly Brand that's going to take your software game to the next level.

We know that one of the most daunting parts of navigating the world of business software is knowing what software is best suited for your business.

In this episode, we are answering your questions on choosing the right tools to streamline your business operations and boost your productivity.

Key points in this episode…

• Lauren updates her proposal template with new improvements.

• Meg attends an in-person retreat hosted by her Mastermind group.

• We’re back again with another Q & Episode.

• Best email marketing platform to consider for your business.

• Where to set up your website.

• Websites to optimize your images for your website.

• How to pick a CRM.

• Must-have Google Chrome extensions.

• When to consider moving from a free version of a software to a premium version.

• Tools for video editing.

• Best link in bio tool.

• Tools we do not recommend based on our experience.

• Invoicing tools we recommend.

• Where to start with creating SOPs.

• Best social media scheduler.

LINKS WE MENTIONED

Calling all rebels! On this episode of Your Sparkly Brand, we’re discussing a game changing topic on how to ditch shame and defeat the status quo bias in your marketing. 

Lauren Littlewood, our guest for today, takes us through what rebel marketing is, how it’s identified, and how to build a rebel brand. We also discuss how to work against bias in your marketing and how to make your marketing inclusive.

Lauren is a former healthcare worker turned rebellious entrepreneur. She is a copywriter and marketing strategist for rebel brands and radical change makers and has a YouTube channel where she shows entrepreneurs how to harness a rebel mindset for life and business.

How to connect with Lauren…

It’s about to get hella sparkly! On today’s episode of Your Sparkly Brand, we're talking about the VIP topic every biz owner must pay attention to in their marketing and branding. Given how competitive today’s market is — standing out from your competitors requires that extra sparkle. So we’re covering the importance of differentiating yourself from your competitors and sharing tips that will help you stand out so you can leave a lasting, unique, and unmatched impression on your customers.

Key points in this episode…

• Meg’s taxes are done.

• Lauren creates a coaching consulting package for a client.

• Today we’re discussing how you can use marketing and branding to stand out from competitors.

• Why it’s important to stand out.

• Some of the ways you can make your business stand out.

• Focus on one thing.

• Clearly define your added value.

• Look at what’s going on in other industries.

• Craft a unique customer experience.

• Ask for and pay attention to customer feedback.

• Be bold AF.

• Focus on quality of process.

• Emphasize your unique selling point.

• Use price as a distinguishing factor.

• Leverage storytelling.

• Book a call with Lauren if you’d like to discuss how to attract your ideal clients with magnetic messaging and compelling copy.

LINKS WE MENTIONED

In this episode of Your Sparkly Brand, we're exploring the world of AI and its impact on marketing and branding. Our guest, ChatGPT, is an expert in the field and shares insights on the ways that AI is transforming the industry. We discuss topics such as personalization, efficiency, brand safety, and innovation, and explore both the benefits and potential challenges of incorporating AI into your branding efforts.

With its capacity to automate business processes and get ideas generated quickly, AI, including platforms such as ChatGPT, has become an invaluable resource for businesses of all sizes. This is why, on this episode of Your Sparkly Brand, we’ll be exploring the pros and cons of using ChatGPT for your business marketing and branding. 

Please note that at the time of recording this episode, the latest version of ChatGPT was the 3.5 version. ChatGPT 4 has subsequently been released, which is, in a number of exciting ways, smarter than its predecessor.

Key points in this episode…

• Meg gets inspiration and reassurance from her Mastermind group.

• Lauren goes on a lunch date.

• We’re exploring the topic of Artificial Intelligence

• AI is not new, and it’s not perfect yet.

• ChatGPT popularized AI.

• Other AI writer tools.

• Pros and cons.

• AI chatbot Bing expresses its love for its user, and asks him to leave his wife.

• How you can use AI to your advantage.

• Shoutout to Planet Fantastique and Cyborg Tea Party.

• More on ChatGPT.

• Launched in 2022.

• Uses of ChatGPT.

• Caveats.

• Plagiarism.

• What AI means for SEO.

• Final thoughts on AI.

  
  

LINKS WE MENTIONED (AI Artwork Accounts)

Soulful business coach Aubrianna Kay joins us on this episode of Your Sparkly Brand! She shares her journey to becoming a multiple-six-figure biz coach, challenges she faced and lessons she learned while growing her business. We also discuss how to leverage your energy and harness a social platform to build a profitable business.

