Marketing Mortgages | Social For Brokers

Dive deep into the essentials of leveraging Google My Business to amplify your presence as a mortgage adviser in our latest podcast episode, with expert Chris Targett guiding the way. Discover the ins and outs of setting up your Google My Business profile for optimum effect—verification, the importance of accurate contact information and operational hours, and the impact of visuals like office and team photos can have on your profile. Chris doesn't stop there; he also sheds light on the power of client reviews on Google and how to encourage them. Plus, get a sneak peek at an exciting new feature: displaying posts from your linked social media accounts directly on Google. For mortgage advisers looking to navigate the waters of mortgage marketing, social media for mortgage advisers, and lead generation, this episode packs in valuable strategies to not only attract more clients but also to outshine the competition. Tune in to transform your approach to social media for mortgage advisers and grab those essential tips for making your profile stand out.

At the PRIMIS Live Event, we interviewed some of the leading mortgage and protection advisers in the UK.

In this episode we talk about how David started in 2019 and fought through 2020 with self belief and stuck to his plan!

We also find out where his mortgage leads come from, including social media, referrals and introducers

Discover how regular Instagram Lives and authentic engagement with Sam's audience not only helped him grow a whopping nearly 14,000 followers but also significantly boosted his mortgage business.
Learn the secrets behind effective social media strategies for mortgage advisers, including dedicating four hours a day to setting up and nurturing his Instagram account, which paid off in spades.
Whether you're a mortgage adviser looking for lead generation tips or curious about leveraging social media for mortgage marketing, this episode is packed with valuable insights to help you succeed. Join us for a friendly chat that promises to be both informative and accessible, perfect for anyone aiming to make their mark in mortgage advising through social media.

At the PRIMIS Live Event, we interviewed some of the leading mortgage and protection advisers in the UK.

In this episode talk about how even obstacles can help you move forward, how much of his business comes from online and how The High Performance Podcast gives him inspiration!

In this engaging episode, join Chris Targett as he dives into the powerhouse strategy of leveraging video content in the world of mortgage advising. Discover why mortgage adviser social media engagement isn't just beneficial, it's essential. Chris breaks down everything from brainstorming compelling video ideas to the nuts and bolts of producing high-quality content—no fancy equipment required. Learn the secrets of effective video editing and the best practices for sharing your videos across various social media platforms to maximize visibility. But it's not all about the technical side; Chris emphasizes the importance of authenticity and connection. He shares insights on how being genuine in your videos can not only enhance your mortgage marketing efforts but also help you connect deeply with your audience, building trust and credibility. Plus, he'll tackle a common barrier for many—fear of judgment—and how to confidently step in front of the camera. Taking it a step further, Chris explores the power of client testimonials. Hear firsthand the impact that real client stories can have on your credibility and how they can boost your lead generation for mortgage advisers. Whether you're a seasoned pro or new to social media for mortgage advisers, this episode is packed with actionable advice to help you harness the power of video and drive your business forward. Tune in to transform your approach to online marketing and kickstart your journey to more leads, more clients, and more success.

At the PRIMIS Live Event, we interviewed some of the leading mortgage and protection advisers in the UK.

In this episode talk about how Liam would do things a bit differently if he started his business all over again. Instead of being a generalist he would be a specialist and how you should target one type of client

Learn about why Nathan would recruit a lot earlier if he was to start Bespoke Financial again

Also, hear about what he does to find the best possible staff for his business

In this episode, we dive into the world of mortgage adviser social media strategies and mortgage marketing, offering practical tips on how mortgage advisers can leverage social media for mortgage advisers to win more business. Discover how supportive admin staff can be the backbone of your operation, allowing you to concentrate on appointments and turning leads into customers. Learn the secrets to building local connections that matter, from sponsoring community teams to sparking conversations that boost your brand's presence. We'll explore effective ways to engage with your audience online and the benefits of partnering with other local enterprises to widen your reach and enhance brand visibility. Hear firsthand how involving your team in marketing efforts, such as crafting engaging posts or celebrating shared successes, can not only broaden your audience but also foster a sense of investment in your business's journey. Plus, we'll discuss the strategic advantage of outsourcing tasks like paperwork, admin, and marketing to give you more time to focus on what you do best: appointments and nurturing your business's growth. Tune in for actionable insights on lead generation for mortgage advisers, and start transforming your social media presence into a powerful tool for business success. Let's make mortgage marketing work for you, fostering a community around your brand and driving your business forward

We interviewed Matt Chapman at the PRIMIS Live event and asked him how much of his business comes from online and how he could help you do the same!

In this episode find out how Gen Z, Millenials & Baby Boomers all turn to different platforms for their nuggets of mortgage information

Eloise also talks about how short sharp videos can give value, but also longer written posts can help- whatever you're comfortable doing.

Unravelling the secrets to skyrocketing your social media presence as a mortgage adviser! 🚀🏠 We dive into the heart of social media engagement, sharing essential tips and strategies that can help mortgage advisers not just capture, but captivate their audience. From the power of storytelling and personal touches to the clever use of Instagram and LinkedIn polls, discover how you can make your posts irresistibly engaging. Learn how blending humor, vulnerability, and even a dash of controversy can transform your content and spark conversations. Plus, get an insider's look at creating behind-the-scenes content that pulls your audience closer, making them feel part of your journey. This episode is a treasure trove for mortgage advisers looking to master social media for mortgage marketing, lead generation, and building a community of engaged followers. Whether you're aiming to widen your reach, generate more leads, or simply make your mark in the mortgage world through social media, Chris's insights will guide you every step of the way. Tune in now and start transforming your social media posts into engagement magnets! 🌟📱

At the PRIMIS Live Event, we interviewed some of the leading mortgage and protection advisers in the UK.

In this episode talk about how Kylie-Ann went viral, how to deal with the negative press, and how you can turn it into a positive - attention is good!

Kylie-Ann talks about how 90% of her mortgage leads come from online now, with a lot through Facebook Instagram & Tik Tok

Welcome to our podcast, dedicated to helping mortgage advisers thrive in the digital age! Join host Chris Targett as he sits down with Ash Borland, a mortgage broker and expert in content marketing. Together, they delve into the world of social media and its impact on mortgage marketing. In this episode, Chris and Ash cover a range of topics crucial for mortgage advisers looking to harness the power of social media. They discuss the importance of selecting a niche, establishing a presence on social media platforms, and leveraging video content to build trust and connections with clients. Discover why captivating graphics and engaging videos are essential for personal branding, and learn how showcasing your face and personality can enhance your content. They also explore the balance between personal and business content, with Ash recommending a focus on business content in the early stages. Additionally, Chris and Ash discuss the role of personal posts in humanizing your brand and building trust with your audience. They provide insights into the value of paid advertisements, while also highlighting their limitations. Finally, they touch on the use of artificial intelligence for generating content ideas and streamlining the creative process. Tune in now to gain valuable insights and actionable strategies for mortgage advisers navigating the social media landscape!

At the PRIMIS Live Event, we interviewed some of the leading mortgage and protection advisers in the UK.

In this episode find out how Gemma Cuff would've set up her differently if she was to start her mortgage business again

We also talk about how they generate the majority of their mortgage leads, but how important your values need to be online!

Welcome to our podcast dedicated to helping mortgage advisers thrive in the digital world! In this episode, Chris Targett unveils a powerful strategy to boost your presence on Instagram and reel in a whopping 300 new followers. Picture this: tapping into the vast audiences of local estate agents through Instagram Lives. Chris breaks down the process step by step. Learn how to compile a targeted list of estate agents, initiate contact, and craft engaging live sessions. He dishes out pro-tips on captivating your audience during these sessions and repurposing the content across your social platforms for maximum impact. But wait, there's more! Chris sheds light on the potential for snagging valuable introducers from these lives and encourages you to share your own success stories. And hey, if you're feeling overwhelmed, fret not! Chris wraps up by offering bespoke social media content services tailored specifically for mortgage brokers. Tune in for actionable insights on mortgage adviser social media strategies, mortgage marketing, social media for mortgage advisers, and lead generation techniques. Let's elevate your online presence and win big in the world of mortgage advising!

At the PRIMIS Live Event, we interviewed Faye Jennings from Tranquillity Financial Services

In this episode find out what Faye would do if she started all over again and how she generates 40% of her mortgage business from online

At the PRIMIS Live Event, we interviewed some of the leading mortgage and protection advisers in the UK.

In this episode find out how Nicola McKenzie wouldn't have expanded as quickly if she were to start all over again as a mortgage adviser

Also, hear about the different ways Nicola & the team generate mortgage leads with online, referrals and other sources

Welcome to the Brokers Brew Series! 🎉 A new series within the Marketing Mortgages Social For Brokers Podcast that will offer unheard mortgage marketing tips, mortgage adviser marketing insights, and lead generating strategies.
In today's episode, we're diving into a burning question: How to get more followers on social media. It's simple: Ask at the right time with this exact script. Lead with tailored content and ask for the follow early on in the process.
You can see the exact script here: https://socialforbrokers.com/steal-this-script-to-get-more-followers/

At the PRIMIS Live Event, we interviewed some of the leading mortgage and protection advisers in the UK.

In this episode find out what percentage of mortgage leads come from online for Kate McTernan from Redditch Mortgage Advice & how to generate these mortgage leads

She talks through what she would do again if she were to start her mortgage business again, so you can learn from her mistakes!

A really insightful episode of the Mortgage Marketing podcast as we sit down with Rachel Southcott, a renowned expert in digital marketing strategies tailored for mortgage advisers. Together, we dive into the world of SEO and PPC techniques crafted to enhance mortgage adviser marketing.

In this episode, Rachel simplifies the difference between SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising, explaining how each impacts mortgage leads and broker visibility.

You'll gain valuable insights into budgeting for Google advertising, discovering just how much investment is needed to see real results in the competitive mortgage market.

Rachel shares insider strategies for landing on the first page of Google search results, a crucial step for mortgage advisers looking to boost their online presence.

Whether you're new to Google ads for mortgage brokers or seeking to refine your lead generating tactics, this episode offers actionable advice to help you navigate the world of mortgage marketing with confidence.

A bit of a different one today where Chris was interviewed by Jeff Knight, the seasoned expert from Grey Matter Marketing, to delve into the realm of mortgage marketing through social media. In this insightful conversation, Chris shares invaluable insights into leveraging social platforms effectively for mortgage advisors to boost lead generation and win business.

Discover the top-performing channels tailored for mortgage marketing and learn how to navigate them strategically. From Facebook to LinkedIn, Chris breaks down the best practices for engaging with potential clients and establishing a robust online presence.

Uncover the secrets behind the most effective lead-generating strategies tailored specifically for mortgage advisors. Chris shares actionable tips and techniques to optimize your social media presence, helping you attract qualified leads and convert them into loyal clients.

Whether you're a seasoned mortgage advisor or just starting in the industry, this episode provides practical guidance on integrating winning strategies into your marketing approach. Don't miss out on this opportunity to stay ahead in the competitive landscape of mortgage marketing.

Louis Adkins delves into the world of mortgage lead generation, focusing on essential strategies for Mortgage Advisers and Mortgage Brokers. Discover the intricacies of constructing effective sales funnels, covering key elements such as niche selection, persuasive copywriting, and the creation of lead magnets. Louis underscores the significance of precise audience targeting and adeptly leveraging platforms like Google and Facebook for optimal Lead Generation for Mortgage Advisers. Uncover the power of email automation and the art of nurturing leads through strategic email sequences, pivotal for Marketing for Mortgage Advisers. Louis provides valuable insights on measuring success, emphasizing the analysis of the cost per appointment and conversion rates, vital metrics for Mortgage Advisors in their lead generation efforts. Explore the realm of paid advertising on social media, tailored specifically for Mortgage Advisers, and gain insights into crafting content that resonates with your audience. The episode concludes with an exclusive free guide download, equipping listeners with actionable tips for elevating their mortgage lead generation strategies. To download the full guide visit: ⁠https://course.labsmedia.uk/course-8198

Leigh Rowland is the MASTER of using Facebook to promote his business and he does it all using no paid ads, just investment of his time ✅
He talks us through how much time he spends on social media each day to help promote his business, how it's now part of his daily routine and how you can use local businesses to promote your services for free 🤩
Also listen out for his Happy Birthday technique that keeps him front of mind with existing clients 🎂
Not one to be missed! ❌
Available on all your major podcast providers, search Social For Brokers

How can YouTube benefit a mortgage company? 🤔
How do you come up with topic ideas? 🤷‍♂️
How do you record a video that has over 200,000 views? 🤯
Nicola, YouTube extraordinaire, kindly gives away her YouTube blueprint for success, from concept to completion we talk about the entire process 🎬
Admittedly it takes time and effort, but creating ever green content that is watched time and time again is a great way to position yourself as a thought leader and increase the chances of your ideal client reaching out for an appointment 📅
If you're thinking of starting YouTube in 2024, then take a listen 🎧

If there's one person who knows how to take a mortgage business to the next level it's Richard Coulson

From setting up his own mortgage network (from scratch) to helping build some of the biggest mortgage companies in the UK, Richard knows how to get the job done

We talk about how to sell more protection, get staff to believe in themselves and how to generate more mortgage and protection business today if you need to!

