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The Girls in Marketing Podcast

The Girls in Marketing Podcast

By Girls in Marketing

Marketing podcast covering tips and tricks to help you get started in the marketing industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.
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Working in Paid Search with Anu Adegbola

The Girls in Marketing PodcastAug 10, 2022

00:00
42:30
The Power of Strategic Storytelling for Your Personal Brand on LinkedIn | Lara Acosta

The Power of Strategic Storytelling for Your Personal Brand on LinkedIn | Lara Acosta

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️


In this episode of The Girls in Marketing Podcast, join us as we dive into the world of personal branding on LinkedIn with Lara Acosta.


Lara, one of the most influential voices on LinkedIn, shares her insights on how to harness the power of storytelling to elevate your personal brand on the world's largest professional networking platform, LinkedIn.


Olivia chats with Lara about:

  • How LinkedIn is changing
  • The importance of storytelling for brands and personal pages
  • Lara's personal branding journey, from unemployment to building a six-figure business
  • The most popular (and unpopular) post formats


Tune in to unleash the power of strategic storytelling for your personal brand with Lara Acosta.


Did you enjoy this episode? Make sure you rate us and follow our show to help us make the podcast even better!


See you next week for a team episode!

Girls in Marketing Team

Mar 27, 202432:44
TikTok: Is The Social Media App Still on the Rise? | The Girls in Marketing Podcast

TikTok: Is The Social Media App Still on the Rise? | The Girls in Marketing Podcast

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️


The average TikTok user opens the app 19 times per day.

It's safe to say TikTok has quickly taken over most of our lives. As the app continues to dominate the digital space, many of us wonder: Is TikTok still on the rise, or has it reached its peak?


Join some of The Girls in Marketing Team in this TikTok special as we discuss:

  • The latest TikTok headlines
  • If TikTok is in its decline phase
  • How to make content engaging for TikTok
  • Small businesses who have blown up on TikTok


Whether you're a seasoned TikTok user or curious observer, tune in to gain valuable insights into potentially THE most influential platforms of our time.


As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!

Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing

Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24


See you next Wednesday for another episode!


Mar 20, 202420:30
From innocent drinks to Surreal Cereal: A Blueprint for Viral Marketing Success with John Thornton

From innocent drinks to Surreal Cereal: A Blueprint for Viral Marketing Success with John Thornton

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️


If there is someone who can make anything go viral, it’s John Thornton.


John is senior creative at SURREAL Cereal and ex-Social Media Manager at innocent drinks.


With a whole array of creative marketing campaigns under his belt, John takes an out-of-the-box approach to all of his campaigns and it pays off.


He’s had plenty of viral moments, particularly reaching thousands of people when he handed a 6ft. resignation letter to innocent drinks to announce his career move on LinkedIn.


For anyone working in the creative industry, this episode is for you.


This episode covers:

🚀 What ‘going viral’ actually means

🤝 How brands like Weetabix and Heinz have used virality

🧑‍💻 Working for SURREAL Cereal and innocent drinks

🎨 Being a marketing creative


A huge thanks to John for coming on The Girls in Marketing Podcast!


You can connect with John to see more of his absurd marketing campaign on LinkedIn by searching ‘John Thornton’


And stick around until the end of the episode, as we put John to the test to see if he can make one of our Girls in Marketing products go viral 🤫


See you next week for another episode!

Girls in Marketing

Mar 13, 202444:49
The True Impact of International Women's Day in Marketing | Girls in Marketing

The True Impact of International Women's Day in Marketing | Girls in Marketing

⭐️ Check out Hostinger's Website Builder here: http://hostinger.com/girlsinmarketing ⭐️


💫Explore Kingbridge Insurance for your business here: https://go.kingsbridge.co.uk/gim-podcast-el-jan24 💫


This week, we have an International Women's Day special for you.


At Girls in Marketing, International Women's Day is an awareness day close to our company values. We strive every day to champion women in marketing and do our best to help women build a marketing career they love.


But we know that's not the reality for everyone.

Join us in today's episode as we discuss: -What International Women's Day means to us -Why it is important to advocate for women -Good International Women's Day marketing campaigns, from Nike, CPB London and more -Gender inequality in marketing as of 2024


This is such an important episode and we hope you all join us in raising awareness of International Women's Day on the 8th March!


See you next week for another episode!

Mar 06, 202420:35
Exploring the Future of SEO: A Multi-Platform Journey from Google to TikTok with Tasha Antwi

Exploring the Future of SEO: A Multi-Platform Journey from Google to TikTok with Tasha Antwi

🌟 Check out Hostinger’s game-changing Website Builder here: https://www.hostinger.com/girlsinmarketing 🌟


Sign up for our NEW marketing mailing list, Socialtainment, here: https://go.girlsinmarketing.com/49Ja5IS

Today, we have an SEO marketing special for you!

In this episode, we’re joined by SEO & Search Strategy Consultant, Tasha Antwi, who has worked with brands like LEGO, Gucci, and Rise at Seven. Tasha is an expert in her space and this episode is great for anyone wanting to strengthen their SEO skills.


This episode covers:

-Working in SEO

-The evolution of Search and SEO

-How to optimise user journeys

-TikTok’s impact on Search Engines

-Working with huge brands, like LEGO and Gucci


A huge thank you to Tasha for coming on the podcast!


If you enjoy this episode, please hit the follow button and share the episode with your marketing friends so we can make the podcast even better for you.


Until next week, we’ll see you on social media to discuss this week’s podcast!

Feb 28, 202446:14
Making Every Penny Count: Low-Cost vs High-Cost Marketing Campaigns

Making Every Penny Count: Low-Cost vs High-Cost Marketing Campaigns

⭐️ Make sure to explore Hostinger's Website Builder: ⁠⁠https://www.⁠hostinger.com/girlsinmarketing⁠⁠ Use code GIRLSINMARKETING to get an extra 10% off your plan! ⭐️


Does budget actually affect the success of your marketing campaign?

In this team episode, we discuss low-budget marketing campaigns to give some inspiration to those of us who don't have a million-pound marketing budget to play around with.


Join us as we discuss low-cost vs high-cost marketing campaigns, with some great examples from SURREAL Cereal, Grammarly and Moonpig.


This episode covers:

  • Marketing budgets
  • Examples of low-cost marketing campaigns
  • Harnessing your creativity
  • Taking inspiration from other campaigns


Also, be sure to check out our Kingsbridge Insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24


Thank you for listening to our podcast, we'll see you in next week's episode with another special guest.


Feb 21, 202419:29
Email Marketing Expert: “Don’t Track Your Open Rates”, The Secret to Opens, Clicks and Conversations with Beth O'Malley

Email Marketing Expert: “Don’t Track Your Open Rates”, The Secret to Opens, Clicks and Conversations with Beth O'Malley

Check out our amazing sponsor, Hostinger: ⁠https://www.⁠hostinger.com/girlsinmarketing⁠ Use code GIRLSINMARKETING to get an extra 10% off your plan! ⁠


We're so excited to be joined by Beth O'Malley on The Girls in Marketing Podcast for this episode.

Beth is the self-confessed ‘Queen of CRM’, she runs her own agency called Astral Digital, specialising in email marketing and strategy.

This episode is incredibly practical, with so many insights and tips to supercharge your email marketing skills, with a particular focus on the future of email marketing, and how to get prepared for the changes coming soon.


This episode covers:

  • How to create an effective email marketing strategy including hyper-segmentation and hyper-personalisation
  • The future of email marketing
  • Email marketing misconceptions
  • How CRMs and email marketing need to work together
  • Data-driven marketing



Learn more about our Email Marketing course, co-created by Beth here: https://go.girlsinmarketing.com/3SL9m3g


Thank you for your support of our podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/

See you next week for another episode!

Feb 14, 202440:24
Is this the END of Influencer Marketing as We Know It?

Is this the END of Influencer Marketing as We Know It?

Check out Hostinger's Website Tool here: https://hostinger.com/girlsinmarketing

Check out Kingsbridge Insurance here to find out more about Employers Liability: https://go.kingsbridge.co.uk/gim-podcast-el-jan24


Is Influencer Marketing nearing the end?

There's no denying that the influencer industry is changing as we know it.

With huge influencers like Molly Mae, Grace Beverley and Steven Bartlett rapidly changing the influencer landscape, we must be aware of all the changes happening in the space.


In this episode, the Girls in Marketing Team discuss:

  • Examples of successful influencer marketing
  • Their own experiences of being influenced
  • Some not-so-good examples of influencer marketing
  • The evolution of influencers


You guys love us discussing influencer marketing and, if you haven't already, go check out our other episodes on this topic:

A Deep Dive Into Influencer Marketing with Fadzi Nyama: https://go.girlsinmarketing.com/47XkKyz

Understanding Influencer Marketing with Natalia Cortazar: https://go.girlsinmarketing.com/4beO5r0

How Influenced Are We By Influencers? : https://go.girlsinmarketing.com/3UlxrQr


Thanks for listening to this episode, we'll see you next week in a brand new episode!

Feb 07, 202422:44
Lounge Underwear's Creative Genius: Lessons in Creativity with Jo Bird, Creative Lead at Lounge | Prev Gymshark
Jan 31, 202401:01:41
Building a Career in Marketing *The Unconventional Way* | The Girls in Marketing Podcast

Building a Career in Marketing *The Unconventional Way* | The Girls in Marketing Podcast

Everyone's career journey in the marketing industry is different. Some of us study marketing at universities while others opt for a more unconventional route, such as an apprenticeship.

