Unboxed - the Podcast

Your website should give visitors a clear idea of how you can help them and how they can get started. Complex overflowing websites are a thing of the past, my friend! Nowadays you need to capture the visitor's attention in just a few seconds and provide an easy flow... today's episode will help you cut out the fluff and do just that!

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It's tough to pick a dollar value for your service and expertise, but it has to be done, right? Today's episode outlines some different pricing criteria and special considerations to keep in mind when setting your coaching rates.

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It's fun to start working with a new client, but not so fun if they stop doing the work! Today's episode offer suggestions on how to face this challenging situation so both you and your client can make the best of the working relationship.

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If you're building a coaching business, video will absolutely help your audience understand if you're the right coach for them. Some of your cold leads will be able to make a buying decision just from how you show up on video! Today's episode outlines 4 different places you can start posting videos to get in front of warm leads.

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Your clients may appreciate some kind of a "hub" where they can store materials and share resources with you during your coaching relationship. Today's episode focuses on some of the criteria to keep in mind when you're trying to pick between all the options out there!

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It's super common to get overwhelmed in the early business-building days. So much to learn, so little time!! But where do you actually start? What activities real the game changers? Don't make the mistake of going down a rabbit hole while you try to do everything at once - it's easy to feel like everything is urgent. Today's episode outlines the 3 needle-movers to focus on in your first six months!

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Many new coaches struggle with helping their clients set feasible, achievable goals for the duration of the coaching container. Today's episode talks about the 3 big things to keep in mind when goal-setting, and runs through a full checklist of how to navigate a Goal-Setting Strategy session for your client, soon after their onboarding!

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The interactions your audience has with you from the moment they first send you a message, to the day they show up for their coaching session, is all a part of onboarding. Your goal should be to make it easy to communicate with you, get the info they need, and have clarity about next steps. When you start your coaching relationship strong, it truly makes your client feel like they are in qualified hands and it puts them in the right frame of mind to do the work!

Note: at timestamp 4:23 I mentioned "Step 2" but that should actually be "Step 1 b)" !

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The first 5 emails that your subscribers receive should WOW them and make them feel like they're in the right place. In today's episode, we talk about about the intent and structure of this important welcome sequence.

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In this episode, we dive into a topic that many coaches and mentors rarely discuss openly: how to navigate the challenging task of firing a coaching client....ugh! While the primary goal of any coach is to empower and support their clients, sometimes the relationship becomes unsustainable or unproductive. Join us as we explore the signs that it may be time to let go of a coaching client and discuss the best practices for gracefully ending the coaching relationship.

In this episode, I make reference to an excerpt from a coaching contract template that demonstrates wording that covers termination:

Termination clause from contract (sample): "Either the Client or the Coach may terminate this Agreement at any time with _#__weeks written notice. Client agrees to compensate the Coach for all coaching services rendered through and including the effective date of termination of the coaching relationship."

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In today's episode, we'll be discussing one of the most critical aspects of running a coaching business: planning your coaching calendar. As a coach, you need to balance your time between coaching sessions, marketing, and administrative tasks. In this episode, we'll provide you with some practical tips and strategies to help you plan your coaching calendar effectively so that you can show up with energy for each session!

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In this episode, we'll dive into the structure of a discovery call with some tips to make it effective. We'll discuss how to open the call, how to ask the right questions, and how to actively listen to your prospect's responses. We'll also talk about how to keep the call on track, how to handle objections, and how to close the call!

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Discovery calls can be a valuable tool for coaches to bring on new clients, but they may not be the best fit in every situation. Today's episode outlines the advantages and disadvantages, and offers some tips to decide whether this is the best option for you!

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If you're trying to pick between video platforms, today's podcast offers some considerations so you can choose one that showcases your brand, brings in more leads, and is a fun process to execute!

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Content creation takes time and effort - make the most of it by choosing the right one for your business...they're not all created equally!

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Once you know the reasons why your target market hesitates to invest in coaching, you can work on breaking those barriers and addressing limiting beliefs in your content!  

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Many online entrepreneurs swear by email marketing and can run a highly profitable business simply by emailing their subscribers!  But what if your leads don't actually receive or read your emails??  Today's episode unboxes the two most critical factors in getting your emails opened, the mistakes you might have made until now, and how you can test if your efforts are working.  Check it out today!

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Kill two birds with one stone:  gain the trust of your audience and build an email list at the same time by creating a free lead magnet.  This resource allows your audience to sample your work and understand how you can help them get results.  Today's episode outlines the steps to create a strong lead magnet, the critical things to avoid, and how to craft a title that entices your market to get on board.

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Many new coaches get caught up in building the digital presence with social media and a website, but a well-nurtured email can be the greatest source of engagement and conversion.  Remember:  people who sign up for your email list ("subscribers") are raising their hands to your brand!  That makes them a totally warm lead who wants to hear from you.  In today's episode, we talk about why you need to start a list ASAP, what not to forget, and how to choose an email service provider!

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Pounding the pavement and looking for clients ISN'T the most glamorous part of starting a business....once you secure your first 5 clients, the resulting momentum and confidence can position you to secure the next handful too.  But a word of warning:  entrepreneurship is not for the faint of heart.  Building a steady stream of leads (the precursor to getting clients)  means stepping out of the comfort zone and pulling out all the stops to get your brand in front of people. Today's episode outlines some of the best ways to find your first batch of clients, along with an activity log of steps to be running in the back-end all year long.

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Even if you're a new coach, you are NOT required to work with everyone who shows up at your doorstep!  In today's episode, we unbox how to create an "client avatar" or "ideal client profile" so that you can target an audience full of people who are a dream to work with!  Completing this exercise early in your coaching career can help you build a compelling content marketing strategy, and allow clients that fit your vibe to raise their hand to your work.

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Another strategy-packed masterclass to complement last week's episode!  Today we talk about the need for competitor research and how we can use that juicy info!  If you're not observing the work of your competitors, you're missing out on many opportunities my friends!  Today you'll learn:

• the goal of competitor research (CR)
• how often to complete CR
• who should you focus on when you do CR?
• the 3 common types of competitors 
• the impact on your content marketing
• the impact on your products and services

This juicy masterclass-style episode gets you moving in the right direction with market research.  Too many people miss this step early in their business, and lose golden opportunities to get into the heads of their audience!  Today you'll learn:  

• the goal of market research (MR)
• how often to complete MR
• who should you conduct MR with?
• where can you find respondents?
• the impact on content marketing
• the impact on your products
• structure of MR surveys

Such a meaty episode that outlines:

• 3 steps to take to determine your coaching niche, 
• what happens if you don't niche down, 
• the role of attraction marketing, and 
• an exercise with questions to help you really dig deep.

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I called myself a consultant for the LONGEST time before realizing that I was actually doing coaching work.  They're different, friends!  Today's episode will help clarify whether one of these roles might suit your personality and work-style better ... no right or wrong answers here!

If you've got a dream to build an impactful coaching business, Unboxed - the Podcast will give you the simplest roadmap so you don't miss any steps.

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Do you consider yourself a teacher, coach or consultant?

Today's episode shines a light on how you can tell if you are perfectly suited to being a coach, even if you've never called yourself that 🙈  If you've got a dream to build an impactful coaching business, Unboxed - the Podcast will give you the simplest roadmap so you don't miss any steps.

Key takeaways:

• 0.00  Hi there
• 0.50  In the space of greatness
• 2.00  Why this podcast is re-launching
• 3.30  Did you like gym class?
• 4.30  What I used to call myself
• 5.15   The first reason you might think you're not a coach
• 5.45  The second reason you might think you're not a coach
• 6.25  Ugh, the mind games
• 6.50  The big E-word
• 7.40  Commercial break
• 8.05  Teaching vs coaching
• 8.50  The real reasons people hire coaches
• 10.30   What about coaching vs consulting?
• 11.38    Do you need to be a certified coach?
• 12.47   Today's exercise 
• 14.08   The results of your exercise
• 14.36   How this podcast is going to change your game
• 15.10    The next episode

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