The Maker & The Mix; The Craft Concrete Experience

In Episode 8 of Season 2, "Crafting the Future - Innovations in Concrete," hosts Jeff and Caleb embark on a deep dive into the latest materials and techniques revolutionizing the concrete countertop industry. They revisit the pros and cons of various casting surfaces like melamine, MDO, and more, discussing how each impacts the art of mold making, since Caleb got a new Steel casting table. The duo also sheds light on the importance of integrating technology to enhance efficiency and profit margins. The episode culminates in the exciting announcement of CCI's 20th anniversary celebration, happening from June 26-28, 2024, marking two decades of innovation and excellence in concrete craftsmanship. Join us as we explore how these advancements and strategic approaches are setting the stage for the future of the industry.

Don't miss our upcoming Ultimate Craft Concrete Workshops:

Season 2, Episode 7: Embracing the Soul of Craft Concrete

Are you ready to immerse yourself in a world where authenticity meets artistry? Join Caleb Lawson and Jeff Girard in a captivating conversation that transcends the boundaries of craftsmanship and explores the profound philosophy of working with concrete. In this thought-provoking episode of The Maker & The Mix, Caleb and Jeff peel back the layers of convention to reveal the raw, emotive essence; the soul of this versatile material.

Concrete isn't just a medium; it's a canvas for the soul. As Caleb and Jeff passionately discuss, each pour carries with it a story, a fingerprint of the human touch, and an invitation to embrace imperfection. From the rugged charm of a weathered finish to the subtle nuances of color and texture, concrete speaks a language of its own—one that resonates deeply with those who dare to listen.

But this conversation goes beyond mere technique; it's an exploration of the heart and mind behind the craft. Caleb and Jeff share their insights on the value of embracing imperfection as a hallmark of true craftsmanship, challenging the notion of uniformity in a world obsessed with mass production. They remind us that authenticity isn't found in flawless precision but in the honest, imperfect strokes of creation.

As the discussion unfolds, you'll find yourself drawn into a world where passion meets precision, where every project is a labor of love, and every imperfection is celebrated as a testament to the human spirit. Whether you're an experienced artisan or a curious novice, this episode promises to inspire, enlighten, and reignite your love for the craft.

The Ultimate Craft Concrete Workshop

Season 2, Episode 6: Mastering the Surface: The Conundrum of Casting Tables

Join us in Season 2, Episode 6 of "The Maker and the Mix," as Jeff and Caleb delve into the art and science of choosing the perfect casting surfaces for concrete projects. In this insightful conversation, they explore the nuances of working with various materials like melamine, Corian, and laminate, discussing the advantages and challenges each brings to the table. From personal anecdotes to professional tips, they shed light on how to select the right casting surface for any project, big or small.

Episode Highlights:

• Material Matters: Unpack the pros and cons of popular casting surfaces, including melamine’s affordability versus its limitations, Corian’s durability with heat sensitivity, and laminate's cost-effectiveness against susceptibility to damage.
• Table Talk: Dive into the importance of table size, understanding how the dimensions of your casting table can impact the success of your projects.
• Steel Solutions: Explore the benefits and maintenance requirements of using steel as a casting surface, ensuring stability and longevity in your creations.
• Finishing Touches: Learn about the crucial decisions in finishing concrete surfaces, from protecting edges to choosing between cream and non-cream finishes for durability and aesthetics.
• Character Counts: Celebrate the unique character and variation that concrete brings, embracing the natural beauty of this versatile material.

Jeff and Caleb also highlight the importance of durable finishes, the practicality of non-cream finishes, and the value of embracing the inherent character and variation in concrete. As the conversation wraps up, listeners are invited to discover more about crafting quality concrete tables through upcoming training classes and specialty products designed for enthusiasts and professionals alike.

Don't Miss Out:

- For those eager to expand their knowledge and skills, stay tuned for information on our upcoming training classes and explore our specialty products that elevate the craft of concrete casting.