The Girls in Marketing team has various journeys into the marketing world, with some starting as marketing freelancers whilst others have a marketing degree.


We've sat down today to talk through our career journeys, including how we all began working at Girls in Marketing too.


This is our FIRST team episode of 2024 so make sure you show the love on socials!


As always, a huge thank you to our new podcast sponsors, Hostinger and Kingsbridge Insurance!


Find more about Hostinger's Website builder here: https://www.hostinger.com/girlsinmarketing

Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan!


Find out more about Professional Indemnity and Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24


Thanks for listening to this week's episode, we'll see you next week!

Jan 24, 202419:53
0 to 350K Followers in UNDER 3 Years: Building a Marketing Community with Olivia Hanlon, Founder of Girls in Marketing
Jan 17, 202421:58
The BEST Christmas Marketing Campaigns of 2023 | Asda, Iceland and More | Girls in Marketing
Dec 13, 202313:03
The Girls in Marketing Podcast: Season 4 Wrapped
Sep 08, 202320:43
A Deep Dive Into Influencer Marketing with Fadzi Nyama

A Deep Dive Into Influencer Marketing with Fadzi Nyama

Welcome back to The Girls in Marketing Podcast!


Today's guest is an expert in Influencer Marketing and Social Media. Fadzi Nyama has become an industry leader in the influencer space with a huge passion for educating brands and content creators about how to build valuable communities and partnerships that work.


Going from freelancer to founder of social media and talent agency, Handled Agency, Fadzi has picked up a range of expertise which she shares in today's episode.


This episode covers:

-The truth about being an influencer

-Using social media to build community

-Building meaningful brand partnerships

-Transitioning from freelancing to agency life


A huge thanks to Fadzi for sharing her wisdom, we loved recording this episode and hope you enjoyed listening too!


Make sure to like and rate our podcast if you haven't already :)

Aug 30, 202344:05
The Power of Using Memes in Your Marketing Strategy

The Power of Using Memes in Your Marketing Strategy

Be the first to hear about our next season of The Girls in Marketing Podcast here: https://go.girlsinmarketing.com/3QAm8lv


Wondering if you should be using memes within your marketing strategy? Getting FOMO from seeing your competitors getting involved with meme-able events? If you've ever wondered whether memes are relevant to your marketing strategy, today's episode is for you.


This episode covers:

  • Memes in a social media strategy
  • Reactive marketing
  • Trending topics in marketing
  • The importance of timing in marketing


Head over to our socials to check out some of our own memes!


Enjoyed this episode? Make sure to go rate our podcast to help us improve the podcast for you!

Aug 23, 202316:13
Connecting Your Community Through In-Person Events with Justin Clark & Lee Benecke | SocialNorth

Connecting Your Community Through In-Person Events with Justin Clark & Lee Benecke | SocialNorth

Welcome back to The Girls in Marketing Podcast!

Today, we are joined by TWO special guests and close friends of Girls in Marketing, Justin Clark and Lee Benecke.


Between them, Justin and Lee have a wealth of marketing experience and knowledge which makes this a great episode. Together, the pair has founded SocialNorth, a company on a mission to connect the digital communities of the North of England.


Justin and Lee are industry leaders in the digital space and make this episode a great one no matter what stage you are in your career. Listen in to find out more about the pair and the future of SocialNorth (spoiler: they have BIG plans 🚀).


This episode covers:

  • Building a community in a saturated market
  • Working in social media
  • Agency life and consultancy
  • SocialNorth
  • Public speaking and events


A huge thanks to Justin and Lee for joining us on this episode!

Make sure to go and listen to the rest of our podcast episodes to continue strengthening your marketing knowledge!


If you did enjoy this episode, make sure to go like and follow our podcast to be notified when we upload next Wednesday.

Aug 16, 202301:02:08
Is AI Going To Take My Marketing Job? ChatGPT, Bard and More

Is AI Going To Take My Marketing Job? ChatGPT, Bard and More

Welcome back to The Girls in Marketing Podcast!


Today, the Girls in Marketing team are sitting down to discuss a topic on everyone's lips right now... Artificial Intelligence (AI). AI is a scary topic to discuss for a lot of marketers but we're here to discuss the topic with you and let you know how we use AI ourselves within the marketing industry. It's clear that AI is here to stay so make sure you listen to this episode to listen to our perspectives.


Topics covered during this episode:

  • Artificial Intelligence tools
  • Is AI going to replace marketers?
  • Improvements in the AI space
  • ChatGPT and Bard


Thank you for listening to this episode of the podcast! Make sure to like and follow our podcast to help us continue to bringing you some great episodes.


