Irish Academy of Public Relations

Content creation and marketing strategies are continuously changing, therefore so are the way students are learning about it. Listen now to learn all about how PR education is constantly evolving.

"74% of consumers expect brands to chime in on social issues". In this episode, Aideen O'neill, talks about how many brands are using their platforms to touch on social issues, which also plays into their marketing campaigns and branding.

PR is constantly surrounding us. Listen here to learn about how PR is being used in print, politics, and health with the expert herself, Sangeeta Waldron.

"Don't go anywhere you aren't supposed to be going, because it could be booby trapped"

On this weeks episode, Ellen Gunning sits down with Ray Taylor, author of Mr Ray Would Like A Monkey.

This episode was first broadcast on 103.2 Dublin City FM. 

"We often hear that radio is for older people and that is just not true"

On this weeks Mediascope episode, Ellen Gunning sat down with John Purcell, independent chairperson of Radio Centre.

This episode was first broadcast on 103.2 Dublin City FM.

"Even if the under 25's are not your current target audience or maybe they don't the spending power to buy your product or service, they will be your customer in 5 years or 10 years"

On this weeks Mediascope episode, Ellen Gunning sits down with Jay Reid, strategy director at Core, to discuss advertising to university students. 

This episode was first broadcast on 103.2 Dublin City FM.

"A lot of it is research. Pre and post interview research"

On this weeks Mediascope episode, Ellen Gunning sits down with newly appointed general manager of Dublin City FM to talk all things radio. 

This episode was first broadcast on 103.2 Dublin City FM.

"They know this is damaging. They know it from their research, but hey, it's making them money"

On this week's episode, Ellen Gunning sits down with Greg Canty from Fuzion PR. They discuss all things Facebook Whistle Blowing scandal. 

This episode was first broadcast on 103.2 Dublin City FM.

"The reason the state has been reluctant to get involved is really to limit its liability"

On this week's episode, Ellen Gunning sits down with TD Eoin O'Broin to discuss the impact of poorly built homes. 

This programme was first broadcast on 103.2 Dublin City FM.

“It would be absurd to expect politicians and people who have power over decision making to understand how a law change could affect businesses and individuals. It just needs to be transparent.”

On this episode, Ellen Gunning sits down with Aaron Rogan, a journalist with the Sunday Business Post. Ellen and Aaron discuss the importance of having transparent lobbying. 

This programme was first broadcast on 103.2 Dublin City FM.

"There are companies, that on principal, go out and try to do good in the world"

On this episode, Ellen Gunning sits down with Dave Winterlich, chief strategy officer at Dentsu, to discuss brands and their purpose.

This programme was first broadcast on 103.2 Dublin City FM.

"There are certain aspects of social conditioning that affect men poorly"

On this episode, Ellen Gunning sits down with Sean Cooke, chief executive of the Men's Development Network.

This programme was first broadcast on 103.2 Dublin City FM.

"When a person retires, it impacts everyone around them, especially their close relationships"

On this Mediascope episode, Ellen Gunning sits down with Laura Farrell, chief executive of the Retirement Council of Ireland, to discuss planning for retirement.

This programme was first broadasct on 103.2 Dublin City FM.

"I have always felt that it is important to support Irish artists"

On this episode, Ellen Gunning sits down with Chris Maher, chief executive of Dublin City FM. They discuss all things radio and music. 

This programme was first broadcast on 103.2 Dublin City FM.

"The starting point is who are you as an organisation"

On this week's episode, Ellen Gunning speaks to Alan O'Neill, author of Culture Matters: The Four 'Must Have's' to Supercharge your Business about how to successfully run a business with carefully designed culture. 

The programme was first broadcast on 103.2 Dublin City FM.

"I was surprised at how the stories were reported quite differently and I would have to say I was very disappointed"

On this week's episode, Ellen Gunning speaks to Josephine Browne about the reporting of George Floyd's death across different newspapers. 

This programme was first broadcast on 103.2 Dublin City FM.

"We developed a really deep understanding of data privacy, cultural, ethical and social considerations for our type of product and business'

On this week's episode, Ellen Gunning speaks to Paul McBride, managing director of Peroptyx. Peroptyx is an company that's mission is to deliver the most relevant data quality and model maintenance solutions for machine learning, built around secure connections to the most reliable sources of local knowledge and insight.

This programme was first broadcast on 103.2 Dublin City FM.

"Conscious leaders begin with each and every one of us, from the moment you wake up and the choices you are making"

On this week's episode of Mediascope, Ellen Gunning speaks to Ana Ortega, author of 'The Conscious Leader of the New Millennium: Lessons in leadership, awareness, consciousness, and good practices' about what it takes to be a conscious leader in todays day and age. 

This programme was first broadcast on 103.2 Dublin City FM.

"The biggest challenge is not being able to plan."

On this Mediascope episode, Ellen Gunning takes a call with Shauna Fitzpatrick, PR for Creative Voice in Cavan, Ireland. The two women discuss how lockdown restrictions have impacted the arts, specifically theatres.

All content is owned by Dublin City FM.

"We need to make sure that the remote working situation stays as a more permanent feature."

On this weeks episode, Ellen Gunning talks to James McCann, CEO of ClearStory. An international tech PR company, working with start ups, James gives his thoughts on how remote working has changed the way we work. 

All content is owned by Dublin City FM.

"We spend an average of two hours a day scrolling on social media."  On this episode, Ellen Gunning sits down with Gemma Smyth, founder and director of &Smyth PR Consultancy based in Dublin, to discuss the rise of content creation, aka influencer marketing.  Smyth elaborates on the process of this marketing technique and how to use this technique to find the right fit for your brand.

"One of the things we all want as humans is to be heard and understood."  On this Mediascope episode, Ellen Gunning sits down with Sonja Lennon, fashion designer, broadcaster, tech entrepreneur, and one of the founders of LIFT Ireland, to discuss improving leadership in Ireland.  Lennon describes what LIFT Ireland strives for and how they hope to create societal impacts.

All content is owned by Dublin City FM.

"Some of these people don't trust media, so they don't have any trust in traditional news outlets."  On this episode, Ellen Gunning sits down with Lauren Boland, a journalist with TheJournal.ie and editor of Trinity News, to discuss her life as a freelance journalist.  Boland explains how important fact-checking is in today's society and how trends in the pandemic have made fact-checking even more difficult.

All content is owned by Dublin City FM.

"It is a disease.  It isn't a construct of aging."  On this episode, Ellen Gunning sits down with Tina Leonard, Head of Advocacy and Public Affairs with the Alzheimer Society of Ireland to discuss Alzheimer's in today's society and why COVID is making it worse.  Leonard also elaborates on the risk factors of Alzheimer's and why it's important to keep your brain active and socialized before symptoms appear.

All content is owned by Dublin City FM.

"In Ireland, on average, we listen to 4.2 hours of radio every day."  On this episode, Ellen Gunning sits down with Paul McDermott from Rathmines College to discuss the radio landscape in Ireland.  McDermott elaborates on the idea that radio in Ireland is constantly passive and in the background of many homes and how Ireland likes to consume the closest neighbour's media (UK), but they don't consume Ireland's.

All content is owned by Dublin City FM.

"He must've felt under terrible pressure, as an insider looking at the same story unfolding again; this is reliving what happened to his mother."  On this Mediascope episode, Ellen Gunning sits down with Finbarr Sheehan, PR and Marketing lecturer with the Munster Technical University to discuss the famous interview between Oprah Winfrey, Meghan Markle, and Prince Harry.  Sheehan talks about everything that led up to the interview and his thoughts on the truth behind it all.

All content is owned by Dublin City FM.

"It's American football, baseball, or basketball, and if you can't actually talk about those, you will not be able to do business in America."  On this episode, Ellen Gunning sits down with Owen Smith, knowledgeable commentator and super fan of American football to discuss sports reporting in the United States.  Smith explains the difference between American and European sports journalism and why football is so popular in America.

