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Talking Influence - Influencer Marketing Podcast

Talking Influence - Influencer Marketing Podcast

By Talking Influence

People, places, and progression.

Talking Influence has a mission to help support the influencer marketing industry by showcasing the growth within the eco-system.

Our podcast will highlight the things that have influenced key players within the influencer marketing industry to get to where they are now.

Interviews with our handpicked podcast guests will allow you to gain a greater, more personal understanding of the people who shape the influencer marketing sphere.
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Talking Influence with: Grayskitz

Talking Influence - Influencer Marketing PodcastOct 05, 2022

00:00
31:13
Talking Influence with: Nicolás Arias, HelloFresh

Talking Influence with: Nicolás Arias, HelloFresh

When you think of brands that do influencer marketing exceptionally well, HelloFresh may spring to mind as the food delivery service has a great presence on social media and is positively promoted by influencers from micro to celebrity level.

Nicolás Arias, Global Team Lead of Influencer Marketing at HelloFresh about how the brand utilises the influencer marketing channel so successfully, and how Nicolás' path has led him to the role he is in now.

Dec 19, 202232:56
Talking Influence with: Ashley Evans, Eva NYC
Dec 07, 202230:29
Talking Influence with: Grayskitz

Talking Influence with: Grayskitz

Sammy and Courtney, also known as Grayskitz, run a TikTok comedy skit account with 2.3 million followers. The content creator couple spoke to Talking Influence journalists, Neve and Sol, about early influences from family and teachers, which led to their current career in content creation, as well as their plans for the future and how they can positively influence their large, young audience to maintain a healthy awareness when on social media.

Oct 05, 202231:13
Talking Influence with: Verity Park

Talking Influence with: Verity Park

Today's guest is founder of tbh talent, Verity Park.

Verity has worked in the influencer marketing space since 2017, which is when she joined Gleam Futures as a talent coordinator. During her time at Gleam, Verity worked with some of the UK's most prestigious digital talent including Grace Beverley, and Olivia Neill - eventually working her way up to the role of Senior Talent Manager.

This year, Verity has started a brand new venture. Using the knowledge she has gained over the past few years, and her passion for supporting up-and-coming talent, Verity has launched tbh talent and the tbh community.

The tbh community is a truly unique subscription to an extremely affordable digital management agency, which Verity launched to lower the entry barriers into the content creator space.

At just $15 for a monthly subscription, members can join drop-in group sessions with an influencer manager, digital written ‘ask the expert’ advice, pitch themselves to brands for paid and gifted campaigns, connect with like-minded influencers, and access a huge pool of information provided by influencer marketing experts!

The tbh community has reopened for enrolment today for 24hrs only. If you're listening after the 1st of September you can sign up for tbh’s email list ready for the October intake!

Sep 01, 202234:04
Talking Influence with: Max and Dom, ThisThat

Talking Influence with: Max and Dom, ThisThat

Last time we spoke, we were about to host the Influencer Marketing Awards. Now, with the winners announced, we continue to celebrate their success...

Taking home the gold trophies for Best Influencer Marketing Technology and the Industry Choice of SAAS or Tech, was ThisThat. Max Osborne and Dom Ivison launched ThisThat straight out of uni, and have since grown their platform to achieve award-winning status.

I was lucky enough to grab Max and Dom for a chat, to speak about their journey towards making ThisThat what it is today, and the things and people that influenced them along the way!

Jul 27, 202224:39
Talking Influence with: Tom Sweeney

Talking Influence with: Tom Sweeney

Hi listeners!

In this month's podcast episode, Neve Fear-Smith chatted with Tom Sweeney, Head of Creative Strategy at Fanbytes by Brainlabs. 

We hope you enjoy listening and learning more about what led Tom to get to where he is now, and the things and people that influenced him along the way.

Jun 01, 202225:22
Talking Influence with: Charlotte Williams

Talking Influence with: Charlotte Williams

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This month's podcast guest is Founder of SevenSix Agency, Charlotte Williams.

Having always had a keen interest in the social media space, Charlotte founded her own industry just over three years ago having noticed that there was a gap in the market for an influencer marketing agency that would emphasise the importance of educating creators, brands, and other marketing professionals about the issues the industry is facing in regards to diversity and inclusion.

Charlotte chatted with me about how her passion for the influencer industry first began as well as her goals for growing her own business in the future.