If you're new around here, make sure to check out Girls in Marketing and how you can get involved here: https://go.girlsinmarketing.com/47inJ5m

Aug 09, 202318:16
Dominating the World of Social Media with Grace Andrews | Diary of a CEO & Steven Bartlett

Dominating the World of Social Media with Grace Andrews | Diary of a CEO & Steven Bartlett

👉 Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 👈 Today, we have Grace Andrews on the Girls in Marketing Podcast! Grace is the Marketing Director for The Diary Of A CEO & Steven Bartlett and is a well-known face in the world of social media. Running a community of millions across a range of social media platforms, Grace is your go-to person for social media trends and updates. From being a Social Media Manager to progressing to Marketing Director at a young age, we’re hoping you can take lots of knowledge and practical takeaways from today’s episode including insight into what it’s like to work for Steven Bartlett. This topic covers: -Career progression from Social Media Manager to Marketing Director -Developing a strong personal brand -Understanding social media platforms for your brand -Working for Diary of a CEO & Steven Bartlett Huge thanks to Grace for coming on The Girls in Marketing Podcast!

If you’re wanting to see more from Grace, make sure to follow her on LinkedIn and check out her membership webinar ‘Is it worth investing in video content?’ in the Girls in Marketing Membership.

Aug 02, 202354:55
Snack Ep #24: Fostering a Positive Workplace Culture with Holly Clark | CultureShift

Snack Ep #24: Fostering a Positive Workplace Culture with Holly Clark | CultureShift

This week, we’re back with a special guest to talk all about positive workplace culture! Holly Clark is Digital Media Executive at CultureShift, a company working to lead a positive change in organisational culture. On today’s episode, we dive into how you can implement a positive workplace culture, how to prevent a bad culture and everything in between. If you’ve considered making a positive shift within your workplace before, this episode is a great listen. Topics discussed on this episode: Positive workplace culture What makes up good and bad company culture? Red and green flags during the hiring process Feeling satisfied at work Make sure to tune in to see what you can do as a marketer to foster a more positive culture in your workplace!

Jul 26, 202323:04
Mastering Copywriting as a Marketer with Ellie Perkins

Mastering Copywriting as a Marketer with Ellie Perkins

👉 Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 👈 This week, copywriting expert, Ellie Perkins, joins us on the podcast! After founding her own copywriting and social media management agency, Write & Sunny, Ellie has become widely known for her copywriting expertise. In this episode we’re talking about Ellie’s career journey into marketing, how she turned her love of copywriting into a career and how to navigate running your own business. We're sure you'll be able to take away many practical tips and tricks to improve your marketing! Topics covered in this episode: -Copywriting tips and tricks -Being a self-employed marketer -Improving your inner copywriter -Finding inspiration as a marketer We've also worked with Ellie on our brand-new copywriting course which you can check out here: https://go.girlsinmarketing.com/3PzN1Wd You can go follow Ellie here: https://go.girlsinmarketing.com/443AHC7 If you enjoyed this episode, make sure you're subscribed for some more marketing content 👏

Jul 19, 202329:23
Snack Ep #23: B2B Influencer Marketing

Snack Ep #23: B2B Influencer Marketing

We're back with another snack episode of The Girls in Marketing Podcast! This week's topic of discussion is B2B Influencer Marketing. Can influencer marketing be successful as a B2B practice?


In this episode, the Girls in Marketing Team talk about:

  • Types of influencer marketing
  • Business-to-business marketing
  • Examples of successful influencer marketing campaigns


Make sure to tune into our other snack episodes to hear the team debate different topics in marketing!

Jul 12, 202316:07
Understanding your Customer Lifecycle with Amelia Cohen | Salesforce

Understanding your Customer Lifecycle with Amelia Cohen | Salesforce

On the Girls in Marketing Podcast this week, we are joined by Amelia Cohen who is a Solution Engineer for Marketing Cloud at Salesforce.


If you're wanting to learn about customer lifecycles, this episode is for you. Amelia has expertise in customer journeys and digital marketing and she helps clients develop and consult on effective marketing strategies for businesses within her role. She also serves as the WhatsApp specialist within Marketing Cloud and is dedicated to staying on top of emerging trends in mobile marketing.


Topics covered in this episode:

  • Customer lifecycles and journeys
  • Integrating customer experience and marketing
  • Using customer data
  • The acquisition and retention of customers
  • Understanding your customer


Don't forget to follow our podcast to be notified when our next episode is released!