Richard is an inspiration and can't wait for you to take a listen

If you do want to speak to Richard about growing your business call him on 07849 843190 richard@coulsonconsultancyltd.co.uk

In this episode, I'm joined by the renowned expert in the field, Matt Chapman, who shares his invaluable insights on how to increase your protection sales immediately 🚀 This episode is packed with strategies and actionable advice to take your protection game to the next level Matt Chapman dives deep into the art of introducing protection at the right time, demystifying the often daunting process of convincing customers to invest in their security and peace of mind. He reveals tried-and-true techniques that will empower you to connect with your audience on a personal level and show them why protection is essential ✅ But that's not all – Matt also discusses some powerful social media tactics to boost your protection sales. He offers concrete examples of social media posts that not only engage your audience but also persuade them to take action. Learn how to craft compelling content that showcases the value of your protection services, turning your social media platforms into sales-generating machines 📲 Whether you're new to the world of protection sales or a seasoned pro, this episode is filled with actionable takeaways that can revolutionize the way you approach selling safeguarding solutions. Tune in and harness Matt Chapman's expertise to sell more protection immediately! 👏

Steve and Eleanor from The Loans Engine unveil the secrets behind the power of successful case studies and how adding value with industry training is instrumental in creating lasting connections with clients 🤩 They discuss how their talented BDMs will forge relationships with clients and then how they use social media to remind them what they do and how they can add even more value to their business 👏

In this episode, I explore a groundbreaking initiative led by Lisa and Sarah from Mortgage 1st, two passionate individuals who have taken mortgage lessons into schools 🏡 They recognised a critical gap in financial education for young students and decided to take action by holding mortgage lessons in their local schools 📚 In this episode, we'll delve into what exactly Lisa and Sarah do during these lessons and how it benefits both the students and the community 🙌 Discover how they break down complex mortgage concepts into digestible information, making it relatable and engaging for students of all ages and how you can too! We also talk about how they find working with each other as sisters and if it presents any challenges, and how they keep business chat away from the dinner table at family gatherings!

"Stepping on a piece of lego could actually help you with video content" I was just as surprised as you, but Harrison's confidence boosting tips could completely change the quality of your video content, including covering your living room floor in a mess! Learn how to get more confident in front of the camera, create more engaging content and avoid the risk of content burnout You don't want to miss this one!!

Dominic was fed up of seeing the same 5 boring names in the big tabloid newspapers, so he made it his mission to give everyone a voice. Now clients that use NewspageUK get featured in The Telegraph, The Daily Mail and even on BBC News! That's the power of this new and upcoming platform, it can give lots of mortgage brokers a voice- and of course, leads off the back of it! Take a listen and sign up to NewsPage UK for free!

Ever heard of the phrase "Eat the live frog" It's all about doing the most important thing first & not putting it off. This is how Sean from My Legal Club runs his day, always in control! He shares tips like this along with his amazing platform The Mortgage Broker Club, which is a place full of resources if you're a mortgage adviser looking for a bit of direction. Make sure you connect with him on LinkedIn if you need help with your solicitor referrals.

Who knew branded merchandise was so powerful? Hayley Callaghan from Movin Legal talks us through how her branded merchandise helps her not only retain clients but win new ones. How a video apologising for an injury opened up so many more conversations and how to get over the fear of posting personal photos or videos - which we can all relate to!

How do you find more people to send you business? What's the best way to make these introductions? How do you get over the fear of recording videos in public? Also, what have apple trees got to do with your business? All of these are answered in incredible detail by Mark, the founder of Move- a coaching and networking business that helps other businesses grow.

