Nine to Thrive - Lead Generation Uncovered

Laura and I are both HUGE fans of LinkedIn and have used it for all of our online business years with great success.

LinkedIn is a place where business happens but you also chill out in the staff hangout to discuss life too!

Here’s how to set your linkedin profile for success:

• Setup your profile

• Banner

• Profile photo

• Headline

• Creator mode

• Hashtags

• Link

• Featured Images

• Bio

• Link to company page

• Connect | Engage | Post

We would LOVE for you to join us in The Thrive Business Academy for incredible business and tech support and to be surrounded by like minded super powered business owners!

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In this wonderful not to be missed episode we are covering the absolute must haves in all onlines businesses to create a successful online business.

Here’s what we cover:

1. Your type of business and idea

2. Your foundations

3. Your Product suite

4. Your customer journey

5. Your branding

6. Social media setup

7. Funnels

We would LOVE for you to join us in The Thrive Business Academy for incredible business and tech support and to be surrounded by like minded super powered business owners!

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1. Solves a real problem – if your lead magnet doesn’t solve a real problem that your customer avatar has, or if it doesn’t give them something they want, it won’t work at all.
2. Promises one quick win – your lead magnet should promise (and deliver) one quick win for your avatar. In other words, it should help them to achieve something quickly.
3. Super specific – don’t create a lead magnet about something general. The clearer you’re about the benefit of your lead magnet, the better it will convert potential customers (and if you can personalise this lead magnet to a specific landing page, that’s even better!).
4. Quick to digest – PDF checklists tend to convert well because they’re so quick and easy to digest. eBooks or lengthy reports may make your prospects feel overwhelmed.
5. High value – your lead magnet should have both, high perceived value and high actual value.
6. Instantly accessible – your lead magnet will work best if it can be delivered immediately. People love instant gratification.
7. Demonstrates your expertise or UVP – when someone consumes your lead magnet, it should show your expertise or unique value proposition. This helps turn leads into customers down the road.

We would LOVE for you to join us in The Thrive Business Academy for incredible business and tech support and to be surrounded by like minded super powered business owners!

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Welcome to this episode where we discuss the top 5 tips for businesses in 2023.

Our first tip is that everyone is going to try and be on all social media platforms, but it's important to focus on the ones that work best for your business and target audience. Master one before moving on.

Our second tip is that 2023 is the comeback year for challenges but this time they must deliver insane value.  Avoid shiny object syndrome!  Join the challenges that you need to focus your growth on, but only invest because you ‘need’ the training, not because it’s FOMO or SOS!

Our third tip is that there is going to be more focus on quality email marketing. This means crafting personalised and relevant emails that engage your subscribers and build a loyal following.

Our fourth tip is that business leaders are going back to business having grown previously, but they need to ensure that they are truly aligned with the journey they've been on. It's important to stay true to your vision and purpose as you grow and evolve.

Our final tip is that lead generation software has been white-labelled and sold to people that don't understand tech, so it's important to stick to your basic tech software and avoid shiny object syndrome. By following these tips, businesses can stay focused on what really matters, build loyal audiences, and achieve success in 2023 and beyond. Thank you for tuning in to this episode, and we hope you found these tips helpful for your business.

We would LOVE for you to join us in The Thrive Business Academy for incredible business and tech support and to be surrounded by like minded super powered business owners!

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Generating leads from social media platforms can be a highly effective strategy for businesses of all sizes. However, it's important to approach social media marketing in a strategic and deliberate manner. Here are three essential steps to help you generate leads from any social media platform:

1. Post Consistently: Regular posting will help keep your brand top of mind with your audience. To be effective, it's essential to create a content calendar and stick to it. This should include a mix of promotional content and valuable information that will resonate with your target audience.

2. Engagement: Responding to comments, answering questions and sharing other people's content are all effective ways to build a relationship with your audience. This will help you build trust and authority, making it easier for people to engage with your brand.

3. Connecting: Building relationships with new people is critical for expanding your reach and generating new leads. This can be done by actively seeking out and following new accounts, participating in industry-related groups, and engaging with other users in your target market.

By following these three steps, you'll be able to generate more leads from social media and build an awesome audience of customers.

Join Email Marketing Made Easy! We bring all the training, resources and monthly bonuses to make your email marketing and lead magnet creation a breeze!

