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Teaching Social Media

Teaching Social Media

By Heather Carle

A student-led project from Coastal Carolina University's Marketing department and MKTG 452 Social Media Marketing class to share social media tips, tricks and strategy with industry marketers and other students.
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Get LinkedIn with your Customers: Keys for a Successful LinkedIn Company Page

Teaching Social MediaSep 28, 2022

00:00
12:45
Don’t get canceled…… Here’s why

Don’t get canceled…… Here’s why

In this episode, Abbe Reynolds and Allden Horne discuss everything through media and cancel culture. Using real-time examples, we discuss the benefits of having a good marketing, PR, and social media team and just what could happen if you don’t have these plans already established. We are both college students and love to discuss our takes on these crisis management tactics and events. 

Dec 02, 202213:11
Moderating Comments on Social Media Posts

Moderating Comments on Social Media Posts

What rules should brands have in place to moderate comments on their posts? Listen now to learn more tools about moderating comments for big brands or even for your own personal brand.

Nov 27, 202211:15
Student-Athletes & The Social Media Policy

Student-Athletes & The Social Media Policy

In this episode we will discuss the big topic of the specific social media policy in which student-athletes, and more specifically the Coastal Softball Program, follows when using their own personal social media accounts. The host, Madison Redman, and special guest Riley Zana share their own experiences and knowledge of how social media is different for them as they uphold a program reputation. 

Nov 23, 202213:39
Increasing Brand Awareness through Challenges

Increasing Brand Awareness through Challenges

Talking about increasing brand awareness through challenges with examples from Calvin Klein, Crocs, and GUESS with guest host Walker McKnight.
Oct 14, 202210:00
Tok & Chat: How You Can Utilize TikTok And Snapchat Tools To Promote Sales For Your Business
Oct 06, 202212:05
Get LinkedIn with your Customers: Keys for a Successful LinkedIn Company Page

Get LinkedIn with your Customers: Keys for a Successful LinkedIn Company Page

In this episode, Sam Bedard, Senior Marketing Major, and Gabby Ward, Event Coordinator at The Morris Group, discuss some of the keys to running a company LinkedIn Page.

Intro: 0:00

About Gabby Ward: 0:18

Staying on Customer Radar: 1:09

Giving Face to Employees: 2:20

Post Consistency: 4:23

Gauging Posts and Metrics: 6:28

Outro: 10:06


Sep 28, 202212:45
Is TikTok or Instagram Reels better for Advertisers?
May 20, 202216:02
Social Media Lead Generation

Social Media Lead Generation

BONUS EPISODE to Season 1:

In this episode, we cover the effectiveness of social media marketing versus other forms of digital marketing. We also talk about what social media platforms are best for generating leads. Guest host Jacob Clemens can be reached at jaclemens@coastal.edu. Special guest Joel Wilson is the owner of The Digital Guru and can be reached at joel@thedigitalguru323.com.

Reference Sources: 1) cloudways.com/blog/social-media-lead-generation/ 2) blog.hoot suite.com/how-to-generate-leads-on-social-media/ 3) blog.hubspot.com/marketing/social-media-lead-generation



May 17, 202212:40
Talking memes, social media crisis, and LinkedIn Sales Navigator
Apr 25, 202222:01
What to do in a TikTok Crisis
Apr 25, 202207:35
Using YouTube Playlists and Shorts in your Video Strategy
Apr 24, 202214:46
Pinterest Advertising

Pinterest Advertising

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Virginia Culp about Pinterest Advertising. To learn more about the information in today's episode, you can read Virginia's blog post

Featured:

Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)

GUEST HOST - Virginia Culp (Follow on Twitter @Virginia_Culp) and special guest Tatum Campbell

Apr 21, 202206:44
How Social Listening Tools Can Make or Break Your Event

How Social Listening Tools Can Make or Break Your Event

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Savannah Kiker about event marketing and how social media listening can play a role in enhancing your event. Savannah also uses the example from the local Carolina Country Music Festival (CCMF) held in Myrtle Beach and discusses this topic more in her blog article.  

Featured: 

Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST) 

GUEST HOST Savannah Kiker (Follow @Savannah.ki )

Apr 20, 202212:20
How to Increase Reach with Employee Advocacy Programs

How to Increase Reach with Employee Advocacy Programs

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Ryan Glendy about employee advocacy programs, featuring his guest Ivey Emmert and her experience with a retail brand. To learn more about this topic you can also read Ryan's article about employee advocacy which also discusses the programs used by Starbucks and Electronic Arts.
Featured:
Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)
GUEST HOST
Ryan Glendy
featuring Ivey Emmert
Apr 19, 202208:39
How to Create a Successful Linkedin Profile
Apr 18, 202209:43
Legal Risks to Consider Before Your Next Social Media Giveaway

Legal Risks to Consider Before Your Next Social Media Giveaway

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Rachel King about the nuanced differences between different types of marketing promotions and the legal risks that go along with them. In this episode you'll learn the differences between contests, sweepstakes, and lotteries and what key things to keep in mind about their different legal requirements when you are planning your next social media giveaway. 

Featured:

Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)

GUEST HOST Rachel King, marketing student (Follow on Instagram @rachkingg)

You can read more information in Rachel's article "The Importance of Rules When It Comes to Sweepstakes."

Apr 16, 202209:22
Can you be fired for that? What's in a Social Media Policy

Can you be fired for that? What's in a Social Media Policy

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing students Brittany Shelley and Robert Weisbach about the topic of Social Media Policies. These are things used by companies to govern their social media both in terms of how the firm uses social networking apps but also in guidance given to employees. This may not sound like the most interesting topic, but in actuality, it can be one of the most controversial. You will hear from both guest hosts today about very contentious employee firings and court cases that debate things from political speech, to accused racism, to labor conditions and you will get an intro into US regulations related to governing employee speech, especially regarding their Section 7 protections in the National Labor Relations Act.


Featured:

Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)

GUEST HOST Robert Weissbach, marketing student (Follow on Instagram @ROBERTWEISSBACH) and guest Sierre Bergen (Follow on Instagram @SIERRABERGEN)

GUEST HOST Brittany Shelley, marketing student (Follow on Instagram @Brittany_Shelley)

You can read more about the topics in this episode on our TeachingSocialMedia.org blog. Brittany's article covers a lot of detail on NLRB guidance and Robert's article discusses more cases and some specifics of a good social media policy document.

Apr 15, 202230:14
Breaking Down UGC: What's in it for you?
Apr 13, 202207:24
Learning the Types of Pins for Pinterest Marketers
Apr 08, 202210:03
Augmented Reality, Golf Edition

Augmented Reality, Golf Edition

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from Anthony DeFrank a marketing and PGM student and his guest about the use of Augmented Reality technology in the sport of golf. 

Featured:

Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)

Anthony DeFrank, marketing & PGM student (GUEST HOST) | Follow on Instagram

James Leandri, undergraduate student at PENN State

Apr 01, 202215:48
SnapChat: Using Augmented Reality Filters and Going Viral

SnapChat: Using Augmented Reality Filters and Going Viral

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from three of my social media marketing students, and their guests about some of Instagram's newest features to help boost sales and also brand awareness.

Featured:

Professor Heather Carle, marketing professor at Coastal Carolina University (HOST)

Lauren Rightler, marketing student (GUEST HOST) | Follow on Instagram


You can learn more about this topic in Lauren's blog post

Mar 25, 202208:38
Instagram's newest features: Shops and Reels

Instagram's newest features: Shops and Reels

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from three of my social media marketing students, and their guests about some of Instagram's newest features to help boost sales and also brand awareness. 

Featured:

Professor Heather Carle, marketing professor at Coastal Carolina University (HOST)

Segment 1: Dalton Latham (GUEST HOST) and his guest Maggie Tobin (@maggie3828) - sale tactics and specifically how Instagram Shops feature into a brand’s decision to market their products. [Blog: How Brands Use Instagram to Increase Sales]

Segment 2: Alexa Johnson (@lexyj0hnson) (GUEST HOST) and her guest Alexis Baisley (@alexisbaisley) - Instagram Reels and retail brands. [Blog: REEL Talk: Top 5 Ways For Brands to Use Instagram Reels in their Marketing Strategy

Segment 3: Cierra Tadda (@Cierra.Catherine) (GUEST HOST) - Instagram features, differences with Tiktok, and how to manage video between multiple platforms. [Blog: How Brands Use Instagram Reels in Social Media]

Feb 18, 202221:36
Food Vlogging: Making Your Own Cooking Show

Food Vlogging: Making Your Own Cooking Show

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from MKTG 452 Social Media Marketing student Sophia Lawson who explores some tips and strategies for becoming a Food Vlogger (video blogger) by making your own cooking show.
Featured today:
Professor Heather Carle, marketing professor at Coastal Carolina University (HOST)
Sophia Lawson, marketing student, Coastal Carolina University (follow Sophia on Instagram)
Feb 15, 202210:40
Introduction to the Teaching Social Media project
Jan 28, 202215:07