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The MachineMax Podcast

The MachineMax Podcast

By MachineMax

The MachineMax Podcast, is a chance for you to gain deeper insight into the ConTech environment as we sit with experts in the field to gain deeper understanding of industry challenges and what innovations are combating these challenges.
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EP 2: Dan Leaney Director of Sales and Operations for X-Watch on the MachineMax Podcast

The MachineMax PodcastAug 08, 2022

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EP 13: The MachineMax Podcast with Sensing Feeling

EP 13: The MachineMax Podcast with Sensing Feeling

Discover deep insights into MachineMax's strategic partnership with SensingFeeling in our new podcast with special guest Hugh Griffiths, Director of Business Development at SensingFeeling.


Discussing the power of merging data sets for enriched and better solutions. With practical use cases such as SensingFeeling utilising drone technology to monitor the flow of people and materials into geofence zones which can be integrated into the MachineMax platform.

Feb 19, 202422:09
EP 12: Head of User Experience (UX) at MachineMax - Hanna Ager

EP 12: Head of User Experience (UX) at MachineMax - Hanna Ager

In this podcast, Peter Haddock sits with Hannah Ager, Head of User Experience at MachineMax to discuss the impact of technology in the construction and mining sector with a focus on user experience. They emphasise that user experience encompasses all aspects of an individual's interaction with a company's products and services, both in digital and non-digital spaces. They highlight the changing consumer behaviour, where purchasing decisions are made through various touchpoints and how combining digital and physical experiences enhance user experiences.


They explore how user experience is evolving by designing experiences that facilitate needs and solve problems. The discussion revolves around the challenge of delivering relevant information to workers in real time without overwhelming them. They touch upon topics such as safety, fatigue management, and leveraging data and technology to provide strategic direction and solutions. By understanding the behaviour and needs of users on job sites, MachineMax aims to surface insights that enable informed decision-making, improve health and safety, and enhance productivity and efficiency.


Take a listen to this insightful conversation

Jun 27, 202340:08
EP 11: The MachineMax Podcast with CEO of PLINX - Tommy

EP 11: The MachineMax Podcast with CEO of PLINX - Tommy

Peter Haddock and Tommy Williams CEO of Plinx discussed key topics on the MachineMax podcast, emphasising the importance of capturing data on how people, machines, and assets interact to improve construction site phasing and risk reduction. They highlighted the significance of connectivity and data integration, aiming to provide comprehensive information to stakeholders. They discussed the impact of seasonal changes and environmental factors on construction projects and how connected sensors can optimise work sites and maintenance.


They advocated for making construction more like manufacturing, with standardised designs and better environmental considerations. Managing risk and embracing technology were seen as critical for health, safety, and business continuity. Unifying information from various sensors and platforms was emphasised, with a focus on visualising data in a clear and understandable format.


Collaboration among companies and stakeholders was stressed to provide a unified stream of information and leverage platforms like MachineMax. The speakers believed that the industry is not far off from implementing changes, citing advancements in autonomy, drones, and augmented reality. They urged industry leaders to embrace technology and show future generations that construction can be done more efficiently.

Jun 05, 202330:06
EP 10: NFDC Podcast with Eoghan and Chris

EP 10: NFDC Podcast with Eoghan and Chris

We're thrilled to announce that MachineMax has proudly accepted our National Federation of Demolition Contractors (NFDC) Industry Service Provider Membership! 🎉 Tune in to our latest podcast episode where MachineMax's Corporate Construction Executive Eoghan Simpson and Flannery's Head of Strategy Chris Matthew discuss the nuances between data within construction vs. demolition industries, safety/sustainability initiatives, legislation, and the power of open information through MachineMax. Don't miss out on this insightful conversation! Listen here: Let's make sites safer, sustainable, and more efficient together! 🏗️💪

May 31, 202318:31
EP 9: The MachineMax Podcast with Bennie Group MD Matthew Ayres

EP 9: The MachineMax Podcast with Bennie Group MD Matthew Ayres

Bennie get connected: Unlocking fleet insights for business growth with MachineMax


In this podcast, industry expert Peter Haddock speaks with Bennie Group Managing Director Matthew Ayres on their digital integration with MachineMax.


The Bennie Group are a construction-focused family business with almost 500 equipment units and 7 subsidiary companies. The company has been modernising its business operations through technology transformation to help them proactively serve its customers. A key element of this transformation is the integration of MachineMax which will provide a ‘single pane of glass’ to integrate their multi-brand fleet into one solution, providing visibility of their equipment performance, utilisation, fuel consumption, and carbon emissions.


We are excited to be a key asset for the Bennie Group as they look to expand and we can’t wait to go on this journey together!

May 11, 202332:43
External podcast: MachineMax CGO Jennifer Thomson speaks with Future Bridge ahead of the Efficient Mining Operations Summit

External podcast: MachineMax CGO Jennifer Thomson speaks with Future Bridge ahead of the Efficient Mining Operations Summit

Jennifer Thompson, the Chief Growth Officer of Machine Max, is the presenting partner for the Efficient Mining Operation Summit taking place on the 4-5 May 2023 in Barcelona.

Jennifer's role at Machine Max covers product growth, user experience, and commercial strategy. The focus of the summit is on digitalising decisions for a more sustainable and productive future. The mining industry faces a challenge in bringing together data from different departments and sources. The challenge is to simplify the data and bring it into a single place so that the right data can be shared with the right departments at the right time.

Learn how Jennifer and the MachineMax team are doing just that in the podcast below and at the summit itself.

Apr 25, 202305:04
EP 8: Peter Haddock interviews Kevin Jin - Head of North America Sales for MachineMax at Coexpo in Vegas.

EP 8: Peter Haddock interviews Kevin Jin - Head of North America Sales for MachineMax at Coexpo in Vegas.

Peter Haddock interviews Kevin Jin, the Head of North America Sales for MachineMax at Coexpo in Vegas.

Whilst discussing the nuances of the North American market Peter and Kevin elaborate upon how the market is embracing technology through MachineMax and its impact on different sectors. Kevin explains that MachineMax provides visibility of fleets to optimise productivity and tackle challenges such as CO2 emissions, fuel usage, and resource management.

Whilst giving use cases of some MachineMax customers within the US market and how they have been able to utilise the MachineMax platform to increase productivity and reduce their overall costs, Keven expands on how MachineMax integrates multiple platforms and hardware devices to provide insightful data to fleet managers, operators, and maintenance managers.

We hope you enjoyed this special version of the MachineMax podcast.

#Conexpo #FleetManagement #Telematics #Construction #Mining

Mar 21, 202319:46
EP 7: #EmbraceEquity - MachineMax International Women's Day Podcast

EP 7: #EmbraceEquity - MachineMax International Women's Day Podcast

As we celebrate the occasion of International Women's Day, we are pleased to present a special episode of The MachineMax Podcast that delves into a critical issue within the ConTech sector - #EmbraceEquity. In this insightful conversation, we have the pleasure of hearing from some accomplished women who work at MachineMax.

Hosted by our Marketing Manager, Amy Law, this open and engaging discussion features the voices of Shweta, Justyna, Jennifer, and Juliet. The conversation explores the myriad of barriers and challenges that women often face, not only within the ConTech sector but across the broader business landscape.

The guests share their personal experiences and candidly discuss the obstacles they have encountered and how they have overcome them. Through this conversation, we gain a deeper understanding of the importance of diversity, equity, and inclusivity within the workplace.

We invite you to join us and listen to this special episode of The MachineMax Podcast. We are confident that this discussion will inspire you and provide valuable insights into the challenges faced by women in the business world. 

Mar 03, 202322:41
EP 6: The MachineMax Podcast with Amy Law - MachineMax Marketing Manager

EP 6: The MachineMax Podcast with Amy Law - MachineMax Marketing Manager

Following our video case study with GGR Group and Flannery regarding the use case for telematics on electric machinery, all three guests featured in the video case study sat down with Peter Haddock for ‘The MachineMax Podcast’ to provide further detail on the topic as well as providing insight into the current construction and plant hire sector and how their organisations are facilitating innovation within the industry.

In this episode, we speak with Amy Law, who elaborates on the power of collaboration and the benefits that can generate for customers. Furthermore, a key topic of conversation revolved around how MachineMax has transitioned from obtaining useful data from diesel machines to electric machines and how Flannery and GGR have been instrumental in this process.

Nov 22, 202212:29
EP 5: The MachineMax Podcast with Flannery Plant Hire’s Strategic Manager, Chris Matthew

EP 5: The MachineMax Podcast with Flannery Plant Hire’s Strategic Manager, Chris Matthew

Following our video case study with GGR Group and Flannery Plant Hire regarding the use case for telematics on electric machinery, all three guests featured in the video case study sat down with Peter Haddock for ‘The MachineMax Podcast’ to provide further detail on the said topic as well as providing insight into the current construction and plant hire sector and how their organisations are facilitating innovation within the industry.

In this episode, we speak with Chris Matthew, who gives insight into their adoption of electric telehandlers and how they have overcome the behavioural changes that were needed on-site to ensure their customers were getting the most out of the electric telehandler. Furthermore, after a 4-year relationship between Flannery and MachineMax, Chris discusses the need for electric machinery to be connected through MachineMax to give customers a comprehensive view of their sites and the output of their machines when comparing diesel to electric.

Nov 07, 202230:23
EP 4: The MachineMax Podcast With Daniel Ezzatvar

EP 4: The MachineMax Podcast With Daniel Ezzatvar

The MachineMax Podcast with GGR’s Daniel Ezzatvar

Following our video case study with GGR and Flannery regarding the use case for telematics on electric machinery, all three guests featured in the video case study sat down with Peter Haddock for ‘The MachineMax Podcast’ to provide further detail on the said topic as well as providing insight into the current construction and plant hire sector and how their organisations are facilitating innovation within the industry. 

Peter first sat down with  Daniel Ezzatvar, Marketing and Special Products Director at GGR Group, who details the impact their electric telehandlers have had on the market and why having a fully connected worksite is essential to their customers. 

Daniel further explains the strategic positioning for GGR’s predominantly mechanical and electric fleet offerings and the importance of their collaborative relationship with Flannery and MachineMax.

Oct 24, 202217:50
EP 3: The MachineMax Podcast with MachineMax CEO Shweta Saxena

EP 3: The MachineMax Podcast with MachineMax CEO Shweta Saxena

In the latest episode of the MachineMax Podcast, industry expert Peter Haddock sits with MachineMax CEO Shweta Saxena on the importance of the connected worksite.

Throughout their discussion around the connected worksite, the topics of sustainability, fuel, productivity and efficiency are discussed with a key focus on how equipment management platforms can help solve the challenges these topics present.

Finally, the future roadmap for MachineMax is discussed with a focus on their future vision and how they want to be perceived within the industry as a company.

Sep 06, 202215:56
EP 2: Dan Leaney Director of Sales and Operations for X-Watch on the MachineMax Podcast

EP 2: Dan Leaney Director of Sales and Operations for X-Watch on the MachineMax Podcast

In the latest episode of The MachineMax Podcast Peter Haddock sits down with Dan Leaney, Director of Sales and Operations at X-Watch. 

X-Watch safety solutions are raising the bar for safety in all environments - construction, mining and transportation through their machine height/slew and RCI safety and control systems. 

In this episode, Dan and Peter discuss; The safety capabilities of the X-Watch system, their integration with Leica GeoSystems, the connected live machine, and how safety and machine data go hand-in-hand whilst considering the overall impact on the operator. 

Aug 08, 202220:51
EP 1: Kate Stephen Head of Product and Design at MachineMax speaks with Peter Haddock

EP 1: Kate Stephen Head of Product and Design at MachineMax speaks with Peter Haddock

Welcome to the first episode of The MachineMax Podcast, where we sit with industry experts in the ConTech environment to gain deeper insight into industry challenges and what innovations are combating these challenges.  

In this episode, we sit down with Kate Stephen - Head of Product & Design at MachineMax to gain a deeper understanding of what she and her team are doing to innovate within the ConTech industry, as well as discussing the evolving capability and perception of MachineMax.

Jul 22, 202229:02