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Tracking goals is crucial for the success of any online business, as it provides a clear understanding of progress, success, AND areas for improvement. Here are some of the types of goals and why tracking them is important:

Stat-related Goals: Regular tracking of website and social media stats can help you understand which areas are driving engagement and conversion. This information is essential for making informed decisions about where to focus your efforts in the future.

Income Goals: Setting and tracking income goals is essential for ensuring that your online business is generating enough revenue to be sustainable. Regular tracking allows you to monitor progress and make adjustments as needed in order to reach your target income.

“Why” Goals: Setting goals that align with your overall vision and mission helps you stay focused on what truly matters. Coming back to your “Why” will help you make decisions that are in line with your values, and help you stay motivated and driven even during the difficult times.

Marketing or Strategy Goals: Setting and tracking these goals helps you to stay on top of your marketing strategy day to day, as well as monitors the effectiveness. By doing this, you can make informed decisions about future campaigns and determine whether to continue or adjust your strategy.

In conclusion, tracking goals is essential for the success of any online business. It provides valuable insights, helps you make informed decisions, and keeps you motivated and focused on reaching your targets. Make sure to set clear goals, track them regularly, and adjust your strategy as needed in order to achieve success.

Join Email Marketing Made Easy! We bring all the training, resources and monthly bonuses to make your email marketing and lead magnet creation a breeze!

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Offer a lead magnet: A lead magnet is a valuable resource that you offer to visitors in exchange for their contact information. Examples of lead magnets include ebooks, templates, checklists, courses, and webinars.

Use opt-in forms: Opt-in forms are a simple but effective way to capture the contact information of potential subscribers. Use opt-in forms on your website, blog, and social media channels to encourage visitors to join your email list.

Use exit-intent pop-ups: Exit-intent pop-ups are forms that appear when a visitor is about to leave your website. They can be used to capture the contact information of potential subscribers before they leave.

Use social media: Social media is a powerful tool for building your email list. Use platforms like Facebook, Instagram, and LinkedIn to promote your lead magnet and encourage followers to join your email list.

Use content upgrades: Content upgrades are lead magnets that are specific to a blog post or piece of content. They can be used to encourage readers to join your email list in exchange for additional value related to the content they are consuming.

Host giveaways and contests: Giveaways and contests are a great way to attract new subscribers. Offer a prize and require participants to join your email list in order to enter.

Collaborate with other businesses: Collaborating with other businesses can help you to tap into their audience and grow your email list. Consider partnering with complementary businesses to promote each other's lead magnets and email lists.

Use referral marketing: Referral marketing is a way to encourage your existing subscribers to refer their friends and colleagues to your email list. Offer incentives, such as discounts or exclusive content, to encourage referrals.

Include calls-to-action in your content: Calls-to-action (CTAs) are buttons or links that encourage readers to take a specific action, such as joining your email list. Include CTAs in your blog posts, social media posts, and other content to encourage readers to join your email list.

Use paid advertising: Paid advertising, such as Google Ads or Facebook Ads, can help you to reach a wider audience and grow your email list. Use targeted ads to promote your lead magnet and encourage potential subscribers to join your email list.

Join Email Marketing Made Easy! We bring all the training, resources and monthly bonuses to make your email marketing and lead magnet creation a breeze!

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Here are some of the biggest mistakes you can make with lead magnets:

Not identifying your target audience: To create an effective lead magnet, it's important to know who you are trying to attract. If you don't have a clear understanding of your target audience and their needs, your lead magnet may not provide value and may not be effective at converting leads.

Offering low-quality or irrelevant content: To create a high-converting lead magnet, it's important to offer value to your target audience. If your lead magnet is of low quality or is not relevant to your audience, it is unlikely to be effective at converting leads.

Using poor design creates a bad impression. There are so many available free available resources and templates to use that offering a poorly designed lead magnet is unacceptable.

If you don't know if you're good at design, ask someone that knows! Your mum or partner will feed your ego and not tell the truth!

Not promoting your lead magnet effectively: If you don't promote your lead magnet effectively, it won't matter how valuable it is. Make sure to use a variety of marketing channels, such as email marketing, social media, and paid advertising, to promote your lead magnet and attract leads.

Not following up with leads: Once you have captured the contact information of your leads, it's important to follow up with them and nurture them through the sales process. If you don't follow up with leads, they are unlikely to convert into paying customers.

