Content Strategies in Sweatpants

Creating content for the right audience is more important than simply showing up with generalized content.

Not exactly earth-shattering news, I know. But here's where it gets fun - While likes, comments, saves, and shares don't necessarily pay your bills, they do give you a live pulse on your audience.

So if you're consistently creating organic social media content and your posts aren't getting traction, it's clear as day that your messaging is out of whack.

You should be using social media as a live RESEARCH TOOL to identify the content topics and messaging that resonate with your desired target audience. Tune into this episode to learn more!

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In today's episode, we're diving into the world of sales pages! Specifically how to improve your digital product’s sales pages quickly and effectively with psychology and neuromarketing research.

From product mockup placement to pricing psychology hacks, I’ll be sharing some of the best tips and tricks to help you optimize your sales pages in order to boost your digital product sales.

So whether you're a data-driven nerd like myself or you’re just starting out in your business and are ready to get a leg up on your competition, stay tuned for this episode full of valuable insights and actionable tips to take your sales page to the next level.

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Utilizing educational, engaging, and conversion-focused content in your social media marketing strategy is essential.  In this episode, we'll explore why you need these three pillars and how they work, based on psychology. 

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In today's episode, we’re talking about why your brand’s core values matter most and how by leaning into your core values via the stories you tell, your audience will be aligned with your mission alongside you.

Tune in to hear about:

• Why your brand’s core values need to be embedded into everything your business does.
• How your core values act as the guiding light and the north star to all of your decision-making as a company.
• An example of how the core values of your business can live on longer than the brand itself.

…and more!

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In today's episode, we’re talking about AI and how it’s either going to skyrocket your content’s success or it’s going to be your downfall as a marketer.

We discuss the impact and potential of tools like Bramework, MidJourney, and ChatGPT on content creation. And how you can make the most out of these tools to leverage your content marketing efforts.

Tune in to hear about:

• How MidJourney is basically your super-talented, underpaid graphic designer and ChatGPT is your extremely overqualified virtual assistant.
• How AI can help you translate your half-gibberish, mostly incoherent thoughts into an output that actually makes sense
• A step-by-step plan for utilizing these AI tools together to create a high-powered, one-of-a-kind piece of content in a matter of minutes.

…and more!

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Interested in building your first marketing funnel? 

I can promise you, it looks more overwhelming than it actually is.

Follow the foundations outlined in this podcast episode to streamline your funnel creation.

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Some say it's coming, some say it's already here. As a small business owner, the looming possibility of a recession creates tension and raises anxiety about your business's survival. In this episode, I provide a few tips on how to keep your small business afloat and thriving, even during a downturn.

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In today's episode, we were talking about how to simplify social media marketing so we can easily cross off social media from our to-do list.  

Tune in to hear about: 

• One social media strategy that every small business owner should know
• My number one tip for making social media marketing easier
• How caption templates can amplify your creativity

…and more!

Having a theme for your monthly or quarterly content as a service provider or small business owner can help you develop fresh, innovative ideas on things to post for your targeted audience. 

Content ideation can feel difficult because you don’t want to feel like you’re saying the same things all the time. But while you think your content will quickly get boring and likely cause you to lose out on the opportunity to connect with new people, your audience is probably loving what you’re creating!

There are dozens of things to talk about that your audience would be interested in reading, no matter your niche. 

While it may feel like a challenge to talk about something new that you haven’t discussed before, there are a few ways to set yourself up for success and select the perfect themes to use.

Distributing content can be a daunting task, but with the right strategy, it can be easy to reach your target audience. In this episode, we're going to be talking about how to easily distribute your content to your target audience across multiple channels. 

Topics Covered In This Episode:

• What is content distribution?
• What is the Difference Between Content Distribution and Marketing?
• How Do You Develop an Effective Content Distribution Strategy?

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Entrepreneurship is a relentlessly demanding and often exhilarating lifestyle.

It can be thrilling to wake up every day and create something new, but it’s also tough to stay on top of everything when your mind is constantly racing.

Maintaining your mental health as an entrepreneur can help you thrive in this demanding environment. In this episode, I share a few strategies and tips to stay on top of your mental health as an entrepreneur.

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If you're stressed out by social media. It's time to either outsource or integrate templates.

Outsourcing your social media marketing may not be in the budget, but I can guarantee caption templates are!

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Once you understand how the human brain works, it is much easier to connect with your ideal customers and activate psychological triggers that will drive decision-making. 

In this episode, we discuss five commonly used marketing psychology principles and how you can integrate them into your business. 

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When your content works for your funnel, your funnel will work for your business. This is possible through strategic choices about your content creation efforts, especially when applied to building out your marketing funnel.

Tune in to learn all about how your content will work together to build a customer journey transcending from the top-of-funnel to the bottom-of-funnel.

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We all love a good Canva template...but what happens when dozens of small businesses start to use these templates in the same way? You enter the sea of sameness - and this is NOT how you stand out from your competition. 

How many times have you popped onto Instagram and started to scroll through your feed just to feel like you’ve already seen half of what’s appearing? That’s because people are using the same design templates across all different industries. With little to no customization, these templates have polluted the online space. There’s nothing to differentiate Sally Jo’s Beauty Bar from Samantha’s Brow Boutique anymore and that’s where the problem lies. 

We’re so inundated with these templates that subconsciously when we see these appear in our newsfeed, we feel as if we’ve already seen the post and don’t want to devote any more mental energy to look at it - even though it’s completely different content for an entirely different company.

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While you're delivering five-star services to your clients, you're overwhelmed managing your business and can't find the time to showcase your work on social media. Without a digital presence, you know you're missing out on potential leads, so you decide it's time to outsource!

But who do you hire?? Is a social media manager the correct choice? A virtual assistant?

At Pané Marketing, we highly recommend you invest in a social media strategist, and during this episode, you'll find out why.

Tune into this week's episode to hear:

• Why social media often falls on the backburner
• How a social media strategist will help to grow your business while you continue to do what you do best
•  What to do if you want to outsource your social media marketing but it's not currently in the budget

This Episode Was Made Possible By:

Posting whenever you have a good hair day or remember to log on to Instagram isn't going to produce the results you want for your business on social media. To create content that converts your followers into clients, you're going to need a strategic content plan.

In today's episode, we're going to be discussing the components of posting consistently on social as well as highlighting the importance of creating a content plan for your business.

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If you're running a small business and you're still in the solopreneur phase or if you just have the support of one part-time VA, creating consistent, quality content can feel borderline impossible.

In today's episode, we're tackling the question: How do you make time to create quality content that connects if you're a small marketing team of only one or two people?

STEP ONE: Establish your brand's core content topics; those of which will be the key topics discussed within your blog or podcast.
STEP TWO: Outline the three social content pillars - Educate, Engage, Convert - into your social content calendar.
STEP THREE: Pull aspects of your weekly core brand content and integrate these into educational, engagement driving, and conversion-based social posts.
STEP FOUR: Repeat the process weekly to ensure a full and complete content calendar that connects and converts your audience into clients.

While we don't know for sure what 2022 will bring to the ever-changing social media landscape, I have a few marketing predictions to get your Instagram strategy started.  

•  People are looking for simple, easy-to-digest content. Keep your content educational or relatable.
• The algorithm is going to showcase *relevant* content from others based on the accounts you're already following. So stick to your niche and don't post all willy nilly. Now is the time to stick to your strategy!
• Instagram wants to keep you on the app - go figure - so if you're a product-based business, integrate your products into their shop features for the most exposure.
• Keep it real - people follow you for YOU. Integrate your personality into your content and don't be afraid to share your thoughts on trending topics (even if you disagree with the norm).

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Have you ever wondered how to truly measure the success of each individual social media post? In this episode, we're clarifying how to create goals for each post and how to identify if these goals were achieved.

Content creation should be the most effortless task in your business. In this episode, we cover a few tips and strategies to help you overcome content paralysis.

If you feel like your marketing sucks… here’s why it may seem that way.

Digital Marketing allows you to reach billions of people online, but unless you hyper-focus your content to specifically help your ICA, the content you create will get lost in the shuffle.

The online space allows you to reach billions of people all over the world. But when you're not zeroing in on who you really want to reach.... having access to billions of eyes will be as effective as throwing spaghetti on the wall.

• Step 1: Define your ICA
• Step 2: Determine your monthly and quarterly business objectives. Think about how your content can help you reach your desired results.
• Step 3: Plan how you will integrate your content ideas into your content calendar.

Yes, I'm comparing your social media caption to a jelly donut and yes, now I'm also craving a donut. 

Each Instagram post’s first 150 characters are like the first bite of a donut; if it's not oozing with goodness or entices you with what's to come... why bother continuing. Your hook is your only opportunity to get your audience to read the REST of your jelly-filled caption.

Tune in for a few quick tips to make the most out of your caption's hook. 

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If you're not already familiar with my proprietary system for converting Instagram followers into clients. Let me introduce you to The WAND Method™.  The WAND Method is a four-step framework that you can implement today, to start using Instagram as a client converting machine.

The only catch is... before you can start using the WAND method you need to have your ideal customer completely mapped out.

The first step of the WAND method is to WOW your audience at first glance. But in order to do that... you need to Identify Your Ideal Customer.

Without properly identifying exactly who your business is serving, the content you create will be misguided.

All content you publish should be directly talking to your ideal customer or ICA.

If you’re unsure of who your Ideal Customer truly is, get ready because we're about to break down everything you need to know about defining who your ICA is.

Most small business owners don’t struggle to create content. They struggle to create consistent content for extended periods of time. Successful content marketing isn’t defined by a one-hit-wonder, or one piece of content going viral overnight. True success is derived from continually being your ideal customer’s go-to source for information.

It’s clear that you need to create more content, but with so many tasks on your plate, you’re in desperate need of understanding how to create more content in less time. 

Hear me when I say that I totally understand the frustration. That’s exactly why I want to share a few best practices for repurposing content. 

Being able to repurpose your anchor (long-form) content across multiple social media platforms will save you ample time and make your content creation process much easier.

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When you boil it down, your small business is just a collection of content. Content that fosters community, connections, and clients. You need content that attracts, engages, and converts your ideal customer. Learn exactly how to start using content marketing as a small business owner in this episode of Content Strategies in Sweatpants. ⁠⠀

Hear me out when I say that Instagram acts as your dating profile for your ideal customer. It’s what people see first and from there, they make a judgment call on whether or not they want to get to know you on a deeper level.
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When used properly, Instagram will drive your ideal clients deeper into your marketing funnel (onto your email list) where you can better nurture them.
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Once on your email list, true relationship growth happens and with proper communication, trust, and authenticity, they’ll be eagerly awaiting for you to put a ring on it.

We’ve all heard the news. We’ve either seen the live from the head of Instagram himself or we’ve seen the chopped-up bits of information shared by Instagram gurus claiming that Instagram is no longer a photo-sharing app. Let’s stop there. Before you freak out and start trying to convert ALL of your photo content into video content… let’s think strategically. In this episode, I talk about who your ideal customer is and what they truly want from you, how following trends can lead to watered-down content, and more.

Welcome to Content Strategies in Sweatpants! The podcast for female entrepreneurs who want those at the bar conversations with your biz bestie, but let’s be real... you’d much rather be at home eating a snack than out in public looking like one.

I’m Marissa Pane, a digital marketing coach for service providers. Aka I’m committed to helping you leverage digital marketing strategies so you grow your brand online in a stress-free way.  But unlike most digital marketing professionals, I’m cutting out the bullshit and serving content to you straight. No fluff, no elusive strategies, and all the honest opinions.

Go pour yourself a drink and grab a pen because we’re about to dive into the content conversations you’ve been craving.

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