No Fluff MSP Marketing
By Taher Hamid
This podcast is structured to be listened to starting at episode one if possible.
No Fluff MSP MarketingApr 22, 2024
Video Everything - Part 1
The power of video cannot be understated.
Upselling Clients
Stronger Ads
Getting the prospects attention
Making website pages stronger
Social Media Engagement
There is no lack of value when it comes to video, yet it is underutilized. Why?
No clear direction of when it should be used and the perceived "effort barrier."
In this 2 part series we'll show you exactly when to create video, specific examples of the ROI of video, and actionable tips on implementing this more at your MSP!
MSP Camp Q2 2024 Update
In this episode we spill the beans!
We appreciate you following and supporting the MSP Camp journey from incubation to hopefully one day a major player in the MSP space.
In this episode we cover what's new at MSP Camp as well as some exciting new changes coming this year!
If you're a listener and you haven't check out MSP Camp... shame on you. Just kidding :) but seriously check us out at MSP Camp.
New Client Onboarding at your MSP
New client onboarding is exceptionally important.
In this episode we discuss exactly WHY it's important as well as actionable advise to immediately improve the new client onboarding experience.
This is a long one, but there's a lot to cover!
Inbound Marketing for MSPs
This is a recording from a presentation I did at Techcon Unplugged in September on inbound marketing. I posted it on YouTube but most of our audience is still on this podcast and I really think it's worth listening too!
You know what I say about repurposing content :)
On another note, I HIGHLY recommend getting your ticket to Techcon Unplugged this year. It was an incredible event and the MSP Camp team will definitely be there again this year!
Ticket link: https://www.eventbrite.com/e/techcon-unplugged-2024-tickets-789463164577
Lessons Learned as the VP of Business Development at an MSP - Part 1
I started as a marketing intern at an MSP almost 8 years ago to the day I posted this. I am now no longer working at an MSP since leaving January 1st 2024 to focus on MSP Camp full time. Cool thing is, I can now fully and objectively look back on my time as the VP of Business Development and share some of the key lessons that I learned either though success... or failure. Important lessons have come from both. I will undoubtedly have multiple parts to this series and I hope this can help you on your own journey at an MSP!
How To Turn Every Employee Into A Lead Machine at Your MSP
This episode is from a webinar I had with George at Augmentt. We received some positive feedback on it so I figured I would repurpose for the podcast :)
I cover the top tactics we used at Alltek to get more leads from our entire team. Worked like a charm!
I hope this helps you get your entire team on board with growth!
The MSP That Gave Away a $100,000 Corvette
Remember Hunter? The dude that gave away a Tesla?
Well, he took it a step further since last time we spoke and gave away a brand new Corvette C8!
I always enjoy conversations with Hunter. He is a true marketer and continues to push the envelope.
I hope this episode inspired you to be bold and take a big leap!
SEO Deep Dive for MSPs with Steve Dempsey
I've always been a huge advocate of SEO.
In the early days, it was as simple as setting up your Google Listing and getting 20+ reviews. That literally added a dozen or so clients in 2017.
However, things have changed. Not much, but they have changed.
SEO is still a weak point for most MSPs despite everyone constantly talking about it...
In this episode, I speak to an MSP owner that has done an incredible job at his own SEO. He even helps other MSPs with improving their own SEO.
I hope this helps you crush it at your own SEO efforts!
Standing out in a crowded MSP market with Symon More
This is one of my all time favorite episodes.
Not only is Symon just a super cool dude that's fun to talk to, but he is exceptionally insightful. I learned a ton talking with him and I'm sure you will to.
We discussed standing out in a crowded market, as well as many other topics you won't want to miss.
Symon is the current Director of Brand at ScalePad and has many years of managing B2B marketing teams.
Don't skip this one!
Google PPC Best Practices for MSPs with Hunter Nelson
Hunter practices what he preaches. he's one of the few MSP Marketing companies that... I actually see marketing their business well.
We covered a lot of excellent topics on this episode, including 5 actionable tips to improve you marketing.
however, the general theme revolved around Google PPC (hence the name) because his knowledge in this realm is very impressive.
Come with us down the rabbit hole as we explore Google PPC best practices and other MSP Marketing topics.
Check out Hunter's incredible blog to learn more: https://tortoiseandharesoftware.com/blog/the-ultimate-guide-to-paid-search-on-google-ads-for-msps/
How To Hire An MSP Salesperson with Brian Gillette
It can feel like rolling a dice when going to hire your first (or even second or third) salesperson at your MSP.
In this episode, Brian covers what to before you hire, what guidelines and activity to expect, and how to measure results and hold your people accountable while also giving them breathing room to succeed.
Brian is a good dude that really knows his stuff on the sales side of things. Give it a listen!
Who is your MSP actually competing with?
It can seem overwhelming...
Marketing your business
Closing new businesses
A new MSP popping up every week in your area
How do you compete?
In this episode, we lay out some groundwork for 2024 to keep in mind as you continue to grow your marketing efforts and dominate your local market!
Networking Tips for MSPs
I'll spare you on any networking puns.
Very rarely have I heard anyone say they love networking. You're not alone, but that shouldn't stop us from going out and meeting people. If you're a local MSP, there is so much value in meeting people face to face and building connections.
In this video we discuss some tips to get the most out of networking and some things you'll want to avoid...
We're leaving Alltek Services...
When we started this I genuinely never thought I would leave Alltek. However, in this episode we outline why we're making the move and how it's going to benefit listeners and members. If you want to support us on the next phase of our adventure, continue joining as a Scout Plus, Ranger, or Leader member :)
Tips From An MSP Marketing Coordinator
We bring Maddie back on for this episode to provide tips to marketing coordinators in the MSP space.
It can be a tough position with high expectations and not a lot of guidance. We're looking to change that.
Our goal is to get you going further faster with the actionable tips and advice to help you find success in your role!
Never Autopost Blogs on Your MSP Website
There's no SEO value in autoposting blogs to your website. Depending on what service you use, it can also confuse search engines making it harder for you to rank the custom content your prospects might have found.
You do not get penalized for posting duplicate content on your website, but it does have some negative effects we cover.
Short tip today but this one is so important it deserves its own episode!
Direct Mail for MSPs
For years I avoided direct mail. My budget was tiny and I never thought it would provide an ROI. Who cares about postcards?
After I sent out two campaigns in one year and they both led to leads... I started to rethink to power of direct mail.
We're now huge advocates of adding this into the marketing mix and are personally running a 14 month campaign to prospects in our local market.
In this episode, Steven and I review effective content and strategies to use to get the most out of mailers!
If you've been thinking about adding direct mail to your MSP marketing, check out msp-camp.com!
Owning Your Brand with Mike from Tekie Geeks
I got an email from Mike a few weeks and instantly fell in love with his brand.
They have gone all in on the super hero theme and it's incredible.
They didn't do it half-way, they went ALL IN!
Highly recommend giving this one a listen. We discuss differentiators, owning your brand, and the highest return marketing they've seen at their MSP!
A Conversation With Will Slappey from IT Voice
Will has been on an acquisition crusade over the last 4 years and is now the head of a 120+ employee MSP called IT Voice.
What originally started as a conversation about how he built his LinkedIn "personal brand" morphed into an engaging and interesting conversation around growth, leadership, marketing and his content process.
Highly recommend checking this one out and adding Will on LinkedIn. He understands content and he's quite the impressive dude!
Client Retention and Satisfaction with Marnie Stockman
I was at TechCon Unplugged last month (an incredible event BTW). I've seen Marnie on LinkedIn and always loved her content.
She got on stage at that event and started presenting and I just couldn't help but think "Dang... she's so cool."
She summed up effective Account Management and dropped absolute GOLD for about 45 minutes.
I reached out to her right away to try and get her on the podcast.
In this episode, she provides more detail on some of the points in that presentation, teaches me how to properly recruit for another Account Manager, and explains why sometimes client gifts are good... and sometimes they're bad!
I really enjoyed this conversation and hope you do too!
The MSP Marketing Budget Conversation
We need to have a marketing budget intervention.
If you don't have a solid process in place to expand your marketing budget as it creates a return, you probably won't hit the goals you're striving for.
Unfortunately, it's the classic chicken and egg dilemma. You can't get a return without an investment, and you don't want to invest without a return.
In this episode, we discuss expectations of marketing, ROI, and a process to reasonably expand your marketing budget as your return from marketing grows.
Every listeners that is currently investing in marketing or planning to should listen to this episode.
Get the Flywheel Started at your MSP
I was introduced to the Flywheel concept in undergrad. The President of the tiny association I was part of spoke about it like it was a law, an undeniable truth.
I witnessed the flywheel for the first time in that tiny association that went from a few people to one of the largest associations at that school.
Understanding this concept and embracing it will set you up for success on your marketing and sales journey. Trust me.
Expanding "Word of Mouth" for your MSP
Referrals are incredible. They are the warmest leads and oftentimes ideal clients.
However, all referrals are not the same.
Client referrals can rarely be attributed to marketing. You're keeping your clients happy and they are rewarding you.
Referrals from friends, partners, and others in the community can almost be solely attributed to marketing....
That might sound crazy, but tune in and we'll share exactly why that's the case!
If you want to support this podcast, sign up to be an MSP Camp member. Helps us keep doing what we love. Oh, and you get incredible content ready to roll!
Local SEO for MSPs
You have to be found when someone is searching for what you do. Sounds obvious but most MSPs do not put enough effort here.
In this episode, we break down some actionable advice to be found in your area and surrounding areas.
"All roads lead to the website" has been my go to for many years. It looks great, it converts well, it tags them so we can remarket to them... Good things happen when we get more buyers to our website.
THAT is why this episode is so important.
At this point, a lot of listeners are locked out of our Ranger/Leader memberships. We launched Scout Plus specifically for people locked out that still want excellent content. Check it out at: msp-camp.com
Also, tools discussed in this episode:
1. Rankmath (one of our favorite on page SEO tools)
2. SEMRUSH - This tool is awesome and helps us identify what keywords we should be going after
MSP Account Management Discussion with Brian Doyle at VCIO Toolbox
Your current client base is your hottest market. Account Management is one of the most important marketing and sales tools you have at your disposal.
With the right process, technology, and people, Account Management will help you retain customers, make them happy to buy more services from you, and send you more business through referrals.
If you haven't heard our original Account Management episode with the Account Manager at Alltek Services, please check that out as well!
FTC Safeguards Marketing Opportunity for MSPs
Hugo Cabello is a partner of Alltek Services and a good friend. His deep understanding of the FTC Safeguards paired with his marketing and sales background made him a perfect fit for this conversation.
The FTC Safeguards are a good marketing opportunity. Sure, it has some HIPAA vibes, but we're already seeing dealerships and Financial firms caring about this legislation and investing accordingly.
If you need help with this, feel free to reach out to Hugo directly at: hugo@easeguard.com
Learning to Love Stock Photos
We have a love hate relationship with stock photos. In this episode, Steven discussed why stock photos are usually a hinderance and how you can make them awesome again!
Protect Your Time If You Want To Grow Your MSP
A simple but true episode today. We'll discuss the importance of delegation and time management. As well as provide actionable examples of how this has changed our business and career!
Ensuring Success with a Marketing Coordinator at your MSP
In this episode, we review what to look for in a marketing coordinator, KPIs, and how to set them up for success at your MSP!
If you're going through the process of hiring a marketing coordinator, check out our free guide on hiring a marketing coordinator at: https://msp-camp.com/free-guides/
A Conversation with Two MSP Sales Guys
There was a great discussion on the MSP Camp Facebook page about hiring the right sales person and ensuring their success.
It's not an easy thing to do. That's a fact.
It's hard finding someone that will actually be successful in the role. On this episode, we review our early failures and what we believed help us find success in this space!
Curtis and I have been friends since day one in our new roles. Without his assistance over the years, I don't think I would have succeeded.
It's a Marathon not a Sprint with George from BVOIP
George has a big personality. He also is a self taught marketer that has grown his companies significantly.
In this episode, he sheds light into how we got started with MSP, some of his unusual but effective marketing strategies, and some great tips to help MSPs get more out of their marketing.
I hope you enjoy this conversation and I hope it helps in your own journey to grow your business!
MSP Camp Update for 2023
We can't thank you enough for listening to the podcast!
I hope you would give us a few minutes to review what we've accomplished so far at MSP Camp and our roadmap for the rest of the year :)
Visit MSP Camp at: msp-camp.com
Growth Mindset - Be Obsessed With Growing Your MSP
There's a lot to learn when it comes to marketing your MSP. It can seem overwhelming. Every MSP wants to grow. How am I different?
That all comes down to your mindset. A growth mindset turns threats into opportunities and gives you the extra motivation to get things done that you know will help your MSP grow overtime.
Save time by using our campaigns to grow your MSP with the right mindset: https://msp-camp.com/pricing/
MSP Website Best Practices - Part 2
Steven's first solo podcast!
In this episode, Steve outlines additional recommendations to transform your website from a boring set of static pages, to a lead machine.
Check it out and give Steven some love if you liked it :)
Server 2012 EOL Episode
In this episode, we discuss upcoming Server 2012 End-of-Life with a returning guest, Jeanne DeWitt and her partner David Hood. They are both really good friends of mine and a wealth of knowledge.
This deadline is coming up quickly and is a great opportunity to get our clients in a much better spot, as well as increase our MRR as MSPs.
We discuss preparation, communication to clients and prospects, and strategies to make this transition easier. Check it out!
In addition, Cloud Services for MSPs just posted their Server 2012 EOL campaign on their site for free. Go sign up for their free academy and use this content to sell more: https://www.cloudservicesformsps.com/
Value Based Pricing for MSPs with Ben Smith
Ben Smith is the founder of ClubIT which is an Australia based MSP. He's had some tremendous results from his value based pricing approach with his clients.
This phrase is spoke about a lot in our industry so it's great to hear from an MSP that successfully implemented this approach.
He provides specific examples and the process he took to increased his revenue significantly within his current client base.
Really enjoyed this conversation with Ben! I hope you find it helpful too.
MSP Sales Process with Brian at Feel Good MSP
There's a lot of bad advice when it comes to selling in the MSP industry. I've never done the hard sale or scare tactics BS that are often recommended by sales vendors in the MSP space and we've scaled very fast without it.
I've been on the search for a Sales equivalent to my marketing style and I think Brian is that guy.
His approach to sales lines up very well with how I conduct my own sales process and he provides solid advice throughout the podcast.
If you want to feel good about your sales process and close more of the deals that you do get as you start marketing more, give this episode a listen!
If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit: msp-camp.com
MSP Mergers and Acquisitions with Hartland Ross from The Host Broker
The M&A market for MSPs is hot. Whether you're looking to buy or sell, there is ample opportunity. However, it can be a very confusing proposition.
Hartland really knows his stuff on this topic. I thoroughly enjoyed this conversation and learned a lot.
If this is something you have been thinking about, give this episode a listen. It'll be worth your time!
If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit: msp-camp.com
Social Media Marketing for MSPs
Every MSP seems do to social media. They're posting often, they're staying consistent, they're trying to build their audience..... but their content sucks!
Social media is not a place to sell your services. It's a place to engage clients, the community, and your prospects. You don't do that with a bunch of boring stock photos or blogs to other websites, yet that's how the VAST majority of most MSPs social media strategy.
In this episode, Maddie and Taher take a deep dive into all things social media marketing.
You don't want to miss this one!
If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit: msp-camp.com
Packaging and Pricing MSP Services with Nigel Moore
If you've never heard of Nigel Moore or The Tech Tribe, you're missing out. Nigel grew an MSP before successfully exiting and starting The Tech Tribe. The Tech Tribe now has 4,000+ active members and is an incredible resource for MSPs around the globe.
I've always looked up to Nigel and what he's built and many key pieces of MSP Camp were built with influence from The Tech Tribe.
Nigel wrote the book on packaging and pricing MSP services. It's an incredible and short read that provides a comprehensive answer to the questions I get often around packaging and pricing.
In this episode, we dive deep into topics such as structured packages, termed agreements, gross margins, and recommendations for MSPs at multiple maturity levels.
He also shares some incredible marketing feedback on the last portion of the show, so stick around!
If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit: msp-camp.com
Marketing and Managing Co-Managed IT with Bob Coppedge
Bob started his MSP journey with a Co-Managed client. This experience helped him refine his Co-Managed offering and he was gracious enough to share some key considerations when marketing to Co-Managed prospects. He also shares insight into ongoing management of these accounts.
I hope you find this as helpful as I did. Thanks for jumping on Bob!
If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit: msp-camp.com
What to do when your MSP prospect ghosts you
This happens to all of us and we'll happen even more as you start getting additional leads outside of referrals.
In this episode, we lay out how to reengage MSP prospects that went dark on you...
Not a member of MSP Camp? Try a 30 day trial (no contracts) to improve your marketing today: Check us out at msp-camp.com.
Building Referral Partners for your MSP
I have personally failed at this for YEARS, but have found recent success and wanted to share what we're doing differently to cultivate strong referral partners!
Not a member of MSP Camp? Try a 30 day trial (no contracts) to improve your marketing today: Check us out at msp-camp.com.
Vertical Specific Marketing for MSPs with Dan De Steno
Whether you focus on one vertical, a few verticals, or all verticals, this episode will provide insight into the power of niches and how a successful MSP owner uses this to his advantage.
Dan is a long time friend and was gracious enough to jump on the podcast to explain how and why he focuses completely on a single vertical.
Thanks again for listening and supporting this podcast. We do not take it for granted!
Not a member yet? Come join camp and start using excellent marketing campaigns to scale your MSP. Check us out at msp-camp.com.
Join the discussion in our open Facebook group: MSP Marketing and Sales group
Bonus- Random Marketing Idea
Bonus- Random Marketing Idea
I used to do this a lot when I first started. It's not a "silver bullet" but did help us get a great Co-Managed client that added $6k MRR.
It's worth checking out and potentially adding it to your marketing activities.
Not a member yet? Come join camp and start using excellent marketing campaigns to scale your MSP. Check us out at msp-camp.com.
Join the discussion in our open Facebook group: MSP Marketing and Sales group
Offer to Be a Presenter For Your Clients
Short and sweet this week!
Tom Lawrence used to present "protecting digital you" to local banks for their clients. This was an end user facing presentation that did not get in the weeds of the technicals.
We have been leaning more into this strategy of targeting clients that have an audience of potential clients.
In this episode, we break down the obvious idea and some ways to capitalize on it!
Not a member yet? Come join camp and start using excellent marketing campaigns to scale your MSP. Check us out at msp-camp.com.
Join the discussion in our open Facebook group: MSP Marketing and Sales group
Managing Marketing Vendors for your MSP
You never want to just outsource your marketing. The MSPs that own their marketing are the ones that consistently grow.
That being said, the chances of you doing everything in-house is very low.
You may have website developers, videographers, graphic designers, advertising specialist, etc that you hire to assist in executing on your plan.
Managing marketing vendors is a skill, like everything else.
Being the "general contractor" means you need to have a good understanding of how the pieces fit together, have clear communication, and expectations.
In this episode, we outline tips and advice to make sure you're getting the most out of your marketing vendors!
Not a member yet? Come join camp and start using excellent marketing campaigns to scale your MSP. Check us out at msp-camp.com.
Join the discussion in our open Facebook group: MSP Marketing and Sales group
Using ChatGPT 4 in your MSP Marketing
I know we're late to the party, but better late than never I suppose!
In this episode, Maurice and Steven lay out some recommendations on getting the most out of ChatGPT 4 for your marketing.
Any other tips you might have? Let us know!
Account Management for MSPs
Adding new business is absolutely critical to growing your MSP. Marketing will communicate your value and grow your revenue, but don't leave your current clients out of your campaigns!
We consistently adding thousands in MRR every quarter form our existing client base, and they're happy to pay.
In this episode, Collin (Alltek Services Account Manager) and I discuss our approach to client satisfaction, ongoing reviews, and upsell opportunities.
We share actionable tips to help you improve the Account Management process at your MSP!
Not a member yet? Come join camp and start using excellent marketing campaigns to scale your MSP. Check us out at msp-camp.com.
Join the discussion in our open Facebook group: MSP Marketing and Sales group
Sending a monthly newsletter to your MSP Clients
Not the sexiest topic in the world, but an important piece of your marketing that's easy to do.
Are you going to get tons of leads from an email or printed newsletter? Nope.
But it does build your authority and client engagement.
In this episode, we discuss what content to include and how newsletters have a positive impact at our MSP.
Needs awesome content to engage your clients and prospects? Join MSP Camp if your area is open :)
Join the discussion in our open Facebook group: MSP Marketing and Sales group