B&T

In this interview B&T's Imposter-In-Chief Chris Taylor sits down with Sparro co-founder Morris Bryant to talk all things indie. The award-winning indie was recently named one of Australia's best places to work for women and is often celebrated for its culture and business wins. Bryant describes what it was like setting up a business with his brother and speaks on what Indies have that larger agencies don't.

Wavemaker's Australian, APAC and global CEOs were in Sydney recently and B&T just had to grab some of their time.

Toby Jenner, the global boss, and Sindhuja Rai, the very new APAC head, marked Peter Vogel's homework and opined on why Aussies are so darned good.

And, when we filmed this way back at the start of October, Rai had been in the job for just over a week.

Did you know that Hardhat founder Dan Monheit is a super fan of hot chips? You do now!

In this interview, Monheit tells B&T's imposter-in-chief Chris Taylor why he named his creative agency Hardhat, as well as why he sees every campaign as a behavioural change campaign.

In this interview, B&T's very own Sparrow speaks to Belinda Rowe, non-executive director and recent entrant to the MFAs Hall of Fame.

Belinda is a non-executive director at companies including Sky New Zealand, ARN Media, Sydney Swans and Temple & Webster.

She talks about what it was really like to be CEO of a media agency as a woman in a world ruled by men, as well as how she chooses her board roles and how diversity and inclusion can be improved in the industry.

Find the full article here: https://www.bandt.com.au/bt-tv-belind...

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Imposter-in-chief Chris Taylor is joined by Liam Loan-Lack, head of marketing for APAC and Canada, where the pair talk about making bank, marketing and Dachshunds.

Find the full article here: https://www.bandt.com.au/bt-tv-cmc-markets-liam-loan-lack-on-getting-filthy-rich-marketing-effectiveness-dachshunds

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Many industry experts are saying that 2023 will be a year of growth, measurement, and efficiency. But, how can you get it right for your campaigns?

Rishi Dasgupta, account executive at AppsFlyer, and Canva’s global mobile UA lead, Yann Fasbender, sat down with B&T to explain how the companies worked together to develop and boost Canva’s marketing efforts with best-in-class measurement and efficiency.

E-commerce trends are always the talk of the industry. How are they changing? And what should everyone be doing to keep up? From the latest State of E-Commerce report, AppsFlyer estimated an Ad Spend of $30.51 million in 2021 by Australian app marketers for user acquisitions.

It’s a big conversation, and what better people to talk it through than AppsFlyer’s growth manager Joel Kirk and Princess Polly’s global performance director Kim Zorn.

These two live and breathe e-commerce and have an incredible understanding of tackling the ever-changing landscape. Plus, Princess Polly and AppsFlyer have partnered and are seeing results worth talking about.

B&T sat down with the two to talk about it all, from how Princess Polly is finding its feet in the ANZ market to how you create tangible reach. Perhaps most importantly, to discuss how the hell Princess Polly was smart enough to join TikTok in 2019!

These veterans also explored how a global leading attribution leader like AppsFlyer helped Princess Polly grow and see results - and what comes next? The chat pulls back the curtain on the analytics and gets down to the nitty-gritty.

The conversation is candid and helpful. You actually get to hear two experts unpack the space they both work so well in. It’s the TED talk for the e-commerce space we all need in these very online times.