SmartTouch Market Pulse

Join us on "The Market Pulse" as host Aaron Fichera interviews Jeff Shore, a luminary in the new home sales sector and the creative force behind Shore Consulting. Dive into Jeff’s illustrious journey in real estate, exploring his revolutionary 4:2 Formula™ sales framework that has dramatically reshaped selling strategies in the new home market. 

Our discussion also highlights the expansion of Shore Consulting, emphasizing how Jeff’s leadership and his team’s dedication have propelled their status as frontrunners in the field. As well as, reimagining what the new sales leaders must-do in order to stand out and adapt to the ever changing environment of residential real estate. 

Tune in for an engaging conversation filled with expert advice and motivational stories, aimed at those looking to excel in the world of new home sales.

About Our Guest - Jeff Shore

Jeff Shore is the founder and CEO of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs. Jeff is a top-selling author and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speakers Group. 

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the minds of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $65 billion in sales last year. 

He resides in Northern California with his wife Karen. When he isn’t on a stage or on an airplane you can find him doting on his adorable gang of grandchildren, serving at his local church, or getting some ice time at the local rink where he plays in a competitive hockey league.  

Join us on this enlightening episode of Market Pulse where host Aaron Fichera brings together two pivotal figures in the residential real estate technology landscape: John Cecilian, Co-Founder and CEO of Cecilian Partners, and Robert Cowes, Founder and CEO of SmartTouch® Interactive. Together they delve into the groundbreaking collaboration between their companies, focusing on how artificial intelligence (AI) and innovative technologies are reshaping the real estate industry. 

During our conversation we will further explore the synergy between technologies and real estate marketing and sales, discussing not only the current landscape, but also what the future holds for all stakeholders. They'll provide a behind-the-scenes look at upcoming projects and potential future collaborations that aim to further leverage AI and new tech in creating sophisticated, user-focused real estate solutions. 

Tune in to discover how AI is not just a tool but a transformative element in building smarter, more responsive real estate environments, directly from the visionaries making it happen. 

On this episode of Market Pulse host Aaron Fichera engages with Tim Donohue of CBRE, delving into the turbulent state of the commercial real estate sector in Austin and beyond. This episode promises an in-depth exploration of how commercial and residential real estate markets interconnect, revealing the factors driving current trends and future opportunities. Gain expert insights into the evolving dynamics of these sectors and learn what developers, builders, and businesses need to consider in today's economic landscape. 

Don't miss this exciting journey through the intricacies of real estate. Tune in for a comprehensive analysis that could redefine your understanding of the CRE market. Whether you're a seasoned professional or just curious about real estate, this conversation is sure to provide valuable perspectives.

In this episode of Market Pulse, Aaron Fichera delves into a conversation with Harrison Montgomery, Head of Growth with Aireal, exploring the seismic shift augmented reality (AR) is bringing to the real estate landscape. This episode goes beyond the basics of AR, discussing its integration into real estate through Aireal's innovative platforms like Architech and OmniStream. 

Beyond technology, this discussion broadens to cover the impact of digital innovation on market trends, customer engagement, and the future of buying, selling, and experiencing real estate.

Whether you're a professional in the field or simply fascinated by the intersection of technology and real estate, this episode promises profound insights into how AR is crafting the environments of tomorrow. Tune in for an enlightening journey into the heart of tech-driven real estate evolution. 

In this engaging episode of Market Pulse by SmartTouch® Interactive, host Aaron Fichera sits down with Logan Sampsel, an experienced Loan Officer at V.I.P. Mortgage. Together, they delve into the current 2024 dynamics of residential real estate financing, unpacking how the latest trends and challenges are influencing both homebuyers and industry professionals. This episode offers a comprehensive look at the variety of mortgage options available, the impact of credit history and employment status on loan approvals, and the crucial role of down payments and private mortgage insurance. 

We will also venture into the technological advancements reshaping mortgage processing and their benefits for buyers and industry stakeholders. Additionally, Logan provides valuable insights into loan servicing, addressing post-mortgage concerns, and how industry professionals can adapt to the changing landscape.  

This episode is a must-listen for anyone involved in the real estate industry, from buyers to builders, offering practical advice and expert insights to navigate the complexities of today's financing world. 

Dive into the realm of sustainable residential architecture in this episode of Market Pulse, featuring the experienced Meeta Morrison, AIA. With a 20-year journey from the University of Texas to prominent architectural projects, Meeta discusses blending sustainability with aesthetics in residential construction and best practices.

