Lou Kozlevcar

You might know that social media ads can be a cost-effective tool to grow your business. What you might not know is what to put in them. So let's talk about that! In this podcast episode I'll explain some effective Facebook ads examples. What content do you need? And where do you make these ads go?

In this podcast episode, I unpack the pixel! What’s a Facebook pixel? Why do you need one? Does it help promote your courses? Yes, yes, and yes! Oh and by the way, yes you can run ads without one, absolutely. I’ll explain why you want one, what information you get about your audience, and more.

Ever felt overwhelmed by all the tech needed to run your business? In this episode Jenn explains how they help, and gives examples of tech needed for business in start-up and beyond.

I don't usually speak about SEO. But when I do, I can get pretty passionate!

In this episode I explain what SEO is. And who I recommend to go to for your SEO needs. I've been in the digital marketing industry since 2011. During this time, I've seen some good and bad. Every day in business Facebook groups there are business owners complaining about bad SEO companies taking them for a ride. I don't want this for you. So listen on for my advice on what SEO involves in 2024, and where to go for further advice and help.

Are you questioning whether you should run your own ads? Let's explore this together with my marketing expert insights!

Social media is like a party where you get to meet new people and potentially make new friends. You can do the same on LinkedIn too! In this episode, Laurie shares all on how to be the life of the party and build your personal brand on LinkedIn.

Is your tech ready for ads? Do you know what you're getting yourself into. Well I'm here to let you know that there's more to Facebook ads than just hitting publish. Especially so if you want to see real results. Listen on to find out what tech you need!

Is there a way you can test your first Facebook ad without committing to huge budgets? You bet there is! Tune in to this podcast episode where I explain Boosty Posties (boosted posts) for beginners.

My guest, Tash Corbin loves organic content! (Almost as much as she loves ads!) In this lively and info-packed episode, we explain how successful organic content can be worked into paid ads success.

In this episode I explain how to decide on a good ads budget for list growth. This is for you if you're not sure how much to allocate to grow your email list. I'll tell you how you can find out information to make this decision easier.

In this more casual podcast episode, I get to learn about The Queer Mystic and how this brand name came to be. We also talk about networking for neurodivergent folk and introverts!

These three things are highly recommended, if not crucial to do before you hire an ads manager. In fact, I'll most likely turn a prospective client away if they haven't begun to consider these things.

To boost or not? If you've been studying digital marketing for a while, you may have marketers telling you to avoid it. But in this episode, I'm going to give you permission to boost your Facebook or Instagram posts. Yes there are use cases when a boosted post can work! And there are times when you really, really shouldn't.

Video didn’t kill the radio star after all!
Radio, along with TV, is the most trusted source of information sharing in Australia and community radio is a fast track to connect with your local community.
Loretta Hart shares shows how you can win at sharing your brand on community radio.

What do ogres, onions, cakes and good ad strategies have in common? They all have layers! And if you want to use ads for sales, you can't go without them.

What's an appropriate and smart ads budget for your Facebook ads campaign? The answer is right in front of you, if you know where to look.

Having a well-defined target audience can set you apart from the crowd. In this episode Julie Gibbons (Brandiwork) and I explore what that means, and the consequences of getting it wrong.

Unexpected ways ads improve launch ads results! (These are: list growth, visibility, messaging feedback.) Ads are not just for making sales. Although, if you work on refining your ads and growing your list, you'll build and nurture your audience. What we gain from growing and nurturing your audience is an audience who are more likely to be lifelong buyers.

Why, I’m so glad you asked the question! In this episode, we take a look into whether or not your business is or isn’t ready to hire an ads manager.