Not optimising and testing: To maximise the effectiveness of your lead magnet, it's important to optimise and test different elements, such as the title, content, and design. Use A/B testing or other methods to compare the performance of different versions of your lead magnet and identify what works best for your business.

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Why you are missing out by NOT using email marketing in your business!

There are many benefits to starting email marketing in your online business. Here are the top reasons to start now:

It's cost-effective: Email marketing is one of the most cost-effective marketing channels available. It has a high return on investment (ROI) and can help you to reach a large audience without breaking the bank.

It's targeted: Email marketing allows you to send targeted messages to specific groups of people based on their interests and behaviours. This can help you to increase the relevance and effectiveness of your marketing efforts.

It's measurable: Email marketing platforms provide detailed analytics and tracking tools that allow you to measure the performance of your campaigns. This can help you to optimise your emails and improve your results over time.

It's personal: Email marketing allows you to personalise your communication with your subscribers. You can use personalisation tags, such as first name, location, or purchase history, to make your emails more relevant and engaging.

It's flexible: Email marketing is flexible and can be used in a variety of ways to meet your business goals. You can use it to promote products, nurture leads, or build relationships with your customers.

It's scalable: As your business grows, email marketing can scale with you. You can easily add new subscribers to.

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Have you always wondered what type of lead magnet would be best suited to your business?

Have you struggled to generate those much needed leads?

Do you get stuck when it comes to the technical side of things?

If you want to generate leads online, then your business needs lead magnets. Full stop.

A lead magnet is a marketing tool that generates leads by offering a resource in exchange for a potential client's email address.

Whatever you choose as your lead magnet (or lead magnets!) you need something to lead your audience into your email marketing strategy, so that you can nurture them.

There are many, many kinds of lead magnets. Here are just a few examples;

• Template
• PDF
• Cheat Sheet
• Workbook
• Swipe Files
• Spreadsheet
• Audio
• Trello Board
• Checklist

As you can see there is such a wide variety of formats to choose from, and after listening you’ll be one step closer to knowing which lead magnet would world best for you and your business!

Check out our lead magnets here:

100 Free Lead Magnet Professionally Designed Templates

Whether you are starting out in your business or you've been in it sometime if you feel there's a missing link, whether that's your feeling or whether something just isn't working, then it’s time to go back to basics.

Don’t panic!

This could be a period of growth, it could be you’re evolving or indeed, when you have been on your journey for any period of time, you may have missed a vital touch point.  We call these missing links.

In all of these cases we suggest you go back to the Fabulous Foundations.  What are these Nicky and Laura?

• Niche
• Vision and Mission Statement
• Value Proposition
• Core Values
• Clients
• Problems & Solutions
• Product Suite
• Message to Market Alignment

Now this may seem a huge list - but what would you rather, continue to struggle with missing links?  Evolving and growing but not understanding those core areas as you move forward?

We recommend you focus now and reap the rewards of growth later.

Check out our lead magnets here:

100 Free Lead Magnet Professionally Designed Templates

The Connection Between Social Media and Email Marketing

Let’s talk social media and email marketing and how they can link together nicely with a perfectly planned out strategy.

Social media does not generate new income, but instead it generates leads.

Through lead magnets, forms and links they go onto your list and THEN you nurture them on your email list and that’s where you sell!

A good social media strategy will give you 1-2% Conversion could have 10 - 20 sales via using just social media.

A good email strategy will give you 10-20% Conversion.  (20% is generated from your wait lists) BUT you do need to be active and engaged - that’s where Email Marketing Made Easy support you (link below)

The stats you need to know…

If you have 1000 on your list, you will get 100/200 Sales!

You can now understand why there is a connection between social media (lead generation) and email marketing (sales)

Our Strategy is to offer two offers on social media and our core focus is offering advice and we throw in one post a week for our lead magnets.

Your email list will not grow on its own!

Check out our lead magnets here:

100 Free Lead Magnet Professionally Designed Templates

You can create a highly successful business without paid advertising.

And we encourage you NOT to spend out on ads until you have your ducks in a row…

• Your foundations
• You business plan
• Your marketing plan

Then you can focus purely on organic reach, building connections, relationships, experience, testimonials and more.

And if you do all that correctly, you’ll not need to think about blowing your budget on ads!

