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Small Business Miracles Podcast

Small Business Miracles Podcast

By Small Business Miracles Podcast

Small business miracles happen every day. Hear bite-sized small business marketing tips, strategies and interviews with small business owners who have been in your shoes, presented by EAG Advertising & Marketing.
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Adjust Your 2024 Strategy Plan with Insights from Top Experts

Small Business Miracles PodcastMay 01, 2024

00:00
01:03:47
Adjust Your 2024 Strategy Plan with Insights from Top Experts

Adjust Your 2024 Strategy Plan with Insights from Top Experts

We’re on location for a special episode with a group of your peers as we get expert insights and actionable strategies to ensure your business not only adapts but thrives in the evolving landscape of 2024. How’s that 2024 plan working out after Q1?

Our featured panelist for this special episode includes:

Rich Cornell, Senior Consultant with RPS Benefits by Design.. Learn from Rich how to bend the benefits cost curve while improving employee engagement.

Katheigh Degen, Co-owner of Twin Financial. Benefit from Katheigh’s expertise in working with business owners to identify how to use the business to achieve their personal financial goals.

Angela Eberhart, Director of Crown CFO. Angela has more than 20 years of varied experience and proven expertise guiding businesses with financial insight and strategic planning.

Mike Jackson, President of Pendello Solutions. With two decades of experience in the industry that changes more than any other, he’s up for the challenge.

Tricia Luedke, Vice President at Enterprise Bank. Hear what can be done from a true concierge for everything businesses need, through Tricia’s very personalized community bank experience with expertise in business banking.  

Michele Markham, Owner of EAG Advertising & Marketing. From her experience running an agency that serves small businesses throughout Kansas City and beyond, Michele will speak to the marketing strategies and tactics for both B2B and B2C companies, along with the trends that could change everything.

Valerie Vaughn, Certified Mergers & Acquisitions Professional with Apex Business Advisors. Planning to plan to sell your business in the future? Find out what you don’t know from Valerie, who has been successfully consulting with business owners through the process of confidentially selling their business for the past decade.

May 01, 202401:03:47
Selfish Volunteers are Cool

Selfish Volunteers are Cool

Giving back through volunteerism and mentorship is altruistic. It’s also selfish because you get so much of the feels out of it! We caught Theodis Watson to talk about his mentorship, volunteerism, community development, and financial literacy. Plus, some very timely advice on using AI to create unoriginal content on your website.


Apr 26, 202417:23
Balancing Entrepreneur Burnout with Coach Cami

Balancing Entrepreneur Burnout with Coach Cami

Cami Travis Groves is a transformation coach who wants to stop all those self-limiting beliefs you have so you can run that business like a champ. You want a marketing tip? This week we talk about the importance of investing in UX - the way a user experiences your brand.

Apr 19, 202426:53
From Gents to Golf with Serial Entrepreneur Ben Davis
Apr 12, 202429:33
Getting the most from your chamber membership
Apr 05, 202429:07
Creative Photography vs PlayStation
Mar 29, 202427:10
Make Lots of Money and Spend That $h!t
Mar 22, 202422:08
Bridging the Gap to Latinx Education

Bridging the Gap to Latinx Education

Edgar Palacios is the Founder & CEO of Revolucion Educativa (RevEdKC.org) where they improve education outcomes in the Kansas City community. In today's tip section, we help prioritize your marketing by thinking about lead generation and brand awareness – where do you spend your marketing budget?

Mar 15, 202432:22
Storytelling, Personal Growth, and Travel

Storytelling, Personal Growth, and Travel

Marcia McFee (MarciaMcFee.com) is a rock star. We check in with her about how to think like a filmmaker for better communication, what we can all gain from every travel opportunity and vacation (as seen through curated spiritual adventure travel) and paying attention to those fleeting ideas that demand to be nurtured. Plus, we start the first of our tips segments about how to prioritize your marketing – in this episode, it's all about the negatives. Which is a positive.

Mar 01, 202432:46
Building Community Partnerships
Feb 23, 202419:35
Listen up - It’s The Fat Plant Society!
Feb 02, 202437:57
Love and Marriage, or Not

Love and Marriage, or Not

The best-performing company executives are those who can fall in love with their brand. That’s what we hear from EAG chief marketing officer Jeff Randolph, with a nod to Steve Jobs. If your company is hiring, look for employees are ready love what your company stands for.

Speaking of falling in love, and out of love, Jeff introduces us to Kelisen Binder of The Binder Firm. Kelisen is an attorney who specializes in collaborative, uncontested and mediated divorces. Not all divorces are messy and expensive. Kelisen makes the process as painless as possible, with sensitivity for the family and a desire to achieve an amicable outcome for all parties. Kelisen Binder, a delightful divorce attorney with a sense of humor. Don’t miss this episode!

Jan 12, 202428:04
Giving Attention | to Your Website and to Kids Who Need You

Giving Attention | to Your Website and to Kids Who Need You

Your business's website, from your home page to the back pages full of detailed product information, is where you make that first impression on a shopper. To kick off our podcast, EAG chief marketing officer Jeff Randolph explains that up to 90% of a purchase decision is made during a visit to a company’s website before the prospect talks to a live person.

Next, we’ll hear Jeff speak with Natalie Julien, President & CEO of CASA of Johnson & Wyandotte Counties. CASA stands for Court-Appointed Special Advocates. Natalie’s organization recruits and trains volunteers who are assigned to advocate for children in the foster care system. It’s each CASA advocate’s mission to know a child and work for what’s in that child's best interest. CASA volunteers help judges develop a fuller picture of a child’s life and make well-informed, child-focused decisions.

Since 1985, CASA has empowered children who have experienced abuse and neglect by seeking a safe and permanent home for each child. CASA volunteers in Johnson and Wyandotte Counties dedicate more than 11,000 hours to children every year.

Dec 29, 202314:26
Unicorns, Elephants and Jackhammers

Unicorns, Elephants and Jackhammers

In this episode, you’ll hear EAG chief marketing officer Jeff Randolph talk about the elusive unicorn: that ONE mythical marketing hero your company dreams of hiring to do everything from marketing strategy to copywriting to website design and media buying. Guess what? That unicorn isn’t out there, but EAG is, and with EAG, your company gets the skills it needs from every marketing discipline, provided by our team of experts. You don’t need that one person that doesn’t exist. You need EAG.

Next, you’ll hear Jeff chat with Bob and Josh Kobush of Commercial Concrete Solutions. Bob is president and his son Josh is secretary/treasurer of this family-owned business whose repair method saves customers thousands of dollars and days of delay vs. the cost of concrete removal and replacement. Coincidentally, a Commercial Concrete Solutions crew was busy working just outside EAG during our recording session, but our expert audio producer Theo Terry was adept at mitigating the noise of concrete repair.

Listen and learn what Commercial Concrete Solutions can do at airport runways, elephant habitats and the sidewalks at EAG. You won’t hear the phrase “cementitious material” in every podcast, but you’ll hear it here!


Dec 15, 202317:26
What is Old is Made New as Kansas City Welcomes a One-of-a-Kind Landmark in 2024

What is Old is Made New as Kansas City Welcomes a One-of-a-Kind Landmark in 2024

When the spring weather warms in 2024, a new and unique structure will open to the public: The Rock Island Bridge. EAG is thrilled to be the marketing partner of Flying Truss, the firm that has made a miraculous metamorphosis of this 118-year-old railroad bridge that spans the Kansas River near Hy-Vee Arena. The transition of the Rock Island Bridge from an abandoned railroad conduit to a multi-purpose recreation and entertainment venue is a massive “4P” endeavor of public, private and philanthropic partnership.

In this episode, EAG chief marketing officer Jeff Randolph brings us Mike Zeller, CEO of Flying Truss, to share his inspired vision of transforming an old, unused bridge into a useful place where energy, attention and half a million people will gather every year.


Dec 01, 202326:55
The Content and Continuity of a Business

The Content and Continuity of a Business

A strategic content plan is more than a bunch of blog articles. In the opening segment of this podcast, EAG chief marketing officer Jeff Randolph has some smart statistics and observations on how successful businesses leverage content to be found for what they do well.

In our main event, you’ll meet two lively gentlemen from Apex Business Advisors, an EAG client. Doug Hubler, company president, and Andy Cavanaugh, senior advisor, talk about their 23-year-old firm that makes a market for selling and buying businesses. Selling your company is nothing like selling your house. It takes two to five years of confidential, focused planning to prepare and maintain the continuity of a company before it can be sold.


Nov 10, 202337:13
Meet Our New People Whisperer

Meet Our New People Whisperer

In this episode, we’ll introduce you to Kyle Dennis, EAG’s Director of Research & Development and the newest member of the EAG team. Kyle comes to EAG with its recent acquisition of Useagility, a design research and strategy firm focused on human-centered interfaces and experiences.

Kyle talks with EAG chief marketing officer Jeff Randolph about his approach to helping client companies understand their customers through innovative, on-the-ground research. “People are complicated,” Kyle says, and shares some of his methods to tap into their attitudes and behavior. Also, find out what Kyle drives to the office, what arcade game he slays, and what movies he’ll never watch.


Oct 27, 202332:25
 She's A Coach, But We're Not Talking Football

She's A Coach, But We're Not Talking Football

This promises to be our spiciest episode yet. EAG Chief Marketing Officer, Jeff Randolph talks with a most energetic Kristen Thomas, founder of Open the Doors Coaching. A trained sex coach, Kristen has 280,000 followers on TikTok.

Listen and learn what Kristen does (and doesn’t do) to help individuals and couples discover themselves and make their lives happier and more fulfilling by improving intimacy in their relationships. [EXPLICIT CONTENT]


Oct 13, 202332:20
Unlocking Success: Building Your Employer Brand, Accessing Mental Wellness

Unlocking Success: Building Your Employer Brand, Accessing Mental Wellness

In this episode learn how to build your employer brand. Discover insights and strategies to help your business attract and retain top talent, and enhance your company's reputation as an employer of choice. Then we’ll introduce you to Jessica Doane and Gabi Boeger, licensed therapists at KC Resolve Counseling. Listen in as we dive into their world of mental health and wellness, where they bring empathy and expertise to help individuals and families navigate life's challenges. Join us as they share their experiences and stories of transformation, highlighting the crucial role they play in managing stress, anxiety and building healthier relationships. Jessica and Gabi shed light on the subtle yet profound miracles that effective counseling can make happen within ourselves.

Sep 29, 202336:49
The Producer and the Professional Coach

The Producer and the Professional Coach

Who produces all these fun and interesting Small Business Miracles podcasts? It’s our very own Theo Terry, Marketing Coordinator at EAG. We snagged Theo from the radio industry, which means he knows a thing or two about making us all sound good. After we hear from Theo, EAG Chief Marketing Officer Jeff Randolph brings us the wisdom of Todd Davisson, founder and creator of Soul Stirring. Todd, a Certified Professional Career Coach, talks to us about getting over fear, doubt and resistance. Are you willing to risk the embarrassment of growth? Change is scary. Not changing is scarier.

Sep 15, 202324:56
Mr. Sage and The Next Paige

Mr. Sage and The Next Paige

In this energy-infused podcast, EAG Chief Marketing Officer Jeff Randolph talks to Marketing Director Paul Sage about the value of making your message clear and simple. Then we’ll hear the story of Elaina Paige Thomas, owner and founder of The Next Paige Talent Agency. Elaina made a big shift from professional dancing with A-list performers to running a company that helps other creative individuals realize their dream careers. Entrepreneurship is all about resilience and agility, just like dancing.

Sep 01, 202329:43
She Says “Be Somebody, Somewhere” and He Takes His Daiquiris Everywhere

She Says “Be Somebody, Somewhere” and He Takes His Daiquiris Everywhere

This podcast starts with savvy advice from Heather Silliman, Associate Vice President of Client Services, who counsels smaller businesses to plant their flag in one place and grow from there. Then Jeff Randolph, chief marketing officer at EAG, introduces us to the coolest (make that the coldest) entrepreneur in Kansas City. Meet James Thomas, founder and owner of Brain Freeze Mobile Daiquiri Shop. When COVID changed our lives and laws, Mr. Thomas leveraged an opportunity to bring fun, frozen cocktails to people wherever and whenever they wanted.

Aug 18, 202318:24
Intern Takeover Show: We’re Getting Old

Intern Takeover Show: We’re Getting Old

The interns have taken over the podcast! Join our 2023 Summer interns Kazmyn and Giselle as they walk down memory lane and give you a review of some of their favorite things growing up, the challenges they face as the new school year approaches and how working at the coolest marketing agency has blossomed into a newfound friendship.



Aug 11, 202313:52
Protecting Your Business – A Business Owners’ Roundtable

Protecting Your Business – A Business Owners’ Roundtable

When it comes to protecting your business, in 2023 a business owner’s mind almost always jumps directly to cybersecurity concerns. But true protection goes far beyond this one area. 

This show breaks from our usual single-guest formula and fully replays a special presentation and panel Q&A as part of the podcast.

First, hear from Mike Jackson, President of Pendello Solutions, as he guides you through the current state of cybersecurity.  He will provide an overview of the current threats to your business as well as five key takeaways to protect your business today.

Next, you’ll hear from our panelists about the threats business owners face in all areas of running a successful business:

Rich Cornell, Senior Consultant with RPS Benefits by Design. Learn from Rich how leadership teams educate employees to wisely use available benefits while maintaining compliance standards.

Katheigh Degen, Co-owner of Twin Financial. Get your business prepared with Katheigh. Her expertise is working with business owners to protect their most valued asset: their business. Learn about unique financial solutions and options to ready your business for expected (sale, retirement) and unexpected (death, disability) transitions.

Doug Delisser, District Manager of Insperity. Doug’s insights and services will help you Doug’s insights and services will help you with your challenges related to human capital, risk and HR solutions.

Angela Eberhart, Director of Crown CFO. Angela has more than 20 years of varied experience and proven expertise guiding businesses with financial insight and strategic planning. 

Mike Jackson, President of Pendello Solutions. After hearing Mike’s presentation, ask him your technology questions that keep you up at night. With two decades of experience in the industry that changes more than any other, he’s up for the challenge.

Tricia Luedke, Vice President at Core Bank. Hear what can be done to protect your money from internal and external threats, through Tricia’s very personalized community bank experience with expertise in business banking.  

Michele Markham, President, CEO & Owner of EAG Advertising & Marketing. From her experience running an agency that serves business owners throughout Kansas City and beyond, Michele will speak to how marketing is more than ads and leads…it’s what you do when those ads drive the leads to you that sets you up for success.

Valerie Vaughn, Certified Mergers & Acquisitions Professional with Apex Business Advisors.  Valerie has been successfully consulting with business owners through the process of confidentially selling their business for the past decade.

Aug 10, 202301:07:06
Finding Your Local Groove, Managing Grief and Moving On
Aug 04, 202327:40
Are Robots Gunning for Google Searches and Your Kids’ Scholarships?

Are Robots Gunning for Google Searches and Your Kids’ Scholarships?

This episode, your host and EAG’s chief marketing officer, Jeff Randolph has the first of what he promises to be several conversations with Erin Dechman, EAG’s director of campaign strategy. Hear how AI will change Google Search for users and advertisers, plus Erin’s optimistic take on the world of the unknown until the robots take over. Then, Sam Kulikov, partner at Social Apex and Kansas City Pioneers’ CMO joins in. If you don’t know about Pioneers, this is a chance to learn about this esports org with one of the best teams in the world.

Jun 20, 202320:58
The Candidate Brand of Crissy Dastrup, UX or UI

The Candidate Brand of Crissy Dastrup, UX or UI

In this episode we talk to Crissy Dastrup who is leveraging her personal brand to help her community. You want tips? Please welcome Senior Art Director Ashley Tebbe who will help you know your UX from your UI.

May 18, 202320:38
Custom Training with Creative Courseware

Custom Training with Creative Courseware

Whether your training is mandated by law or just there to help your employees be better at what they do, training is an important part in keeping customers happy. You’ll hear about the journey from Creative Courseware President Annie Swartz, we’ll auction off a computer monitor and get your daily dose of continuing education credits. All that, and a tip that could help you keep your employees around a bit longer.

May 18, 202318:22
Orange or Cherry? We're Serving Both!

Orange or Cherry? We're Serving Both!

EAG’s chief marketing officer, Jeff Randolph, kicks off this podcast with our senior art director, Ashley Tebbe, and a quick discussion on how we make sure websites are accessible and user friendly. Listen and learn what Lucky Orange is. Then, we move on to our featured guest, Danica Cherry, grants manager at Samuel Rodgers Health. Sam Rodgers is a primary care clinic serving all, regardless of cultural barriers or ability to pay. With a mission to raise funds to support and grow Sam Rodgers, Ms. Cherry knows that “No” means “Not right now.” Plus, find out why Danica is yelling in her office.

May 18, 202323:44
The Artist and The Architect

The Artist and The Architect

Let’s get visual! In this episode, Jeff Randolph, EAG’s chief marketing officer talks about interactions and images with EAG’s senior art director, Ashley Tebbe, and architect, Chris Gillam of Jones Gillam Renz, a Kansas City architecture firm. Find out where these two creative minds get inspired and what brands they love.

May 18, 202321:04
Bubbles, Barbers, and Brands

Bubbles, Barbers, and Brands

EAG’s chief marketing officer, Jeff Randolph, explains the concept of the Content Bubble without bursting yours and chats with multi-brand franchise owner, Braden Posey, on innovation, inspiration, growing brands and his desire to help people flourish in their careers.

May 18, 202315:45
What's Yext? We're Grounded with Joy

What's Yext? We're Grounded with Joy

Jeff Randolph of EAG introduces us to Yext, something every retail business needs to use for keeping customers and prospects up to date on store hours and location information. Then, Jeff talks with Joy Broils, a former attorney who now owns and operates Hustle & Ground, an innovative seller of gift boxes full of locally sourced goodies to surprise and delight your friends and customers.

May 18, 202324:39
IN Kansas City Magazine, GA4, and SpyFu

IN Kansas City Magazine, GA4, and SpyFu

Welcome to the Small Business Miracles podcast! In this one we talk marketing tips with the pending Google Analytics 4 transition and we have a helpful analytics tip in SpyFu.com. We’ll close with an interview with IN Kansas City magazine — a print, online, and custom content company in Kansas City that is helping businesses communicate. They can make a difference.

May 18, 202315:38
Making Your Website Accessible, Making Kansas City Livable

Making Your Website Accessible, Making Kansas City Livable

In this podcast, EAG’s chief marketing officer, Jeff Randolph, tells us about an important and necessary new tool to make your website compliant and accessible for everyone. Then, Jeff meets with Terrell “TJ” Jolly, founder of Integrity Capital Management, a firm serving residential property owners and tenants with honesty, diligence and expertise.

May 18, 202323:43