Mastering Digital with iLEAD et al

In this episode, we're delving into a critical issue that affects businesses worldwide: click fraud. Did you know that South Africa ranks among the countries most affected by click fraud? It's a concern we can't afford to overlook. Joining us again is Emma Lourens, iLEAD et al's Media Partner Lead, who will share strategies to safeguard your campaigns against click fraud. Here's a sneak peek at what we'll cover:

• Understanding the essence of click fraud and its significance in digital marketing.
• Exploring eye-opening statistics and real-world examples highlighting the severity of click fraud.
• Discussing current trends in the digital marketing industry related to click fraud and technological advancements to combat it.
• Analysing shifts in consumer behaviour and their impact on click fraud prevalence.
• Unveiling the workings of ClickCease in preventing click fraud and its distinguishing features.
• Simplifying the integration process of ClickCease into existing digital marketing campaigns and platforms.
• Delving into the role of artificial intelligence in ClickCease and the benefits it offers.
• Highlighting specific AI-driven features within ClickCease that businesses should leverage for protection.

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In this exciting episode, we explore the world of selling digital products within this challenging landscape with Ronel Keyser, the sales expert and Business Development Manager at iLEAD et al. Join us as Ronel delves into her wealth of experience, highlighting key insights that shed light on the digital sales landscape.

• Sales Journey Unveiled: Ronel provides a glimpse into her digital sales journey, sharing the wealth of experience gained over the years. Get ready to hear about her focus on selling Google Ads and various other digital products.

• Current Digital Climate: Dive into a discussion about the present state of the digital landscape. Ronel sheds light on the appetite for digital marketing solutions, giving you a pulse on the industry.

• Trends and Market Changes: Explore the trends and market shifts observed by Ronel over the last three years. Stay ahead of the curve with insights into the dynamic nature of the digital market.

• Key Insights into Sales Success: Ronel imparts valuable insights into the art of making a successful sale and bringing a new client on board. Uncover the strategies that have proven to be effective in the digital sales arena.

• The Role of Sales Tools: Delve into the importance of quality sales tools in the digital sales process. Learn how tools like presentation templates contribute to the success of the sales journey.

• Client Decision-Making Factors: Ronel shares her perspective on what clients find most important when deciding to come onboard with a specific solution. Gain a deeper understanding of the factors influencing client decisions in the digital realm.

Whether you're a seasoned professional or just starting in the digital sales game, this episode is your guide to mastering online sales. Tune in for a conversation that blends expertise with practical tips to elevate your digital sales journey!

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Writing compelling digital copy has never been more crucial. Join us as we unveil the secrets behind digital copy and explore its impact on diverse online audiences. Guiding our discussion is Robert Visser, iLEAD et al's Head of Copy.

In this episode, we delve into:

• The art and science of digital copy in today's online landscape.
• Understanding the true meaning of "digital copy."
• Strategies for crafting captivating copy in a world of short attention spans.
• Success stories from iLEAD et al's expertise in audience engagement.
• Tailoring copy for different platforms while maintaining consistency.
• Measuring digital copy success and strategies for improvement.
• Injecting brand personality through voice, tone, and storytelling.
• iLEAD et al's role in helping businesses find their digital voice.

Tune in for an insightful conversation that will elevate your understanding of digital copywriting!

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Get ready to explore the secrets of first-party data in this episode! Join us as we're joined by the brilliant Digital Marketing Strategist at iLEAD et al, Kristina Krivak. She's here to simplify the journey of harnessing data for unparalleled business success. In this episode, we delve into:

• Understanding First-Party Data: Uncover the fundamental aspects of first-party data and its pivotal role in modern marketing strategies.
• Significance in Numbers: Explore how digital marketing strategies are adapting to heightened privacy concerns, regulations like POPIA, and the deprecation of third-party cookies.
• Practical Strategies for Utilisation: Discover actionable strategies to effectively collect and utilise first-party data, addressing common challenges faced by businesses.
• Challenges in Leveraging First-Party Data: Explore typical hurdles companies encounter when leveraging first-party data, shedding light on the complexities of the process.
• Future Trends and Advancements: Look ahead as Kristina discusses future trends and advancements in first-party data.
• Key Takeaways for Success: Kristina shares key takeaways emphasising the importance of a robust first-party data strategy for businesses.