Here are the highlights:

01:12 - Paid Ads Introduction

03:53 - Data Protection Has Changed The Way Ads Work

06:38 - Paid Or Organic

09:09 - Revisit The Foundations

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Join the Academy - https://thethrivebusinessacademy.com/

Make money while you sleep.  Wake up to sales. Receive sales whilst you sleep.

It doesn't just happen when you’re starting out!  Passive income is a fabrication in the early days of your business.

• It requires an audience
• It requires a system to process sales
• It requires customer relations
• It requires you to be trusted
• It requires a product suite
• It requires your presence in the day

Passive income is a fabrication because you still have to do things!

It requires effort.

- Structure

- Strategy

- Time

- Effort

Here are the highlights:

(2:10) Passive income explained

(2:52) 80% marketing

(5:38) You can’t make money by…

(7:52) Focus & consistency

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Join the Academy - https://thethrivebusinessacademy.com/

There are so many conflicting messages out there that hint that you can charge big numbers as soon as you start your business.

You can’t.

You have to start low and move up.  The speed of which you move your pricing up is dependent on so many factors.

We suggest:

• Start low.
• Name your price.
• Get social proof
• Ensure you've fine tuned your offer.
• Then raise it gradually.
• Get known as the go to expert in your niche.

Here are the highlights:

(2:35) Grow from the grassroots up

(4:52) When to increase your prices

(7:50) Testimonials and referrals

(10:18) Overview of Lauras’ Journey

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Join the Academy - https://thethrivebusinessacademy.com/

There are some gurus industry leaders who are keen to suggest that you need to be on as many platforms as possible. My advice is to be very wary about this.

This is how a lot of business owners become overwhelmed by social media – the belief of needing to be on all platforms for maximum visibility. Being everywhere is not as straightforward as it sounds.

And it could cause burnout, overwhelm and a diluted message.

Here are the highlights:

(07:39) You don’t have to be visible on all the platforms

(8:05) Setting yourself up to fail

(9:56) Don’t post and run

(16:24) Energy VS Exhaustion

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Join the Academy - https://thethrivebusinessacademy.com/

Why You Don’t Need Flashy Tech

You are being sold flash, expensive tech by leaders, who don’t always use it themselves but create a very nice affiliate income!

Buy the tech you need as you grow your business.

Stop buying into flashy tech that you don’t know how to use and essentially don’t need it.

Here are the highlights:

(01:15) Tech, you know, that word that everybody hates.

(02:03) Tech recommended by leaders

(07:03) We never tell people what tech they must have

(11:49) Stop buying tech

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Let's continue talking about the 7 things that leads in the industry don't want you to know - that there is no winning formula to business. We are talking about all the times you have heard 'Buy this X to get X clients/income'. Let's uncover the truth behind this and why there is no winning formula to business.

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We have the first of 7 things that leaders in the industry don’t want you to know - Nailing down your ideal client avatar (ICA) stops you from moving forward.  So much so it creates a black hole in your business and income!  You'll lose weeks, months or longer trying to decide on your ICA.  Things have changed!  You don’t need to nail your ideal client in such detail is stops you from running your business.  Here Laura and Nicky will explain exactly why and what you should focus on instead.

Here are the highlights:

(01:24) Time have changed…

(03:57) The algorithm

(05:05) Why having an ICA becomes a block

(10:30) Dream clients

(14:04) Why you don’t need ICA’s in a nut shell

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Welcome to Nine to Thrive - Lead Generation Uncovered

Presented to you by Nicky Williams and Laura Burnett. We are here to support you from the grass roots up in your business.

Our primary goal through this podcast is to show you that you how you can generate leads for your business without spending thousands on marketing or burning yourself out.

You see we like to do things differently!

Throughout this podcast you will only be told what we believe is the truth. We don't hide anything, there are no hidden agendas and we will always show up as us! The bad and the good.

Meet Nicky

You might not know it right now but your business needs the support of a business mentor. Without it, you’re doing business blind!

Nicky is a renowned business mentor who has been helping online businesses achieve the life of their dreams.

She brings the best out of people and knows all the ups and downs business brings. If you want someone to believe in you and help you move forward, Nicky has you covered!

Meet Laura

The biggest part of business that holds everyone back… the tech! Not no longer as now you have a tech geek in your pocket.

Laura has been helping business owners of all industries with tech, automation and email marketing not just by doing it for them but teaching it.

She can make that confusing complicated tech sound super simple with her step by step guidance and support.

Connect with Nicky & Laura: