Fashion Fits

81% of women don’t feel represented in fashion advertising. Which is actually not that surprising given that fashion is 'inaccessibly aspirational' by design. The average catwalk model is a minimum of 5 foot 9 inches tall, and less than a US Size 2. Which means LESS THAN 0.3% of women look like a catwalk model!! New research shows that 91% of women want to see clothes worn by a diversity of models who look like them. And it's no wonder given that 78% of women feel more relevant, better about their bodies, and/or inspired to try new styles when they see women who look similar to them in the fashion industry. In this episode, we wanted to understand why - with so much upside - fashion is still lagging when it comes to diversity and inclusion, and why it’s still so hard to find relevant fashion references. You’ll Learn: * Research linking what we SEE to how we FEEL * Why relevant inspiration is good for our confidence & for business * Where we feel most underrepresented in media * The challenges for those creating new retail categories * Which brands are genuinely trying to embrace diversity in their content * Why women over 55+ need more inspirational outfit ideas * Why Modest Fashion, as a global trend, is still relatively hard to find online * What fashion media could do to make lasting, real changes in representation GUESTS * Faye Brown - Motto Fashions www.motto.com.au * Emily Pask - Modest Mermaid www.modestmermaid.co * Natalie Wakeling- Embody Women www.embodywomen.com

89% of women are more body confident when they like what they wear, but only 15% are wearing clothes that make them feel good everyday.  When there’s such a big reward for wearing clothes we like, why aren’t we doing it everyday?  Well, when we looked into it, one of the reasons is that it’s actually not always that easy to find clothes that fit! In fact, our research revealed that 82% of women have recently struggled to find clothes that fit - and we’re not just talking about size. Shape is the most reported factor, and height and age also play a big role. To launch our new show, we're talking to 2 industry experts who have been navigating the complexities around fit, and can share why there isn’t a quick, simple solution, but how they’ve taken steps to help us all feel good in what we wear. You’ll Learn: - The technical difficulties involved in making different sized garments - What is a 'Fat Tax' and who is paying for it? - How Insyze & Ample Folk are disrupting the fashion space for plus sizes - Why retailers sometimes choose not to stock extended size ranges in store - Why some extended size ranges don't suit all body shapes - Why minimum order limits can prevent brands from catering to all sizes - The importance of considered design when it comes to fit, not just the size - The role of styling when it comes to our perceptions of 'fit' - What customers like us really want to see in store and online - The future predictions in manufacturing to solve the 'fit' issue GUESTS: - Holly Richards - Ample Folk https://www.amplefolk.com/pages/about-us - Sylvie Wilson - Insyze https://insyze.com/  - Sarah Cohen (Co-host) - The Styling Advisory http://www.stylingadvisory.com.au

62% of women have admitted to irrational tantrums on the daily quest to get dressed.

We've all had fits of frustration when it comes to fashion. But it's not us, it's the industry, and it's been failing us all!

That's why we're bringing in the experts to understand why these systematic problems exist and how we can tackle them.