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Clifton Warren's Top Producer Podcast

Clifton Warren's Top Producer Podcast

By clifton warren

Ideas, techniques, tips to help financial services professionals acquire, develop and retain clients and generate superior growth results.
Currently playing episode

Stealing Market Share From a Competitor

Clifton Warren's Top Producer PodcastOct 02, 2022

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05:47
Finding Your Routine

Finding Your Routine

The right routine helps you to get from here to there faster and acheive more done by focusing on your highest priorities. Routines are essential for selling and growing your business.

In this podcast I discuss how to find and develop the right routine for you.

Nov 01, 202303:37
Letting Go of Stuff

Letting Go of Stuff

There occasions when you need to let go of things and reallocatd

those resource's for a better ROI.

In this episode I share what areas you should reevaluate.

Oct 06, 202303:29
You Only Three Tools

You Only Three Tools

An amateur golfer won a tournament using only a putter he purchased for $2.99

Top professionals only need to master 3 tools to thrive and grow.

Sep 21, 202303:32
Staying Ahead

Staying Ahead

Forgetting good ideas and essential tasks can lead to missed opportunities in the world of business.

In this episode, I will discuss five rapid techniques to assist you in maintaining your competitive edge.

Sep 14, 202306:60
10 Things About Cross selling

10 Things About Cross selling

Leaving money on table with existing clients is a major frustration and challenge for many.

Here are 10 cross selling tips you can easily Implement in your business.

Sep 07, 202305:47
Five Growth Fundamentals

Five Growth Fundamentals

There are five growth fundamentals every professional should know and incorporate into their your daily business.

Aug 31, 202304:09
Ten Things You Need to Know About Sales and Marketing

Ten Things You Need to Know About Sales and Marketing

Business rarely falls into your lap.

You must go out, explore, and find new clients.

In this podcast I share 10 things every professional should know about selling and marketing their services.

Aug 25, 202306:32
Your Marketing Choices

Your Marketing Choices

A common question that I’m often asked is, what type of marketing activities should I be doing each day?

There are really on two types marketing activities. In this episode I discuss finding the right mix for your business.

Aug 18, 202305:13
Finding The Easy Way

Finding The Easy Way

Leveraging your natural market is the easiest way to promote, market and

sell your services.

Aug 09, 202304:05
Keeping Your Sales Pipeline Flowing

Keeping Your Sales Pipeline Flowing

A good sales pipeline should continually flow with new and closed opportunities. In the episode I discuss three action you should do every week to convert your pipeline opportunities into new business revenue.

Jul 13, 202304:55
Personal Planning

Personal Planning

Little plans lack the magic to stir the blood to you going. Top performers build roadmaps to help them navigate and stay on course.

In this episode I discuss how to build a roadmap to turn your plans into reality.

Jul 06, 202304:05
The Power of 3

The Power of 3

You are better off moving three things a mile, instead trying to move several things a few inches.

In this episode I share how y to dramatically improve your business growth working within your comfort zone focusing by focusing on three things.

Jun 27, 202303:41
Dress for success: Elevate Your Professional Image and Maximise your sales growth

Dress for success: Elevate Your Professional Image and Maximise your sales growth

You only get one chance to make a first impression.

In this episode I provides tips for men and women to make sure your appearance is working for you.

Jun 21, 202306:14
Your Pastimes and Pursuits

Your Pastimes and Pursuits

It's important that you take time out to engage in hobbies, pastimes and pursuits to recharge your batteries and to stay sharp for your clients.

In this episode I provide some tips on creating a win win for you and your clients.

Jun 14, 202305:26
Stacking The Odds In Your Favour

Stacking The Odds In Your Favour

In this episode I share 7 techniques for stacking the odds in your favour and dramatically improve your organic growth results.

Jun 08, 202304:53
Selling With Idea

Selling With Idea

Idea is a clean four letter word that arouses curiosity to help you open doors and close sales.

In this episode I discuss how to find and profit from your ideas.

May 29, 202303:17
Learning What You Need to Know

Learning What You Need to Know

Everything you need to know about sales and marketing is learnable.

In this episode I share tips on how can prioritise your sales learning and maximise your success.

May 23, 202306:18
Staying In The Moment

Staying In The Moment

Top producers understand the key to success is 1% inspiration and 99% preparation.

In this episode, I share ideas on how you can be better prepared for staying in the movement, to handle the unexpected and capitalise on new opportunities.


May 17, 202305:43
Diversity and Inclusion It's Not Optional

Diversity and Inclusion It's Not Optional

Diversity and inclusion are two words regularly mentioned and promoted by organisations of all shapes and sizes. For self-employed and sales people, diversity and inclusion is not optional. It’s mandatory to becoming a top producer. John Savage said “Serve the masses and eat with the classes”

In this podcast episode, I share 7 tips on how to walk the talk regarding diversity and inclusion and build a thriving business.

May 09, 202306:27
Your client’s have choices

Your client’s have choices

Your clients have three choices, to buy from you, buy from a competitor or do nothing. In this episode I share tips on how to remain relevant with your top clients to gain 100% share of their business.
Apr 26, 202303:41
The Seven False Beliefs

The Seven False Beliefs

The first sale is always to yourself. Your beliefs about your products, services and self-image really do matter.

In this podcast I share the seven false beliefs that can stall your career and prevent you from reaching the top.

Apr 17, 202305:42
Checking Your Environment

Checking Your Environment

Your business and personal environment has a major impact on your productivity, and they need to work in harmony to support your goals.

In this episode, I provide some easy tips for mastering your environment and speeding up your growth.



Apr 10, 202304:49
Sales Mastery

Sales Mastery

There is always excitement whenever we try to learn something new, whether it’s fishing, playing the piano or learning to sell. We start off with great excitement, but we quickly realize it’s going to take hard work.

That’s when boredom, routine and impatience can set in, but don’t give in. Allow time to take its course.

In this podcast I share the three phases of learning something new.

Mar 28, 202305:40
Using Accountability to Break Through Your Natural Ceiling

Using Accountability to Break Through Your Natural Ceiling

Accountability is the starting point for high sales achievement and a powerful too to help you to achieve big sales goals, acquire good habits and build your ideal sales career and lifestyle.

Mar 20, 202304:05
Write It Down

Write It Down

One of the most valuable tools you can carry is a pen and paper to quickly capture your sales ideas, names of new prospects, action ideas for clients. 

Mar 13, 202302:30
Investing In You

Investing In You

Investing in yourself is one of the best investments you can make drive your career and business forward. Top professionals are continual learning which why they make the big bucks.

In this episode I share some easy to invest in you to better enrich the lives of your clients.

Feb 01, 202303:59
Pruning to Promote Growth

Pruning to Promote Growth

 Top performers regularly prune their clients and relationships to promote new growth in their business.

In this episode I share the five areas you should annually prune from your business each year to make room for new growth and superior growth results.

Jan 23, 202305:41
Unlocking The Potential of Your Clients

Unlocking The Potential of Your Clients

One of the most neglected aspects of most professionals and businesses is the failure to maximize the potential locked up in their client base.

It is generally accepted that it costs between five and seven times as much to obtain a customer as to retain one.

During this episode I share some proven ways for unlocking the value of your client base and quickly generate new revenue.

Jan 13, 202305:41
Focusing on Your Vital Few

Focusing on Your Vital Few

Too many professional are trying to focus on too many things be all things to everyone.

In this episode I show you how to distinguish between the vital few, routine and trivial and the right areas to focus on to drive growth and maximise the value of your business.

Jan 05, 202305:41
Sharing Trends and Ideas with Clients

Sharing Trends and Ideas with Clients

The more you know about your clients the more options you have for delivering value. 

Sharing your observation of trends is a great place to start.

Dec 29, 202206:08
How to Build a Dynamic Prospect List

How to Build a Dynamic Prospect List

Who are you going to call?  To get more meetings with prospective clients you need a prospects - individual names prospective clients on hand that you can contact by phone or email to obtain a meeting.Having a prepared list will save you time and make your prospecting more efficient and enjoyable.  In podcast I show you how to build a dynamic qualified prospect List. 

Dec 20, 202210:29
Proactive Prospecting

Proactive Prospecting

Prospecting can be your biggest challenge or biggest opportunity. In this podcast I provide 5 quick techniques that can implemented in just 15 minutes per day to keep your sales pipeline flowing.

Dec 16, 202207:53
Stop Selling Products

Stop Selling Products

Stop selling products and start partnering with your clients to help them solve their hot-button needs.

Nov 01, 202204:37
Packaging Your Expertise

Packaging Your Expertise

To gain the attention of high potential prospective clients you need a solid marketing message. In this episode I share how to create and package your expertise to attract high quality prospects.

Oct 15, 202204:37
Continual Education

Continual Education

Top performers take charge of their own education and personal development. In this episode I share how you can do this to boost your results and career.

Oct 09, 202204:36
Stealing Market Share From a Competitor

Stealing Market Share From a Competitor

Your competitors top clients should be on your prospect list.  If you maintain a target list between 10-15 competitors accounts and are able to convert a couple of these a year - you will be produce superior growth.

In this podcast I'll show you how to do just that.

Oct 02, 202205:47
Building Exit to Prevent Clients From Leaving

Building Exit to Prevent Clients From Leaving

It's essential that you protect the top 20 percent of your clients generating 80 percent of your revenues.  

Creating exit barriers by being client focused is one of the most effective ways to achieve this. 

Sep 25, 202205:44
Only Full-time Clients Please

Only Full-time Clients Please

The fastest way to maximise the growth and performance of your business is to ensure your top 20 percent of clients, that produce 80 percent of your revenues are 100 percent full-time.

That means you have 100 percent share of their wallet. In the episode I show you how to achieve this.

Sep 18, 202207:35
Practice

Practice

Practice makes perfect. 

How do you get better at any skill?  By doing it often.

This also applies to selling

How do you get better at closing sales, handling prospect objections, or presenting your solutions?  

The answer, by practising in the safe environment of your office or home before meeting a prospective client.  

In this episode I share seven sales skill you should practice to enable you to deliver in the moment and close more sales.

Sep 09, 202205:20
Creating a Game Plan for Your Career and Business

Creating a Game Plan for Your Career and Business

Top professionals don't' leave it chance. They take charge of the career by developing and executing a well thought-out game plan to ensure they are heading in the right direction.

Sep 03, 202207:16
How to proactively manage your sales pipeline

How to proactively manage your sales pipeline

Your sales pipeline represents the future growth of your business. In this episode I cover:

  • The seven steps of a sales process
  • How to ensure your pipeline keeps flowing
  • The best way to maintain your pipeline
Aug 27, 202207:11
Cross Selling: How to Stop Leaving Money On The Table

Cross Selling: How to Stop Leaving Money On The Table

Cross-selling is one of the most talked about and often poorly executed strategies.  Every leader that I speak with, admits they can and should become better at cross-selling. In this episode I'll provide techniques to help you:

Generate organic growth

Improve retention

Generate referrals

Aug 18, 202207:30
How to Continue Key Relationship and accelerate your growth

How to Continue Key Relationship and accelerate your growth

You can no longer afford to simply sell and forget key clients. They need to nurtured to ensure they stay to maximise their lifetime value, listen to the episode to learn how.

Aug 12, 202206:03
Designing The Perfect Sales Process

Designing The Perfect Sales Process

Top performers credit their success with having a well defined sales process.

Aug 06, 202203:44
The 5 Key Relationships Your Must Proactively Manage

The 5 Key Relationships Your Must Proactively Manage

You are in the people business. People are your prospects, clients and influencers, learn how to proactively manage and profit from these relationships to grow your business.

Jul 29, 202204:36
Influencer Marketing

Influencer Marketing

One of the most powerful and sophisticated methods for generating high leads is influencer marketing, leveraging your non-client relationships.

Jul 23, 202206:44
Referral Marketing - Leveraging Your Existing Clients for Growth

Referral Marketing - Leveraging Your Existing Clients for Growth

Generating proactive referrals from your existing clients should be your #1 marketing strategy.

Jul 12, 202209:37
Client Retention

Client Retention

Excellent client retention is the foundation for producing superior organic growth results every year.

Jul 12, 202206:06
You Are In the Marketing Business

You Are In the Marketing Business

Technical expertise is simply not enough in today's market. Knowing to how to sell your expertise is essential.




























 is not enough if today's fast moving m

Jul 12, 202218:29