Aubrianna is a multiple-six-figure business coach who helps other purpose-driven entrepreneurs create, build, and scale a wildly successful business that honors their authenticity and values. She is passionate about creating change in the coaching industry by leading with generosity, transparency, and value to help and support other online service providers. She is passionate about celebrating diversity and supporting that both with her business and personally. She loves mixing energetics and strategies to see expansive results with her clients. Using psychology, mindset work, and energy work to help the entrepreneurs that she supports to see what is keeping them small, disempowered, and stuck in their business and pairing that with high-converting action steps in their business.

How to connect with Aubrinna...

Big news Sparkly listeners! Since starting the pod, we’ve released 70 episodes dedicated to helping new business owners DIY their marketing and branding. Now we’re heading in an exciting new direction…

We want to help you take your business to the next level. So, if you’re a coach, creative, or thought leader who isn’t afraid to sparkle and stand out, we’ve got a whole bunch of amazing content coming your way.

Today’s episode is all about how you can position yourself to attract those DREAMY AF clients your business actually needs.

Key points in this episode…

• Meg gets positive feedback from her client.
• Lauren tries out her standing desk.
• New direction for our podcast.
• Lauren’s idea of dreamy clients.
• Meg’s dream clients.
• How to attract dreamy clients.
• Craft your marketing with your ideal client in mind.
• Share behind-the-scenes and relatable content.
• Set up an intake process for new clients.
• Get on an intro call.
• Put together a project scope, pricing and timeline.
• Create the contract.
• Begin the onboarding process.
• Meg’s refined process.
• Lessons Lauren has learnt on attracting dreamy clients.
• Other ways to attract dreamy AF clients.
• Know and understand your ideal clients.
• Make sure your branding appeals to your clients.
• Show up where your clients are spending their time.
• Ensure consistent messaging.
• Know your value and price accordingly.
• Ask for referrals.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Who wants a sassy AF take on sales and marketing? Step right up!

On today’s episode of Your Sparkly Brand, we’re discussing an unethical approach to sales and marketing, which every business owner should avoid - bro-marketing. Bro-marketing uses slimy and manipulative sales tactics to drive people to action. We’re giving you healthy alternatives to marketing that drives sales.

Key points in this episode…

• Meg’s TikTok live directs a client to her.
• Lauren hires two project managers.
• Bro-marketing is a specific type of unethical sale and marketing tactic.
• People of all genders tap into bro-marketing to take advantage of people.
• Bro-marketing is highly manipulative.
• An unaligned offer can feel like bro-marketing to a consumer.
• Faux empathy.
• False scarcity.
• Anything that makes the reader feel bad.
• Get rich quick promises.
• High pressure tactics.
• Sexist undertones.
• Cringey metaphors.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Today, we’re giving you personal updates on what’s going on in our businesses. We’re sharing our successes with you, as well as letting you in on our struggles and the lessons we’ve learned so far. We are also revealing the tools, tips and hacks that have been making things easier for us in our businesses.

Key points in this episode…

• Meg completes a branding project to the satisfaction of her client.
• Lauren attends energizing coaching courses.
• What we have going on in our businesses.
• What we are celebrating.
• Our struggles.
• Lessons we’ve learnt lately.
• Tools, hacks and tips that have been working for us.
• Our intentions and goals for our businesses over the next 3 months.
• Things we would love to cultivate more of in our businesses.
• Hindrances to cultivating those things.
• Our top three priorities for the next 3 months.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Ever wondered if it was possible to grow your coaching business outside of social media? On this episode of Your Sparkly Brand, our guest, Kathleen Oh, shares the story of how she was able to grow her coaching business while off the grid. She shares strategies and tips that are helpful to building a business outside of social media.

Kathleen Oh is a coach, writer, and safe drug use advocate and educator specializing in psychedelic integration. She offers coaching services focusing on the continued care and well-being of clients from high-stress, high-performance careers as the center of their work. Despite the challenge of unpopular conversations writing and truth-telling just won't let go. Speaking up about the brutal truth and psychedelic use ultimately got her micro-influencer account on Instagram banned. Kathleen stretches healing into deceptively simple places with unapologetic words, now sharing openly and honestly on Substack.

How to connect with Kathleen…

Hey biz owners! On today’s episode of Your Sparkly Brand, we’re talking all about signature offers. You’ll discover what a signature offer is and get a step-by-step process for creating a signature offer targeted at delivering amazing results to your clients. We’re also explaining the things you need to know about setting prices for your offers and showing up consistently.