If you're new around here, make sure you get involved with Girls in Marketing:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Website: https://www.girlsinmarketing.com

Jul 05, 202352:03
Snack Ep #22: Big Budget vs Small Budget Marketing

Snack Ep #22: Big Budget vs Small Budget Marketing

Do you have to have a big budget for a marketing campaign to be successful? Today, Olivia, Amy and Keira sit down to brainstorm campaign tips for any marketing campaign, big or small, and discuss whether big budgets are ever really necessary. This episode doesn't hold back on how brands can get involved with trends and the team provide some great examples of big and small-budget marketing campaigns.


In this episode, the Girls in Marketing Team talk about:

  • Examples of great marketing campaigns
  • Marketing budgets
  • Brainstorming campaign ideas
  • What makes a successful marketing campaign
  • Working as a small business


This episode is a great listen and we'd love to hear your thoughts on Big Budgets vs Small Budgets in Marketing on our social channels:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg

Check out how you can get involved with us here: https://go.girlsinmarketing.com/41JVd8H


Don't forget to follow us if you enjoyed this episode!

Jun 28, 202320:10
Channelling Brand Mission Through Purposeful PR with Florence Welke | LUSH

Channelling Brand Mission Through Purposeful PR with Florence Welke | LUSH

Today, we have Florence Welke on the Girls in Marketing Podcast. Florence is a Senior PR Strategist at Lush and is an advocate for aligning your personal values with the company you work for.


Lush made headlines when it became one of the first companies to leave Social Media back in 2021 and Florence discussed how this change was communicated to Lush employees and customers, whilst maintaining a strong brand reputation and online community.


This episode is a great one if you're looking to drive your work forward with purpose and build a career that aligns with your personal values.


This episode covers:

Working in PR

Building a community online and offline

Lush's communication tactics

Best marketing campaigns by Lush


Huge thanks to Florence for joining us on this episode!


Please make sure to like and follow us to keep updated with future episodes, see you in the next one!

Jun 21, 202336:14
Snack Ep #21: Progressing into Management

Snack Ep #21: Progressing into Management

Progressing into management is something that many of us are likely to want to do in our careers but where do you even start? Working in marketing is hard and navigating your way into a management position is super difficult. In today's episode, we dive into everything you might need to know about progressing into management no matter what point of your marketing career journey you are at.


In this episode, the Girls in Marketing Team talk about:

  • How to become a manager
  • Progressing in your career
  • Career journeys in marketing
  • How to lead a team
  • The difference between a leader and a manager


If you're looking to get into a management position or simply looking to level up your career, this episode is a must-listen!


If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg


Jun 14, 202320:09
Building Confidence and Resilience in your Career with Rosa Mitchell | connective3

Building Confidence and Resilience in your Career with Rosa Mitchell | connective3

Today, we are joined by Rosa Mitchell, Business Director at connective3, a digital marketing agency specialising in SEO, PR, content marketing, PPC, display, and more. Rosa is an advocate for growing confidence in the workplace and gives some tips and key takeaways for thriving in your marketing career.


This episode covers:

  • Confidence in the workplace
  • Favourite marketing campaigns
  • Digital PR
  • Finding a job in marketing
  • Being resilient in your career
  • Tips for growing your confidence


This episode is a must-listen if you're wanting to grow your confidence in your marketing career.

Jun 07, 202344:01
Snack Ep #20: Guess the Brand in 20 Questions

Snack Ep #20: Guess the Brand in 20 Questions

We’re back with another game of 20 Questions! Our much-loved snack episode is back for Round 3 of Guess the Brand. We’ve played this game many times before and know how much you love playing along at home so we just had to bring another episode of this back. Tune in, play along and let us know how you did! If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg


May 31, 202312:13
Creating Effective PR Campaigns with Rachel Allison | Axe & Saw

Creating Effective PR Campaigns with Rachel Allison | Axe & Saw

In today's episode, we are joined by someone who knows the PR world inside out! Rachel Allison is the founder of PR Agency, Axe & Saw, and someone who regularly advocates for Diversity, Inclusion & Equity in her work.


This episode covers:

  • Working in PR
  • Building your own agency
  • The difference between good and bad PR campaigns
  • Working for a small vs large agency
  • The evolution of the PR industry


If you're in the PR agency or simply interested in PR, this episode is a must-listen!


If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

May 24, 202352:25
Snack Ep #19: Is Social Media Making Us More or Less Social?

Snack Ep #19: Is Social Media Making Us More or Less Social?

Social media has become a huge part of our lives and these days most of us couldn’t imagine life without socials. But in today’s episode, we wanted to discuss the good, the bad and the ugly of social media and ask ‘Is social media making us more or less social?’

This episode covers:

  • The evolution of social media
  • Social media platforms that have changed
  • Screentime and mental health
  • Using Social Media effectively


We’d love your opinion on this topic over on social media, come and join in with the conversation!


