The Hot Pursuit Marketing Podcast
By Hot Pursuit
Ride shotgun with top marketing experts and learn how to turn site traffic into customers.
Cruise down the fast lane of personalization, content marketing, remarketing, and more. And join us for pit stops to refuel on the latest trends, strategies, and tips.
Whether you're a veteran marketing road warrior or a rookie taking the wheel, Hot Pursuit is your marketing roadmap.
The Hot Pursuit Marketing PodcastApr 27, 2023
How to Use AI to Do Better Marketing Personalization with Tim Cakir of TaskDrive
Tim Cakir, CEO of Task Drive, discusses the use of generative AI for personalization in marketing campaigns. He explains how generative AI can be used on both manual and automated levels to personalize messages and content. Tim also shares insights on using the OpenAI platform and connecting APIs with ChatGPT. He emphasizes the importance of accuracy and avoiding errors in AI-powered personalization. Tim introduces Task Drive, a company that offers AI-powered human virtual assistants to help businesses automate tasks and achieve their goals.
How to Write the Perfect Email Sequence
Summary
In this episode, Brad Smith, an automation specialist and founder of AutomationLinks, shares his framework for creating the perfect email.
He explains that the key to successful email marketing is personalization and building relationships with customers.
Brad outlines a six-step automated email sequence that includes:
- emails focused on getting a reply,
- asking for social media follows,
- providing valuable resources,
- sharing relatable stories and case studies, and
- making a strong call to action.
He emphasizes the importance of keeping emails short, simple, and personalized to increase open and click-through rates.
Brad also discusses the significance of monthly newsletters in staying top of mind with customers.
Multi-Touch Attribution with Jay Porter
In this episode, we talk to data scientist Jay Porter to understand multi-touch attribution.
How to Increase Your Website Traffic with Expert Roundups
In this episode, we talk to Rachael Bassey, founder of ContentCollab, to learn how you can drive more website traffic with expert roundups.
Marketing Best Practices for Every Industry
In this episode, we talk to Don Polite, CMO at SKYGEN USA. Don has experience in multiple B2C and B2B industries. He shared insights that will help you improve your marketing in every vertical.
How to Conduct Better Split Tests to Improve Your Marketing Results
In this episode, Roy talks to Evan Day, Marketing Director at CAN Capital, about what it takes to run a good split test.
How to Reduce Client Churn at Your Agency with Chase Buckner of HighLevel
In this episode, Chase Buckner, Director of Product Marketing at HighLevel talks about how you can reduce client churn at your agency.
Retarget Your Way to Greatness
In this episode, Roy talks to Evan Weber of Experience Advertising about how marketers can use retargeting to increase revenue.
How (and Why) to Integrate Creativity Strategy into the Media Buying Process
In this episode, Roy talks to John Gross, founder and CEO of Fat Earth Media. John explains the importance of integrating creative strategy and media buying. He also talks about the steps you need to take to get started.
Understanding the "Un-Agency" Model for Marketing Agencies
This episode of the Hot Pursuit podcast has something for everyone. BRIGHT+CO CEO Jennifer Sutton joined us to talk about BRIGHT+CO's "un-agency" approach to running a marketing agency. She shares valuable insights for people who work at agencies and for the people that hire those agencies.
How to Get More Responses to Your Cold Outreach Through the Power of Story
Whether you're cold emailing, cold calling, or reaching out to people on LinkedIn, this episode is for you. Jarie Bolander, the author of Story-Driven Outreach, shares his tips for increasing engagement through the power of story.
The Importance of Positioning and How to Get it Right
Positioning is one of the most critical (and overlooked) aspects of marketing strategy. We talked to Mark Evans of Marketing Spark to get his advice for brands looking to improve their positioning.
Lifecycle Marketing with Sascha Hoffmann
We talked to Sascha Hoffmann of Scuba Marketing and Back 2 Marketing School about lifecycle marketing. What is lifecycle marketing? How can it help your business? Find out all that and more in this episode.
B2B Cold Email and Email Retargeting with Omar Hakooz
Omar Hakooz of Hak Sales shares tips on how to generate more B2B sales with cold email and email retargeting.
Retargeting for DTC eCommerce Brands with Steve Dinelli
Steve Dinelli worked with DTC brands like Casper, Hello Fresh, and MVMT through his agency Blackbird Garage. Blackbird was acquired in 2020, and now Steve serves as an advisor to DTC brands and a mentor with Techstars. In this episode, he shares tips on how DTC companies of all sizes can scale their brands with retargeting.
Retargeting Fundamentals with Tylor Jones of GETIDA
In the first episode of the Hot Pursuit podcast, LeadPost CMO Roy Harmon talks to Tylor Jones, Head of Growth at GETIDA, about the fundamentals of retargeting.