All content is owned by Dublin City FM.

 In this Mediascope episode, Ellen Gunning sits down with John Webster, Head of the Scottish Government Office in Ireland, and James Denison from StudioRove.  In the first part, Webster explains his role in office, plans for investing in Scotland, and how an online whiskey tasting is bringing people together.  In the second part, Denison discusses how COVID has affected video production from live events.

All content is owned by Dublin City FM.

 "How do we stay relevant to people?"  On this Mediascope episode, Ellen Gunning sits down with Fiona O'Connor, a Director of Corporate Practice at Drury Porter Novelli, to discuss how companies stay relevant to their customers during COVID.  O'Connor discusses how companies are using their websites and platforms to spread their news and how internal communications is becoming more important to employees and employers.

All content is owned by Dublin City FM.

"Events and event management were hit with a tsunami when the pandemic struck last year."  On this episode, Ellen Gunning sits down with Michael O'Donovan from Brand Rocket Events to discuss the changes in the event management industry once the COVID pandemic hit.  O'Donovan elaborates on the clever ways that Brand Rocket was able to host online events using magicians, comedians, and even a Santa experience!

All content is owned by Dublin City FM.

"When you come across an accident, within 30 seconds, you've made a judgment."  On this Mediascope episode, Ellen Gunning sits down with Paul Harman, director of Cleraun Media Ethics Forum, to discuss the roles young journalists play in creating "fair" media.  Harman explains the importance of exercising a moral compass when it comes to creating content and "giving as much of the picture as you can."

All content is owned by Dublin City FM.

"If you don't prepare for the significant, uncomfortable, volatile change that's knocking at your door, then you do so at your peril."  On this Mediascope episode, Ellen Gunning sits down with Jim Frawley, author of Adapting In Motion, to discuss change and how you have to respond to it.  Frawley mentions how it is important to have a "personal board of directors" in your life; people who will have your back, but also challenge you.

All content is owned by Dublin City FM.

"They don't want necessarily access, what they want is their objectives achieved."  On this Mediascope episode, Ellen Gunning sits down with Paul Fox, the director of Pinnacle Public Affairs.  Fox discusses the benefits of lobbying and how "lobbying is an important part of the democratic process."  Moreover, he elaborates on his viewpoints on making alcohol more reasonably priced to make it more affordable for people during these COVID times.

All content is owned by Dublin City FM.

In this Mediascope episode, Ellen Gunning sits down with Neil Brady from CaliberAI and Ailish Kelly from Avoca Clinic.  In the first part, Brady discusses how defamatory speech is increasing in the world and how his company is using technology to flag potentially defamatory or harmful texts.  In the second part, Kelly explains the "Zoom Boom" and why people are all of a sudden interested in cosmetic work being done.  

All content is owned by Dublin City FM.

"Academics, gamechangers, dabblers, and blue skiers are really important players in our economy."  On this Mediascope episode, Ellen Gunning sits down with Michelle Lestas, author of In Business with Yourself, to discuss the eight different identities for businesspeople mentioned in Lestas's book.  Lestas explains each personal identity and how these identities interact in the business world and how they can affect the future of a business.  

All content is owned by Dublin City FM.

"Journalism is a key-driver for social change."  On this Mediascope episode, Ellen Gunning sits down with Cassie Delaney, from Rogue Magazine.  Delaney is one of three women running this publishing house in Ireland.  During this episode, Delaney discusses what it's like being a woman in the journalism industry and receiving some negative comments.  Moreover, she also discusses certain topics that she believes women want to read in their magazines.  

All content is owned by Dublin City FM. 

"In business and life, there's one sure thing that really shines through and that's attitude."  On this Mediascope episode, Ellen Gunning sits down with Paul Davis, from Davis Business Consultants, to discuss the different ways one can bring more happiness into your life and your business, especially during this time of COVID-19.  Davis discusses how individuals can have their business take off once they identify their purpose and internal priorities.  

All content is owned by Dublin City FM.