May 04, 202230:31
Talking Influence with: Matt Woods

Talking Influence with: Matt Woods

* IMS NYC TICKETS *

Today’s guest is CEO of AFK Group, Matt Woods. AFK is a full-service talent management and representation agency for streamers and gaming creators including Captain Puffy, Fundy, and many more.

Gaming creators notoriously build huge engaged audiences that enjoy tuning in to watch them game in real-time, or to learn about the games they’re loving at the moment, and the gaming space only continues to grow.

I spoke to Matt about what drove him towards working in the gaming and influencer spaces, and the things that inspired him to get to where he is now.

Apr 06, 202228:22
Talking Influence with: Charly Booth

Talking Influence with: Charly Booth

Today we round up our series of bonus podcast episodes that have aimed to celebrate and elevate female voices during Women’s History Month. It’s been so interesting and inspiring to hear from female individuals who work across the board within the influencer marketing space about their passions, influences, and goals for the future.

To complete the bonus series I chatted with Charly Booth, Influencer Partnerships Director at Engage Hub…

Like our guest Sedge Beswick who we spoke to earlier in the month, Charly was also featured on the Talking Influence 50 list in 2021 - so it was great to hear what Charly has been up to since securing her spot on the list. 

Make sure you're signed up for our weekly newsletter so you don't miss out on any of our upcoming podcast episodes!


Mar 23, 202220:41
Talking Influence with: Emma Downer (DIY With Emma)
Mar 16, 202228:16
Talking Influence with: Sedge Beswick

Talking Influence with: Sedge Beswick

Today we are bringing you the first in a series of bonus podcast episodes that will aim to celebrate and elevate female voices during Women’s History Month. Chatting to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry.

Today's guest is Managing Director at SEEN Connects, Sedge Beswick.

Sedge is an admirable figure within the influencer marketing space, and we recognised this by featuring her on the Talking Influence 50 list in 2021.

Despite the challenges of the pandemic, Sedge was able to grow SEEN Connects from five to 50 people in the past year, also expanding from the UK to the US.

It was amazing to chat with Sedge, in between her New York Meetings, to learn more about her journey, and the things that have influenced her along the way…

Mar 08, 202219:15
Talking Influence with: Sravya Attaluri

Talking Influence with: Sravya Attaluri

Thank you for joining us for another episode of the Talking Influence podcast! It was great to see so much love on the first episode of the year that we released last month, and we can’t wait to continue sharing insightful conversations with you throughout the year.

I want to remind you that the last chance entry deadline for this year’s Influencer Marketing Awards is on the 14th of March, meaning that you have just a week left to come together with your clients and build your entries before the deadline. You can also still grab a ticket for the Influencer Marketing Show NYC taking place next month!

As you may well know, March is Women’s History Month, and we thought that this would be the perfect time to celebrate and elevate some of the excellent female voices within the influencer marketing and content creation community. I was lucky enough to chat to Sravya, an artist and social media activist, about her influences and career growth.

Sravya was recognised in the Talking Influence 50 list in 2021 for using her social media platforms to raise awareness on important issues such as mental health, attracting her audience through the means of art. It was great to sit down and chat with Sravya to understand how she got to where she is now…

Mar 02, 202226:08
Talking Influence with: John Paul-James

Talking Influence with: John Paul-James

After taking a break over the Christmas period, and settling back into the new year, we are back with the first podcast episode of 2022!

A lot has been happening at Talking Influence HQ over the past month or so! We are excited to announce that for the first time ever, the Influencer Marketing Show is heading to New York City. This will be a boutique event tailored specifically to brands - and tickets are limited. Secure yours now!

We also want to let you know that you have until the 21st of February to submit your early bird entities for this year's Influencer Marketing Awards. The final deadline is on the 14th March, so it’s time to get planning!

Back to today's podcast…

To kick off the year, the first guest I will be chatting to is John-Paul James, vice president of business development at Influencer.

Joining the team in 2021, John-Paul brought with him 16 years of experience in scaling global commercial operations in the marketing space. He now works closely with CEO Ben Jeffries and the Influencer team in his role within the constantly developing influencer space.

I chatted to John-Paul about some of the things that have influenced him to get to where he is now, and what his main motivators and influences are looking to the future.

Enjoy!

Feb 02, 202224:13
Talking Influence with: Sanna Odmark and Frida Ekholm

Talking Influence with: Sanna Odmark and Frida Ekholm

Welcome back to another episode of the Talking Influence podcast. The last episode was brought to you from the Influencer Marketing Show which took place in October and since then! There have been lots of exciting things going on.

Last week, we opened entries for the prestigious Influencer Marketing Awards that will be taking place in June 2022 at the Sheraton Grand. It's time to explore the new and reintroduced categories in preparation to curate your winning entries.

As well as launching the IMAs last week, we also published the much anticipated #TalkingInfluence50 list. The list is published towards the end of each year to celebrate 50 individuals who have done extraordinary work over the last 12 months, and who are paving the way for the future of the influencer marketing space. This was my first time curating the list, and it was an absolute pleasure to do. 

Today’s guests are Sanna Odmark and Frida Ekholm. Sanna and Frida are the hosts of Cure Media’s Influencer Marketing Talks podcast, in which they chat about the power of the influencer marketing channel, and also how to overcome common hurdles.

I recently featured as a guest on the Influencer Marketing Talks podcast, in which I chatted with Frida about cause-led influencer marketing, so I wanted to invite both Sanna and Frida to join the talking influence podcast to find out a little bit more about them, both personally and professionally.

Nov 24, 202119:30
Talking Influence with: Imogen Coles

Talking Influence with: Imogen Coles

Today we bring you the first-ever live recording of the Talking Influence podcast! In this episode, recorded on stage at #IMSLDN21, Talking Influence’s Staff Writer, Neve Fear-Smith chatted with Imogen Coles, Senior Influence Programme Director at Ogilvy, and content creator, about her personal influences, professional influences, and the influences that shape her goals for the future. 

Imogen’s experience across the board, both agency and creator side, provided Influencer Marketing Show attendees, and now our listeners, with further insight into her personal and professional life.

We hope that you enjoy listening!

Oct 27, 202121:12
Talking Influence with: Niki Albon

Talking Influence with: Niki Albon

Purchase your Influencer Marketing Show tickets now!

Today's podcast guest is Niki Albon. Niki was a content creator on YouTube for just shy of a decade, where he and his twin brother Sammy would post weekly videos on topics such as pop culture, LGBTQ topics, as well as feel-good, vloggy content.

Niki’s YouTube career led to him embarking on a career as a radio host on BBC Radio 1, where he and Sammy hosted their own show.

Now, on the other side of the camera, Niki is working agency side at influencer marketing agency, Cherry Pick Talent. This is a new venture for Niki, but a positive one, and it was so great to chat to Niki about the influences that have led him to where he is today.

Sep 29, 202136:31
Talking Influence with: Allen Mao

Talking Influence with: Allen Mao

Hi listeners!

In today's episode, we have a very special guest - this years' Influencer Marketing Awards Rising Star - Allen Mao

Now in the role of senior strategist at Collectively, Allen found his way into the influencer marketing industry from a non-traditional path. He moved away from his Computer Science career into marketing in the startup space.

Allen is an extremely valued member of his team and always has his finger on the pulse when it comes to the latest trends in influencer marketing. This is why Allen was voted this years' IMA Rising Star.

If you want to learn more about why Allen and all of the other IMA winners took home their trophies, you can download the Book of the Night for FREE.

Enjoy the episode!

Aug 25, 202125:11
Talking Influence with: Nicole Ocran

Talking Influence with: Nicole Ocran

Hi listeners... This week, we're back to our regular monthly episode schedule after we put out our bonus episode with Ed East last week. 

In today's episode, Talking Influence's journalist, Neve Fear-Smith spoke to Nicole Ocran, founder of the Creator Union. Nicole is a woman of many talents - as well as founding the Creator Union, she is a digital-first content creator, podcast host, and soon to be a published author. 

Nicole spoke to Neve about how she grew up in the US, and how her passion for journalism led her to move to London to pursue her goals. 

We really hope you enjoy listening to this episode! 

Jul 28, 202124:52
Talking Influence with: Ed East (Bonus Episode)

Talking Influence with: Ed East (Bonus Episode)

Hi listeners.. today we bring your our second ever BONUS EPISODE. 

To honor the Influencer Marketing Awards, which will be taking place tomorrow, we chatted to Ed East, CEO and Founder of Billion Dollar Boy

Ed was part of our esteemed IMA judging panel, and his company BDB has also been shortlisted for multiple awards this year. 

Neve Fear-Smith spoke to Ed about his personal and professional influences, as well as what influences his future progression.

Enjoy!

Jul 21, 202122:07
Talking Influence with: Francesca Scambler

Talking Influence with: Francesca Scambler

Hi listeners... This month's podcast guest is head of talent at Gleam Futures, Francesca Scambler.

Francesca began her journey with Gleam in 2013, where she started out as an intern. She has worked her way up from talent manager, to talent director, and now, of course, head of talent.

Francesca’s role allows her to create opportunities for the storytellers, entrepreneurs, and entertainers who help shape popular culture today, working with creators including the likes of Zoe Sugg, Grace Beverley, Olivia Neill, and many more popular names within the influencer sphere.

Today, we focus on what has influenced Francesca to get to where she is now, looking at her personal influences, professional influences, and what her major influences are looking forward to the future.

Jun 30, 202126:35
Talking Influence with: Stevie Johnson

Talking Influence with: Stevie Johnson

Hi listeners… Thank you for tuning into our podcast! In today’s episode, Talking Influence journalist, Neve Fear-Smith is in conversation with Stevie Johnson.

Some of you may recognise Stevie from the UK reality show, Made in Chelsea. He was a part of the show for six seasons but has since moved on to be appointed as Managing Director at Disrupt, a data-powered and social performance agency.

Stevie discusses what has influenced him along his journey to get to where he is now,  and what his future could look like. We hope you enjoy listening! 

The Influencer Marketing Show London is coming soon: 

May 26, 202131:48
Talking Influence with: Em and Loz

Talking Influence with: Em and Loz

Hi listeners... After our surprise bonus episode last week, we are back with our regular monthly episode. 

Today, we speak to TikTok, YouTube and Instagram content creators, Em and Loz. At just 17 and 18, the duo has already had some amazing achievements, including joining the first-ever UK TikTok house, the 'Byte House'. Em and Loz talk about what has influenced them to get to where they are now, and what their future could look like...

Have you entered this year's Influencer Marketing Awards? If not, time is ticking, get your entries in now

Apr 21, 202115:08
Talking Influence with: Sasha Pallari (Bonus Episode)

Talking Influence with: Sasha Pallari (Bonus Episode)

Hi listeners...

Today we are bringing you a BONUS EPISODE to recognise this year's Influencer Marketing Show Global

During this episode, we will give you the latest up days about this year's virtual event, as well as chatting with IMS Global speaker, Sasha Pallari, creator of the #FILTERDROP campaign about what influences her. 

Sasha will be speaking at this year's Influencer Marketing Show Global on Thursday, which is our dedicated creator day. You can still buy tickets so that you don't miss out on Sasha's, or anyone else's sessions.

Thank you Sasha for being a wonderful guest!

Check out Sasha on socials. 

Apr 13, 202118:42
Talking Influence with: Calum Watson

Talking Influence with: Calum Watson

*Head to the IMS global site, and enter code ‘PODCASTVIP’ to claim your complimentary pass.*

Welcome back to the Talking Influence podcast.

Our second podcast guest is the global partnerships director at Gymshark, Calum Watson.

Calum is in conversation with Talking Influence journalist, Neve Fear-Smith, discussing how events and people in his childhood influenced the person he is now.

Thank you so much, Calum for joining us!

Stay tuned with the latest podcast news on our website and be sure to subscribe to your favourite listening platform.

Mar 24, 202121:24
Talking Influence with: Rahul Titus

Talking Influence with: Rahul Titus

Thank you for tuning in to the first-ever episode of the Talking Influence podcast. 

Our first podcast guest is head of influence at Ogilvy UK, Rahul Titus

Rahul is in conversation with Talking Influence journalist, Neve Fear-Smith, discussing his personal, professional, and future influences. 

Thank you Rahul for being a wonderful first guest.

Stay tuned with the latest podcast news on our website and be sure to subscribe to your favourite listening platform.

Join us in March for episode two!

Feb 24, 202126:57
Talking Influence: People, Places, Progression. (Trailer)

Talking Influence: People, Places, Progression. (Trailer)

The team at Talking Influence are extremely excited to announce that our first podcast episode will go live next week. Interviews with our handpicked podcast guests will allow you to gain a greater, more personal understanding of the people who shape the influencer marketing sphere.

Feb 17, 202101:29