Grow My Biz, 123

In this episode, we dive deep into the world of Google Dynamic Ads, exploring their benefits, drawbacks, and how they can supercharge your advertising campaigns. Whether you're an e-commerce enthusiast, a marketing maven, or just curious about the future of digital advertising, this episode offers insights and strategies to harness the power of dynamic ads. Join us as we unravel the dynamic world of online advertising!

Are you looking to supercharge your YouTube advertising game? In this episode, we delve into the art of creating compelling video ads that captivate viewers and drive results. Join us as we explore the importance of nailing the script, capturing attention within seconds, and crafting engaging content for skippable and non-skippable ads. Discover the power of bumper ads and sponsored cards, and how they can elevate your campaigns. We also uncover the targeting benefits of YouTube and its high viewability rate, making it a prime platform to reach billions of users. Don't miss out on our expert tips and insights to maximize the impact of your YouTube ads. Watch now and take your marketing strategy to the next level!

Join us on a captivating journey into the world of display advertising with our podcast, "Unleashing the Power of Display Advertising." Discover valuable insights and effective strategies that will empower your brand to make a significant impact in the digital advertising space.

Gain a comprehensive understanding of how to leverage display advertising to elevate your brand's visibility, drive engagement, and achieve your marketing goals. Whether you are a seasoned marketer or new to the world of digital advertising, this podcast offers practical advice and actionable tips to help you navigate the ever-evolving landscape of display advertising. Stay informed about the latest trends, emerging technologies, and best practices that will set your brand apart from the competition.

Tune in to "Unleashing the Power of Display Advertising" and unlock the full potential of your brand's advertising efforts. Subscribe now and embark on a journey towards driving meaningful results and reaching new heights in the digital marketing realm.

Welcome to this podcast, your ultimate guide to understanding and harnessing the power of Pmax campaigns in your digital marketing strategy. In each episode, we delve into the world of PMax campaigns, exploring what they are, why they matter, and how they can revolutionize your advertising efforts.

Join us as we uncover the evolution of PMax campaigns, from their early challenges to becoming a game-changer in the world of online advertising. As media buyers who have experienced remarkable returns on investment, we're excited to share our insights and success stories with you.

Discover the unique advantages of PMax campaigns, including their ability to display ads across multiple platforms and reach your target audience with precision. We'll explore the importance of leveraging artificial intelligence and machine learning to optimize your campaign performance in real time.

Whether you're a small business owner looking to expand your reach or a seasoned marketer seeking the next breakthrough strategy, PMax campaigns offer invaluable opportunities. We'll guide you through the process of setting up your own Pmax campaign, from defining goals and optimizing conversions to selecting the right assets for maximum impact.

Join us as we explore the power of videos in PMax campaigns, unlocking their potential to increase conversions and captivate your audience. We'll provide practical tips on creating compelling video content and share strategies for maximizing the impact of your campaigns.

As Google continues to innovate and introduce new AI-based features, staying ahead of the curve is essential. We'll discuss the latest advancements in PMax campaigns, their integration into Google's algorithm, and how you can leverage these tools to gain a competitive edge.

Whether you're a local business seeking broader exposure or a digital marketer striving for exceptional ad performance, PMax campaigns hold the key to your success. Embrace the future of digital advertising and harness the power of Pmax campaigns to elevate your brand and drive outstanding results.

Subscribe now and join us on this exciting journey of unlocking the full potential of PMax campaigns. Stay up-to-date with the latest trends, strategies, and best practices that will transform your digital marketing game. Don't miss out on this opportunity to take your advertising efforts to new heights in the ever-evolving digital landscape.

This podcast dives deep into the world of Google Ads, offering a comprehensive guide to help businesses harness the power of targeted advertising. Discover how Google Ads can drive more traffic to your website, provide cost-effective solutions compared to traditional advertising methods, enable hyper-targeted campaigns, and allow for accurate tracking of results. Learn why Google Ads is a valuable tool for businesses of all sizes and gain insights into optimizing your ad campaigns for maximum impact. Whether you're new to Google Ads or looking to enhance your existing strategies, this podcast is a must-listen resource for boosting your online presence and achieving measurable success.

In this podcast, we delve into the secrets of creating marketing materials that captivate and convert. From video sales letters to social media posts, we explore the process of crafting compelling marketing messages that grab the attention of your target audience and drive them to take action using language, psychology, and design to create marketing materials that resonate with your ideal customers. Whether you're a marketer, entrepreneur, or business owner, this podcast will equip you with the tools and knowledge you need to make your marketing materials stand out and deliver results. Tune in now to unlock the secrets of compelling marketing materials!

Join us in this episode as we dive into the world of backlinks. We'll discuss what backlinks are and why they're important for your website's credibility and ranking on search engines like Google.

Where we will walk you through the different ways of acquiring backlinks, including organic methods and active public relations, such as getting featured on high-domain ranking news sites. We'll also explore guest posting and how it can improve your website's visibility by writing articles for third-party websites and requesting backlinks.

In addition, we'll discuss directories and citations and their role in lifting the ship of your website's ranking. Our guest speaker will share their experience with Signal Genesys, a third-party software that submits articles to multiple media outlets, giving a significant boost to your website's domain reputation.

If you're looking to improve your website's ranking and visibility, this episode is a must-listen. Join us as we demystify the world of backlinks and provide practical tips on how to get them.

Are you wondering what an SEO audit involves? Our team is currently offering a promotion for our SEO audit service, and in this audio, we explain what an SEO audit entails. 

An SEO audit is an evaluation of your website's current standing in relation to your competitors and target audience. We examine your ranking for money-making keywords, content quality, technical elements such as site speed and redirects, backlinks, and citations and directories. Our manual and thorough SEO audit process provides a detailed report with recommendations for improvement.   Don't miss out on valuable insights for optimizing your website's SEO! Check out our latest episode on SEO audits and learn how to improve your website's ranking on Google. Click now to watch!

Introducing ChatGPT, the AI-powered language model that's taking the world by storm. But is it really as good as they say it is? In this video, we explore the capabilities of ChatGPT and discuss when and when not to use it. While it's undoubtedly a sophisticated tool that can write recipes, code, and copy, developers have found that it can make mistakes, so it's best not to rely on it entirely for those purposes. Additionally, Google currently does not favor content written by AI, so it's best to avoid using ChatGPT for SEO purposes. However, it's still a powerful tool that can save time and help with content creation, as long as it's used responsibly and in conjunction with original thinking. Watch the video to learn more about ChatGPT and how to best utilize it in your content strategy.

Today's episode is going to be a case study, where we'll talk about what we did for one of our past clients, Acupuncture in Kelowna. We'll share our impact on their marketing and what happened when she discontinued working with us. We'll also talk about some relevant marketing tips and advice in today's social space.

Please listen to the whole episode to know more, and feel free to message us if you have any questions!

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Ever wonder what exactly your agency should be doing for you and your company? In this episode we discuss what they should be doing for you on a monthly basis and what to expect.

How We Used Digital Marketing For a Law Firm (Piatchek Law). Listen till the end to see what we did and the results we achieve.

Sometimes people miss things on social and may miss your update. But send them an email and they have it in their mailbox forever. This is just one of the reasons why email marketing is important for marketers and businesses. Listen, comment, and share if you find this useful.

In this episode of What Metrics Mean, we touch on the meaning of ROAS and LVT for your marketing campaigns. Here we highlight what they mean for different businesses. Listen and Share.

What does CPC mean in terms of the reports you get from your marketing agency? That is what we’re going to talk about today as part of our What Does the Metrics Mean series? What does CPC mean? Listen to find out.

Ever wonder what those numbers mean on the marketing reports from your advertising agency?  In this video, #2 in the series, we discuss 'impressions, reach & frequency' and what it means from a campaign perspective.

Ever wonder what CPL really means? How is it calculated? Questions you should ask your marketing/advertising agency?  In this episode, we discuss exactly this!

You’ve likely heard of pay-per-click marketing, but do you know the ins and outs of local service ads? Local service ads are another great tool in your digital marketing arsenal, particularly for service providers in certain industries. They are both affordable and effective, but they can sometimes be challenging to get started with. Here’s what you should know about local service ads, how they work, and how to set up your ads.  Local Service Ads: https://ads.google.com/intl/en_ca/local-services-ads/ Subscribe! Website: https://meritbasedmarketing.comFacebook: https://facebook.com/meritbasedmarketing

Ever wonder how an agency comes up with their pricing for Facebook services?  Well in this video, we pull off the veil and outline the factors that goes into quoting out Facebook advertising.  Plus we discuss the pros and cons to monthly retainers vs pay per lead circumstances.

Choosing an agency to run Google Ads for your legal, health or wellness business can be overwhelming.  That's why, in this video, we outline the top 3 factors that come into pricing strategies from an agency perspective and we highlight questions for you to ask when interviewing potential partners.