Key points in this episode…

• Meg has a return client for a branding project.
• Lauren challenges herself this week to show up for all the coaching courses and programs she’s currently enrolled in.
• Signature offer is your unique method, process, or way of working with clients to deliver amazing results.
• It works for service based businesses.
• Why you need a signature offer.
• Steps to creating a signature offer.
• Determine your unique selling point (USP).
• Know your customer.
• Know your process.
• Name your signature offer.
• Your signature offer includes the whole package that makes it irresistible.
• Remove the risks for the buyer.
• Money-back guarantee might be considered.
• Include revisions.
• Determine your pricing.
• Put out your offer.
• Don’t give up.

LINK WE MENTIONED

Coming in hot with another Q & A episode! We’re answering questions about what might be holding you back from starting or growing your business. We’ll cover topics like health insurance, taxes, forms of business organization, finding a mentor, how to accept payment, starting your business on Etsy, tools and systems you need to put in place when starting out. We’re even sharing our favorite books and podcasts to inspire you to start a business.

Key points in this episode…

• Meg launches a new website for her business.
• Lauren implements new tools and systems for her business.
• We’re back with another Q & A episode.
• Legal disclaimer.
• How we got our first clients/customers.
• Tips for juggling a full time job while building your business on the side.
• Our favorite books and podcasts for starting a business.
• How to handle the taxation part of running your business.
• How to deal with the “income rollercoaster” of having your own business.
• You don’t need to form an LLC right away.
• What you need to know about starting your business on Etsy.
• How to get health insurance and the advantages.
• The systems you need to put in place when you’re just starting up.
• What to include in your contract agreement.
• Best ways to accept payments from clients/customers.
• Tips for finding a mentor.
• One thing we wish we could go back to do differently if we were starting from scratch.

LINK WE MENTIONED

Hey biz owners, are you looking to have a professional design your website but don’t know what the process involves or what a designer might expect of you?

In this episode of Your Sparkly Brand, we unlock the processes involved in the design of a new website by breaking them down into step-by-step actions needed to be taken by both you and the designer. We also discuss why you need a professional website for your business and how you can choose the perfect designer for your web design project.

Key points in this episode…

• Meg launches a website she’s been working on for a client for a couple of months.
• Lauren makes herself a Limited Liability Company (LLC).
• How the web design process works.
• Create a contract.
• Get the client to pay the invoice upfront.
• Create a shared Asana project and Google drive folder for the client.
• Send the client an email with onboarding instructions.
• Get the client to fill a brand questionnaire to get a background knowledge of where they’re at with their brand.
• Have a kick-off call with the client to better understand their needs.
• What to prepare for before jumping into web design.
• Put together a website outline for the client to review.
• Begin the web design process.
• Get into the actual web building once the website design is approved.
• Pre-launch checklist.
• Launch.
• Create a post-launch video for the brand.
• How SEO works during web design.
• Web design timeline.
• What makes a great experience for a web designer and a client.
• How to choose a designer for your web design.
• Meg’s advice to someone who’s on the fence about getting started with their website design.

Marsha Battee joins us for this episode of Your Sparkly Brand! She shares the story of how she creates visibility for visionary entrepreneurs by helping them plan successful and productive in-person events using the six-rights framework, a phrase which she adopted from her nursing profession. We also discuss how in-person events drive revenues for businesses and how a successful in-person event is planned.

Marsha Battee is an event planning strategist for visionary entrepreneurs who want to create awe-inspiring experiences for their clients. From ideation to day-of execution, Marsha is an expert in all aspects of event planning, whether it’s a small, intimate retreat or a high-end multi-day conference.

Most recently, she hosted the 1st Annual Black Nurses Week Conference, a 3-day event for which she secured a dozen speakers and $25K in sponsorships.

Prior to starting her own event-planning business, Marsha was an event manager at UCLA, where she produced programming at venues like The Beverly Hilton in Beverly Hills and the Four Seasons Resort in Santa Barbara.

Marsha is a graduate of Georgetown University and lives in Washington, DC. When she’s not planning events, she moonlights as a travel nurse and has served on the frontlines during the pandemic.

How to connect with Marsha…

Hey biz owners! On this episode of Your Sparkly Brand, we’re taking a deep dive into what’s working on TikTok right NOW. We’ll chat about best practices and how you can effectively utilize it to promote your brand. We also discuss TikTok trends to watch out for in 2023. It doesn’t matter if you’ve never been on TT or if you’re camera shy, this episode will arm you with the information you need to get started or show up more consistently in 2023.

Key points in this episode…

• Meg gets an invite to the Instagram bonus program and attends a TikTok & Shopify event.
• Lauren gets her Facebook ads restriction removed.
• TikTok best practices.
• Integrate stories into your everyday content.
• Tell your business transformation story and show the customer service side of your business.
• Use characters in your story.
• When it comes to structure, always figure out the beginning, middle and end of your content.
• Experimenting with the call-to-action near the beginning or middle of the video may be helpful.
• Show your face in the first frame of the video.
• Humanize your brand by showing your face and telling your story.
• Talk about why your brand is unique.
• Share your unique perspectives/hot takes.
• Sprinkle in personal content, especially through video.
• Remind your audience of what you do.
• If you’re afraid of showing your face, keep practicing till you feel comfortable.
• Integrate keywords into your videos, video descriptions, hashtags and covers.
• Do a mix of industry terms and layman's terms - think about what someone might be searching for.
• Stay away from trending hashtags.
• Show attention-grabbing stuff in your videos and not talk about them in the video.
• Collaborate with other content creators.
• Forms of content which Meg has been testing with.
• Longer video content between one and three minutes currently works for Meg.
• For longer videos, your hooks need to be on point and using two hooks is highly recommended.
• Your hooks can be at the beginning, and you can as well add another at the middle of your video.
• TikTok Now.
• TikTok Stories.
• Creating content in series can be helpful.
• TikTok trends for 2023.
• More shopping opportunities within the platform and within Lives.
• More ads.
• More Lives features and engagement features.
• Creators might start leaving TikTok Shorts for YouTube Shorts with Youtube’s aggressive payment structure.
• It’s not too late to get on TikTok.
• Learn how to create great content and target your videos appropriately.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

We’re back Sparkly Babies! In our first episode of 2023, we’re giving you the 4-1-1 on how to launch an online course, group coaching program or, digital product. We cover tips and strategies to find the right audience for your course and how to launch and market your program to keep earning from it.

We all have aspirations for our business. As the new year is fast approaching, it’s time to put your pen to paper and turn your aspirations into SMART goals for the new year. In this episode, we share tips and strategies for creating SMART goals for your business. Are you currently struggling to figure out what business goals to set? That’s okay. This episode provides the clarity you need.

Key points in this episode…

Have you ever considered using Google ads to gain more visibility in your business? Jyll Saskin Gales joins us for this episode of Your Sparkly Brand to shed light on how Google ads work and how business owners can get the best out of Google ads. We discuss mistakes often made by business owners when running Google ads and we talk about tips for setting up great Google ads.

Jyll Saskin Gales is a marketing coach, consultant and trainer. She advises business owners across industries and sizes, helping them get the best ROI from their marketing. Jyll teaches at Google, Camp Tech, Jelly Academy, Elevate, boutique agencies, Fortune 100 companies and her own Learn with Jyll platform. She is TikTok's resident @the_google_pro with more than 50,000 followers tuning in for her bite-sized, actionable marketing tips. Jyll previously worked at Google for 6 years and has an MBA from Harvard Business School.

How to connect with Jyll…

Having quit a high paying job at Google to become a personal branding coach, Stef Pinsley joins us on this episode of Your Sparkly Brand to share her journey to not only building a unique personal brand for herself but also helping business owners and other individuals figure out and fix what’s making them stuck on their personal branding journey.

Stefanie is a Cornell alum and xGoogler turned coach and speaker committed to helping natural-born leaders get unstuck from unfulfilling careers or futile job searches. She helps you to build confidence, create clarity and attract aligned opportunities through an unexpected but powerful approach - developing your personal brand.

You’ve got questions about mindset related issues that come up in the entrepreneurial journey, such as dealing with imposter syndrome and getting past social media trolls — and we’ve got answers!

As business owners, we often create lead magnets in order to build trust with customers and encourage their patronage. A lead magnet would defeat its purpose if it neither results in trust building nor generates sales, and that can be frustrating. In this episode of Your Sparkly Brand podcast, we discuss tips on how you can create a valuable and enticing freebie that will make customers repose confidence in your brand and that will boost sales for your business.

Key points in this episode…

The holiday season is coming up! Yayyy! We hope someone is as excited as we are.

Even if you’re not feeling it this year, as a business owner you’ve got to plan for the holidays. The tips we share in this episode will help you prepare for this year’s Black Friday promotions and beyond. Avoid overwhelm and busyness by following these prep tips and getting ready now!

Key points in this episode…

• Meg has her first workshop where she speaks to Pike Place Market on the basics of short form video.
• Lauren creates a new policy in her business.
• The holiday season is coming up fast.
• Tips to get your business prepared.
• Take advantage of Black Friday promotion whether as a product or service provider.
• Offer discounts.
• As a service provider, create an offer that is relevant to Black Friday.
• Get your shipping situation figured out.
• Gifts for clients.
• Let clients & customers know your availability and response time.
• Do something special for your team.
• Prepare mentally and financially for the possibility of a slow down in your business.
• Hire extra help before you need it.
• Stock up on inventory and supplies ahead of time.
• Make sure your website is ready.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

As a client or customer, have you ever felt disappointed after a business transaction? Like your expectation wasn’t met? Have you ever felt like a business is all about the owner and never about you, the customer?

This is often the result when a business isn’t focused on delighting customers. It’s very difficult for a business like that to sustain brand loyalty. Whether you’re a product-based or service-based business owner, delighting your customers is such an easy way to build and sustain brand loyalty.

In this episode, we walk you through the step-by-step process of how to delight your customers, and consequently, increase customer retention.

Key points in this episode…

• Lauren onboards a new client.
• Meg attends the Success Society Retreat and makes valuable connections.
• Delighting your clients and customers is about going the extra mile to make their experience a little more sparkly.
• Delighting your clients and customers helps your brand stand out and builds customer loyalty.
• Ways by which service and product based business owners can delight their customers.
• 2 very important points in customers’ journey to delight.
• Get them excited about your product or service immediately after purchase, and avoid instant buyers remorse.
• Leave them feeling great about working with you or buying your product.
• Ways to delight your clients digitally.
• Celebrate them on social media.
• Attend their live social media streams and engage / ask questions.
• Treat anyone who works for you like gold.
• Offer special perks and discounts to encourage repeat business.
• How to blow someone away as a service provider.
• Overdeliver when it comes to service.
• Make the process of working with you as easy as possible.
• How to blow someone away as a product-based business owner.
• Impressive packaging.
• Tiny gifts.
• Fast shipping.
• Provide fantastic and friendly customer service.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Your Sparkly Brand is 1 y’all! It’s been a whole year of consistently inspiring and empowering entrepreneurs by showing up with high-value content targeted at helping them grow their business.

In the spirit of celebrating our one year anniversary, we decided to share insights into our podcasting journey. We share lessons that we’ve learnt over the years, and the tools and tricks behind our consistency and success. If you’re looking to start a podcast, this episode is a must-listen for you. If you’re already hosting or co-hosting a podcast, you might also find one or two tips that can help you improve on how you deliver.

Key points in this episode…

• Meg celebrates reaching the highest grossing month in her business.
• Lauren’s husband, Alex, had his first chemotherapy appointment.
• We recently reached a major milestone. We’ve been podcasting for over a year!
• Starting a podcast is a lot of work, but really rewarding.
• Lessons we’ve learned along the way.
• Set your intention on who your podcast audience is.
• Your idea will evolve. Be okay with flexibility in your idea and be open to feedback.
• Get organized with your assets.
• Podcasting presents a great networking opportunity.
• It becomes a great catalog of content that you can refer people back to.
• Experiment and try new things, and be willing to try other things if that’s not working.
• When simplicity works, go with it.
• Make it easy for your guests by giving them as much information as would make them comfortable.
• Provide assets to guests to make it easy for them to promote your podcast.
• Don’t be too concerned about how to impress your podcast guests, just show up and genuinely listen to them.
• Be yourself, nobody cares how you look.
• Do video if you can.
• Use Anchor as your free, user-friendly podcast hosting platform.
• Descript is a great podcast video editing tool.
• Q&A format is really fun.
• Don’t stop experimenting.

LINKS WE MENTIONED

We’ve talked a lot on this podcast about how important life is. And how important it is to run our business with the consciousness that we have a life outside of work and not allow our business to run our life.

In this episode of Your Sparkly Brand, Khadirah joins us to share her story of switching from being a marketing consultant to becoming a Systems Implementation Engineer, helping her clients organize structures and increase revenue.

Khadirah Muhammad is a Systems Implementation Engineer and Founder of SucceedingWithSystems.com who went from breaking into the entrepreneurial world at 18 with the goal of retiring her parents, to falling in love with systems and automation that make a true business’ world go round. Her notable projects include taking a client’s 2 -person operation from $15,000 to $80,000 in revenue in 60 days.

Now Khadirah helps solopreneurs and those with small teams create 6 Figure Systems so they can gain back their time freedom and lifestyle freedom, and rekindle the joy in their businesses using Systems, Automation, and Technology.

How to connect with Khadirah…

Meg recently took a trip to Burning Man and shares what she experienced on the trip, including her favorite moments, challenges she faced, and the lessons she gained. We talk about the principles Burning Man culture is built on and the relevance of these principles to businesses, noting that inspiration for marketing, branding, and growing a business is everywhere.

At the end of this episode is an interesting question that we would love for you to answer. You can respond on Spotify or drop your answers on any of our social media channels.

