Transforming CPG

In this episode of Transforming CPG, Stephen Factor and Sevendots Partners Andrea Bielli and Colin McAllister, discuss the potential value to be unlocked with a new approach to portfolio management in the industry.

Stephen, Andrea and Colin cover...

• The key complexities to manage as part of a vast portfolio of products
• An overall framework for considering portfolio management that enables better measurement and decision making
• Moving from reactive to proactive management while negotiating maturity and complexity
• The role of powerbranding in the current environment
• Case studies from across the industry

...and much more.

In this episode of Transforming CPG, Stephen Factor and Managing Partner of Sevendots, Andrea Bielli, discuss the latest research on innovation in the CPG industry. Featuring insights from our latest Growth Series report which distills insights from over 100 global brand owners, this report is all about tapping into the underestimated power of innovation to drive business growth.

Stephen and Andrea cover...

• The key insights and takeaways for brand owners hoping to better leverage innovation for their business
• They typical obstacles and issues with delivering good returns from innovation
• Practical examples and tips for ensuring innovation pays back as it should

...and much more.

In this episode of Transforming CPG, Stephen Factor and Eugenio Perrier discuss the current landscape in the Alternative Proteins market. They then unpack the challenges the market faces, and what the future might look like (and require) for brands to succeed.

Stephen and Eugenio cover...

• The current maturity of the market and the period of reassessment that is already underway
• The importance and opportunities presented by the alternative protein market to serve the wider sustainability goals of the CPG industry
• How alternative proteins should be positioned and marketed to consumers, unpacking the impact of sustainability as a message, as well as health and wellbeing
• The barriers and obstacles impacting the growth of the market, including communication and targeting
• Innovations in the space, from big vs small companies
• Political and other regulatory factors impacting the market

...and much more.

In this episode of Transforming CPG, Stephen Factor and Andrea Bielli discuss the opportunities for CPG industry to respond to the changing dynamics in consumer attitudes to health, convenience and cooking. It's part of a wider study we've conducted into the home meals space, bringing together technology and brands. We call it 'Winning in the Kitchen'.

Stephen and Andrea discuss...

• The changing demographics and dimensions coming from consumers as regards their home meals, addressing the complex and shifting nature of expectations

• The limitations and obstacles that manufacturers must cope with
• How CPG companies should leverage a wider ecosystem and collaborative approach to generate new opportunities that address consumer desires and needs
• The future of the home meals space and potential evolutions in the offering

...and much more.

Read more on ⁠Winning in the Kitchen.

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In this episode of Transforming CPG, Stephen Factor and Sam Bedi discuss the opportunities for CPG industry growth across Asia.

Stephen and Sam discuss...

• The unique landscape and markets that comprise Asia, including key demographic information impacting decision making now and into the future

• A detailed breakdown of our framework for growth, including key takeaways for brand owners

...and more.

In this episode of Transforming CPG, Stephen Factor and Massimo Visconti discuss supply chain strategy, and how opportunities in value chain management can generate new growth and opportunities for your business.

Stephen and Massimo discuss...

• A growing awareness of supply chain challenges worldwide
• The changing relationship between consumers and CPG companies that can be managed with a supply chain strategy
• Ensuring a robust supply chain infrastructure post-pandemic and into the future
• How technology will impact value chain management

...and more.

In this special episode of Transforming CPG, our usual host Stephen Factor steps aside to let a Millennial and a Gen Zer discuss the differences between their generations, and how to market to each group appropriately.

Sevendots' Christina Care and The Red Flower Factory's Gaby Carruthers discuss...

• How to characterise a Gen Z vs a Millennial
• The risks of failing to differentiate between the groups
• Brands that are targetting Gen Z effectively
• The steps required to appeal to a Gen Z audience

...and more.

In this episode of Transforming CPG, we examine how can a DTC business model support your overall business goals.

Sevendots Partner Stephen Factor and Andrea Bielli discuss...

• Our research into effective implementation strategies
• The value DTC brings in acquisition and retention
• How DTC can be used to attract Gen Z consumers

...amongst other topics!

This is Part 2 in the conversation, with Part 1 already available on all streaming platforms. Discover more on the value of DTC today here:

In this episode of Transforming CPG, we examine what is the value of a DTC business model for the CPG industry today.

Sevendots Partner Stephen Factor and Andrea Bielli discuss...

• Our research into this business model and where the landscape stands today
• Doubts and concerns and how these can be addressed
• Where DTC might still make a valuable contribution in an overall business strategy.

This is Part 1 in the conversation, with Part 2 on its way tomorrow. Discover more on the value of DTC today here:

Welcome to the latest episode of Transforming CPG! Join us as we dive into the fascinating world of regenerative agriculture and explore its value for brands in the CPG industry. In this episode, Sevendots Partners Stephen Factor and Elisa Costa unravel the mysteries of RA and its potential impact on the CPG industry.

In this episode, Stephen and Elisa discuss:

• What exactly is regenerative agriculture?
• How could it benefit both brands and consumers?
• What hurdles do businesses face when implementing regenerative practices?
• And, most importantly, what does the CPG industry need to prioritize to make regenerative agriculture a reality?

Want more resources beyond this podcast?

In this episode of Transforming CPG, we examine what brands can do to better serve the needs of Generation Z.

In this episode of Transforming CPG, we examine what big brands can learn from the success of small brands.

Sevendots Partners Stephen Factor and Andrea Bielli discuss how small brands have gained ground through effective storytelling, and the ways in which bigger brands can regain ground post-pandemic.

Discover more:

In this episode of Transforming CPG, we examine the role personalization could play in your brand strategy.

Sevendots Partners Stephen Factor, Colin McAllister and Andrea Bielli discuss how personalization can apply to more categories than you think.

Discover more:

In this first episode of Transforming CPG, we examine the future of value generation in the CPG industry. 

Sevendots Partners Stephen Factor and Andrea Bielli discuss three new forms of economic activity that can help industry players ensure future economic growth:

1. The Prevention Economy
2. The Regenerative Economy
3. Social Contribution Economy

Discover more: