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Creating useful people - the childhoods of entrepreneurs and business leaders - from Clever Tykes

Creating useful people - the childhoods of entrepreneurs and business leaders - from Clever Tykes

By Clever Tykes

How does our upbringing dictate our current situation and future aspirations? How do we bottle the ingredients that create success? What are the childhood influences that really shape someone’s future? How can we raise kids to be confident, positive, creative and resourceful? What can we do about it as adults?

These are all questions the Clever Tykes team is working hard to get to the bottom of. To do this we are interviewing people we admire. The line-up includes entrepreneurs, CEOs, sportspeople, actors and many more inspiring people from all walks of life, to find out how they were raised.
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Benjamin Banks, founder of SBD Apparel

Creating useful people - the childhoods of entrepreneurs and business leaders - from Clever TykesApr 14, 2019

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LAUNCH DAY! How To Raise Entrepreneurial Kids - the book by Jodie Cook and Daniel Priestley

LAUNCH DAY! How To Raise Entrepreneurial Kids - the book by Jodie Cook and Daniel Priestley

We are so excited that today is the launch date of the brand new book - How To Raise Entrepreneurial Kids.

You can find the book and accompanying resources here:
https://clevertykes.com/book

This episode is presented by Clever Tykes cofounder Jodie Cook. Here's the transcript:

Hello and welcome to the Clever Tykes podcast – creating useful people – if you have been following this podcast since the start and listened to the interviews with amazing entrepreneurs and business leaders you will know that we are fascinated by childhood stories and what happened when these people were younger that led them to being the amazing leaders they are today.

Well, back in 2018 I used a programme called HARO which stands for help a reporter out – and it’s where journalists and writers can get sources for their stories – and I used HARO to ask two questions.

One of these was: “how were you raised to be entrepreneurial?”, and one of these was: “how are you raising entrepreneurial kids?”.

Honestly – I wanted to write an article. I was looking for a few great responses that I could turn into something bitesize for parents and teachers to read. Instead, I got 500 amazing responses. 

500 responses with so much detail, from people telling amazing stories of their memories – and the childhood experiences that led to them being entrepreneurs or entrepreneurial - and what they were passing on to their kids or nieces and nephews to help them do the same. 

So I was reading these stories… about 40,000 words of them, with such amazement thinking – this is gonna be a long blog post – haha. I started to think that maybe I had something more here.

So I called up a friend – Daniel Priestley – who is something like a 5-time bestselling author and who works with entrepreneurs in the work his business accelerator does. Most importantly, he’s raising three kids of his own. And I was like hey, do you want to write a book? I told him about the stories I had, told him the title would be how to raise entrepreneurial kids… and he couldn’t say yes fast enough! It was just a case of yes – I’ll call my publisher – let’s do this!

And that’s how it started. We went through all those stories and grouped similar ones together. We drew out the themes and then created a 4-part framework for raising entrepreneurial kids which consists of: entrepreneurial mindset, entrepreneurial skills, entrepreneurial opportunities and finally the parent-mentor. 

We included stories from our own childhoods – I was definitely raised to be entrepreneurial whether or not my mum and dad meant to do that or not – and Daniel was too but he’s also got kids of his own now. So our stories are part of the book and we’ve framed the key ideas we put forward in 46 different mini-sections – and each has explainers, actionables, and some of the stories that we collected. We also included fascinating stories from well-known entrepreneurs and business leaders about how they were raised. And now – as if by magic – today we have reached the launch date of the book and it’s available everywhere that sells books.

It also has an accompanying playbook, which I just love, where we’ve taken each of the 46 sections and pulled out exercises and fun things to fill in together to explore the concepts further and just see! See how conversations go, see what you come up with and see where it leads. 

I’m so excited for you to see the book and read it and turn it into amazing conversations and fun things to do that will help someone grow up with this fierce sense of wonder and independence and creativity and resourcefulness and all those things associated with being “entrepreneurial”.

For the rest, listen to the episode :)

Support the show
Dec 01, 202005:29
How to raise entrepreneurial kids: the book. FAQs with Daniel Priestley
Sep 07, 202030:44
How to raise entrepreneurial kids: interview with Daniel Priestley

How to raise entrepreneurial kids: interview with Daniel Priestley

I’m super excited to announce the launch of a brand new book!

How to raise entrepreneurial kids is a brand new book that I have written with Daniel Priestley, a friend and co-author whose work I admire. It will be released in autumn 2020. Ahead of that, we recorded this podcast episode in which we discuss the book and the inspiration behind it.

The book covers how to raise confident, resourceful and resilient children, with stories from both our childhoods as well as those of 200+ entrepreneurs and parents. The book contains a four-part framework, consisting of 50 specific ideas to incorporate.

I'm so excited for you to read it and I think it's going to change the world!

Daniel Priestley is an entrepreneur, bestselling author and father of three kids under 6. I am an entrepreneur and co-creator of the Clever Tykes series of storybooks that introduce entrepreneurial role models to kids. The new book, for parents and educators, is set to inspire the next generation of entrepreneurs and prepare them for an ever-changing world of work.

This interview includes:

  • The difference between an entrepreneurial kid and a kid entrepreneur
  • Stories from the parents and entrepreneurs interviewed for the book
  • Entrepreneurial mindset, skills and opportunities
  • Novel ways of introducing packing a suitcase, using the telephone and talking about work and money
  • How to answer the question, "what do you do at work?"

Find out as soon as the book is available by visiting clevertykes.com/book

- Jodie Cook, Clever Tykes co-founder

Support the show
Jun 11, 202037:34
The childhood influences of future entrepreneurs and business leaders. Season one round-up presented by Jodie Cook and Ben Cook
Apr 17, 202047:44
Sara Davies, founder of Crafter's Companion
Dec 02, 201936:03
Carrie Green, founder of the Female Entrepreneur Association
Oct 15, 201927:17
Katrina Owen, ecosystem engineer at GitHub
Jun 08, 201941:51
Benjamin Banks, founder of SBD Apparel
Apr 14, 201939:19
Andy Street CBE, mayor of the West Midlands
Mar 12, 201938:05
Charlotte Hodson, cofounder of Awesome Merch
Feb 14, 201945:27
Jeremy Walker, technology entrepreneur
Nov 06, 201844:38
Phill Jupitus, comedian and poet
Oct 01, 201849:48
Deepak Tailor, founder of LatestFreeStuff.co.uk

Deepak Tailor, founder of LatestFreeStuff.co.uk

From teen eBay power-seller to a global internet entrepreneur.

Deepak Tailor is the founder of
LatestFreeStuff.co.uk. He started his first website aged just 16 from his bedroom and his sites now reach over 1 million consumers every month. He has featured on the BBC show Dragons Den, been voted young entrepreneur of the year and has written & published a bestselling book on Amazon. The company has even been chosen as one of the top 100 startups in the UK.

In this episode we discuss Deepak's experiments on eBay, what his friends thought of his pursuits and how he stayed focused with distractions everywhere!

Support the show
Sep 20, 201838:56
Paul Faulkner, CEO of the Greater Birmingham Chamber of Commerce
Sep 03, 201838:31
Oona Collins, CEO of Potential Plus International
Sep 01, 201837:42
Graham Allcott, author & founder of Think Productive
Aug 30, 201848:06
Mike Bandar, founding partner of Turn Partners
Aug 28, 201845:49
Emma Jones MBE, founder of Enterprise Nation
Aug 26, 201841:03
Jordan Daykin, CEO of Gripit
Aug 24, 201837:25
Jessica Wheeler, principal of Elmhurst Ballet School
Aug 22, 201837:32
Craig Donaldson, CEO of Metro Bank
Aug 20, 201839:48