Season 2, Episode 5: Concrete Connections: Crafting Quality and Creativity

In this enlightening episode of our podcast, we dive into the fascinating interplay between entertainment and education in the realm of craft concrete. Join us as we explore the nuances of effective communication, the art of engaging an audience, and the importance of a strong foundation in both knowledge and creativity within the craft concrete community. Additionally, we address the recent online rumors surrounding our Omega Concrete Countertop Sealer (The last sealer you'll ever need!) Recently, the word "pro" began appearing next to "Omega" on the website, prompting some to assume the product itself had changed. It has not. Any misconceptions about a change in formulation are just that. We clarify that the designation of 'Pro' level vs 'DIY' level products does not imply any change in the product's quality or composition. This episode puts to bed the falsehoods and reaffirms our commitment to transparency and quality.

Key Highlights:

• The Art of Balance: Discover how to weave entertainment with information, ensuring your content captivates and educates.
• Communication Mastery: Unpack the significance of tailoring your communication style to meet audience expectations, fostering deeper connections.
• Creative Foundations: Delve into the world of craft concrete, where knowledge meets creativity, pushing the boundaries of what's possible.
• Community and Collaboration: Learn about the power of building a supportive community through connection, collaboration, and continuous learning.
• Precision in Practice: Understand the critical role of precise measurements, accurate testing, and detailed result interpretation in crafting top-quality concrete products.
• Addressing the Rumors: Clarifying the 'Omega vs. Omega Pro' misconception, ensuring our community knows our products remain consistent in quality.

We also tackle the realities of manufacturing, from maintaining consistency and quality control, navigating supply chain challenges, to the excitement of product development and finding passionate distributors. Plus, don't miss our discussion on upcoming courses and workshops designed to enrich your craft concrete journey.

Engage with Us:

Season 2, Episode 4 of 'The Maker & The Mix' takes you on an explorative journey into the world of concrete mixers. Listen in as the hosts dissect the functionalities and applications of different mixer types—from the hand-held varieties to the more substantial Imer Mortarman, high shear vertical shaft mixers, and traditional drum style mixers. This episode is a rich resource for understanding the impact of the right mixer on mix consistency, efficiency, and the overall success of concrete projects.

In the realm of concrete craftsmanship, the right tools make all the difference. This detailed discussion addresses the merits and challenges of each mixer type, equipping you with the knowledge to make an informed choice based on the desired consistency of your mix and the size of your batches.

Moreover, the episode emphasizes the importance of reliable information when selecting equipment, echoing CCI’s dedication to empowering artisans through knowledge-sharing and training. With a focus on practical challenges, such as the consistency and availability of concrete ingredients, this conversation is vital for both seasoned professionals and newcomers.

Looking ahead, don't miss the chance to expand your expertise with CCI's acclaimed training programs. Mark your calendar for the upcoming Ultimate Concrete Countertop Training dates:

Join us in Season 2, Episode 3 of 'The Maker & The Mix' for a deep dive into 'Seven Success Tips for the Craft Concrete Artisan'. Caleb and Jeff bring their combined wealth of knowledge to the forefront, offering practical advice and advanced techniques for anyone looking to excel in the craft concrete industry.

• Patience is Key: Caleb underscores the importance of not rushing projects, sharing insights from his own experiences.
• Laser Templating for Precision: Learn about the benefits of a small investment in laser templating to save time and enhance accuracy in your projects.
• Dynamic Contract Management: Discover how adapting contracts, such as adding blackout dates, can lead to smoother business operations.

• Innovative Casting with Baking Soda: Jeff delves into using baking soda in concrete for unique textures and effects.
• Expert Recipes for Alpha SCC and Hand Pack: Master specific Alpha SCC and Hand Pack recipes, complete with mixing and application techniques.
• Choosing the Right Sealer: Explore the differences between Ovation prime, Omega prime, and their combinations for the perfect finish.
• Cold Weather Strategies: Tips for managing concrete production during colder months, including maintaining shop heat and using heating blankets.

Season 2, Episode 2: Solid Foundations - Building Relationships and Reliability in Craft Concrete

Season 2 of 'The Maker & The Mix' continues with Episode 2, a treasure trove of insights for any craft artisan. Jeff and Caleb delve into the nuances of nurturing robust relationships with designers and the critical role of dependable suppliers in the industry. They emphasize the dire consequences of suppliers disappearing on a whim, often leaving businesses in a lurch.

This episode goes beyond the usual studio setting, with Caleb calling in from the road as he heads to an installation in Florida. This real-life scenario underscores the commitment and dedication required in the craft concrete world. It's a testament to how a true artisan juggles on-the-ground realities with the pursuit of excellence.

From discussing the bedrock of business—materials that remain consistent and suppliers that stand by you—to Caleb's live example of meeting client commitments, this episode is packed with practical wisdom. Tune in to discover why a firm foundation, in both resources and relationships, is essential for the longevity and success of your business.

Welcome to the inaugural episode of Season 2 of 'The Maker & The Mix'! Join Caleb and Jeff as they kick off the new season with an energetic shop tour, offering a glimpse into the daily grind and the heart of their craft. This episode is a reflective journey through the milestones of the past year, paired with enticing, though somewhat mysterious, previews of what's on the horizon for the year ahead.

Expect a mix of nostalgia and anticipation as your hosts share their enthusiasm for the upcoming projects and initiatives that promise to elevate their craft and community. While details may be shrouded in secrecy, the excitement is clear and contagious.

Whether you're a long-time listener or new to the world of craft concrete, this episode is the perfect primer for the innovative and inspiring content that 'The Maker & The Mix' will bring to you this season.

In the face of technical hiccups, Episode 35 of 'The Maker & The Mix' emerges as a treasure trove of concrete knowledge. Join Caleb and Jeff as they dive into the robust world of casting methods, dissecting the science and application of various techniques. From Wet Cast to SCC, GFRC, Spray and Hand Lay Up, and Upright Casting, they break down the optimal uses for each method in different project scenarios.

The conversation gets technical as Jeff brings engineering calculations into the mix, exploring the theoretical minimum thickness for a concrete lounge chair. The discussion further solidifies as they compare brittle versus ductile failures, weighing GFRC against conventional concrete in terms of flexural strength. And not to be missed, the spotlight on Alpha Pro Admix, hailed as the strongest in Craft Concrete.

Episode 36: Crafting Your Path - Business Models and Goals in Concrete Artistry

As we close out Season 1 and 2023, Episode 36 of 'The Maker & The Mix' takes a sharp turn towards the business acumen required in the craft concrete artisan industry. Caleb and Jeff delve into the critical analysis of production costs, guiding listeners through the intricacies of material selection and cost management to reveal the true cost of creating your product.

Diving deeper, they compare and contrast two distinct business models that have shaped the industry: the Ultra Custom approach versus the Standardized concrete model. They engage in a thought-provoking discussion on how choosing the right model is crucial for growth, aligning with your personal goals, family considerations, and business aspirations.

This episode isn't just about the how-to's; it's a reflective session aimed at helping you understand what you truly seek from your business. Caleb and Jeff talk about setting practical and ambitious goals, positioning your passion for concrete in a way that fulfills not only your creative spirit but also your entrepreneurial drive.

In Episode 34 of 'The Maker & The Mix,' hosts Caleb and Jeff recap the thrill and success of the recent full Ultimate Craft Concrete Workshop. This special episode takes listeners behind the scenes of an extraordinary week, where 14 students from diverse corners of the globe, including Nigeria and Sweden, converged to bring a client's vision to life.

The project at hand was no small feat – a comprehensive fireplace surround encompassing a hearth, mantel, and intricately crafted 7/16" thick wall panels. This real client project provided the perfect platform for students to immerse themselves in the entire process, from the initial concept to the final creation.

Caleb and Jeff delve into the details of the workshop, highlighting how it transcends typical learning experiences by putting real-world application at the forefront. The episode focuses on the ethos of 'doing, not just talking.' Actions speak louder than words, a principle vividly demonstrated in this workshop as students actively engaged in every step of the crafting process.

This discussion isn't just about the technicalities of working with concrete; it’s a deeper exploration of the philosophy that drives 'The Maker & The Mix.' Caleb and Jeff share their insights on the importance of hands-on experience, the value of diverse perspectives in learning, and the transformative power of turning ideas into tangible reality.

Tune in to Episode 34 for a journey through the challenges and triumphs of a truly global workshop experience, and get inspired by the stories of students who are now equipped to tackle similar projects in their own ventures. 'The Maker & The Mix' continues to be a beacon of knowledge and inspiration in the world of Craft Concrete, proving that the best way to learn is by doing.

In Episode 33 of 'The Maker & The Mix', Caleb and Jeff delve into the essential principles of Authenticity and Consistency in the world of Craft Concrete. Recorded just after Thanksgiving, amidst the successful completion of a full GFRC workshop for a real client, this episode offers a grounded, expert perspective on the concrete crafting process.

Caleb, coming from a significant family gathering, joins Jeff to discuss the recent workshop where students tackled a practical project for a coffee shop, learning to create 160 square feet of concrete in just two days. This experience underscores our philosophy that true expertise in Craft Concrete extends far beyond the confines of a workshop.

As we gear up for our next full workshop in December, where students will take on a fireplace surround project, we reiterate the value of real-world experience coupled with quality education. Our workshops are comprehensive, covering everything from on-site templating to installation, and delving into the nuances of marketing, sales, and pricing. We believe in teaching skills that forge strong industry relationships and drive business success.

At CCI, we recognize that the journey to mastery in Craft Concrete can’t be rushed. A 5-day workshop, valuable as it is, marks only the beginning. Continuous learning and support are key, which is why we commit to long-term guidance from both Caleb and Jeff.

We also explore the role of free training and product demos, discussing their importance as starting points for newcomers to the field. Authenticity and Consistency aren't just the themes of this episode; they are the cornerstones of our approach to teaching and practicing Craft Concrete. Tune in to gain insights from seasoned experts who are deeply committed to nurturing your growth and success in this craft.

In this episode of "The Maker & The Mix," we reflect on the monumental successes we've witnessed recently. From the ambitious 160 square foot coffee bar that stands as a testament to skill and perseverance to our completely booked workshops, we are riding a high wave of craft concrete excellence.

We're not just teaching techniques; we're fostering a vibrant community of talented artisans bonded by their passion for concrete and their commitment to facts-based learning. Our recent full workshop was a melting pot of creativity and dedication, and now, as we approach our December course, we're thrilled to see the same enthusiasm and near sell-out interest.

Join us as we unpack these achievements and share our excitement for the community we are building—one that thrives on shared knowledge, unwavering support, and a dedication to pushing the boundaries of craft concrete.

Episode 31: Halloween Spooks & Concrete Realities

In this Halloween edition of "The Maker & The Mix," we start with a bit of a scare as Caleb remarks on the unusually deep timbre of Jeff's voice. It turns out to be a mere trick of the connection, not a pact with the supernatural. Once the technical phantoms are banished, we get into the meat of the episode: managing client expectations and navigating the often unpredictable waters of site conditions.

Jeff and Caleb dissect the critical importance of staying adaptable when site changes occur after templating. They emphasize how crucial it is to communicate and reset expectations, ensuring clients are kept in the loop to avoid any real-life horror stories.

As the shadows of October subside, our November GFRC course is nearly full, a testament to the quality and demand of our craft concrete education. Plus, don't miss out on the few remaining spots in our December Ultimate workshop. This is your chance to solidify your skills and exceed client expectations, no matter what surprises may arise.

In the vast realm of craft concrete, merely stating that a material undergoes testing is not sufficient. It's the evidence, the shared results, and the transparency that truly matter. Join us in this episode of "The Maker & The Mix" as we delve deep into the authentic essence of testing. We shed light on the significance of defining criteria and the pivotal role it plays in verifying material integrity.

CCI isn't just another name in the crowd. Our long-standing legacy of sharing test results spans not just weeks or months, but years. It's our modus operandi, and we have no intention of changing course. Our commitment to transparency and quality is unwavering.

Episode 29: Concrete Clarity – The Anatomy of GFRC, UHPC, and Beyond

Join Jeff and Caleb in Episode 29 of "The Maker & The Mix" as they illuminate the intricacies of GFRC, UHPC, and other concrete mixes. Embark on a journey that traces the roots, defines the jargon, and uncovers the unmatched prowess of CCI's "New GFRC". With video demonstrations and rich illustrations, witness firsthand the stark contrast between brittle and ductile failures. As we navigate the meticulous realm of mix designs, one principle shines clear: facts don't care about your feelings. In a world where concrete remains indifferent to sentiment, we stand firm as the industry's beacon of truth. Dive deep, for knowledge awaits.

Journey with us in this episode of "The Maker and the Mix" as Jeff and Caleb pull back the curtain, exposing the intricate science and robust testing that underpins CCI's reputation in the concrete craft world. At the heart of CCI's ethos lies a profound commitment to results and a relentless pursuit of precision. We don't just teach you to mix and pour; we imbue artisans with verifiable knowledge, ensuring that every piece crafted not only looks impeccable but stands on a foundation of structural integrity.

Our passion for precision and quality isn't just rhetoric; it's woven into the very fabric of our teaching. Recognizing that mastery in craft concrete isn't merely about aesthetics but the confluence of art and science, we've designed our workshops to be comprehensive experiences. A couple of days might introduce you to some of the basics, but the depth we dive into during our Ultimate workshop is unparalleled. From understanding the importance of fiber loads to recognizing the benefits of polymers, we ensure that each artisan is equipped with knowledge they can trust and rely on in the field.

Experience the rigorous science behind our Alpha-based concrete mix. Through compelling discussions and demonstrations, Jeff and Caleb showcase the mix's remarkable flow properties, proving that it not only rivals but often exceeds alternative mixes in both performance and strength.

In this captivating installment of "The Maker and the Mix," Caleb and Jeff sit down with CCI alumna, Dian Mullis of Pro Concrete Countertops, based in Minnesota. Dian shares her profound journey, shifting gears from a white-collar engineer to a blue-collar concrete artisan. From precise equations to tactile craftsmanship, her path was marked with unexpected turns and instances like tripping over concrete samples, which she sees as signs from above guiding her way.

Dian’s story emphasizes the transformative power of passion, persistence, and the right training. It serves as a testament to the avenues of possibility that come to life when fueled by curiosity and genuine love for the craft.

For those inspired by Dian's metamorphosis and yearning to make their mark in the world of craft concrete, CCI’s upcoming workshops await. Dive deep into the intricacies of the craft, gain unmatched confidence, and set yourself on a trajectory towards success.

In this episode of "The Maker & The Mix", we're joined by Montreal's premier craft concrete artisan, Jason Johnston of Béton Johnstone Architectural. Delve into Jason's transformative journey, where he emphasizes the pivotal role of comprehensive training and its lasting impact on his craft.

The story is compelling: From owning a skate shop, and realizing that "waiting for someone to walk in" wasn't stirring for him, Jason took his path into his own hands, discovering craft concrete and an immediate passion. Knowing that passions are best explored from a place of strength, Jason sought the best training in the industry, coming to Ultimate in January 2015. A seasoned engineer, with thousands of alumni in prominent positions throughout the industry paired with an artisan whose clientele includes Hospitality Industry giants and multibillionaire homeowners, and is ever growing; one doesn't achieve such feats by skimming the surface. As evidenced by our meticulously engineered 16-foot table, when art meets precise engineering, magic happens. It's not just about the "how," but deeply understanding the "why." Jason knows this.

In 2015, Jason embarked on his journey with our Ultimate Craft Concrete course, and today, his operations push out nearly 17,000 square feet of GFRC annually, and he oversees a team of 12 dedicated professionals. Listen to Jason's story, and be inspired to create your own!

At CCI, our commitment to excellence is mirrored in the successes of our alumni, like Jason. As you immerse yourself in his story, you'll discern the depth, understanding, and mastery attainable through our courses. For those poised on the cusp of their craft concrete journey, Jason's story offers a glimpse into a future filled with potential and expertise.

In this episode of "The Maker and The Mix," Jeff Girard and Caleb Lawson tackle the essence of what makes CCI's Ultimate course a foundational cornerstone for anyone in the craft concrete industry. Discover why the course is designed not just to teach you finishes, but to instill a deep-rooted understanding of the material and process. Caleb reflects on his decade-long journey under Jeff's mentorship, highlighting the immeasurable value of having a structural engineer in your corner daily.

We also dive into real-world applications of engineering principles. Learn how our 16-foot double-cantilevered, post-tensioned, cable-stayed conference table not only showcases design flair but stands as a testament to the meticulous engineering that ensures safety and durability. This intricate balance between design and engineering gives you the confidence you need to execute any project successfully.

But why should you trust CCI? Caleb draws parallels between theological education and engineering practice to underline the importance of sound knowledge backed by proven expertise. And as a special treat, over the next few weeks, we're hosting CCI alumni who have successfully applied what they've learned in their respective businesses. Jason Johnstone, Dian Mullis, and Dylan Myers join us to share their experiences and how CCI's Ultimate course was a game-changer for them.

Don't miss your chance to learn from the best. Seats for our upcoming courses are filling up fast!

Episode 23: Striking the Perfect Balance—Fiber, Fluidity, and Engineered Confidence

In Episode 23, Jeff and Caleb explore the intricate balance between fiber loads and fluidity in concrete mixes, a topic that is both crucial and timely for the industry. They begin by discussing Engineered Cementitious Composites (ECC), designed by Victor Li for their toughness rather than peak strength, setting the stage for a deeper conversation about material properties.

As they unpack the latest tests on fiber loads, Jeff and Caleb explain how the industry's trending preference for ultra-fluid concrete is a double-edged sword: easier to work with but at the cost of compromised flexural strength - something Jeff and Caleb are unwilling to sacrifice. However, it's not a zero-sum game. With the Alpha line of products, it's possible to achieve both fluidity and strength.

To cap off the conversation, the duo discusses their 16-foot, double-cantilevered, post-tensioned, cable-stayed conference table. This engineering feat is a testament to the precision and confidence that proper engineering can bring to your concrete crafting projects.

Up your game in the world of concrete, AND see Alpha in action! Don't miss our upcoming:

Episode 22: Unveiling the Truth—Alpha Products' Strength and the Ethics of Context

In this enlightening episode, Jeff and Caleb don't hold back. First on the agenda is the critical issue of context manipulation—how taking statements out of context for competitive advantage isn't just misleading, but downright unethical. They set the record straight and clear the air.

Then, the conversation pivots to something positively groundbreaking—the revolutionary Alpha line of products. Experience the extraordinary power of Alpha Polymer—it achieves an astounding 47% increase in strength when integrated with Rapid Set CementAll. Our proprietary Alpha mix formula, crafted with Portland cement, shatters the 28-day flexural strength of conventional industry blends in just 24 hours. And if you're curious about how we stack up alongside other blends, our testing reveals that an Alpha mix design can deliver 1-day strengths that surpass the current industry trend handily. You need strength you can rely on. We're not just meeting industry standards; we're rewriting them.

Want to see for yourself? Jeff and Caleb share an exclusive invitation to the November GFRC Mastery course where the Alpha products will take center stage. Take this opportunity to redefine your concrete craft.

Don't forget to like, comment, and subscribe to stay in the loop.

In Episode 21 of The Maker and the Mix Podcast, hosts Jeff Girard and Caleb Lawson delve deep into the realm of wisdom and purpose in business, drawing inspiration from the insightful principles of ancient literature. The episode transcends the surface-level chatter, offering a profound perspective on the art of staying in the infinite game of entrepreneurship. Embracing the wisdom of avoiding futile controversies and arguments, as beautifully expressed in Titus 3:9-11, Jeff and Caleb underline the significance of focusing energies on what truly matters, nurturing growth, and rising above the noise.

They introduce the concept of the "infinite game," as popularized by Simon Sinek, illustrating how the concrete industry, much like life itself, is a perpetual journey. There's no ultimate victory or loss – it's about evolving, adapting, and continually playing the game. Passionately advocating for a people-centric approach in business, they navigate the distinction between serving customers and chasing after hollow accolades, unveiling a vital truth: the real fulfillment lies in the joy of serving, connecting, and making a difference.

At the heart of it all, they weave in the soul of The Concrete Countertop Institute and reveal how these philosophical pillars drive CCI – from nurturing a nurturing community, to perpetuating a journey of service, wisdom, and purpose that goes far beyond the mere pursuit of products. Tune in to The Maker and the Mix Podcast to explore the nexus of wisdom, purpose, and business, and to understand how these ideals steer the ship of The Concrete Countertop Institute towards an ever-brighter horizon.

Stay tuned to The Maker & The Mix podcast on Spotify as Jeff Girard, Caleb Lawson, and special guests delve into the profound philosophy and practical aspects of the Craft Concrete industry. Join our upcoming courses:

Dive deep with Jeff and Caleb in this engaging episode of "The Maker & The Mix" as we dissect and redefine the terms that often cloud the narrative in our niche concrete industry.

Beginning with the essence of Omega and Ovation, we reestablish these products not merely as sealers, but as "Clear, Extremely Hard Micro-Coatings," drawing a clear line in the sand against the backdrop of commonplace "Thick Plastic Films." We agree, in chorus with many industry experts, about the unappealing aesthetic these films often introduce.

Venturing further into the realm of craft concrete expectations, we address the ever-contentious topic of stains. Who's vying for them? Who's avoiding them? In a market where Carrera marble—a notoriously stain-prone surface—has some market share, and is seen by some as desirable for that reason, what's the real conversation about stains?

Join us as we navigate this intricate terrain, distinguishing between the cherished patina and the unwelcome dirty, adding layers to our understanding of the art, and the industry, of craft concrete.

Remember, it's not just about crafting concrete, it's about understanding its language and lore. Engage in the discourse, challenge the norms, and enrich your artisan journey with us on "The Maker & The Mix".

*For more insights, courses, and transformative journeys into the world of craft concrete, explore our courses below!

The Maker & The Mix Podcast, Episode 15: Wave a Dead Chicken Over It! Troubleshooting Problems in the Concrete Countertop and Furniture Craft

Join Caleb and Jeff as they dive into the world of troubleshooting in the concrete craft. In this episode, aptly titled "Wave a Dead Chicken Over it," we explore the importance of understanding the underlying reasons behind common issues and how to effectively address them.

At The Concrete Countertop Institute (CCI), we believe in empowering our community with practical knowledge and problem-solving skills. We go beyond surface-level information and equip you with the tools to become a confident and self-sufficient artisan. Our goal is not to keep you as an eternal student, but to help you become a master of your craft.

We want to create masters, which is why we don't continually move the goalposts. Facts don't move, and that's what we focus on—solid, proven techniques and principles that stand the test of time.

In this episode, we'll discuss the significance of understanding the "why" behind the challenges you may encounter in your concrete projects. By delving into troubleshooting processes, we'll provide valuable insights and strategies to overcome common issues with confidence and precision.

So, if you're tired of being perpetually reliant on others and want to become a true master of your craft, join us on this enlightening journey of understanding.

Listen to the episode on your favorite podcast platform or visit our website at [Podcast Link] to embark on this transformative journey with us.

Welcome to episode 13 of the Maker and the Mix podcast, where Jeff and Caleb take on a fascinating topic that will challenge your understanding of concrete: "Is concrete really concrete?" In this eye-opening discussion, they tackle the mis/disinformation surrounding concrete in our field and embark on a mission to debunk commonly held thoughts, ensuring accurate knowledge prevails.

Join Jeff and Caleb as they dissect the misconceptions surrounding concrete, exploring the depths of its true nature. One particular aspect they unravel is how certain misconceptions can poison the nucleation sites of our understanding. Through their extensive experience and expertise, they shed light on the truth, enabling listeners to see concrete in its authentic form.

This episode marks the beginning of an exciting series Jeff and Caleb have prepared, where they delve into different aspects of concrete, dispelling myths and setting the record straight. As they journey through this series, they aim to enlighten and empower listeners with accurate knowledge, ensuring they are equipped to work with concrete confidently and effectively.

Tune in to the Maker and the Mix podcast to join Jeff and Caleb on their quest for truth. Through engaging conversations and contextual insights, they guide you towards a deeper understanding of concrete, allowing you to refine your craft and challenge long-held beliefs. Don't miss out on this transformative series that aims to clarify misconceptions and revolutionize your approach to working with concrete.

Get ready for episode 13: "Is concrete really concrete?" as Jeff and Caleb navigate the fascinating world of concrete, debunk myths, and ensure your understanding of this versatile material is accurate and informed. Plus, mark your calendars for our upcoming courses:

In this thought-provoking episode, we delve into the significance of integrity in business and shed light on recent questionable actions we learned about through another podcast. We strongly denounce dishonesty and engage in a profound exploration of the principles of integrity, its implementation, and its crucial role in fostering a thriving business environment.

Join us as we emphasize the core values that guide The Concrete Countertop Institute (CCI) in delivering training, content, and conduct steeped in integrity. We also address the importance of responsible communication and the potential consequences of spreading false information, such as the legal implications of libel and slander.

Experience "Truth in Training" as we empower you with the knowledge and skills needed to excel in the creative concrete industry while upholding ethical standards and promoting fair competition.

Don't miss out on our upcoming training opportunities: