Path to Business

When it comes to finding your ideal client, it's not just about booking weddings—it's about finding the perfect match. We've spent years refining our understanding of what makes the ideal client for our wedding photography business, and it's been an enlightening journey.

Reflecting on our experiences, we realized that the couples who truly stood out to us were those where every aspect of the wedding felt right. It wasn't just about capturing beautiful moments; it was about connecting with clients who resonated with our style and approach.

While we're open to working with a diverse range of couples, there's something special about finding those who align perfectly with our vision. These are the couples who inspire us, challenge us, and ultimately make our work feel effortless.

But identifying your ideal client isn't always straightforward. Sometimes it takes time to figure out what works best for you. In the early days, we accepted weddings based on volume rather than compatibility. It was a learning process—one that involved mixing different experiences to understand what truly resonated with us.

Like dating, finding your ideal client is often a trial-and-error process. You may not realize what you're looking for until you've experienced it firsthand. Some clients instantly click with your personality and approach, while others may not be the right fit.

One key factor we've discovered is the importance of energy. We thrive when working with couples who bring enthusiasm and positivity to their wedding day. It's not about being hyperactive; it's about embracing the moment and being open to spontaneous fun.

Another crucial element is having a competent planner or coordinator. While we're experts at capturing moments, we're not event managers. Couples who invest in professional planning ensure that their day runs smoothly, allowing us to focus on what we do best.

We've also learned the value of investing wisely in the wedding experience. While extravagant budgets aren't necessary, attention to detail can elevate the overall look and feel of the day. Couples who prioritize key aspects like decor and attire tend to have more visually stunning weddings.

Saying no to potential clients can be challenging, especially when you're starting out. But as we've discovered, it's better to wait for the right match than to compromise your vision. Sometimes, turning down a wedding opens the door to opportunities that are truly aligned with your values.

In the end, finding your ideal client is about more than just booking weddings—it's about building meaningful connections and creating extraordinary experiences. By staying true to our style and preferences, we've been able to attract clients who appreciate our work and inspire us to push creative boundaries.

So, as you embark on your journey to find your ideal client, remember to trust your instincts, stay true to your vision, and never settle for anything less than extraordinary.

Starting a business can be thrilling, but what happens when your closest circle doesn't fully support your entrepreneurial journey? In our candid chat, we delved into the complexities of starting a business amidst skeptical friends and family.

🤔 Skepticism & Support: It's common for loved ones to express doubt when you embark on entrepreneurship. They might worry about the viability of your venture or recall past experiences with MLM schemes. But beneath the skepticism lies genuine care and concern.

💼 Professional Perception: As entrepreneurs, we understand the importance of professionalism. Yet, our friends may struggle to view us in a business context, especially if they've known us in a different light—perhaps as the life of the party rather than serious professionals.

📸 Photographer Predicament: As wedding photographers, we've encountered scenarios where friends opted for competitors over us, leaving us questioning their faith in our abilities. The disappointment stung, but it also highlighted the need for clear communication and expectation-setting.

💰 Discount Dilemma: Offering discounts to friends can be a tricky territory. While it may seem like a gesture of goodwill, it's essential to consider the value of your services and the impact on your business's bottom line.

👫 The Value of Trust: When friends do choose to support our businesses, it's more than a transaction—it's a testament to the trust they have in us. Their belief in our abilities fuels our passion and drives us to deliver our best work.

🔄 Turning Skeptics into Supporters: While not everyone may immediately grasp the value of our services, it's our responsibility to educate them. By showcasing our expertise, professionalism, and dedication, we can turn skeptics into staunch supporters.

💡 Finding Common Ground: Open communication is key. When friends express reservations about hiring us, it's an opportunity to address their concerns and find common ground. Explaining the intricacies of our work and the value we bring can bridge the gap between skepticism and support.

🌟 Celebrating Supportive Allies: To those friends and family members who believe in us, we express our deepest gratitude. Your unwavering support means the world to us, and we're committed to exceeding your expectations every step of the way.

🤝 In Conclusion: Entrepreneurship isn't just about building a business—it's about forging connections and nurturing relationships. While skepticism may linger, it's the bonds of trust and support that propel us forward on our entrepreneurial journey.

Whether you're an entrepreneur navigating the challenges of starting a business or a friend contemplating hiring a loved one's services, remember this: behind every venture is a passionate individual striving to make their mark on the world. Together, let's champion each other's dreams and celebrate the power of friendship and entrepreneurship.

Today, we're diving deep into a crucial aspect of being a wedding professional: having a backup plan. We all know that weddings are intricate events with numerous moving parts. Yet, unlike many other professions, we don't get sick days. When you're a wedding professional, there's no calling in sick; you have to show up no matter what.

The topic of backup plans often arises, especially during unpredictable times like the onset of the COVID-19 pandemic. Couples began to ask, "What if someone falls ill?" This concern hit close to home for us, as we recently returned from a period of illness ourselves. Thankfully, it occurred during the off-season, which eased the situation a bit. But it got us thinking about the importance of having contingency plans in place.

One significant instance where we had to rely on our backup plan was when we found out we were pregnant with twins. Bethany ended up on bed rest in the midst of wedding season. Despite our meticulous planning, the twins arrived earlier than expected, throwing us into chaos. But because we had already communicated with our clients and arranged for backups, we managed to fulfill our commitments seamlessly.

This experience underscored the necessity of having backup plans and strong connections within the community. It's not just about you falling ill; family emergencies or unforeseen circumstances can also disrupt your availability. Having a reliable network of fellow professionals can be a lifesaver in such situations.

We've also encountered challenges with content creation, realizing the importance of scheduling and maintaining a buffer of pre-created content. As we grappled with our recent illness, we saw the impact of pausing content creation on our online presence. It's a reminder that consistency is key in today's digital landscape.

Our experiences have taught us valuable lessons. We've learned that professionalism isn't just about delivering top-notch service under ideal conditions; it's about navigating challenges with grace and preparedness. Whether it's illness, family emergencies, or unforeseen events, having backup plans and a supportive network can make all the difference.

Ultimately, it's about prioritizing our clients' needs and ensuring they receive the service they deserve, regardless of the circumstances. By proactively addressing potential challenges and having contingency plans in place, we can uphold our commitment to excellence and professionalism in the wedding industry.

So, to all my fellow wedding professionals out there, let's continue to prioritize preparedness, build strong connections within our community, and navigate the unexpected with confidence. After all, it's these challenging moments that truly define our dedication to our craft and our clients.

In the realm of wedding services, there's a heated debate which revolves around which aspect should take precedence: photography or videography. While both are essential for capturing the special moments of a wedding day, there's a trend that videographers should be valued more than their photographic counterparts. This controversial subject sparks strong feelings and it's worth exploring. This debate begins with an acknowledgment of the distinct skill sets required for both photography and videography. Each discipline has its strengths, its nuances, and its challenges. However, when we weigh the factors that set videography apart – the investment in gear, the meticulous setup, and the extensive editing process – it becomes evident why videographers should make more money. As photographers, our kits are undoubtedly substantial investments. But when compared to the arsenal of equipment required for videography, it's like bringing a knife to a gunfight. Cameras, tripods, audio equipment, lights – the list goes on. The sheer volume and cost of gear alone justify a higher price point for videographers. Then there's the setup time. While photographers are busy scouting for the perfect shot, videographers are orchestrating an entire cinematic production. From positioning multiple cameras to ensuring pristine audio, their meticulous attention to detail translates into hours of additional groundwork. And let's not forget about editing. Photographers might spend some time tweaking photos, but videographers? They're like editing wizards, piecing together hours of footage into a seamless movie. It's a ton of work, and they deserve a pat on the back. So, to all the couples out there planning their special day, we implore you: invest in your memories. Don't let budget constraints dictate the importance of videography. Trust us when we say that you'll thank us later. In conclusion, while the debate between photographers and videographers may rage on, one thing remains clear: videographers deserve more – more recognition, more compensation, and more appreciation for the invaluable role they play in preserving memories that last a lifetime.

Today, let's delve into the world of behind the scenes (BTS), not the boy band, but the essential aspect of showcasing the inner workings of your business. As photographers, finding compelling content to share can sometimes be challenging. Clients crave authenticity, a peek behind the curtain, understanding the intricacies of what goes into capturing their special moments. Weddings are an intricate dance of emotions, logistics, and creativity. For photographers, it's not just about clicking the shutter but also about orchestrating moments, guiding clients, and ensuring every detail is captured flawlessly. However, conveying this process to clients can be a challenge. BTS content serves as a powerful tool to bridge this gap. It offers clients a glimpse into the photographer's world, helping them understand the value of engagement sessions, the art of giving direction, and the magic of capturing raw moments. One effective method is utilizing smartphones to capture BTS footage. Placing a phone atop the camera allows for seamless recording of crucial moments throughout the day. From the excitement of the ceremony to candid interactions, these snippets offer clients a real-time view of their special day. Moreover, BTS content isn't just for clients; it's a goldmine for social media. Platforms like Instagram and TikTok thrive on authentic, behind-the-scenes content. Whether it's creating reels, sharing stories, or engaging with followers, BTS footage adds depth and personality to your brand. But the benefits extend beyond client engagement. BTS content fosters collaboration within the wedding industry. Collaborating with planners, florists, and DJs to showcase their work elevates your business while fostering meaningful relationships within the community. Investing in BTS content isn't just about capturing moments; it's about curating an experience. Clients appreciate the transparency and professionalism it demonstrates. Moreover, it sets you apart in a competitive market, showcasing not just your portfolio but also your process and personality. While incorporating BTS content may seem daunting at first, it's a worthwhile investment in your business's growth. Whether it's capturing candid moments or offering insights into your workflow, BTS content humanizes your brand, fostering deeper connections with clients and industry partners alike. So, if you haven't already embraced BTS, now's the time. Equip yourself with the tools, whether it's a simple smartphone mount or hiring a dedicated videographer, to capture the magic unfolding behind the lens. Embrace the cringe, the imperfections, and the raw authenticity of BTS, and watch your business soar to new heights.

Special Guest: Catalina Bloch Photobooth www.mdrnphotoboothcompany.com www.instagram.com/mdrnphotoboothco Studio Rentals www.mdrnstudio.space Photography www.instagram.com/mdrnactivations Audio Guest Book www.gushline.com Photo Booth Mastery Course www.instagram.com/photoboothmastery photoboothmastery@catalinabloch.com LEARN THE INS AND OUTS OF RUNNING A PHOTO BOOTH BUSINESS Catalina has built digital courses that cover everything – from tech choices and client experience to business strategies and pricing guidance. In the bustling world of events and celebrations, Catalina, the founder of MDRN Photo Booth, stands as a beacon of creativity and resilience. Her journey from a corporate insurance professional to a visionary in the photo booth industry is a testament to the power of following one's passion and embracing innovation. Catalina's venture into the world of photo booths began with a serendipitous encounter at a convention in Las Vegas, where she stumbled upon a modern photo booth concept that sparked her entrepreneurial spirit. Armed with determination and a keen eye for aesthetics, she set out to revolutionize the traditional photo booth experience. Starting with the basics, Catalina infused her photo booths with superior lighting and captivating backdrops, instantly setting her business apart. The next step was to find clients, so, Catalina did what she does best and "sponsored" (aka worked for free) an event and landed some big clients. As demand grew, she expanded her offerings to include audio guest books and 360-degree video booths, constantly pushing the boundaries of creativity. The onset of the COVID-19 pandemic posed perhaps the greatest challenge yet for Catalina and her business. Faced with dwindling revenue streams, she pivoted swiftly, offering virtual photo experiences and interactive platforms for corporate clients. This adaptability not only sustained her business but also propelled it to new heights as virtual events gained popularity. As the world slowly reopened, Catalina's foresight and innovation paid dividends. The virtual event experience she pioneered helped her business thrive in a post-pandemic landscape, leading to a surge in revenue and industry recognition. Reflecting on her journey, Catalina shares invaluable insights for aspiring entrepreneurs. Finding a niche, effective marketing, and embracing automation are key pillars of success. Additionally, fostering connections and staying adaptable are crucial in navigating uncertain times. Today, as MDRN Photo Booth celebrates its 10-year anniversary, Catalina stands at the pinnacle of success. With accolades including a lifetime achievement award and induction into the Photo booth Hall of Fame, her impact on the industry is undeniable. As Catalina looks toward the future, her entrepreneurial spirit remains undimmed. Armed with some of her favourite tools, and a passion for innovation, she continues to push the boundaries of photo booth experiences.

Rain on your wedding day is not exactly what most couples envision when they plan their special day. But as much as we hope for clear skies and sunshine, sometimes Mother Nature has other plans. So, what do you do when rain threatens to dampen your wedding festivities? Here are some insights and tips to help you navigate through the challenges and still have a memorable day:

1. Embrace the Unexpected: While rain might add stress to your wedding day, try to embrace the unexpected. Remember, some of the most beautiful moments can arise from unexpected circumstances. Keep a positive attitude and focus on the love and joy surrounding you.

2. Prepare for the Worst, Hope for the Best: Keep an eye on the weather forecast, but don't let it consume you. Prepare for rain by having a backup plan in place. Invest in some clear umbrellas for you and your wedding party to use, as they allow more light to filter through and look great in photos.

3. Have a Rain Plan: Ensure your venue has a backup plan for rainy weather. Whether it's an indoor space or a tented area, having a plan B will give you peace of mind. Discuss this with your venue coordinator well in advance.

4. Consider First Look Photos: If rain is in the forecast, consider having a first look before the ceremony. This will give you more flexibility for outdoor photos during breaks in the rain and allow you to enjoy your day without worrying about getting your attire wet during the ceremony.

5. Backup Outfit and Accessories: Pack a backup outfit and shoes, just in case the rain becomes too much to handle. Having spare clothing on hand can save the day if your original attire gets soaked.

6. Think Creatively: Rain can offer unique opportunities for creative wedding photos. Embrace the elements and work with your photographer to capture stunning shots with umbrellas, raindrops, and moody lighting.

7. Communicate with Your Vendors: Keep open communication with your vendors, especially your photographer and venue coordinator. Discuss your concerns about rain and ask for their advice and suggestions. Experienced professionals will have strategies in place to handle rainy conditions seamlessly.

8. Don't Stress: Remember, your wedding day is about celebrating your love and commitment to each other, regardless of the weather. Don't let rain dampen your spirits. Instead, focus on the moments you'll cherish forever.

9. Consider a Post-Wedding Photoshoot: If the rain interferes with your wedding day photos, consider scheduling a post-wedding photoshoot on a sunny day. This will give you a chance to capture those dreamy outdoor shots without worrying about the weather.

10. Trust Your Team: Finally, trust in your wedding team to handle any challenges that come their way. Experienced professionals will adapt to the situation and ensure that your day goes smoothly, rain or shine.

In conclusion, rain on your wedding day may not be ideal, but with proper planning and a positive mindset, you can still have a magical celebration. Embrace the unexpected, stay flexible, and focus on what truly matters – your love for each other. And who knows, maybe a little rain will bring you luck and unforgettable memories to cherish for a lifetime.

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Tax season—it's a phrase that can bring on a lot of emotions for business owners, from stress and anxiety to a sense of overwhelm. However, with the right strategies and mindset, tackling taxes can be easier. Today, we're sharing some tips and insights extracted from our own experiences to help make the process a little less daunting.

Staying on top of your finances is crucial, especially for businesses like ours, which experience fluctuations in income throughout the year. Whether you're in a wedding business and/or managing your own taxes, knowing where your money is going is key to financial stability. It's easy for expenses to spiral out of control, particularly if you rely on credit cards or experience seasonal fluctuations in revenue.

One of the steps we took to streamline our financial management was investing time into understanding our numbers. If you don't consider yourself a "numbers person," tools like QuickBooks proved invaluable in providing a high-level overview of our finances. By regularly tracking income and expenses, we gained a clearer picture of where our money was going and could make more informed decisions about spending.

Automating financial processes wherever possible also helped alleviate some of the burdens associated with tax season. Whether it's connecting bank accounts to accounting software or setting up separate business and personal accounts, automation saves time and reduces the likelihood of errors.

Another important aspect of financial management is budgeting. We found that taking a proactive approach to budgeting not only helped us stay on track financially but also allowed us to plan for future expenses and investments. By regularly reviewing our budget and making adjustments as needed, we gained greater control over our finances and reduced the stress associated with unexpected costs.

While hiring a bookkeeper or accountant can be beneficial, we discovered that taking a hands-on approach to our finances forced us to learn the process therefore we are able to confirm the final numbers are correct. By dedicating time to understanding our financial statements and tax obligations, we gained a deeper understanding of our business's financial health and identified areas for improvement.

Planning for taxes is not just about meeting obligations; it's also an opportunity to strategize for growth. Understanding tax implications allows us to make informed decisions about investments and expenditures, ultimately contributing to lowering taxes and more money to reinvest into the business.

Tax season doesn't have to be a source of pain for business owners. By implementing strategies such as budgeting, automation, and regular financial review, you can navigate tax season with confidence and set your business up for success. Remember, knowledge is power when it comes to finances, so don't hesitate to seek help or educate yourself on best practices. With the right approach, tax season can become a manageable and even empowering aspect of running your business.

From Luc's obsession with free food and Bethany's need to be over prepared, we share with you some of our favourite things that can exist on a wedding day. If you're a bride or groom, you might want to take notes because we are sure we aren't the only ones that feel this way.

One of Bethany's unforgettable moments was dancing with her dad to a special song on our wedding day. It was a moment she had envisioned for years, and when it finally came to fruition, it was everything she had dreamed of and more. It's moments like these that make weddings so much more than just a ceremony—they're a celebration of love, family, and cherished memories.

When couples are invested in their wedding day it can make all the difference. From choreographed first dances to organized grand entrances, we appreciate it when a wedding is entertaining. We always give it our all to make sure our clients have the day of their lives and we get all excited when we know they also wanted to give their guests an elevated experience. From the choice of music to the selection of food, each decision is a reflection of who they are and what they value. And while weddings may follow certain traditions, it's the personal touches that truly make them special.

But beyond the tangible elements, weddings are also about the intangible moments—the laughter, the joy, and the shared experiences. Some speeches can make you laugh, cry, and everything in between. Vows are equally as powerful and occasionally make us look at each other and think about how relatable is it to our own marriage. It's about creating memories that will last a lifetime and forging connections with loved ones that transcend time and space.

So here's to celebrating the small details, the personal touches, and the shared moments that make weddings truly special. May your wedding day be filled with love, laughter, and cherished memories that will last a lifetime. Cheers to love, laughter, and happily ever after!

In light of recent events, our community has been faced with a significant tragedy that has rippled through our social circles and beyond. As we grapple with the aftermath, it's become apparent just how interconnected our lives and businesses truly are. In the wake of this tragedy, we've witnessed a surge of support and resilience from our community members. From Facebook groups to local gatherings, people are banding together to offer assistance and find solutions amidst the chaos. Yet, amidst the solidarity, there's an underlying sense of concern for the future and the challenges that lie ahead. One of the industries most profoundly affected by recent events is the wedding sector. The logistics of planning such events have become increasingly complex, with venues closing unexpectedly and couples left in the lurch. The emotional and financial toll of these disruptions cannot be understated, particularly for those who have invested their savings and dreams into their special day. Beyond weddings, businesses across various sectors are feeling the strain of ongoing economic challenges exacerbated by the pandemic. Restaurants have shuttered, events have been canceled, and livelihoods have been upended. The ripple effects are felt not only by business owners but also by the communities they serve. What strikes me most is the importance of open communication and community support during times of crisis. It's crucial for businesses to be transparent about their struggles and for communities to rally together in support. By fostering a culture of openness and collaboration, we can navigate challenges more effectively and emerge stronger on the other side. Looking ahead, it's essential for businesses to engage with their communities proactively. Whether through town hall meetings or grassroots initiatives, fostering dialogue and cooperation can pave the way for collective problem-solving. Together, we can find innovative solutions and support one another through adversity. As we reflect on recent events, let's remember the power of community and the resilience of the human spirit. By coming together and supporting one another, we can overcome even the most daunting challenges and build a brighter future for us all.

Today, we are thrilled to welcome Stefan Gonthier, a prominent DJ based in Ottawa, into our studio to delve into his remarkable journey in the world of music and entertainment. Stefan graciously shares insights into his career trajectory, from his early days in nightclubs to his evolution into a sought-after event DJ. Join us as we uncover the story behind the beats and the passion that drives this talented artist.

As our conversation with Stefan begins, we reminisce about the sstrange way we met. It's a tale of crossed paths and shared experiences, woven together by a mutual appreciation for music and entertainment. Stefan reflects on the moments when we saw each other, whether it was at weddings or other events, and the sense of camaraderie that developed over time.

Stefan's journey into the realm of DJing began over two decades ago, fueled by a deep-seated love for music. His early days were spent immersing himself in the world of vinyl, exploring diverse musical genres, and honing his craft behind the decks of nightclubs. Through countless gigs and diverse audiences, Stefan cultivated a versatile style, adept at navigating the ebb and flow of the dance floor.

In 2008, as the landscape of entertainment shifted, Stefan made a pivotal decision to transition from nightclubs to event DJing. This strategic move not only broadened his horizons but also provided the foundation for his successful DJ business. Stefan's ability to adapt to changing trends and embrace new opportunities underscored his resilience in an ever-evolving industry.

A hallmark of Stefan's approach to DJing is his intuitive understanding of his audience. Whether it's a wedding reception or a corporate event, he prides himself on curating playlists that resonate with diverse crowds. Stefan emphasizes the importance of versatility and adaptability, ensuring that every moment on the dance floor is infused with energy and excitement.

Innovation lies at the heart of Stefan's being as a DJ, evident in his embrace of emerging trends such as silent discos. These immersive experiences offer a unique twist on traditional DJ setups, allowing guests to dance to their own beat. Stefan's willingness to explore new technologies and concepts reflects his commitment to delivering unforgettable moments for his clients.

Like any entrepreneurial endeavour, Stefan's DJ business has encountered its share of challenges, particularly in the wake of unforeseen events like the COVID-19 pandemic. Yet, through resilience and resourcefulness, he has adapted to changing circumstances, leveraging technology to navigate uncertain times.

As our conversation draws to a close, Stefan reflects on the invaluable lessons learned throughout his journey as a DJ. From the importance of networking to the nuances of business management, each experience has shaped his evolution as an artist and entrepreneur. Looking ahead, Stefan remains committed to pushing boundaries and exploring new horizons in the ever-evolving landscape of music and entertainment.

Stefan Gonthier's journey from vinyl enthusiast to seasoned DJ offers a compelling narrative of passion, perseverance, and innovation. Through his unwavering dedication to his craft and his commitment to creating memorable experiences, Stefan continues to leave a mark on the world of music and entertainment. As the beats go on, we eagerly anticipate the next chapter in his extraordinary odyssey.

Imagine social media as a bustling cityscape, where millions of voices are trying to be heard. It's a place where entrepreneurs want to stand out, share their stories, and make their mark. We know that in this world we need to have a presence online or you will not find success.

We decided to challenge ourselves to create 30 days of content for our podcast. Our goal was to create content that resonates with audiences but more importantly figuring out our process and getting some practice under our belts. We quickly realized that behind the scenes, there's a whole lot of hard work and dedication involved in crafting content that people actually want to engage with.

Each post or video we put out into the world undergoes a rigorous process of refinement and iteration. From brainstorming ideas to shooting and editing, every step is carefully orchestrated to ensure that our content is as compelling and impactful as possible. It's a labour of love that often goes unnoticed by our audience, but it's our tenacity that will separate us from the ordinary in the world of social media.

And then there's the constant pressure to keep up with the ever-changing landscape of social media trends and algorithms. It's like trying to navigate a maze where the walls keep shifting, requiring us to adapt and evolve constantly. From hashtags to algorithms, staying relevant in the digital age requires a keen understanding of the platforms we inhabit and a willingness to experiment and innovate.

But despite the challenges, we remain steadfast in our belief in the power of social media to connect people and amplify voices. Every like, comment, and share is a testament to the relationships we've forged and the impact we've made. It's a reminder that behind the screens are real people with real stories, and that our efforts are making a difference, no matter how small.

So yes, social media success might look glamorous from the outside, but it's anything but easy. It's a rollercoaster ride of highs and lows, filled with moments of triumph and moments of doubt. But through it all, we remain committed to our mission of sharing our stories and connecting with others in the digital wilderness.

Weddings are joyous occasions filled with laughter, tears, and heartfelt moments. One aspect that often stands out during these celebrations is the speeches. Whether delivered by the best man, maid of honour, or a close family member, a well-crafted speech can leave a lasting impression on everyone in attendance. Let's delve into the art of creating memorable wedding speeches, sharing tips and insights to help you shine on the big day.

Wedding speeches are more than just words; they're an opportunity to express love, share memories, and offer well-wishes to the newlyweds. From humorous anecdotes to heartfelt sentiments, a good speech can set the tone for the entire celebration.

Understanding your audience is key to delivering a successful wedding speech. Consider the diverse group of family and friends present and tailor your speech to resonate with everyone. Incorporating inside jokes and personal anecdotes can add a touch of intimacy to your words while keeping the audience engaged.

A well-structured speech ensures that your message is clear and impactful. Start by introducing yourself, especially if not everyone knows who you are. Keep your speech concise, aiming for a duration of three to five minutes to maintain the audience's attention.

Humor and emotion are powerful tools in any wedding speech. Share lighthearted stories and funny anecdotes to bring smiles to the faces of the guests. Balance these moments with heartfelt sentiments and sincere well-wishes for the couple's future together.

Practice your speech multiple times to ensure smooth delivery. Consider rehearsing in front of a mirror or with a trusted friend to receive feedback. Pay attention to your tone, pace, and body language to convey confidence and sincerity.

A memorable wedding speech deserves a memorable conclusion. End with a heartfelt toast to the newlyweds, expressing your love and support for their journey ahead. Thank the guests for their presence and participation in celebrating this special day.

Crafting a wedding speech is both an art and a privilege. By following these tips and insights, you can create a speech that resonates with the audience and leaves a lasting impression on the happy couple. Remember, it's not just about what you say, but how you say it that truly matters on this momentous occasion. Cheers to love, laughter, and happily ever after!

In the intricate world of wedding photography, the presence of a second shooter can make all the difference between capturing ordinary moments and immortalizing extraordinary memories. Having spent years navigating through the nuances of wedding shoots, we've come to appreciate the indispensable role that second shooters play in crafting unforgettable visual narratives. In this post, we'll delve into the dynamics of second shooting, exploring what makes a second shooter invaluable, the challenges they face, and how they contribute to the overall success of a wedding shoot.

First and foremost, it's essential to grasp the dynamic interplay between the primary photographer and the second shooter. While the primary photographer focuses on executing the pre-planned shots and ensuring the seamless flow of the shoot, the second shooter acts as a creative counterpart, capturing candid moments and offering unique perspectives. This collaborative synergy between the two photographers is what elevates the quality of the final outcome.

Creativity lies at the heart of effective second shooting. Unlike the primary photographer, whose focus is primarily on securing safe shots and adhering to the pre-established shot list, the second shooter has the freedom to explore innovative angles and experiment with diverse compositions. This creative liberty not only enriches the visual narrative but also adds depth and dimension to the overall storytelling process.

One of the cardinal rules of second shooting is diversity. It's imperative for the second shooter to bring something distinct to the table, complementing the primary photographer's style while infusing the shoot with fresh perspectives. This diversity ensures that the final collection of photographs transcends the boundaries of conventionalism, offering a rich tapestry of emotions and experiences.

Effective communication and seamless collaboration are the cornerstones of successful second shooting. From coordinating shot assignments to maintaining synchronicity during critical moments, clear communication between the primary photographer and the second shooter is paramount. Additionally, the ability to adapt to dynamic shooting environments and anticipate each other's needs fosters a harmonious working relationship, resulting in cohesive and compelling visual storytelling.

Despite its myriad benefits, second shooting is not without its challenges. From navigating unfamiliar venues to managing unforeseen logistical issues, second shooters often find themselves confronting a host of obstacles. However, with proper preparation, proactive problem-solving, and a collaborative mindset, these challenges can be overcome, ultimately enhancing the overall quality of the shoot.

Professionalism extends beyond technical proficiency; it encompasses every aspect of the second shooter's demeanour and conduct. From punctuality and attire to communication etiquette and adaptability, a second shooter's professionalism sets the tone for the entire shoot. Moreover, being adequately prepared with the necessary equipment, creative ideas, and contingency plans underscores the second shooter's commitment to delivering exceptional results.

In conclusion, second shooters are not merely assistants; they are integral contributors to the art of wedding photography. Through their creativity, versatility, and professionalism, second shooters enrich the visual narrative, elevate the quality of the final outcome, and ensure a seamless and memorable experience for couples. As we continue to navigate the dynamic landscape of wedding photography, let us acknowledge and celebrate the invaluable role of second shooters in capturing the timeless essence of love and celebration.

We invite you to share your experiences, insights, and questions regarding second shooting in the comments section below. Let's continue the conversation and explore the multifaceted world of wedding photography together.

Behind the scenes, wedding experts often face tricky situations, such as figuring out how to mention other businesses on social media or working closely with their spouse. In this blog post, we'll talk about these kinds of issues and share tips from people who know the wedding business well.

One common question that wedding professionals face is how to approach tagging vendors in posts on social media platforms. With multiple collaborators involved in creating a wedding, deciding whom to tag can be a complex decision. While some prioritize tagging the couple, venue, and key vendors, others opt to tag all parties involved to ensure comprehensive credit.

The consensus among many professionals is the importance of acknowledging the contributions of vendors and collaborators. Tagging not only provides recognition but also facilitates the sharing of content within professional networks, ultimately benefiting everyone involved. However, it's essential to be mindful of respecting privacy preferences, as some couples may prefer not to have their wedding photos shared publicly.

For couples who work together in the wedding industry, balancing personal and professional dynamics can present unique challenges. However, many find that the shared experience fosters a deeper understanding and synergy in their work. Communication, mutual respect, and a shared vision are key factors in navigating the intricacies of working alongside a spouse.

While disagreements may arise, use these challenges as opportunities for growth can strengthen both the relationship and the business. By leveraging each other's strengths and maintaining alignment on overarching goals, couples can create a cohesive and successful partnership.

The question of appropriate attire for wedding vendors often sparks discussions about professionalism and personal expression. While adhering to certain standards is important, such as avoiding overly casual attire for religious ceremonies, there is also room for individual style and expression.

Many professionals emphasize the importance of dressing in a manner that reflects both professionalism and personal identity. Whether opting for classic attire or incorporating elements of personal style, the key is to strike a balance that conveys respect for the occasion while remaining authentic to oneself.

During the off-season, wedding vendors have the opportunity to focus on tasks that may be overlooked during peak times. Updating social media profiles, reviewing contracts, and conducting styled shoots are among the priorities that professionals often address during this period.

Moreover, the off-season provides an ideal opportunity for self-reflection and refinement of business practices. From gender-neutral language in communication to streamlining internal processes, investing in continuous improvement ensures that vendors are well-prepared for the upcoming wedding season.

In conclusion, the wedding industry presents a myriad of challenges and opportunities for professionals. By navigating the complexities of tagging vendors, working harmoniously with spouses, maintaining professionalism in attire, and investing in growth during the off-season, wedding professionals can create memorable experiences for couples while fostering their own success and fulfillment in the industry.

Today, we delve into the unique perspective of Hersi, a talented individual who seamlessly weaves together the art of wedding photography and video work. We met Hersi in 2021 and he was a natural addition to the Grey Loft Studio team. We all love to laugh together at inside jokes but also challenge each other to improve our craft and give our clients the best experience. Before stepping into the realm of photography and film, Hersi's journey took him through the corridors of the healthcare field, armed with a business degree from Carleton University. However, the allure of visual storytelling beckoned, and Hersi found himself drawn towards the world of videos and photos. As the popularity of daily vlogging surged, Hersi saw an opportunity to channel his creativity, gradually honing his skills and crafting his unique style. Transitioning into full-time filmmaking was a natural progression for Hersi, spurred by opportunities to collaborate on music videos and weddings. The learning curve was steep, with each wedding serving as a classroom where Hersi mastered the delicate balance of capturing intimate moments while navigating the intricacies of the event. What sets Hersi apart is his dedication to understanding the couple's vision and building a rapport that helps create strong friendships early in the day. By forging connections and creating a comfortable atmosphere, Hersi ensures that every shot encapsulates the essence of the couple's love story. Working with a dynamic team adds another layer of synergy to Hersi's creative process. He explains that working with Grey Loft Studio, who share a commitment to excellence fosters an environment where ideas flow freely, and challenges are met head-on. At our weddings, the seamless coordination between photographers and videographers ensures that every aspect of the wedding day is flawlessly captured, leaving no detail overlooked. One of the hallmarks of Grey Loft Studio's approach is our attention to communication and adaptability. From meticulously planning logistics to offering friendly reminders, we ensure that the couple's wedding day unfolds seamlessly. By anticipating needs and proactively addressing concerns, we instill confidence and peace of mind, allowing the couple to immerse themselves fully in the moment. Reflecting on memorable weddings we've shot together, Hersi recalls moments of laughter, camaraderie, and joy. From spontaneous dance-offs to heartfelt exchanges, each wedding holds a special place in Hersi's heart, serving as a testament to the power of love and celebration. As Hersi looks ahead to the future, he remains committed to pushing the boundaries of creativity and storytelling. With each wedding, he seeks to elevate the artistry and create timeless memories that will be cherished for years to come. In conclusion, the journey of wedding photography and videography is not merely about capturing images; it's about weaving together the threads of emotion, passion, and love. Through collaboration, dedication, and a shared vision, Hersi has become one of our cherished friends and we can't wait to see what is to come.

Planning a wedding involves making countless decisions, and choosing the right videographer is undoubtedly one of the most crucial ones. Your wedding video will be a cherished memento for years to come, so it's essential to ensure that you hire a professional who can capture the magic of your special day. Here are some essential questions to ask a potential wedding videographer:

1. What is the backup plan for the videographer on the day of the wedding?: Ensure there's a contingency plan in place in case the primary videographer faces unforeseen circumstances. Knowing how they handle emergencies can provide peace of mind.
2. Who will actually show up and shoot your wedding day?: Clarify whether the videographer you're meeting with will be the one capturing your wedding or if there's a possibility of another team member being assigned.
3. Do you have multiple camera angles?: Understanding the equipment and techniques the videographer uses can give you insight into the quality and coverage of your wedding footage.
4. How do you handle music selection for the video?: Discussing music preferences ensures that the soundtrack resonates with your personal taste and enhances the overall viewing experience. Our preference is letting the videographer decide since they will be able to recreate the work you love most.
5. What is your turnaround time for delivering the final video?: Managing expectations regarding the delivery timeline is crucial, so you know when to expect your wedding video.
6. Do you offer drone footage, and if so, how do you incorporate it into the video?: If aerial shots are important to you, inquire about the availability and logistics of drone videography.
7. Is RAW video included with the package?: RAW footage is amazing to have because its the real unedited version of your wedding. It allows you to see a lot of the day that never made it into the final edits.
8. If RAW is included, how will it be delivered?: This kind of footage can take up a lot of storage space. If you aren't getting it delivered on a hard drive you might want to make sure you have enough storage space on your home computer.
9. If RAW is included, when will it be delivered?: This can vary but having an idea of when the RAW video will be available for download can be helpful.

Choosing the right wedding videographer involves more than just reviewing portfolios and pricing. By asking the right questions and understanding their process and capabilities, you can ensure that your wedding video reflects the love, joy, and beauty of your special day. Remember, communication is key to creating a collaborative and memorable wedding videography experience

Special Guest: Jeff Maeck https://maeckweddings.com/ https://www.instagram.com/heyjeffmaeck/ Today, let's delve into the remarkable journey of Jeff, a man whose story encapsulates the essence of passion, perseverance, and the power of meaningful work. Join me as we uncover the narrative of a man who went from uncertain beginnings to becoming a guiding light in the wedding industry. Jeff's journey begins with a serendipitous encounter, where he finds himself thrust into the world of weddings. Despite initial hesitations and doubts about his abilities, Jeff embraced the challenge with open arms. Little did he know, this leap of faith would set the stage for a transformative odyssey. Driven by a desire to make a difference, Jeff immersed himself in the intricacies of wedding planning and coordination. With unwavering determination and the support of donors and community members, he embarked on a mission to not only create memorable events but also to uplift families in need through charitable initiatives. Reflecting on his early days in the industry, Jeff recalls a time when he and his wife, Michelle, were navigating their roles as models in the wedding scene. However, it was their innate passion for helping others and creating joyous celebrations that ultimately led them down a different path. As Jeff honed his craft and built a reputation for excellence, he realized the profound impact that meaningful work can have on one's life. Through laughter, camaraderie, and shared experiences, Jeff found fulfillment in guiding couples through one of the most important days of their lives. Yet, Jeff's journey wasn't without its challenges. From navigating the uncertainties of entrepreneurship to balancing the demands of work and personal life, he faced obstacles head-on with resilience and resolve. One of the pivotal moments in Jeff's journey was the realization that success isn't just about individual achievement but about lifting others up along the way. Whether it was offering guidance to aspiring professionals or fostering a sense of community within the industry, Jeff's dedication to collaboration and mentorship has left an indelible mark on all who have crossed his path. Today, Jeff stands as a beacon of inspiration, a testament to the transformative power of passion and purpose. Through his unwavering commitment to excellence and his genuine desire to make a difference, he continues to redefine the landscape of the wedding industry, one celebration at a time. In conclusion, Jeff's story serves as a poignant reminder that with vision, perseverance, and a generous spirit, anything is possible. As we celebrate his journey, let us be inspired to pursue our own passions, overcome obstacles, and create meaningful impact in the world around us.

Planning a wedding is like orchestrating a symphony, with each element carefully coordinated to create a harmonious experience. Among the myriad decisions couples face, one often overlooked yet crucial aspect is the wedding day timeline. It's the roadmap that guides the day's events, ensuring that everything runs smoothly from "I do" to the last dance. In this post, we delve into the importance of crafting a solid schedule and share insights from our experience in the industry. "I think a good schedule is the difference between the best day and the worst." These words ring true for anyone who's witnessed the difference a well-planned timeline can make. From ensuring that every moment is captured by the photographers to allowing ample time for hair and makeup, the schedule sets the tone for the entire day. We've seen firsthand how a meticulously crafted timeline can transform a potentially chaotic day into a seamless celebration of love. At the heart of a successful wedding day timeline is alignment with the couple's vision. We believe in personalized service, taking the time to understand what matters most to each pair. Whether it's prioritizing moments with family or ensuring there's enough buffer time for unexpected delays, we tailor the schedule to reflect their unique desires and preferences. Logistics can make or break a wedding day, and meticulous planning is key. From coordinating vendor arrivals to orchestrating transitions between ceremony and reception venues, every detail matters. We work closely with couples to anticipate potential challenges and streamline the logistical aspects, allowing them to focus on enjoying their special day. While a well-crafted schedule provides structure, flexibility is equally important. Unexpected delays or last-minute changes are par for the course in the world of weddings. Our team is adept at adapting on the fly, ensuring that the day unfolds seamlessly regardless of unforeseen circumstances. Empowering couples with knowledge is central to our approach. We believe in transparency, providing insights into the time requirements of various aspects of the day. From hair and makeup sessions to photography sessions, knowing what to expect enables couples to make informed decisions and avoid surprises down the line. As wedding professionals, our goal is simple: to craft unforgettable memories that last a lifetime. From the first glance down the aisle to the final farewell, every moment is precious. By masterfully orchestrating the wedding day timeline, we ensure that each couple can savour every moment of their special day, creating memories to cherish for years to come. So let's work together to make your wedding day the best day ever.

In the vast landscape of wedding venues, finding the perfect setting for your special day can be both thrilling and daunting. As seasoned professionals who have witnessed diverse locations and experiences, we understand the significance of guiding couples through this pivotal decision-making process. Let's delve into why certain aspects hold more weight and explore key factors to consider when selecting your ideal venue. It's no secret that wedding venues can vary significantly in cost. While some locations may be more expensive than others in the same area, it's essential to evaluate what each venue includes in its pricing. From tent hire to power arrangements, electronics, and restroom facilities, understanding the comprehensive package offered can help you make an informed decision that aligns with your budgetary constraints. Ensuring the comfort and convenience of your guests should be a priority when choosing a wedding venue. Factors such as the availability of amenities like outdoor showers and accessible restrooms play a crucial role in enhancing the overall experience for everyone in attendance. Additionally, considering weather contingencies, such as having a rain plan in place, can alleviate concerns and optimize guest comfort regardless of the conditions. The size of your guest list directly impacts the choice of venue. Before settling on a location, carefully assess the number of guests you plan to invite. Whether your envisioned wedding is an intimate affair with close friends and family or a grand celebration with a larger gathering, selecting a venue that can accommodate your desired guest count is paramount. Securing your preferred wedding date often requires early planning and flexibility. Popular venues may have limited availability, especially during peak wedding seasons. Couples should be prepared to book well in advance to secure their desired date. Additionally, understanding the venue's policies regarding date selection and booking requirements is essential for a seamless planning process. Location plays a pivotal role in shaping your wedding day experience. Consider whether a significant portion of your guests will be traveling from out of town and factor in accessibility and accommodation options nearby. Opting for a venue situated in a central location with nearby lodging facilities can streamline logistics and enhance the convenience for guests attending your celebration. Beyond aesthetics, practical considerations such as parking availability, power sources, and venue rules are crucial aspects to evaluate. Clarifying logistical details and understanding any restrictions or additional costs associated with the venue can prevent last-minute surprises and ensure a smooth execution of your wedding day plans. Every couple envisions a wedding that reflects their unique style and personality. From rustic barns to elegant ballrooms, each venue offers distinct aesthetic elements. It's essential to align the venue's ambiance and style with your wedding vision, creating a cohesive and memorable experience for you and your guests. Before finalizing your decision, leverage reviews and recommendations from past couples who have hosted their weddings at the venue. These firsthand insights can provide valuable perspectives and help you assess the venue's suitability based on real experiences and feedback. Choosing the ideal wedding venue involves a meticulous balance of practical considerations and personal preferences. By carefully evaluating factors such as budget, guest comfort, logistics, and aesthetic appeal, couples can navigate the plethora of options with confidence and clarity. Ultimately, selecting the perfect venue sets the stage for a magical celebration that reflects your love story and creates cherished memories for years to come.

We are thrilled to have the opportunity to sit down with Erica Irwin and dive into the wonderful world of wedding planning. Planning a wedding is exciting and filled with anticipation, dreams, and the thrill of bringing your vision to life. As we embark on this journey together, let's explore the process of deciding on a wedding planner from the client's perspective as well as what vendors can do to have a great experience with a planner.

When couples first step into the realm of wedding planning, they often have a myriad of thoughts and emotions swirling around. One of the most common questions that arise is, "When and where should we get married?" It's a profound question that may not always have a straightforward answer, especially once the planning process begins. However, what truly matters is the journey itself and the moments shared along the way.

As a wedding planner, Erica's goal is to create an environment where couples feel welcomed and supported right from the start. She loves nothing more than sitting down with them for that initial conversation, where we can discuss their vision, budget, guest count, and preferred location. It's like the beginning of a beautiful friendship, where trust and understanding gradually blossom.

One aspect of wedding planning that Erica particularly enjoy is helping couples explore different venues and finding the perfect setting for their special day. Whether it's a charming venue in Ottawa or a picturesque location outside the city, every couple has a unique vision that deserves to be brought to life.

The concept of a "wedding weekend" is one that isn't talked about often but shouldn't be overlooked as it encapsulates the idea that a wedding is not just a single day but a celebration that extends over multiple days, filled with love, laughter, and cherished memories.

One of the challenges that couples often face is navigating the vast array of options available for decorations, flowers, and other elements of their wedding day. With the rise of platforms like Pinterest, it's easy to get carried away with extravagant ideas that may not be feasible within the confines of a budget. As a planner, Erica strives to provide honest guidance and help couples make informed decisions that align with their vision and financial constraints.

Another aspect of wedding planning that she finds fascinating is the dynamic between couples and vendors. It's essential for vendors to understand the importance of collaboration and communication throughout the planning process. From photographers and florists to caterers and DJs, each vendor plays a vital role in bringing the couple's vision to life.

When it comes to working with vendors, transparency and open communication are key. Couples should feel empowered to express their preferences and concerns, knowing that their voices will be heard and respected. Similarly, vendors should strive to foster a collaborative environment where everyone works together seamlessly to create a memorable experience for the couple and their guests.

As the wedding day approaches, tensions may run high, and unexpected challenges may arise. However, it's essential to focus on the bigger picture and remember what truly matters – celebrating love and creating lasting memories with loved ones. By staying organized, adaptable, and supportive, we can navigate any hurdles that come our way and ensure that the wedding day unfolds seamlessly.

Erica explains the most rewarding part of being a wedding planner is witnessing the joy and happiness of the couple as they exchange vows and embark on a new chapter together. It's a privilege to be a part of such a significant milestone in their lives and to play a role in making their dreams a reality.

As we embark on this journey together, let's embrace the excitement, overcome challenges with grace, and celebrate the love that brings us all together. Cheers to love, laughter, and happily ever after!

Planning a wedding involves juggling countless details, both big and small. As a wedding photographer, I've witnessed firsthand how these seemingly minor elements can significantly impact the overall experience of the day. Today, let's delve into the significance of these small details and how they can make a big difference in your wedding, from preparation to reception. From the moment you start getting ready, the small details can set the tone for the entire day. Ensuring everyone is dressed and groomed to perfection, and managing last-minute adjustments can all affect the flow of the day. Consider the importance of timing and organization. Taking just a few extra minutes to prepare everything beforehand can save valuable time later. Whether it's arranging family photos or ensuring everyone knows their roles, careful planning can alleviate stress and ensure smooth transitions throughout the day. Family portraits are often a highlight of the wedding day, but they can also be a source of stress. Coordinating large groups of people, managing expectations, and ensuring everyone is included requires careful planning and communication. Setting expectations in advance can prevent last-minute additions and ensure that everyone is on the same page. Communicating with your photographer about your priorities and preferences for family photos can streamline the process and ensure that no important moments are missed. Amidst the hustle and bustle of the day, it's essential to take time to savor the special moments with your loved ones. Whether it's stealing a quiet moment together during cocktail hour or hitting the dance floor with friends and family, these small moments can create lasting memories. Vendors play a crucial role in bringing your wedding vision to life, from photographers capturing every detail to coordinators ensuring that the day runs smoothly. Communicating your expectations and preferences with your vendors can help them better serve you and ensure that everything goes according to plan. In the grand scheme of things, it's easy to overlook the importance of small details in wedding planning. However, as a photographer, I've seen firsthand how these elements can shape the overall experience and create lasting memories for couples and their loved ones. By paying attention to the little things, from preparation to reception, you can ensure that your wedding day is a reflection of your love and commitment. So, as you plan your special day, remember that sometimes, it's the smallest details that make the biggest impact.

Are you planning your dream wedding and want it to be unforgettable? Today, we.re diving into ways you can make your special day truly unique and stand out without breaking the bank. From personalized touches to creative additions, let's explore how you can add flair and personality to your wedding celebration. Incorporating signature drinks into your wedding menu is an excellent way to infuse personal flair into the celebration. Consider crafting cocktails that hold special significance to you and your partner, whether they represent your favourite flavours, a memorable vacation, or a shared experience. For couples who are pet lovers but unable to include their furry friends in the wedding festivities, incorporating pet photos into the décor is a heartfelt way to honour their presence. This thoughtful touch not only adds a personal element to the décor but also ensures that your pets are included in spirit on your special day. Transforming your wedding venue into a personalized space can be achieved by incorporating photos of friends into the décor. Print out candid snapshots of cherished moments with your closest friends and scatter them strategically throughout the venue. From table centerpieces to wall displays, these photos serve as nostalgic reminders of the love and support surrounding your relationship. Show appreciation to your wedding guests by incorporating personalized notes into the table settings. Consider incorporating elements such as your wedding hashtag or a favorite quote to further personalize the notes and tie them into the overall theme of the celebration. Enhance the dining experience for your guests by providing customized menus that reflect your culinary preferences and style. Work with your caterer to design menus that showcase your favorite dishes and flavors while also accommodating dietary restrictions and preferences. Set the tone for your ceremony with unique and meaningful music selections that resonate with you as a couple. Move away from traditional wedding processional songs and opt for melodies that hold special significance in your relationship. Collaborate with your musicians or DJ to create a customized playlist that captures the essence of your relationship and leaves a lasting impression on your guests. From DIY craft stations to nostalgic photo booths, themed tables offer opportunities for guests to connect, create memories, and participate in activities that reflect your interests and passions as a couple. Consider incorporating themes that are meaningful to your relationship, such as travel destinations, favorite hobbies, or shared interests, and infuse each table with décor and activities that bring the theme to life. Enhance the celebratory atmosphere of your wedding with interactive elements that delight and engage guests of all ages. From confetti cannons to bubble machines, incorporating interactive elements into your wedding adds a sense of fun and whimsy to the festivities. Above all, focus on creating an experience that is memorable, meaningful, and reflective of your unique love story. Incorporate personalized touches, interactive elements, and thoughtful details that make your wedding day truly unforgettable for both you and your guests.

In the bustling world of wedding planning, success isn't just about capturing the perfect moment; it's about navigating conflicts, building relationships, and ensuring a seamless experience for couples and vendors alike. As a seasoned wedding professional, I've witnessed firsthand the intricate dance of collaboration, compromise, and creativity that goes into crafting unforgettable moments.

At the heart of every successful wedding is a dedicated team, each playing a vital role in bringing the couple's vision to life. It's not just about capturing beautiful images or spinning the perfect playlist; it's about understanding the nuances of each couple's unique style and working together to execute flawlessly.

One of the key lessons I've learned over the years is the importance of effective communication and proactive planning. From coordinating with vendors to understanding the couple's preferences, every detail matters. It's about anticipating potential challenges and finding creative solutions to ensure a smooth and stress-free experience for everyone involved.

But even with the best-laid plans, conflicts can arise. Whether it's differences in vision, scheduling issues, or unexpected hiccups, navigating these challenges requires patience, flexibility, and a commitment to finding common ground.

I've encountered situations where conflicts stemmed from misunderstandings or differing expectations. In these moments, it's essential to approach the situation with empathy and understanding, seeking to find mutually beneficial solutions rather than pointing fingers or placing blame.

Building strong relationships with both couples and fellow vendors is also crucial. By fostering open lines of communication and cultivating a sense of trust and respect, we can work together more effectively to overcome obstacles and deliver exceptional results.

Transparency is key in managing expectations and avoiding misunderstandings. By clearly outlining our process, setting realistic timelines, and addressing any concerns upfront, we can minimize potential conflicts and ensure a smoother planning process.

Ultimately, success in the wedding industry isn't just about capturing stunning photos or curating the perfect playlist—it's about creating meaningful connections, fostering collaboration, and going above and beyond to exceed expectations.

As we continue to navigate the ever-changing landscape of wedding planning, one thing remains constant: the importance of building strong relationships, embracing challenges, and working together to create moments that will be cherished for a lifetime.

As Valentine's Day rolls around each year, the air fills with whispers of romance, expectation, and sometimes, a touch of anxiety. For many couples, this day represents an opportunity to celebrate love in all its forms, but it can also bring about questions, doubts, and differing expectations. In a candid conversation between Luke and his partner, they delve into the nuances of Valentine's Day and how they navigate the holiday's expectations within their relationship. Luke begins by expressing his views on Valentine's Day, acknowledging its significance but also admitting to feeling the pressure that comes with planning something special. The conversation touches on the traditional gender roles often associated with Valentine's Day planning, with Luke humorously reflecting on the expectation that men should take the lead in orchestrating romantic gestures. However, he and his partner challenge these stereotypes, emphasizing the importance of open communication and mutual understanding in shaping their celebration of love. One key aspect of their approach is the acknowledgment of individual preferences and the freedom to plan celebrations according to personal desires. Luke and his partner have found a dynamic that works for them, where each person takes responsibility for their own birthday plans and gifts, thus avoiding disappointment and unmet expectations. Their conversation also touches on the role of children in shaping their Valentine's Day celebrations, highlighting the added layer of complexity that parenthood brings to romantic holidays. Despite differing opinions on involving their children in Valentine's Day festivities, they find a compromise that works for their family dynamic. Ultimately, Luke and his partner emphasize that Valentine's Day should serve as a reminder to celebrate love and connection, not just on a single day but throughout the year. They recognize the importance of continually nurturing their relationship and finding joy in everyday moments, whether it's a spontaneous date night or a quiet evening at home. As they wish each other a Happy Valentine's Day, their exchange serves as a reminder that love comes in many forms and that navigating expectations with honesty and communication is key to fostering a strong and lasting bond. In conclusion, Luke and his partner's conversation offers a refreshing perspective on Valentine's Day, challenging traditional norms and highlighting the importance of personalized expressions of love and appreciation. Their candid dialogue serves as a reminder to couples everywhere that the most meaningful celebrations are those rooted in authenticity and shared understanding.

As wedding photographers and videographers, we've witnessed countless love stories unfold, each with its own unique twists and turns. But there's one aspect of wedding planning that often sparks debate among couples: the first look. At first glance, it might seem like a minor detail, but trust us, it's a decision that can have a significant impact on your big day. Let's dive into the whirlwind world of first looks and explore why they're not always what they seem. What is a First Look Anyway? For those unfamiliar, a first look is a pre-scheduled moment where the couple sees each other before the ceremony. It's an opportunity to capture genuine reactions and share an intimate moment away from the hustle and bustle of the wedding day. The Benefits of a First Look There are many advantages to opting for a first look. Firstly, it allows you to take some official photos beforehand, easing any pre-ceremony nerves. Plus, with daylight dwindling as the day progresses, a first look ensures you have ample time for photography, especially during the shorter days of fall. Navigating Tradition and Timing However, the decision to have a first look isn't always straightforward. Factors like lighting and the time of year can play a significant role. Couples getting married in brighter months may have more flexibility, while those tying the knot in late fall may need to adjust their timeline to accommodate natural light. Overcoming Resistance and Embracing Flexibility Interestingly, we've found that resistance to the first look often comes from one side more than the other. While some couples are eager to embrace the modern tradition, others prefer to stick to tradition, often at the behest of the groom. The Real-Life Decision We recently worked with a couple who initially planned to forgo the first look. However, as their wedding day approached, practical considerations led them to reconsider. Ultimately, they decided to embrace the first look, allowing them more time to enjoy the festivities without feeling rushed. The Importance of Flexibility and Communication Whether you choose to have a first look or not, it's crucial to remain flexible and communicate openly with your photographer and videographer. Understanding the logistics and potential benefits can help you make an informed decision that aligns with your vision for the day. Closing Thoughts: Making Memories That Last In the end, the decision to have a first look is a deeply personal one. While tradition may hold sway for some, others may prioritize practicality and efficiency. Whatever you choose, remember that your wedding day is about celebrating your love and creating memories that will last a lifetime. So, whether you share that first look or save it for the aisle, cherish every moment and embrace the journey ahead.

We have the pleasure of delving into the fascinating path of Kira, also known as the Queen of the Perky Pony, Bridal Hair Stylist in the wedding industry. From her humble beginnings to her current success, Kira's story is one of determination, creativity, and entrepreneurial spirit.

Let's explore her journey step by step.Kira's journey into the wedding industry began with a moment of realization. Despite struggling with debt and feeling stuck in a job she wasn't passionate about, Kira took a bold step by booking a one-way ticket to Thailand. This decision marked the beginning of her quest to find herself and pursue her true passion.

Upon returning from her transformative journey, Kira decided to take control of her destiny. She founded Pärla Hair as a means to make money initially, but soon realized her affinity for bridal hairstyling. With determination and entrepreneurial spirit, she transitioned her business into education & the new Bridal Hair Club, focusing exclusively on wedding hair and teaching others.

Starting her own business wasn't without its challenges. Kira faced uncertainty and considered other job opportunities, but her passion for hairstyling and commitment to success kept her going. She embraced every opportunity, from her first wedding gig to expanding her clientele and skill set to growing a booming audience on social media.

Despite her entrepreneurial drive, Kira recognized the importance of stability. She secured a full-time job to support herself while building her business. This balance allowed her to pursue her passion without compromising financial security.

Kira's journey is not just about personal success; it's also about empowering others. She not only provides exceptional hairstyling services but also shares her knowledge and expertise. By investing in education and mentorship, Kira uplifts aspiring hairstylists and contributes to the growth of the industry.

In today's digital age, social media plays a significant role in business growth. Kira leverages platforms like Instagram to showcase her work, connect with clients, and stay relevant in a competitive market. She understands the importance of adapting to changing trends and technologies to stay ahead. For Kira, success isn't just about skills; it's also about building trust and relationships with clients. She values authenticity and strives to create meaningful connections with every bride she works with. By prioritizing client satisfaction and personalized service, Kira has earned a loyal following and positive reputation.

In the world of bridal hairstyling, challenges are inevitable. From last-minute changes to demanding schedules, Kira faces obstacles with resilience and creativity. She approaches each situation as an opportunity to showcase her skills and problem-solving abilities, ensuring a flawless experience for her clients.

Quality is paramount for Kira, whether it's the tools she uses or the services she provides. She invests in high-quality products and stays updated on the latest trends and techniques. By prioritizing innovation and excellence, Kira sets herself apart in the competitive wedding industry.

Kira's journey from a salon focused hairstylist to a renowned bridal hairstylist is a testament to her passion, resilience, and dedication. Through hard work, perseverance, and a commitment to excellence, she has carved a niche for herself in the wedding industry. As she continues to inspire others and push the boundaries of creativity, Kira's legacy will undoubtedly endure in the hearts of brides and hairstylists alike.

As a wedding photographer and videographer, we've experienced our fair share of eventful days, but nothing quite prepared us for the whirlwind that was the craziest wedding day we've ever had. It's a story that's taken some time to process, as the events of that day left us feeling like we had developed a bit of PTSD. But now, we feel ready to share our wild journey with you.

The Backstory: A Last-Minute Twist

It all started with a couple who had originally planned to tie the knot in 2020. Due to unforeseen circumstances, they had to cancel their wedding, but when they tried to reschedule, their original photographer was unavailable. That's where we entered the picture, stepping in to capture their special day.

The Unthinkable Happens

Just when we thought we'd seen it all, the unexpected struck. The day before the wedding, the bride broke her leg. Yes, you read that right. Despite the setback, she was determined to go through with the ceremony, and we were there to support her every step of the way.

Weathering the Storm

As if a broken leg weren't enough, Mother Nature decided to throw us another curveball. A storm was brewing on the horizon, threatening to derail the entire event. But undeterred, we forged ahead, navigating rain-soaked golf courses and power outages to capture every precious moment.

Making the Best of a Bad Situation

With the venue in disarray and the timeline thrown into chaos, we had to think on our feet. But thanks to quick thinking and a willingness to go the extra mile, we managed to salvage the day. From impromptu garage receptions to tearful moments captured in the living room, we made sure to document every twist and turn.

Reflections on a Wild Ride

Looking back on that unforgettable day, we can't help but marvel at the resilience of the human spirit. Despite facing seemingly insurmountable obstacles, this couple's love prevailed. And as for us, we emerged from the chaos with a newfound appreciation for the power of love and the importance of being prepared for anything.

Closing Thoughts: Going the Extra Mile

While we hope to never experience another day quite like that one, we're grateful for the lessons learned and the memories made. And if there's one thing we've taken away from this experience, it's the importance of going above and beyond for our clients. After all, when it comes to capturing life's most precious moments, there's no such thing as too crazy or too wild.

Are you ready to say "I do" in a way that truly reflects your love and commitment? Today, let's delve into the art of creating memorable wedding vows. Crafting heartfelt vows is essential because they set the tone for your special day and serve as promises exchanged between partners. Here are some valuable insights to consider as you embark on this journey: Start your journey to the altar by beginning your wedding vow writing process early. This strategic move allows ample time for reflection, ensuring your vows are filled with sincerity and depth. Starting early gives you the opportunity to craft vows that resonate deeply with both you and your partner. Communication is the cornerstone of any successful relationship, and this holds true for crafting your wedding vows. Engage in open and transparent discussions with your partner about your expectations for the vows. By openly discussing the tone, length, and content of your vows, you can avoid any last-minute surprises and ensure alignment in your shared vision. Make your vows uniquely yours by infusing them with personal anecdotes, inside jokes, and cherished memories. These personalized touches add depth and authenticity to your vows, making them truly memorable. Share stories about your journey together, highlighting the moments that have shaped your love and commitment. Explore creative avenues to express your love and commitment in your vows. Consider incorporating poetry, song lyrics, or literature that holds special significance to you as a couple. This unique expression adds a layer of emotion and depth to your vows, making them stand out and resonate with your guests. Stay true to yourselves and your relationship when crafting your vows. Avoid clichés and generic phrases, opting instead to speak from the heart. Share your genuine thoughts and feelings about your partner and your future together. Your vows should reflect the unique bond you share, so don't be afraid to be vulnerable and authentic in your words. If the thought of reciting traditional vows during the ceremony feels daunting, consider alternative options. You can express your feelings during a speech at the end of the reception, surrounded by loved ones. This relaxed setting allows you to share heartfelt words in a more intimate setting, easing any nerves. Acknowledge the importance of supporting each other through life's challenges. Promise to stand by each other's side during moments of joy and moments of hardship. Your vows should reflect your commitment to weathering life's ups and downs together, using high-ranking SEO keywords such as "commitment" and "partnership." Take time to reflect on your relationship and the promises you want to make to each other. Ask meaningful questions that delve into what first drew you to your partner and what qualities you admire most. These reflections will guide you in crafting vows that are heartfelt and sincere, optimizing your content for search engines. Seek inspiration from real-life stories and experiences shared by other couples. Browse through wedding vow examples online or listen to the vows exchanged by friends and family members. Look for vows that resonate with your unique relationship, incorporating elements that make them your own. Once you've written your vows, add personal touches to make them truly unique. Consider incorporating special moments or inside jokes that are meaningful to you both. These final touches will make your vows a beautiful and memorable expression of your love, enhancing your online visibility and search engine ranking.

Establishing Relationships with Industry Vendors:

Launching into the industry can be daunting, particularly when it comes to forging connections with vendors. We've found that the initial steps in relationship-building often involve offering our services at no cost. This gesture not only demonstrates our commitment but also provides an opportunity to showcase our capabilities.

Seeking Reviews and Guidance:

One of our strategies involves soliciting reviews from vendors with whom we've collaborated. These testimonials not only serve as valuable social proof but also strengthen our credibility within the industry. Additionally, we actively seek guidance from vendors, especially when navigating unfamiliar territory, such as shooting at new wedding venues. Their insights and expertise have proven invaluable in ensuring successful outcomes.

Fostering Client Relationships:

Central to our approach is the cultivation of strong relationships with our clients. Offering complimentary videos or photos for their special day not only enhances their experience but also deepens our connection with them. This reciprocal arrangement often paves the way for future collaborations and referrals, underscoring the importance of nurturing these relationships.

Expanding Scope and Collaboration:

As we continue to evolve, we've expanded our scope beyond weddings to include a diverse range of projects involving planners and venues. Despite this expansion, we remain committed to maintaining strong relationships with our clients, recognizing that ongoing engagement is paramount to our success.

Formal Agreements and Communication:

We understand the importance of formal agreements to protect both parties' interests. Clarity regarding deliverables and timelines is essential, even as we allow for flexibility in our commitments. Moreover, open communication is key to navigating unforeseen circumstances, ensuring that expectations are managed effectively.

Upholding Professionalism and Reputation:

By adhering to these principles, we aim to uphold our reputation as trusted professionals in the industry. Our commitment to delivering exceptional results for our clients' most cherished moments remains unwavering, solidifying our position as leaders in the field.

Learning from Past Mistakes:

We recognize the common mistakes that wedding photographers and videographers make when starting their businesses. Every photographer has faced challenges, whether publicly acknowledged or not. We strive to share our experiences openly so that others can learn and avoid repeating the same errors. Hiring experienced vendors ensures that lessons from past mistakes are integrated into their practices, enhancing the overall customer experience and mitigating potential issues on the wedding day.

We're truly passionate about engagement sessions because we understand their significance and the impact they can have on your wedding day. Having an engagement session not only allows us to accomplish more together on the big day, but it also provides valuable insights into your preferences and comfort levels with various poses.

For many couples, being in front of the camera as a duo can feel somewhat unnatural, which is why we emphasize this aspect on our website. If the thought of an engagement session brings stress, it's important to consider how that might translate to your wedding day.

One of the primary concerns is the uncertainty surrounding the photographer's capabilities. Unlike the wedding itself, there's typically no trial run for photography, making it crucial to build rapport and confidence through an engagement session. While there are exceptions, such as couples from out of town, we still advocate for an engagement session wherever possible. It's an opportunity to familiarize yourselves with your photographer and approach the wedding day with greater assurance.

Engagement sessions also serve as a canvas for expressing your unique relationship and capturing moments you hold dear. We firmly believe that they enhance the overall wedding experience, making it smoother and more memorable. Ultimately, stunning photos are what everyone desires, and we believe both parties—vendor and client—stand to benefit from an engagement session.

We dive into the intricacies of establishing a distinctive presence as wedding photographers and videographers in a highly competitive field. Acknowledging the saturation of the photography market, we stress the need for differentiation to build a robust business strategy. We highlight the evolving nature of our own style, emphasizing the importance of finding one's unique artistic voice early in the career, even though it may undergo changes over time.

We talk about the intrinsic creativity of the profession, asserting that the motivation behind wedding photography and videography should be rooted in passion and love for the craft rather than mere financial gain. We underline the necessity of meeting clients' demands, maintaining transparency throughout the process, and curating an experience that starts from the initial contact and extends to the final product.

Addressing the challenges of being creative professionals in the service industry, the conversation touches upon the urgency and unique pressure associated with capturing moments on a wedding day. We express their commitment to infusing joy into their work, steering away from the monotony of a mundane job and cherishing the opportunity to be part of a couple's happiest day.

In the evolving landscape of wedding trends for 2024, couples are embracing a more relaxed and personalized approach to their celebrations. A noticeable shift is observed with fewer family photos post-ceremony, allowing for a greater focus on candid and intimate moments. Prioritizing present experiences, couples are extending breaks in the schedule, starting the day earlier, and avoiding rushed timelines. To enhance guest engagement, there's a move towards capturing photos with each table, fostering more intimate connections. The concept of multiple outfits, both for the party and grand entrance, is gaining popularity, injecting variety and style into the festivities. Quirky details like personalized sunglasses on the dance floor and groom entrance songs that reflect a sense of fun are becoming staples. Couples are also choosing music that resonates with their taste rather than conforming to guest preferences, selecting DJs that match their unique style. With a strong emphasis on creating a vibrant and celebratory atmosphere, some are extending the festivities into weekend-long events. Finally, the return of champagne towers adds a touch of elegance and glamour to these modern, personalized weddings.

Make sure to let us know what you think about this episode by commenting on our latest instagram post.

Erica Irwin, an Ottawa based Wedding Planner joins us on the podcast again to interview engaged couples at our local wedding show in January 2024.

So much good information in this interview and you can clearly see how these Canadian engaged couples are navigating this new wedding reality.

The number one thing that all couples were concerned about was pricing.

Make sure to let us know what you think about this episode by commenting on our latest instagram post.

The wedding industry is experiencing a slowdown in engagement ring sales, leading to fewer inquiries for wedding vendors. Signet Jewelers, the largest jewelry company in the US, reports a decline in engagement jewelry sales, attributing it to an "engagement gap." This gap is a result of pandemic-induced changes in relationships, with some couples progressing while others took breaks from dating. Wedding vendors have to hustle this year and cannot be shy to level up their social media presence, networking, and strategic marketing.

Wedding content creators have gained popularity in today's society, driven by a culture of instant gratification. Their appeal lies in their ability to provide immediate, engaging, and diverse content across platforms like Instagram, TikTok, and more. As the demand for visual content continues to rise, the question arises of whether wedding photo/video services should offer content creation as an add-on. Comparing content creators to professional videographers reveals various pros and cons. Videographers offer higher quality, directed, cinematic content with better audio, thorough preparation, and multiple angles. On the other hand, content creators capture more relaxed, candid moments, exude party vibes, and deliver videos faster. Exploring a content creator's daily activities reveals a focus on platforms like Instagram stories, posts, TikTok, showcasing their versatility. Concerns regarding memory, battery life, and professionalism vary among content creators, prompting questions about their technical capabilities and expertise.

Are you planning a wedding for 2024 and want to stay ahead of the curve with the latest trends? Look no further! Our podcast dives into the top wedding trends for 2024, including everything from drone photos, audio guestbooks, and more. With expert insights, this podcast will inspire and guide you to create a wedding that is both timeless and on-trend. Discover the value of modern or minimalistic elements into your big day, as well as the rise of unique and personalized wedding experiences. You'll also hear our thoughts about retro, grainy, and direct flash photos which aren't going away anytime soon. Subscribe to our channel, you'll always stay updated on the latest wedding trends and tips. For even more valuable resources, check out our podcast page on 2024 wedding trends (https://greyloftstudio.ca/podcast). Start planning your dream wedding today and make it a one-of-a-kind experience that reflects your unique style and personality. Watch our video now and be inspired for your 2024 nuptials!

For this week's episode we wanted to do something a little different and share who Grey Loft Studio is. We dive into our personalities and interests that make us who we are! This was a super fun episode to record, tune in to learn more about us!

Shooting your very first wedding soon?! On this week's podcast we dive into the Top 5 MOST IMPORTANT wedding photography tips that you need to know before shooting your very first wedding! This is the most important advice we can give to anyone who's about to shoot their first wedding! Tune in to hear these tips that will help you as a beginner wedding photographer! 

Are you a photographer/ business owner? This one's for you! Booking clients consistently can be a real struggle to overcome for any photographer! It's all about the client experience. We're here to tell you how to perfect these three stages to successfully booking clients consistently! 

Ever wonder why flowers are such an important detail of weddings? You've probably wondered; why do we carry them? Why do we decorate our venues and ceremonies with beautiful flowers? We wanted to dive into the history of wedding bouquets, the reasons and history behind it is super interesting. Listen up to learn all about it! 

Are you recently engaged? You're probably eager to ask your friends to be apart of your special day, maybe even from the moment you've been proposed to!  Asking friends and family to be apart of your bridal party is such a special thing, it can be overwhelming and even stressful to decide who you want in your party. Although it may be a tough decision, it's ultimately your special day! Listen to hear some of the best tips to choosing your wedding party. 

At one point or another, we all (unfortunately) encounter an unhappy photography client. From being unsatisfied with the work, to payment issues or miscommunication, every photographer will deal with this at least once in their business. Learning how to deal with these clients and issues can be a real struggle, especially when starting your business! Don't get discouraged, try to learn why the client is feeling this way and what can be done to make the situation a more positive one. Tune in to hear our tips for dealing with an unhappy photography client! 

On this episode we talk all about posing for your wedding photos. Knowing how to pose for wedding photos will help couples look amazing in every shot! Brides and grooms already have enough to think about on their wedding day, let alone posing for photos.
But no need to worry! We got you! We say the trick to posing for wedding photos is to hardly pose at all. “The digital age allows us to take more images, which means we can encapsulate those candid moments in a beautiful way, more like photojournalism,”
Listen along as we dive into some do's and don'ts for you picture perfect wedding photos! 

Wedding speeches, do you love them? do you hate them? For some people it's terrifying, other's are complete naturals at public speaking. Either way, it's always best to be prepared for them! Weather its your wedding, or you're the one giving a speech, it's a good idea to have a structure. We always recommend having an order to your wedding as to who and when the speeches are coming from. We've prepared some tips for you to give the best wedding speech there!

Looking for more wedding planning tips? Be sure to head over to our website! https://greyloftstudio.ca/podcast

Ana Brandt is one of the most recognized newborn and maternity photographers in the world. It all started when Ana was coming to my city wanting to host a workshop. I quickly volunteered my own studio that's in my home, and here we are today still keeping in touch!  She is seriously one of the most hard working people I know, I deeply admire her and I'm so happy to be able to call her a friend. She is one of the most successful newborn photographers in the world, with over 20 million YouTube views, 100k subscribers, and followed by over 400k people on Facebook.  Ana's ambition and passion is truly inspirational.

Having Ana on my podcast was so amazing! We dive into her life as professional world renowned photographer. Ana's story is inspiring. Her business is thriving and only growing more and more each day.

Be sure to check out Ana's work here: https://www.anabrandt.com/ 

Struggling to find your wedding photographer? With endless search results and options it can be overwhelming, but don't worry. We've come up with a few tips and tricks to help you decide on your perfect wedding photographer!

One of the first things to decide is the style of your photos you'd prefer. Get inspired and gather those Pinterest photos! Careful research is key, it's so important to read photographer's reviews and portfolios. We always encourage finding time to do an initial interview with your potential photographer before making a final decision. Proper communication is so important! You will be working and planning with your photographer before, during, and after your wedding; so it's important you can communicate well and get along. 

Want learn more about today's episode, head on over to our site here: https://greyloftstudio.ca/podcast

Path to Wedding Planning with Sea & Silk, episode number 27 on the podcast. Amanda began her business after university, even though she always dreamed of becoming a planner. Her story is so relatable. She's an intern who became a business owner. Amanda has gone through incredible business challenges. That was just the beginning of the wild journey of business and life this GirlBoss has continued to ride. However, she's become a fine-tuned version of success she’s creating for herself and others today.

Ecstatic for this opportunity to have a candid conversation with Amanda about business highs and lows. Creating a company that aligns with what you actually want. Taking everything she’s learned and turning it into valuable teachings for herself and others. However, documenting this amazing story of perseverance, especially given the current economic status of the event industry, is near and dear to my heart.

For all the show notes and how to get in touch with Amanda, visit the website: www.greyloftstudio.ca/podcast

We are going to discuss how to start a podcast in 2021 and tell you about the reasons why having a podcast in 2021 is where you want to be if you've never met us before.

Why would somebody start a podcast in 2021? Doesn't everybody have a podcast these days? That's true. But you should also start the podcast because it's just another way for you to get noticed using the podcast platform, either online, Spotify, Apple Podcast or other people, clients and other photographers can find you and that just grows your network. What's really cool to you about starting a podcast is being able to interview people that perhaps you never thought you would ever be able to talk to you. Imagine being able to interview your idol, which we've been able to do on our podcast more and more than once. Yeah, more than once. It's been so amazing to be able to connect with people on a different level podcast just kind of get you in the door.

If you are somebody who is really passionate about what you do, this is such an amazing tool for you and it's never too late. It's just like starting a YouTube channel or a blog. I think that if you are passionate about what you do, then you definitely need to consider doing a podcast because it's another avenue for your potential clients to get to know you. You never know who's listening, which is the beautiful thing about podcasts.

One of the first things you need to do to start a podcast is to brainstorm what it is, what niche you're going to be going into with the podcast. Anyone that thinks they're going to talk to every single person on their podcast really ends up talking to nobody. Just find one specific thing that you really want to talk about. For example, we use Path To Business and we interview people about their journey from where they started to now being entrepreneurs. We relate to them on certain things because every entrepreneur always goes through the same kind of steps. You start a business and then you get super busy and you start hiring. There's so many things that are relatable between different businesses, and you just need to find the thing that makes you stand out. And if you what you want to do is just give value constantly. You just have to make sure that you're giving the audience or whoever is listening something to keep them interested.

On our podcast, we give little insights and tips on our own business as well. That's the beauty of a podcast or running your own business in general. You can make the rules up as you go. There really is limitless potential or opportunities for you to use your podcast. So if you start doing a season talking about your wedding photography business and then you want to talk a little bit more about just weddings in general.

Niching is really important, but don't feel like you have to pick a specific topic and stick with it forever. I know that that was something that I struggled with. I wanted to be about what I want to talk about. At first it was just me doing the podcast and now I've actually added Luc onto the podcast because I found that we work better together and we were better as a team. It felt more like a chore doing it just by myself than doing it with him. You need to understand that your podcast can grow, it can change and evolve just like your business does.