If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg


May 17, 202314:38
Marketing and Growing a Podcast with Gaby Mendes

Marketing and Growing a Podcast with Gaby Mendes

This week, we're joined by the Founder of Talk Twenties, Gaby Mendes, who is growing the ultimate platform for twenty-somethings in the UK. In this episode, Gaby discusses what it has been like to grow an award-winning podcast whilst navigating life as an entrepreneur in your twenties.


Gaby discusses what she would do if she was setting up a podcast in today's environment and how you can grow a community around your podcast. If you're looking to start a podcast or just considering how to grow your video content marketing, this episode is definitely for you.


This episode covers:

  • Starting a podcast
  • How to market a podcast well
  • Creating short-form content
  • Podcast misconceptions
  • How to find your niche
  • Growing the community of Talk Twenties
  • Issues with starting a podcast


A huge thanks to Gaby Mendes for joining us on this episode, we'll see you in the next one!

May 10, 202334:15
Snack Ep #18: Audience vs Community in Marketing | The Girls in Marketing Podcast

Snack Ep #18: Audience vs Community in Marketing | The Girls in Marketing Podcast

What’s the difference between audience and community? It’s been a debate for years.


Are they the same thing?

How do you build an online community?

Why is community so important?

So. Many. Questions.


In this week’s snack episode, we dive into the real difference between audience and community and why community is crucial for brands today.


Grab a snack and tune in to hear the Girls in Marketing Team share their opinions on this topic. This snack episode covers:

•Creating an online community

•How to grow a following

•Building a tight community

•The importance of community for brands

•Examples of brands that use community well


If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

May 03, 202316:28
Behind The Scenes of the Creator Economy with Hannah Anderson | Kyma Media and ex Social Chain

Behind The Scenes of the Creator Economy with Hannah Anderson | Kyma Media and ex Social Chain

Today, we're joined by Hannah Anderson, Managing Director of Kyma Media and Co-Founder of Social Chain, with Steven Bartlett and Dom McGregor.


Hannah spills the secrets behind today's creator economy, discussing the highs and lows of working in social media and what it is REALLY like to work with some of the biggest influencers around including GK Barry and KSI.


Topics discussed in this episode:

  • Creator economy
  • Working with influencers
  • Founding Social Chain, one of the world's first social media agencies
  • Leveraging Facebook and Snapchat for your brand
  • Advice for new starters in the marketing industry
  • The future of the creator economy
  • Being a leader in the industry
  • Founding an agency


This episode is a great listen for anyone working or looking to work in the world of influencer marketing in the future. A huge thanks to Hannah for joining us in this episode and we'll see you in the next one.


Don't forget to like our podcast to be notified when our next episode is released :)


If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg


Apr 26, 202342:48
Snack Ep #17: Marketing Agony Aunts

Snack Ep #17: Marketing Agony Aunts

Meet your new Marketing Agony Aunts! We asked our community to share their marketing dilemmas with us and in this episode we share our best advice as a team to help you navigate some of your biggest marketing problems. This episode covers: • Dealing with Imposter Syndrome • How to deal with difficult feedback • Management styles • Where to find creative inspiration Make sure you leave a like + subscribe to here more of our podcast episodes!

Apr 19, 202321:17
Harnessing the Power of Brand Ambassadors with Jodie Cruttenden | The GelBottle

Harnessing the Power of Brand Ambassadors with Jodie Cruttenden | The GelBottle

Are you looking to get ambassadors involved with your brand? Tune in to this episode to see how one of the biggest nail care companies does this.

This week, we're back with another podcast episode all about using brand ambassadors to grow your brand. In this episode, Olivia sits down with Jodie Cruttenden who is Global Brand Ambassador Manager for The GelBottle, a leading brand in the nail care industry. Jodie has worked on campaigns with a range of well-known names including Maura Higgins and Megan Barton-Hanson. With a collective social media following of over 1 million people, the reach of The GelBottle is huge and the brand's ambassador scheme has helped to grow and connect this following further.

This episode covers:

  • Brand ambassadors
  • Working with influencers
  • Untraditional routes into marketing
  • Working for a huge company, including Ann Summers and The GelBottle
  • Local marketing
  • Growing an online community
  • Influencer programmes
  • Marketing and taboo topics

This episode is a must-listen for anyone wanting to implement a brand ambassador scheme to help grow a community for their brand and a huge thanks to Jodie for joining us on this episode.

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg


Apr 12, 202329:54
Snack Ep #16: How to Start a Career in Marketing?

Snack Ep #16: How to Start a Career in Marketing?

From career beginners to career changers, in this episode of The Girls in Marketing Podcast we cover tips and advice to help you start a career in marketing. Listen in and find some inspiration to give your marketing career a kickstart! This episode covers:

  • Untraditional routes into marketing
  • How to get started in marketing
  • Getting work experience
  • Changing your career into marketing

Grab a snack and relax or listen on the go to these short and sweet episodes by the Girls in Marketing Team.

If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Apr 05, 202317:08
Progressing in Your Marketing Career with Becca Vines and Megan Lowry

Progressing in Your Marketing Career with Becca Vines and Megan Lowry

In this episode of The Girls in Marketing Podcast, Olivia and Amy are joined by Becca Vines and Megan Lowry, two of our very own Girls in Marketing members. We’re super excited to have Becca and Megan on the podcast and we going to talk about all things professional development and building a career in marketing. Progressing in your marketing career is difficult and establishing the right direction for you can be tricky. Becca and Megan discuss tools they have used to further their marketing career and they don't hold back! If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg

Mar 29, 202346:22
Snack Ep #15: Social Media Platforms That Disappeared

Snack Ep #15: Social Media Platforms That Disappeared

In this episode, we’re reminiscing on some of the social media platforms of yesteryear! From Clubhouse to Myspace, we discuss why some of these platforms aren’t around anymore and what we think they could have done differently to survive!


Grab a snack and relax or listen on the go to these short and sweet episodes by the Girls in Marketing Team.


If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Mar 22, 202325:50
Understanding Influencer Marketing with Natalia Cortazar

Understanding Influencer Marketing with Natalia Cortazar

In this episode, Olivia sits down with Natalia Cortazar, Founder of The Good Egg Agency. The Good Egg is an influencer marketing agency leading the evolving creator economy at the moment. As well as a founder, Natalia is also a public speaker and podcast host. Natalia has worked on campaigns for some huge brands including H&M, TikTok and Pret and now works with some of the biggest influencers around.


This episode is a great listen for anyone wanting to find out more about the influencer marketing industry. We discuss everything with Natalia from moving to the UK to the current influencer marketing landscape and we even touch on the latest 'de influencing' trend. Keep listening to find out all the latest influencer marketing secrets from the founder of one of the UK's biggest influencer agencies around.


If you're new around here, make sure you're following Girls in Marketing on social media:

LinkedIn: https://www.linkedin.com/company/girls-in-marketing/

Instagram: https://www.instagram.com/girlsinmarketing/

TikTok: https://www.tiktok.com/@girlsinmarketingg

Mar 15, 202359:27
Snack Ep #14: International Women's Day and Advocating for Women in the Workplace

Snack Ep #14: International Women's Day and Advocating for Women in the Workplace

Happy International Women's Day 2023! 🥰

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we talk about the importance of International Women's Day (IWD) and the 2023 theme of embrace equity. We also discuss how to speak up as a woman in the workplace, and how you can advocate for other women in the workplace. Tune into this episode if you want to be part of the IWD movement. 

Mar 08, 202321:43
Snack Ep #13: True or False? Debunking Marketing Myths

Snack Ep #13: True or False? Debunking Marketing Myths

👉👉👉 Sign up to The EmpowerHER Series here 👈 👈 👈

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we debunk common marketing myths and give our opinion on the myths. Tune in to hear our thoughts and feelings as marketers of these misconceptions we often hear from other people. 

Mar 01, 202321:19
Mastering LinkedIn Marketing with John Williamson | LinkedIn

Mastering LinkedIn Marketing with John Williamson | LinkedIn

👉👉👉 Sign up to The EmpowerHER Series here 👈 👈 👈

In this episode, Olivia sits down with John Williamson, Senior Content Marketing Consultant at LinkedIn. With over 10 years in the marketing industry, John has worked for a variety of companies including ITV, TheLadBible and now LinkedIn. He works with high priority brands on behalf of LinkedIn, so that they can get the most out of the platform. John has spoken on panels and at events about content strategy and brand strategy as well as recently delivering a session to our members on making creative LinkedIn content.

We talk about branded content on LinkedIn, humanising your brand online, the LinkedIn landscape and how it changes over the last few years as well as much more. 

Are you eager to learn more about the world of content on LinkedIn? Tune into this episode!

Feb 22, 202336:48
Snack Ep #12: Is Your Network REALLY Your Net Worth?

Snack Ep #12: Is Your Network REALLY Your Net Worth?

👉👉👉 Sign up to The EmpowerHER Series here 👈 👈 👈

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we talk about networking as a marketer - the good, the bad and the ugly. Tune in to hear our top tips for networking online and virtually as well as listen to our experiences with networking. Whether you're a pro networker or just getting started, you're sure to find this episode interesting.

Feb 15, 202318:54
Breaking Out of Your Brand Bubble with Alex Hickson

Breaking Out of Your Brand Bubble with Alex Hickson

In this episode, Amy is joined by Alex Hickson, Head of Digital PR at TrunkBBI. Alex is also the Founder of ecommerce business, Flaming Crap, and co-host of the ‘Where's The Bride?’ podcast. 

We discuss the importance of storytelling and ‘breaking out of your brand bubble’ in marketing and PR and how to use it to increase brand awareness, specifically drawing on Alex’s own experience of launching his own candle company, Flaming Crap, in 2020.  

As well as this, we talk about how to manage a team and the importance of being a good leader and fostering an inclusive work environment.  It was wonderful having Alex on the podcast and here are so many incredibly useful nuggets to take away from this episode!

Feb 08, 202340:10
Snack Ep #11: Guess the Brand in 20 Questions (Play Along) Part 2

Snack Ep #11: Guess the Brand in 20 Questions (Play Along) Part 2

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we're playing part 2 to our "Guess the brand in 20 questions" game. Play along with the Girls in Marketing team and guess what brands they're thinking of. 

Feb 01, 202323:22
Building a Personal Brand with Isobel Cowell | Kurogo

Building a Personal Brand with Isobel Cowell | Kurogo

In this episode, Olivia is joined by Isobel Cowell, Head of Social at Kurogo, a personal branding agency. Isobel has a huge personal brand following on LinkedIn and is a young leader managing over 10 staff and the agencies social media.

We discuss how employees can build their own personal brands without owning a business, what life is like as a young leader, the struggles of imposter syndrome, and creating your own opportunities to enhance your employability.

Isobel talks about how she grew her following to over 58,000+ people on LinkedIn in a short space of time and why being authentic is the key to building your own personal brand.

If you're interested in learning more about personal branding, what to post on LinkedIn and what it's like to be a young leader, this episode is a great listen.

Jan 25, 202346:01
Snack Ep #10: New Year, New Me? Goal Setting for 2023

Snack Ep #10: New Year, New Me? Goal Setting for 2023

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

In this episode, we're discussing our new year goals for 2023 in both a personal and professional context. Olivia, Amy, Martha and Keira talk about their plans for setting and achieving their goals this year as well as their thoughts on January blues, starting new hobbies and looking after their mental/physical wellbeing.

Jan 18, 202316:08
Re-Introducing Girls in Marketing with Olivia Hanlon

Re-Introducing Girls in Marketing with Olivia Hanlon

We're officially launching Season 4 of the Girls in Marketing Podcast with a BANG 💥 In this episode, Amy is joined by Olivia Hanlon, Founder and CEO of Girls in Marketing.

We discuss building Girls in Marketing as a business, what life is like as a leader of a team and how Olivia stays productive with a hectic schedule. 

Olivia talks about the growth of Girls in Marketing and how she pivoted the community online during the pandemic, she also covers her previous experience with content marketing and SEO. 

Tune into this episode if you want to learn more about Girls in Marketing, the future of the community and how you can take more calculated risks within your marketing career.

Jan 11, 202334:21
The Girls in Marketing Podcast: 2022 Wrapped 🎁

The Girls in Marketing Podcast: 2022 Wrapped 🎁

And that's a wrap for Season 3 of The Girls in Marketing Podcast. 

The Girls in Marketing Podcast has definitely levelled up this year so we thought it was only right to take a look into some of our favourite clips from the podcast. 

We’ve sat down with a range of guests this season, from innocent’s Social Media Manager and self-confessed comedian, Marcus Dean, to Neuro-divergent Advocate, Ellie Middleton. 

We’ve had a blast of a time so sit down, grab a snack and let’s dive into some of our favourite highlights of Season 3…

Dec 14, 202213:02
Snack Ep #09: Our Favourite Christmas Campaigns 🎄

Snack Ep #09: Our Favourite Christmas Campaigns 🎄

Merry Christmas Marketers! Join us for a special edition of the podcast talking about our favourite Christmas campaigns. 


Welcome to our BRAND NEW Snack Episodes of the Girls in Marketing podcast. We've finally decided to expose our team chats and office debates for the world to hear – and we want you to get involved! So grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

Dec 07, 202211:41
Exploring the Social Media Landscape with Karina Scott

Exploring the Social Media Landscape with Karina Scott

In our final guest episode of 2022, Olivia is joined by Karina Scott, Founder of Girl About Social and Social media guru. After originally appearing on our Girls in Marketing Podcast back in 2021, Karina is back and better than EVER! Before diving into this episode make sure to check out her original episode here. 

Karina works with clients on their social media management and has more recently started offering social media training to small businesses. She's an active member of the Girls in Marketing community and provides her expertise and knowledge through the form of mentorship and general guidance to junior marketers. We're diving into the importance of mentoring (and having a mentor in marketing), the nitty-gritty of the state of social media right now, and predicting social media trends in 2023. 


Nov 30, 202243:04