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Join us for an insightful exploration into the intricate world of cultivating a powerful network of digital suppliers and partners. Discover the meticulous process behind iLEAD et al's approach to selecting and nurturing these crucial relationships, led by the woman behind our digital supplier network, Meriska Loganathan. 

 In this episode, we cover the following key points: 

• Supplier Onboarding Process: Delve into the high-stakes game of onboarding new digital suppliers, exploring the detailed process iLEAD et al undertakes to ensure the referral of only the best partners to clients. 
• Selecting Social Media and Development Partners: Uncover the non-negotiables in selecting social media and development partners, starting with the essential requirements for suitable social media partnerships. Additionally, discover the key considerations for website development partnerships. 
• Insider Tips for Partner Selection: Access exclusive insights refined to perfection in developing supplier networks, offering advanced guidance beyond the fundamental principles covered so far. 
• Strategic Ability in Supplier Selection: Understand the crucial role of strategic ability in the selection of reliable suppliers, elucidating its significance in fostering successful partnerships. 
• Communication and Cooperation with Partners: Explore how iLEAD et al maintains open lines of communication and collaboration with partners, ensuring a mutually beneficial relationship that maximises client value. 

Join us as Meriska Loganathan unpacks the secrets behind successful digital partnerships, providing a roadmap for businesses seeking to forge strong alliances in the digital realm. 

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Join us for an episode about programmatic advertising, a popular strategy in digital marketing. Our guest, Danny Greeff, will help us understand how this method works and its effectiveness. We'll discuss its impact and considerations within the current digital advertising landscape. In this episode, you'll:

• Grasp the fundamentals of programmatic advertising and its impressive efficacy, guided by Danny. 
• Explore prime examples of media platforms where programmatic buying thrives. 
• Gain insight into the utilisation of data and algorithms for automating ad placements in programmatic buying. 
• Uncover the primary bidding model for online media space within the realm of programmatic buying. 
• Discover a range of ad formats, including captivating video and display ads. 
• Understand why businesses opt for programmatic buying over traditional platforms like Google Ads, and whether a strategic blend of approaches is advisable. 
• Delve into the distinctive features of platforms like DV360 versus Google Ads, with a special focus on leveraging tools like Performance Max. 
• Acquire valuable tips on measuring the success of programmatic campaigns using key metrics. 
• Familiarise yourself with other programmatic platforms akin to Google DV360. 
• Debunk the myth that programmatic buying is exclusively for big-budget brands. 

Tune in to this episode and unlock the secrets to mastering programmatic advertising for your brand’s success. 

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In this introductory episode, our guest Emma Lourens simplifies the complex and intriguing concept of the Metaverse, providing a clear understanding for our listeners. Join us as we delve into the fundamental components of the Metaverse, deciphering key terms, examining ethical considerations, and uncovering exciting business opportunities. 

 In this episode, we cover the following key points: 

• Definition of the Metaverse: Simplifying the concept for easy understanding. 
• Key Terms Explained: 

- NFTs: Understanding the role of non-fungible tokens in the virtual realm. 

-  Web3: Unveiling the decentralised internet's impact on the Metaverse. 

-  Blockchain: Exploring the technology ensuring security and transparency in virtual environments. 

• South African Metaverse Presence: Current accessible Metaverses in South Africa via the internet without the need for specialised gear. 
• Business Opportunities: Analysing the potential for brands to thrive within the Metaverse. 
• Ethical Considerations: Examining potential ethical challenges arising from the integration of the Metaverse and ways to address them. 
• Metaverse Misconception: Clarifying the misconception of the Metaverse as a singular entity and highlighting its diverse nature. 
• Business Integration Strategies: Discussing how businesses can prepare for future engagement in the growing Metaverse and identifying missed advertising opportunities. 

Join us as we delve into the complexities and opportunities of the Metaverse, shedding light on its components and exploring its implications for businesses in the digital landscape. 

Step into the dynamic world of Artificial Intelligence, where the buzz is louder than ever. In 2023, this transformative technology has captured our imagination, pushing boundaries we've only dreamed of. Join us in our latest episode, where we embark on a profound journey through the AI landscape. Our distinguished guest today, Josh Dylan, is not just an observer but an active participant in this AI revolution. He has not only drawn inspiration from the AI explosion but has also taken proactive steps. Josh is on a mission to educate and bridge the knowledge gap in this captivating field. What's more, he has engineered a groundbreaking tool to empower those using AI to master the art of prompt engineering.

Join us for an episode packed with insights as we uncover the secrets of AI, delve into the art of prompt engineering, and introduce you to Josh's remarkable creation, Prompt Pulse. Here's a glimpse of what awaits you:

• Getting to Know Josh: Discover the story behind Josh's AI journey and what fuels his passion for this game-changing technology.
• Pushing Africa Forward in AI: Explore Josh's mission to propel the African continent into the forefront of AI innovation and learn about the strides his team is making.

• The Future of AI in South Africa: Gain valuable insights into South Africa's AI landscape and Josh's predictions for the next 2-3 years.
• South Africa vs. the US in AI: Compare South Africa's progress in AI with the United States and uncover the factors driving each nation's AI journey.
• The Power of Prompt Engineering: Demystify the concept of prompt engineering and understand why it's essential when harnessing the potential of AI.
• Unveiling Prompt Pulse: Get an exclusive look at Prompt Pulse, Josh's brainchild, and learn how it enhances prompt engineering and AI capabilities.
• Accessibility to Prompt Pulse: Find out if Prompt Pulse is accessible to the public and how you can leverage this transformative tool.
• Join the Creatre Community: Explore opportunities to become part of the Creatre Community and stay at the forefront of AI innovation.

Don't miss this enlightening episode as we uncover the immense potential of AI and explore the art of prompt engineering with our esteemed guest, Josh Dylan. Tune in now to stay ahead in the ever-evolving world of artificial intelligence! 

Get ready for an exceptional treat in the latest episode of Mastering Digital with iLEAD et al! Join us as we warmly welcome Morgan McLeod, the renowned South African TikTok sensation. Together, we'll embark on a deep dive into the world of TikTok marketing, sparking an engaging conversation about how brands can harness the full potential of this dynamic platform to elevate their marketing strategies.

Key Episode Insights:

• Redefining TikTok Marketing: Explore the innovative approach of reshaping marketing norms on TikTok.
• Unleashing Awareness: Learn the art of raising brand awareness through TikTok's captivating platform.
• Journey into Expertise: Gain insights into Morgan McLeod's journey and her expert perspective on TikTok marketing.
• Mastering Paid Media on TikTok: Navigate the realm of paid advertising within the TikTok universe.
• Exploring Industry Dynamics: Discover intriguing insights from various industries that have embraced TikTok successfully.
• Measuring TikTok Triumph: Understand the metrics and strategies for gauging success on TikTok.
• The TikTok-SEO Nexus: Dive into the intersection of TikTok and SEO, and how it influences digital marketing.
• Monthly Strategy Unveiled: Peek behind the curtain to understand the monthly TikTok strategy deployment process, and the roles of both our expert team and clients.

Join us for an enlightening conversation that will revolutionise your perception of TikTok marketing. If you're eager to captivate Gen-Z and Millennials and propel your brand to extraordinary heights, this episode is an absolute must-listen. Tune in now and unlock the limitless potential of TikTok for your business!

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Welcome to the latest episode of Mastering Digital with iLEAD et al! In this enlightening episode, we're revisiting a topic that we explored back in January 2023 - Google Analytics 4 (GA4). At that time, we were all navigating the uncharted waters of this groundbreaking tool, but as time has passed, we've accumulated valuable insights. Join us as we delve deep into GA4's journey and its pivotal role in the world of data analysis.

Our guest for this episode is Renier Truter, who works as a Digital Campaign Director at iLEAD et al and boasts an impressive 13-year track record of running award-winning campaigns on Google.

Back in January, there was palpable apprehension surrounding GA4. However, Renier foresaw that the industry would ultimately embrace it as the new standard. Has this foresight proven accurate? We'll find out.

The iLEAD et al team has not only adeptly implemented GA4 for numerous businesses but has also harnessed its capabilities for reporting and analysing campaign data. We'll embark on a comprehensive comparison of GA4 and Universal Analytics, uncovering their respective strengths and weaknesses.

One of the primary concerns centred around the transition from Universal Analytics to GA4 and its impact on data accuracy. Enhanced Conversions and the prominence of "hashed" data were at the forefront. Renier will share his team's strategies for bridging this gap.

Reporting challenges have also emerged, particularly in the context of year-over-year data comparisons. GA4 records sessions differently, resulting in disparities. We'll delve into whether it's prudent to compare GA4 data with UA data.

But there's more! Renier will shed light on the delay in data recording within GA4 and provide valuable guidance on addressing this challenge when conducting week-to-week sales comparisons.

So, is GA4 a valuable ally or a potential hurdle in the realm of data analysis? The final verdict awaits! Tune in to this episode to unravel the intricacies of Google Analytics 4 and acquire a clearer perspective on its future in the digital marketing landscape. Don't miss it!

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Immerse yourself in the realm of eCommerce transformation and conversion mastery as we gear up for the electrifying Black Friday Cyber Monday season! Join us in this exhilarating episode of Mastering Digital with iLEAD et al, where we unveil the enigmatic secrets of eCommerce website optimisation that propel conversions to new heights. Within this riveting conversation, we're absolutely delighted to introduce our esteemed guest, Mario Toscano, the driving force behind Ask Mario. With a treasure trove of eCommerce experience and an unparalleled specialisation in website conversion optimisation, Mario stands ready to lead you through every juncture of your digital retail expedition.

In this episode, we delve into the following key topics:

• Decoding Conversion Challenges
• Designing User-Centric Experiences
• Mastery of Product Pages
• Combating Cart Abandonment
• Excelling in the Mobile Experience 
• Harnessing the Power of Personalisation
• Leveraging the Might of Social Proof
• Navigating Evolving eCommerce Trends

Whether you're a seasoned eCommerce aficionado or just embarking on your digital journey, this episode brims with actionable insights guaranteed to elevate your conversion game. Tune in as Mario Toscano and your host, the dynamic Nadine Swart, unravel the road to eCommerce triumph!

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Welcome to another power-packed episode of Mastering Digital with iLEAD et al. Today, we're delving deep into our bread and butter, the realm of Google Ads. Sure, you've heard about best practices, but there's a wealth of untold knowledge that we've accumulated over our almost two decades of experience in the field. Today, we're peeling back the curtain and sharing the secrets that set us apart.

In this episode, we're privileged to have De Wet du Plessis, Campaign Director joining us. De Wet has been doing groundbreaking work on accounts both big and small at iLEAD et al for over 10 years. When we say that we are the best of the best, people like De Wet are who we refer to.

No more regurgitating theory from digital marketing courses or Google certifications – we're diving into real-world learnings that our Google experts have gained through countless victories and occasional setbacks.

Here are some of the captivating insights we'll be exploring with De Wet:

• Defining KPIs for the First Time
• Creating Professional Creative Assets without Breaking the Bank
• Ensuring Correct Tracking Implementation
• Unravelling the Significance of Supplemental Feeds in Merchant Centre
• Navigating Pitfalls with Value-Based Bidding
• Google's 1st Party Data Strategies Unleashed
• The First 3 Months of a Campaign - Optimising for Success

Don't miss out on this enriching conversation with De Wet du Plessis, where we lift the veil on Google Ads' hidden gems. Tune in now and get ready to elevate your digital marketing game to new heights!

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In the realm of online marketing, Search Engine Optimisation (SEO) has captured attention for many years. As the Google algorithm has evolved, so have the strategies that lead to SEO success. While on-site SEO is well-known, its lesser-explored counterpart, off-site SEO, remains enigmatic.

In this episode, we will delve into the fascinating world of off-site SEO and its impact on organic rankings. Our esteemed SEO expert and colleague, David Bell, with 18 years of experience, will shed light on the following key areas:

• Unravelling the Distinction: Gain an understanding of the difference between on-site and off-site SEO and their roles in organic rankings.
• Mastering Link Building: Discover effective strategies for building high-quality backlinks without incurring penalties from Google.
• Leveraging Social Media: Maximise your social media presence to enhance your off-site SEO efforts.
• Embracing New Horizons: Stay ahead with emerging trends and innovative techniques in off-site SEO.
• Measuring Success: Evaluate the effectiveness of your off-site SEO using key metrics to track your progress.

Join us on this enlightening journey as we provide you with the expertise and tools required to leverage off-site SEO and propel your organic rankings to new heights. Stay connected with us for the latest updates in digital marketing:

In the ever-evolving digital landscape, data privacy has emerged as a crucial concern for both advertisers and marketers. Join us in this episode as we delve into the world of data privacy and its impact on harnessing data for effective online campaigns.

Since the inception of third-party cookies in 1994, these small text files were initially designed to enhance the user's internet experience. However, they quickly became a valuable tool for marketers as well. In 2020, Google made a significant announcement, following in the footsteps of Apple's Safari and Firefox, that it would block the use of third-party cookies. This decision became a reality in 2022, leaving advertisers in a state of concern and uncertainty.

 To shed light on this topic, our guest today is Nick Jackson, Managing Director at Acceleration South Africa, a prominent organisation focusing on data and technology. With over a decade of experience, including his tenure at Google Ireland, Nick brings profound insights into the challenges and opportunities surrounding data privacy.

 In this episode, we explore several key points:

• Understanding Data Privacy
• The Privacy-First Approach
• The Rise of O2O Commerce

Join us in this thought-provoking episode as we navigate the complexities of data privacy and discover innovative ways to harness data in a privacy-centric landscape. Gain valuable insights from Nick Jackson's expertise and explore the future of data-driven marketing in an evolving digital world. Stay connected with us for the latest updates in digital marketing:

The gaming industry is thriving, and there are no signs of it slowing down. With an anticipated value of $321 billion by 2026, gaming has become a dominant force in entertainment and engagement. But what does this mean for brands? How can they capitalise on the opportunities offered by this ever-evolving platform to achieve their objectives? And is this the beginning of advertising within the emerging virtual world?

Join us in this captivating episode as we delve into the realm of in-game advertising and explore its potential for brands. We will tackle pressing questions, unravel crucial concepts, and unveil strategies to help brands stay ahead of the competition before the market becomes oversaturated.

Here's a sneak peek into the compelling topics we'll cover:

• Defining In-Game Advertising
• Gaming vs. Gamification
• Targeting the Right Audiences
• In-Game Advertising and the Metaverse
• Different Types of In-Game Advertising
• Real-World Success Stories

Don't miss out on this exhilarating discussion that will equip you with the knowledge and insights needed to navigate the ever-changing world of gaming and in-game advertising. Stay connected with us for the latest updates in digital marketing:

Get ready to explore the evolving world of search engine advertising on our latest episode of Mastering Digital with iLEAD et al. Join us as we delve into the rise of Bing, a formidable competitor to the long-standing dominance of Google Ads.

While Google Ads has been the go-to platform for online advertising, it's time for a fresh perspective. Our guest, Janette Hardman, Head of Sales at InMobi, South Africa's division contracted by Microsoft, will shed light on the exciting opportunities that Bing offers advertisers in this ever-expanding market. With over a decade of experience in the paid media space, Janette is well-equipped to discuss the following key topics:

• Recent shifts in search engine market share: What changes have we witnessed?
• Bing's partnership with ChatGPT: Unveiling the impact on users and the surge in Bing users since the announcement.
• Exciting ad formats on Bing Ads: Learn about the innovative options available for marketers.
• Targeting audiences on Bing: Discover the diverse range of audience targeting options.
• Average CPC comparison: How does Bing Ads' average cost per click stack up against Google Ads?

Don't miss out on this episode packed with invaluable insights that can revolutionise your digital marketing strategies. Stay connected with us for the latest digital marketing updates:

A post-pandemic South Africa has left eCommerce as a prevalent part of society today. A rise in eCommerce SMEs is seen like never before and is a welcome trend to the current economic climate. However, various challenges and barriers have to be overcome by any small business and start-up on the road to success, from ensuring an effective website and marketing strategy to driving sales and ensuring reliable stock levels.

In 2022, one of the major challenges for achieving brand loyalty was issues in the order fulfilment process. But my guest today represents a breath of fresh air in the eCommerce order fulfilment space. Danika Niebuhr works for one of the major role players in assisting eCommerce SMEs to drive success in this area. Bob Go offers a seamless solution to these businesses in overcoming the potential challenges related to fulfilling orders online.

In this episode, we'll be discussing Bob Go and their mission within the eCommerce space, the problem it solves for eCommerce businesses, how Bob Go differs from other logistics solutions on the market, a success story of a business that has used Bob Go, and what future plans or developments are in store for Bob Go. Don't miss out on this informative episode of Mastering Digital with iLEAD et al.

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Are you showing up in location listings when potential customers search for your products or services online? If not, you could be missing out on a huge opportunity to connect with local consumers. In fact, 84% of consumers use online search to find what they need, making location listings a crucial part of any holistic marketing strategy.

On this episode, we sit down with Buster Pitt, Sales Director at Location Bank, one of South Africa's leading location management companies. Buster will explain what Location Bank is and how it works, as well as share insights on where to start in cleaning up your location data and the importance of having a location management strategy.

Don't miss out on this opportunity to learn how you can improve your online visibility and connect with more customers in your area. Follow us on social media at:

Omni-channel has become a necessary approach in the world of paid media, and Google has been perfecting this strategy for years. However, another significant player, VDX.tv, has also entered the field. Our guest, David Barnard, Head of Client Partnerships for SSA at VDX.tv, has been leading the charge in the Sub-Saharan African region for years. Join us to hear from him about VDX.tv's unique features, capabilities, and their approach to video advertising.

In this episode, we discuss how VDX.tv is transforming the way brands connect with relevant audiences in today's converging TV and video landscapes. We also delve into the cutting-edge technology that connects video ads between TV and mobile, enabling more effective collaboration.

Tune in now to discover the latest developments in digital marketing and how VDX.tv is leading the way for brands to connect with their audiences in new and innovative ways. Don't miss out on the latest developments in digital marketing! Follow us on social media for more valuable insights and strategies:

At iLEAD et al, our quarterly Foresights Report contains insights and strategies on industry movements and trends to equip industry players with the tools to plan effectively and proactively influence their future online strategies. Join us for an insightful conversation with Kristina Krivak, the Digital Marketing Strategist at iLEAD et al and the mastermind behind the Foresights Report.

In this episode, we delve into the secrets behind the report's success and the value it brings to businesses in various industries. Kristina shares with us the four pillars to securing business growth and success and how to integrate them effectively into your digital marketing strategy.

 We also explore the latest trends in the industry and which ones to look out for. Kristina's extensive knowledge and experience in digital strategy and foresight planning will give you the tools to plan effectively and proactively influence your future online strategies.

Get ready to dive into the world of Artificial Intelligence (AI) with Part 1 of our latest podcast series, AI- What you need to know! In this fascinating episode, we explore the basics of AI, including what it is, how it works, and the key differences between different types of AI. Did you know that AI is already making its mark on industries from finance to healthcare, and that it's expected to generate trillions of dollars in value over the next decade? But with all of this potential comes a need for upskilling and preparation, which is why we've brought in Associate Professor of Information Sciences at the University of Pretoria, Marlene Holmner, to share her expertise on the topic. Join us as we discuss how AI is and will affect the world around us, especially the job market, and discover how you can stay ahead of the curve in today's rapidly changing world. This is a conversation you won't want to miss! Contact us for all things digital:

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In this episode, we sit down with Renier Lombard, MD of Flance Directive Creators, to discuss LinkedIn Social Selling. With over 800 million users, LinkedIn is the perfect platform to connect with potential customers and build relationships, and Renier shares his expert tips on how to do just that.

First, we explore the concept of LinkedIn Social Selling and what it means for B2B businesses. Renier shares his insights on how to use LinkedIn to gain new customers in a B2B approach, without spending a cent on ad spend. We discuss the importance of creating a strong brand presence on the platform and how to leverage your personal profile to build credibility with potential clients.

Next, we dive into the practicalities of getting started with LinkedIn Social Selling. Renier breaks down the key strategies and tactics that his team has used to successfully drive leads and close deals using the platform. From crafting the perfect outreach message to building a targeted list of prospects, he shares his best practices and actionable advice for anyone looking to get started with LinkedIn Social Selling.

If you're a B2B business looking to grow your customer base, this episode is a must-listen. Tune in now to learn how to use LinkedIn as a powerful tool for social selling.

Interested in hearing more about making this strategy work for your business? We’d love to connect you with Renier and his team to deploy LinkedIn Social Selling for your own business. Contact us:

ileadetal.co.za