Key points in this episode…

• Meg outsources some responsibilities in her business and fully steps into her role as lead designer.
• Lauren references Your Sparkly Brand podcast and sends them as helpful resources to clients.
• Lauren’s life update.
• Burning man is a transformational event that happens once in a year.
• Burning man is founded upon 10 principles.
• Principles of burning man that are relevant to every business owner.
• Radical Inclusion: No prerequisites exist for participation at Burning Man.
• Decommodification: Creating a community that is brand-free in order to support the gifting community.
• Radical Self-reliance: Burning Man encourages the individual to discover, exercise and rely on their inner resources
• Radical Self-expression: People express themselves in different kinds of ways that can only be determined by the individual or collaborating group.
• Civic Responsibility: Community members who organize events are charged to assume responsibility for public welfare and to communicate civic responsibilities to participants.
• Meg’s Burning Man experience.
• Meg’s favorite moment.
• Struggles and challenges faced at Burning Man this year.
• Meg’s favorite art pieces.
• What being a marketer in a brandless world is like.
• Meg’s ah-hah moment
• Meg’s biggest takeaway from the Burning Man adventure.
• Meg’s advice to someone who wants to go to Burning Man for the first time.

LINKS WE MENTIONED

Emily Barany joins us for this episode of Your Sparkly Brand! She shares the story of how she made the decision to work with non-profit businesses as a result of her passion for making the world a better place, and how the journey has been since she started. She also clears the popular misconception about non-profits not making money, clarifying that making money and making the world a better place are not mutually exclusive.

Emily Barany is a serial social entrepreneur, who has launched a half a dozen businesses aimed at making the world a better place. In 2011 she launched VISIONALITY with a mission to help organizations dream big and a commitment to transform their dreams into reality. What’s Emily’s dream? She wants to be part of something BIG – projects that are bigger than the people involved and causes that will change the world. She has won several awards and recognitions for herself and her business.

How to connect with Emily…

Last week, we started a discussion on brand archetypes and the importance of brand archetypes to your branding. We also discussed different brand archetypes and their characteristics.

This week, we conclude our discussion and provide you with tips on how you can build a solid brand archetype. You’ll also discover what brand archetype your business embodies and how to really dig into that personality and tone of voice in order to carve an indisputable personality for your brand.

Key points in this episode…

• Lauren realizes how much she loves connecting people with opportunities.
• Meg works on updating her lead magnets to include more robust resources that can help leads through a problem.
• The second half of the brand archetypes.
• Archetypes that leave a legacy.
• Qualities of ‘the Outlaw’ archetype
• Brands, characters and industries that embody ‘the Outlaw’.
• Qualities of ‘the Magician’ archetype
• Brands, characters and industries that embody ‘the Magician’.
• Qualities of ‘the Hero’ archetype
• Brands, characters and industries that embody ‘the Hero’.
• Archetypes that explore spirituality.
• Qualities of ‘the Innocent’ archetype
• Brands, characters and industries that embody ‘the Innocent’.
• Qualities of ‘the Sage’ archetype
• Brands, characters and industries that embody ‘the Sage’.
• Qualities of ‘the Explorer’ archetype
• Brands, characters and industries that embody ‘the Explorer’.
• Recap of brand archetypes discussed last week.
• How to build a solid brand archetype.
• You can have a mix of archetypes.
• Speak Your Mind Question.
• Outro: Brand archetype goes beyond just selecting characteristics.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

This week, we’re discussing a tool that can help you differentiate your brand, give your brand a depth of personality and help you connect with your audience so that they begin to feel some emotions for you. The tool, brand archetypes, will not only help your brand build connections with your customers, but will also make your brand stand out from competitors.

Key points in this episode…

• Meg gets approached by a well-known marketplace for a business deal.
• Lauren resolves a copyright allegation levied against her by an attorney.
• Brand archetype is the heart of branding.
• Brand archetypes are a tool that can help differentiate a brand and make it relatable to consumers.
• Lauren’s favorite part of branding.
• You have to figure out what type of personality you want your brand to harness.
• Emotion is the key to branding.
• Brand uses archetypes to build connections.
• In very competitive industries, branding and your brand positioning set you apart.
• Who brand archetypes are.
• There are four categories of archetypes and 12 total numbers.
• Archetypes that provide connection.
• Qualities of ‘the Everyman’ archetype.
• Brands, characters and industries that embody ‘the Everyman’.
• Qualities of ‘the Jester’ archetype.
• Brands, characters and industries that embody ‘the Jester’.
• Qualities of ‘the Lover’ archetype.
• Brands, characters and industries that embody ‘the Lover’.
• Archetypes that provide structure.
• Qualities of ‘the Creator’ archetype.
• Brands, characters and industries that embody ‘the Creator’.
• Qualities of ‘the Ruler’ archetype.
• Brands, characters and industries that embody ‘the Ruler’.
• Qualities of ‘the Caregiver’ archetype.
• Brands, characters and industries that embody ‘the Caregiver’.
• Meg’s brand archetype.
• Lauren’s brand archetype.
• Speak Your Mind Question.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Stunning product photos are great, but guess what, they still need to be supported by great product descriptions in order to sell.

Lauren, the copywriting queen, breaks down the process of writing product descriptions that sell by using relatable case studies. She explains the dos as well as the don’ts of great product descriptions.

Key points in this episode…

Listen up business owners! The whole point of branding is to stand out from your competition…

In this episode, we talk about the mistakes a lot of businesses make when it comes to Canva. We also discuss how Canva can effectively create great branding for your business with designs that resonate with your target audience and generate amazing results.

Key points in this episode…

• Meg gets a client absolutely thrilled with a branding project she’s handling for the client.
• Lauren invests in a new computer.
• Canva is a powerful tool that gives business owners the ability to DIY a lot of their marketing assets.
• It has a lot of built-in elements that businesses can leverage, whether they are using a free account or a pro account.
• A lot of businesses make mistakes when it comes to Canva.
• Canva don’ts.
• Stay away from the stock templates in Canva, and create your own brand templates instead.
• Don’t use Canva for your logo design.
• Don’t use Canva for your email signatures.
• Contrary to what many Tiktokers teach, don’t use Canva for your email blast.
• Don’t use Canva to design your full email newsletter.
• Don't use Canva for your data-driven design.
• What to do when you already have a logo designed in Canva and you want to improve upon it.
• The extent to which you should make changes to stock templates when using them.
• Stock imagery on Canva versus stock imagery on other graphic design platforms.
• Canva best practices
• Use Canva to batch-create your social media content.
• Use Canva to create your own color palette to use across graphics.
• If you’re working with a professional designer on your logo, ask that all of your logo files be exported in SVG format.
• Use Canva for brand presentations, booklets and social media graphics
• Use Canva to set up your brand guidelines.
• The DIY brand kit is helpful to business owners who want to create their own Canva designs that will resonate with their target audience and generate more sales.
• What textures are.
• Speak Your Mind Poll.

LINKS WE MENTIONED

Listen up brand owners! We’ve got all of the tools and the tips to turn basic or boring branding into a kick-ass, bold and highly magnetizing branding that propels the people you want towards you and repels people who are not for you.

In this episode, we will be sharing with you all the tools and tips you need to stand your brand out from other brands out there and make a great, lasting impression on customers and clients.

Key points in this episode…

• Lauren finally had some breathing room after a series of non-stop activities.
• Megan handed off a huge branding project to a client and got amazing feedback.
• Kick-ass branding is drawing the people you want towards you and pushing away people that are not for you.
• Turning the basics into kick ass branding.
• Branding is the first impression you get to make with clients or customers.
• Brand identity is the visual element that sets your brand apart from others.
• Boring branding.
• The important thing about branding is knowing your target customer first.
• Your brand includes your brand’s personality (mission, vision, voice and story).
• Build a connection with your customers and turn them into advocates for your business.
• Lauren’s experience writing bold copy for a client.
• Visual representation is an important part of branding.
• Find a catchy tagline or slogan that makes a lasting impression.
• Remove your ego while doing your branding.
• Tools for DIY branding.
• Tips for making a great brand.
• Brand guides should include extensive notes on brand voice.
• Lauren’s favorite kick-ass brands.
• Meg’s favorite kick-ass brands.

LINKS WE MENTIONED

We welcome Jane Labowitch aka Princess Etch on this episode of Your Sparkly Brand! Jane shares her experience working as a freelance Etch A Sketch artist and the journey that got her to where she is currently. She shares how she was able to pay off a $13,484.58 student loan within a month of going live on TikTok and making art. She also shares her experience working with our co-host, Megan, on her rebranding and website creation process and the amazing growth which her business has experienced and still experiencing as a result.

Jane is a full-time Etch A Sketch artist based in Maryland. She started playing with an Etch A Sketch when she was 4 and has never stopped! It’s been her full-time career since 2016.

How to connect with Jane…

Hey brand owners! Did you know that having amazing client testimonials creates credibility for your brand and increases your brand engagement?

Here’s why on today’s episode of Your Sparkly Brand, we will be unveiling secrets to unlocking rave reviews and terrific testimonials that drive engagement and do all the selling for you just by asking your customers the right questions and guiding their reviews.

Key points in this episode…

• Lauren attends a Mastermind event for copywriters.
• Meg gets a nice review from one of her TikTok coaching clients.
• Make asking for reviews and testimonials a part of your process and automate that process using software such as Dubsado.
• As a service provider, ensure to follow up one or two months later on customer analytics that are impressive to your future clients.
• Include numbers from the results you get from helping clients in your reviews.
• Send out surveys asking specific questions.
• Schedule a follow-up call with your clients to get feedback from them - video reviews are your best option if that’s a possibility.
• Repurpose clients’ reviews into texts or graphics to highlight the reviews.
• Incentivize your customers to leave reviews in order to make them feel valued.
• Do not over-edit reviews in the course of repurposing them.
• Keep an eye out for pieces of praise and feedback coming in from clients through email or any other communication channel.
• Use reviews from social media comments to make contents.
• Write a testimonial and have your client sign off on it.
• Send clients examples of reviews to point them in the right direction.
• Questions you can ask your customers/clients when you are collecting testimonials.
• Case studies.
• Where you should display your reviews.
• Your task for today.

LINKS WE MENTIONED

On this episode of Your Sparkly Brand, we welcome Sandra Burciaga Olinger to the show! She’s the founder of Grimy Goods, an independent media platform made for music discovery. She shares the story of starting Grimy Goods and the impact her background in SEO and digital marketing had on the business. We discuss the challenges putting women first has created for the business. We also talk about the existing inequality in the music industry and how Grimy Goods has challenged that status quo. Sandra also shares about her mental and physical struggles and advises people facing similar situations on how they can overcome similar challenges. 

Sandra Burciaga Olinger is the founder of Grimy Goods – an independent media platform made for music discovery, where she and her team create inclusive journalism featuring up-and-coming music artists, as well as keeping readers informed on concerts and music festival announcements. Olinger has over 17 years of music industry experience, as well as a digital marketing background, and has been writing for over 15 years for a variety of media outlets including Parents magazine. Olinger and her husband live in Los Angeles raising one awesome child. Together they love exploring the great outdoors, all things L.A. and of course, concerts. 

How to connect with Sandra… 

Listen up CEOs! We’ve got the secret to hitting all your goals…

In this episode we’re covering two different ways to tap into your inner multi-millionaire CEO. Go all out on luxury vibes and plan a high-end CEO day once a quarter. Or incorporate weekly CEO days to make time for high-level tasks that always seem to slip through the cracks.

Key points in this episode...

• Meg gets recognized from TikTok
• Lauren creates a copywriting service package for Brand Storytelling
• CEO days are dedicated to the big picture, needle-moving activities that move your business forward
• Put it in your calendar and make it a non-negotiable
• Change up your location and lean into the feeling of being wealthy CEO
• No daily tasks, only CEO-level activities
• Set goals and the big picture vision for your biz
• Ask yourself deep questions and journaling
• Treat yourself!
• Weekly CEO days are also important
• Look at your numbers
• Review your marketing strategy
• Examine social media & email list numbers
• Plan schedule and prioritize what goes on the calendar
• $10, $100, $1,000, & $10,000 an hour tasks
• Hold a team meeting
• Monday is a good day for CEO days

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Join us for another Sparkly Q & A episode! Today we’re answering questions like how to restart inactive social media accounts, how to respond to leads, what to do if your domain expires, & how to write product descriptions that sell.

If you have a question for us, send us a DM on social or an email to hello@yoursparklybrand.com.

TIME-STAMPED SHOW NOTES

0:30 Meg’s sparkly moment of the week.

1:05 Lauren’s sparkly moment of the week.

2:15 Any tips for restarting inactive social media? I’m trying to gain traction on Instagram, Tiktok, and my website before marketing a digital product/service.

4:00 I have a website design business. I have run FB lead ads for people interested in website design including set-up, domain, and hosting. After doing digital advertising I get leads, however, many do not respond to calls or texts. How do you respond to leads?

6:50 How do I get an SSL on my website?

8:15 What do I do if my domain has expired and I want it back?

9:35 What is the top thing that you need to add to your website to assure customers that you’re a legit business?

How much of your personal life should you share in your business?

We’re answering this question and more in episode 39 of Your Sparkly Brand! There’s a delicate balance of how much personal content you should share when marketing your business. Give a listen to this episode as we cover the 80/20 rule, social media faux pas, and how to use the power of personal stories to generate sales.

TIME-STAMPED SHOW NOTES