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Unmuddled.

Unmuddled.

By The Kite Factory

As the world of media, marketing and advertising becomes increasingly complex, marketers are under more pressure than ever to make smart decisions and fast. Unmuddled is here to lend a helping hand by unpicking the key headlines, simplifying the growing complexities in the industry, and highlighting the trends and insights to fuel your marketing decisions.
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Episode 14: Will personalisation feel the greatest impact from AI in the digital marketing world?

Unmuddled.Apr 19, 2023

00:00
19:20
Episode 15: Thriving in a transformed working world

Episode 15: Thriving in a transformed working world

In this episode, a group of brilliant females from TKF's digital department sit down to share their experiences of starting advertising careers during the pandemic, how it has positively shaped how they work today and what they think the future holds for hybrid working.

May 30, 202326:31
Episode 14: Will personalisation feel the greatest impact from AI in the digital marketing world?

Episode 14: Will personalisation feel the greatest impact from AI in the digital marketing world?

The Kite Factory's digital team recently had a debate about what area of digital advertising will see the greatest impact from AI technology. Debate winners Iona, Maria, Patrick, Emily and Richard join MP for Digital, Ben Foster, to share why they believe their choice of personalisation will feel the greatest impact from AI in the digital advertising world.


Apr 19, 202319:20
Episode 13: What does AI technology mean for marketers?

Episode 13: What does AI technology mean for marketers?

In this episode, Head of Planning Christian Taylor and MP for Digital Ben Foster sit down to discuss the world of AI technology, its role in transforming the way we work as marketers and their advice for integrating AI to enhance campaign efficiencies. 

Jan 19, 202321:43
Episode 12: Finding growth in the Regular Giving model with CARE International
Jan 11, 202321:47
Episode 11: The complicated world of digital measurement

Episode 11: The complicated world of digital measurement

In this episode, Head of Digital Operations Gabby Krite, Head of Data Guy Hancox, and Senior Digital Account Executive Noora Valtonen sit down to talk about the complicated world of reporting in digital and how we can get the best out of our data.

Nov 15, 202220:28
Episode 10: Search horror stories

Episode 10: Search horror stories

Happy Halloween! In this extra spooky episode, Head of Search Niki Grant, Digital Account Director Jodie Brookton and Digital Account Manager Tobie Jackson sit down to share their best search horror stories.

Oct 31, 202220:20
Episode 9: Blunt Truths, Sharper Strategies - What we discovered at EffWorks 2022

Episode 9: Blunt Truths, Sharper Strategies - What we discovered at EffWorks 2022

In this episode, Managing Partner for Strategy Rik Moore and Head of Planning Christian Taylor sit down to discuss the big headlines and key talking points from EffWorks 2022.

Oct 19, 202224:44
Episode 8: The world of Search Automation with Squared.io

Episode 8: The world of Search Automation with Squared.io

Following our recent guide on the Five ways brands can thrive in the age of Search automation, Niki and Jodie sit down with Kirsten Pistor, VP of Operations at Squared.io, to unmuddle the world of Automation, it's benefits and why it’s seen such a boom in Search.

Sep 15, 202225:34
Episode 7: International Day of Charity with WaterAid

Episode 7: International Day of Charity with WaterAid

In celebration of International Day of Charity, Rik and Charly sit down with WaterAid’s Supporter Exploration & Influencing Lead, Wanji Wambari Kairu, to discuss the current state of charity in the UK, the future of charitable giving and why trust is a crucial metric for NGOs.

Sep 02, 202228:16
Episode 6: A conversation on Cookies with Accord Marketing

Episode 6: A conversation on Cookies with Accord Marketing

Following our recent New Era of Measurement event, Gabby and Niki are joined by Dan Ward, Head of Performance at partner agency Accord Marketing, to unmuddle the overwhelming and complicated topic of cookies. 

Aug 17, 202230:43
Episode 5: What will be the most important digital marketing platform in 2 years?
Aug 02, 202214:18
Episode 4: Planning for Attention
Jul 12, 202213:40
Episode 3: The DTC Playbook with Mike Stevens

Episode 3: The DTC Playbook with Mike Stevens

In this episode, Christian chats with DTC entrepreneur, consultant and the author of 'The Direct to Consumer Playbook' Mike Stevens about his founding stories at Innocent drinks and confectionery business Peppersmith, the challenges facing DTC entrepreneurs and advice for brands looking to scale in 2022.

Purchase the book here: https://www.amazon.co.uk/Direct-Consumer-Playbook-Stories-Strategies/dp/1398605425

May 17, 202228:49
Episode 2: The Great Purpose Debate

Episode 2: The Great Purpose Debate

We are big advocates of purpose here at The Kite Factory, but it's always good to challenge our own assumptions. In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose, the best examples and their most valuable advice when it comes to building and communicating an authentic 'why'. 

Apr 14, 202222:51
Episode 1: Unpicking the IPA's Making Sense Report

Episode 1: Unpicking the IPA's Making Sense Report

In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA's aptly named Making Sense report, and what this means for marketers within the current commercial media landscape. 

https://ipa.co.uk/knowledge/documents/making-sense-the-commercial-media-landscape-fourth-edition

Mar 18, 202217:26