From drumming in a band to drumming up mortgage business, Sam talks us through his business journey 🥁 He shares his best practices for creating tonnes of social media content as a mortgage adviser and how hiring a marketing manager was his best move to help explore ideas and keep him accountable 👌 We talk about how to use Facebook Groups to their fullest advantage and how he wanted his brand to be so strong that if someone walked past it in a drinks aisle, they'd just have to pick it up! A Masterclass in Mortgage Marketing, take a listen 🌟

🔑 Gaurav explains how sponsorship is a gateway to so much more than getting your company noticed, it's the key to loads of leads! 🔑 He talks us through his strategy which has worked when sponsoring Maindehead Football Club & Wycombe Wanderers. His company gets noticed on ITV with the football highlghts but it gives him access to so much more- it opens conversations with football players, staff & fans ⚽️ Some INCREDIBLE value in this episode, take these lessons and start them straight away to see more local business flood your way 🤩

🤯"I'll get 5 leads every week from my content and once even had 12 leads before lunch" 🤯 In lockdown Ian knew he had to do something different to generate leads as a financial advisor, so he turned his efforts to LinkedIn. By building his personal brand on LinkedIn he's now able to create content that converts into business consistently! It takes time, but knowing what to post and when is the key to Ian's success- and his accent of course 😉 Take a listen and let us know what you think.

Eloise has some interesting facts to share about how different clients respond differently on each social media platform. We talk about how to generate mortgage business with different approaches and also how you can use relevant trends to resonate with your audience.

Graham Taylor's motto at Hudson Rose is "Your Mortgage Our Problem" blazened across their offices in a pink neon light and it works! 🙌
He talks us through how he has now grown to a phenomenal mortgage team over 3 offices, how a video editing master and marketing manager take them to the next level and how he sponsors Forest Green Rovers- a football club that share his values ⚽️
If you want to win business as a mortgage adviser authentically, then you've got to take a listen! 🎧

How do you buy a business? What makes a business desirable? Jon and Rhys had got to know each other over LinkedIn, after a few years of seeing each other's content, they knew their values were aligned which ultimately led to Mortgage 1st acquiring the very successful Peak Morgages & Protection Chatting about how to build a brand, how to remove your personal brand from the company brand and what the future holds for both Mortgage 1st and Peak is all covered in this incredible episode!!

You know when you meet someone who won’t rest until they make their idea a success? Well Adrian is one of those people! His aim is to make people aware of protection through social media, networking and public speaking. Working through the banking crash of 2009, in New York, he bought traits back that have put him in good stead. We talk through how following up can lead to more business, how he got approached by Vitality to speak about social media and what he doesn’t at networking events to make them super successful.

In this episode, we speak to Daniel Mumford, founder and director of Grange mortgages We talk through how he started the business from his back bedroom and now has a team of over 25 staff Make sure you look out for the story in the milk aisle of Sainsbury's and how he said yes to a huge opportunity in the new build sector, then figured out how he could make it work! Grange mortgages consistently do 150+ mortgages every single month, and Daniel shares the blueprint and the core principles that all of his staff adhere to, to make this happen. As a Thank you for coming on the podcast we have donated £10 to Cancer Research UK on Daniel's behalf

This week we welcome Adam Henry from Movin Legal 📦 It was great to catch up with Adam, and hear about what he's up to at Movin Legal. We chat about today's market, and what they're seeing. We also break down the different social media platforms, what works, what is the best approach 👀 It's also a great opportunity to hear more about Movin Legal 🏡

This week we welcome Joe Aston the Sales and Commercial Director at ARIA Finance 🥳

In the episode we talk specialist mortgages and why there has been a boom in popularity, we also chat about mergers and how to wear many hats in a business.

This episode is a great listen to those who would consider utilising Aria Finance for their specialist cases 🎧

In this week's episode, we talk to Shaun Burke from Mortgage 1st!

We talk everything social, from what to post, how to get engagement to achieving the end goal, leads.

A man after my own heart with his love of Dad jokes, but don't worry, there will be no cheesy jokes in this episode!

Take a listen now 🎧

We welcome back Sam Mason to the podcast this week

Sam's recently set up on his own as The Mortgage and Protection Hub, he talks us through how he got here, and where he wants to take it.

Sam also talks to us about how he has utilised Instagram stories & posts to win business 🏆

With plenty of helpful tips for those of you looking to set up on your own, this week's episode is worth a listen 🎧

Welcome, Jim Smyth to this week's episode 👋🏼

If you like TikTok, protection, baking and are curious about the 4-day week, then this episode is for you 🎧

Jim is passionate about protection, and he talks us through his methods to achieving his figures 📈

We have donated £10 to Natasha's London Marathon Cancer Research run 💙

If you'd like to donate visit: https://www.justgiving.com/fundraising/natasha-smyth2?utm_source=copyLink&utm_medium=fundraising&utm_content=natasha-smyth2&utm_campaign=pfp-share&utm_term=639c40a50ff84186922bc70c736919ff

Take a listen now 📱