Double Shot of Branding

In this episode, we discuss how an online business manager and help and support your business. We discuss what an OBM is, what they do and how you can utilize one to get your business more organized and streamlined. Plus, what you can work on if you aren't in the position to hire an OBM yet. Our special guest is Lindsey Skipworth, an online business manager and Director of Ops for busy branding & web design studios. She helps busy and burnt-out designers transform their businesses – with systems and leadership that takes their client feedback from “nice!” to “HOLY SHIT”. Her utmost priority is your client’s experience and she elevates it through honing your systems, improving your team management and project management, and helping you establish a custom project process that sets you apart from your competition.

Being flexible is the key to making more money. In today's episode, Michelle and Kadyn talk about how to create flexible service packages to attract your dream client. Learn how this method can help increase your design income by simply changing your mindset on how to present your offerings. 

When it comes to websites, social media and marketing, it can get overwhelming deciding how to design with your ideal client in mind. Kadyn and Michelle break down how to actually design with a purpose and how to design to attract your ideal client.

In order to sell, you need to know who your buyers are. Buyers are all complex individuals but at the root of their personalities, we can be grouped into 1 of these 4 categories to help us better market to our clientele. Typically, we tend to sell to our buyer type that we relate to. But, the importance in knowing the difference between the buyer types is that your goal is to sell to all 4 of them simultaneously, which can be hard to master. Tune in to this episode where we break down the difference between the types and how you can sell to each one.

In today's episode, Kadyn and Michelle discuss steps to prep your business for the new year. Now is the perfect time to do some self reflection and evaluate the year that your business had. We break down the exact steps that you can take to look back on what worked and what didn't work for you in 2022 and how to move forward in the new year. From reviewing your website heat maps, to looking at a fun holiday calendar, we've got all the ideas you need! Tune in now. 

Conceptual projects can help you attract your dream clients. In this week's episode, you find out what conceptual projects are, how to create one, and examples of different ways you can market yourself using them.

In this week's episode, we chat about how using consistently branded graphics creates a strong brand for your business. We commonly see business owners hiring out their logo design and then DIY'ing everything afterwards. We discuss why we believe it's important to continue the relationship and what you can do if you can't afford to.

Tired of looking at the same logo and color palette but not sure if it's time to rebrand? Today we chat about the difference between rebranding and relaunching and what questions you can ask yourself to help you decide. 

This week, we chat with Jen, a bookkeeper for entrepreneurs and small businesses. This conversation is filled with information on why bookkeeping is important, how it sets your business up for financial success and how to get started with bookkeeping. 

We're back for Season 2 of the podcast and can't wait to dive back in to all things branding and web design. We chat about Kadyn's maternity leave and Michelle's new business ventures. We hope you stick around for all of season 2 because we have a lot of great episodes coming up!

In this episode, we chat about why you should do a website audit and go over some specific steps on how to do that! From the technical things, like checking broken links and optimizing your SEO, to the visual aspects of your site, like updating photos and content, we've compiled the ultimate website audit checklist to help keep your site functional and effective.

A popular industry term lately in the solopreneur space has been Intensive Days. Michelle offers a Design Intensive Day to her clients where she produces a new branding suite in a day. So today, Michelle will be chatting through why Intensive Days are popular in the solopreneur space and how she structures and promotes her Design Intensive Day. If you're a business owner looking to offer an Intensive Day to your clients, a Designer interested in Michelle's process or someone looking to work with a designer in their Design Intensive Day, this episode is for you.

Michelle's here today to chat about how to prioritize your mental and physical health while running a business. She talks through the struggles that she's had this year with her own mental health and the steps that she's taken to get back on track and feel motivated again.

What comes first, design or copy? What page is the easiest to start out with? How do you get into the mindset to write your website copy? Copywriter expert Lauren Osselton shares all her copywriting secrets with us on today's episode. She explains how to create authentic copy that converts and her top tips for DIY'ing your website copy. 

This week we have special guest, Marta Luvian on to talk all about mompreneur life. Marta is a mom to two kids and owns her own business with her husband. Together they are building a sustainable business for their family. In this episode we'll chat about tips that Marta has for staying on top of work while still making time for her children. Tune in if you're a soon to be mom or a mom who needs some tips on how to run your business and manage your time. 

Running social media for your business can feel like a full-time job and the constant pressure to post and "show up" can quickly become overwhelming. But it doesn't have to be so stressful! Michelle and Kadyn chat with Cassie Widders, a social media strategist based in the UK, about how to create a sustainable social media strategy that doesn't leave you chained to your phone. She gives us tips on ways to simplify your social media strategy while still getting results and how to create content that feels more authentic. 

We have a special guest today - Courtney is a full-time entrepreneur and designer. She went from being a personal trainer and nutritionist to building a full-time web design business in less than 90 days. She now is the CEO of Courtney Marie & Co., a design agency helping coaches and course creators stand out online to attract their ideal clients through branding and Kajabi websites. On this episode, we chat about how she made the pivot from personal trainer to web designer and we discuss advice that we have for those looking to make a career change.

On the fence about whether or not investing in a brand & website designer is worth the investment? We obviously think so. But we have 5 proven ways that making that investment will help grow your business. Tune in and take some notes.

Kadyn and Michelle discuss how to manage a project with a client from start to finish as designers. From onboarding to offboarding, the process can include much more than designing. There's consult calls, invoices, organization systems, project management systems and more. Tune in now to listen how you can perfect your client journey. Hit that subscribe button if you want some weekly tips and tricks.

Kadyn and Michelle have a special guest expert on today to talk about SEO. We discussed what SEO is, how to optimize your site, when to hire an expert and much more!

Kadyn and Michelle discuss the differences between the most popular website platforms - Wordpress, Showit, Squarespace, Shopify and Wix. Tune in to hear which businesses they suggest use each different type of platform.

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In this episode, Kadyn and Michelle review previous business mistakes that they've made in their business. Every business owner has to go through the ups and downs of owning a business but hopefully we can help you avoid some mistakes we've made along the way.

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Ever heard other business owners talk about how important it is to create an ideal client for your business? Kadyn and Michelle discuss what an ideal client is, how to create one and where to find them.

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Michelle and Kadyn discuss what imposter syndrome is and how they've struggled with the little green monster (jealousy) in their businesses. Find out how they've helped their clients deal with comparison and copying. Plus some tricks they've learned along the way to overcome imposter syndrome.

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