We explore strategies in tackling diverse projects, from luxury homes to adaptive reuse, emphasizing passive design and environmental conservation. Meeta shares challenges in sustainable design, emerging trends, and offers advice for aspiring architects and developers looking to achieve zero-emission. This episode is a must-listen for industry professionals and sustainability enthusiasts, offering a deep dive into creating energy-efficient, comfortable homes. Tune in for insightful perspectives on shaping a sustainable architectural future.

In this not-to-be-missed episode of Market Pulse, we're joined by Lisa Parrish of TeamPMP, one of the key figures in shaping the most prestigious homebuilding awards in North America. As 2023 comes to a close, Lisa brings her unique perspective and offers a comprehensive review of this year's industry trends in homebuilding, community development, and the digital transformation of the market. 

We also delve into the evolution of model homes, sales experiences, and innovative marketing strategies that have defined the industry this year.   

Join us for another enlightening conversation and gain insights from this year’s trends that could help navigate the dynamic landscape of 2024 homebuilding and the real estate industry. 

In this episode of Market Pulse, host Aaron Fichera welcomes Matthew Baehr, Executive Director of Homes for HOPE. With a rich background in disaster relief and humanitarian aid, Baehr discusses his organization's innovative approach to fighting global poverty through home-building projects.  

Join us as we explore the impactful blend of constructing homes, providing micro-loans, and delivering business training in developing nations. Amidst current global challenges, particularly the conflict in Ukraine, Aaron and Matthew discuss how Homes for HOPE adapts its mission to continue vital work.

Don't miss this enlightening conversation on how U.S. home builders are building locally and making a difference globally.

In this riveting episode of Market Pulse, host Aaron Fichera sits down with Anya Chrisanthon, the Chief Branding Officer of Anewgo. Discover the story behind Anewgo's meteoric rise in the construction industry, and how they've been at the forefront of revolutionizing new construction home sales. From interactive software that captivates potential buyers, to virtual tours that give an immersive experience, and the powerful data analytics driving those decisions - Anewgo has transformed the way builders market and sell. 

But it doesn't end there! Join the Market Pulse team as they delve deep into the evolving role of the salesperson and undeniable impact of Artificial Intelligence on the real estate sector. As buyer behaviours and expectations shift, how is AI not only meeting these changes but also predicting and molding the future of the buyer's journey?

If you're in the construction business, or even just AI-curious, this episode promises insights that you won't want to miss! 

On this special episode of Market Pulse, we delve into the world of semi-custom homebuilding with Ellen Giddens, Co-Owner and Vice President for the top ranked premier custom homebuilder in Central Texas, Giddens Homes.

With deep-rooted family history in the Central Texas region, Ellen offers an unparalleled look into the intricate dance of building custom homes that resonate with the local spirit and today’s buyer. From navigating the real estate roller coaster of the last few years, to strategies employed to stand tall in a tightening market, this episode promises an ocean of insights.

How is Giddens Homes combatting the rising tide of interest rates? What innovative incentives are they rolling out to magnetize potential homeowners? And as we stand on the cusp of 2024, what vision does Giddens Homes hold for the future of homebuilding?

Buckle up for another riveting conversation that merges history, strategy, and forward-thinking in the world of homebuilding!

In this insightful episode of Market Pulse, hosted by Aaron Fichera, we welcome industry experts Ben Keal of PrivateCommunities.com, Sara Carbonell of Amblebrook, and Robert Cowes of SmartTouch® Interactive to explore the ever-changing landscape of 55+ Active Adult Residential Communities. This episode dives into key market trends that are influencing amenities and lifestyle choices in these communities. Our panel also delves into the latest digital marketing techniques—from social media campaigns to virtual tours—that are effectively engaging the 55+ audience. 

Hear insights from Ben Keal on the invaluable role that online registries like PrivateCommunities.com play in enhancing visibility and lead quality for residential communities. Adding to this, Robert Cowes provides an overview of data-driven strategies that can yield high returns on investment, focusing on key performance indicators crucial for marketing success. Whether you are a developer, marketer, or a stakeholder in the 55+ residential community sector, this episode offers a treasure trove of actionable insights and strategies. 

In this episode, host Aaron Fichera, COO of SmartTouch® Interactive, welcomes Robert Cowes, Founder and CEO, and Erika Ramon, Marketing Manager at Crown Community Development. Together, they explore the intricacies of digital marketing's role in the Central Texas real estate boom, from leveraging analytics and branding to virtual home tours.

Erika also unpacks Crown Community's strategic approach to master-planned residential developments, offering a glimpse into how community visioning and marketing programming are reshaping the Texan suburbs. Whether you're interested in the tech behind targeted real estate ads or curious about what goes into planning a residential community from scratch, this episode delivers both strategy and substance to keep you ahead in the market.