The Access Success Podcast
By AccessU
The Access Success Podcast is hosted by Rachel Schneider and produced by AccessU, a division of Access Advertising and Public Relations.
Follow us to keep up with what the world of education needs to hear @accessuagency
The Access Success PodcastAug 10, 2022
Behind the Camera with BOSS Motion Picture Company
BOSS Motion Pictures owner and director of photography Jamie Nabers and his right-hand man, Walker Hooper, talk about working on a professional camera crew on six-second social media videos, advertisements, feature films, music videos, and more.
Cooking, Coffee, and Content Creation with Quincy Randolph
Chef Quincy Randolph of Roaster’s Next Door (RND) Coffee joins the show to discuss his professional culinary arts journey, becoming a Roanoke restauranteur alongside his brother, and how creating content has opened doors for his career, coffee company, and the community.
Advertise Responsibly: Lessons from Bud Light
What companies can learn from Bud Light’s botched PR strategy after their trans influencer marketing post received backlash.
Giving Back with The Humble Hustle Company
The Humble Hustle Company empowers Black youth and connects diverse communities by creating innovative, inclusive spaces that inspire hope and promote giving. Rachel sits down with founder and executive director, Xavier Tramaine Duckett, and director of operations, Myleah Akers, to discuss starting the Roanoke-based nonprofit from scratch and how to build and market a brand in creative ways that leverage community relationships and engagement to give back.
Finding Super Success on YouTube with the Super Carlin Brothers
Jonathan "J" Carlin and his brother Ben Carlin are full-time YouTubers with over two million subscribers who tune in to watch their videos on the latest fandom theories and reviews – from the Marvel Universe, Disney, Pixar, Harry Potter, and more. For over a decade, they have been known as the Super Carlin Brothers. Watch and listen to find out how they did it!
Making an Impact on Instagram with Genya Kalinina
The content creator behind the “Best of Roanoke” Instagram page, Genya Kalinina, joins the show to talk about why she started the account showcasing the area's best activities and businesses, and how she amassed over 17K followers who look to her to plan their weekends, lunch breaks, vacations, and more.
Using AI For Good with Todd Marcum
Will artificial intelligence become part of our daily workflow as content creators? And how can we make sure AI is being used ethically? Rachel sits down with longtime writer and advertising professional Todd Marcum to discuss.
The Power of Online Ads with Chris Culbert and Lucas Weaver
Is your phone spying on you...or are digital marketing pros just really good at their job? We're pulling back the curtain on online advertising tactics, including geotargeting, paid search tools, targeted display, and more.
Five Common Facebook Marketing and Advertising Mistakes
What to avoid while building, promoting, and maintaining your brand online. Want to learn more? Check out a more in-depth episode: Meeting Your Social Media Mark.
The Chat Room: Is TikTok Running Out of Time?
The group chats about a potential TikTok ban in the U.S., meanwhile, Bri is still posting to BeReal, and Spotify is changing. Rachel is freaked out by artificial intelligence, but Lucas and Bri mention how it could become an asset for the advertising and public relations world. Or destroy us all. Listen to find out.
Expanding Opportunities for Education with Dr. Carla James
Not a virtual learner? Need in-person tutoring or short-term workforce training? The Roanoke Higher Education Center has you covered, bringing multiple institutions under one roof with 150 different programs of study. Dr. Carla James, Senior Director of Academic and Student Services at the Center joins the show to discuss all the opportunities and resources available to help you advance your education without traveling to a four-year university.
Building and Maintaining Relationships with Lee Cooley
AccessU's Client Relationship Manager Lee Cooley makes his debut on the podcast to talk about the essential communication and relationship-building skills needed to work in sales and education, and how AccessU can help clients of all shapes and sizes achieve their goals.
Investing in Financial Literacy and Young Entrepreneurship with Junior Achievement of Southwest Virginia
Junior Achievement’s mission is to inspire and prepare young people to succeed by delivering lessons to local students promoting financial capability, work and career readiness, and business ownership. Keri Garnett, President of JA of Southwest Virginia, and nonprofit founder Ameena Alsmadi visit the studio to talk about the importance of financial literacy programming, the trends they're seeing in young entrepreneurship and the power of social media for business owners of all ages.
Super Bowl Commercial Trends with Chris Henson
From homages to "Caddyshack" and "Clueless" to enjoying a Bud Light while being on hold, we're touching on our favorite commercials and the advertising techniques used during the big game with AccessU’s award-winning creative director Chris Henson.
Big Takeaways from Working in Broadcasting with Sophia Perricone
Fellow former TV news reporter and Emmy-nominated journalist Sophia Perricone joins the show to discuss our biggest takeaways from working in broadcasting and share our insights on how these experiences can help other PR pros. Sophia is also now working on the “dark side” as the Assistant Director of Digital & Social Media for Pace University's Lubin School of Business and hosts The Lubin Link podcast.
Hold Yourself Accountable So The Media Doesn't Have To
There is a misconception that the media is out to get companies, but that’s not necessarily true. Not for the reasons you may think.
You cannot stop every crisis from happening, but making sure your public relations team is following a few major communications guidelines gives negative press less venom and builds your credibility.
Check out our blog to learn more about the basics of crisis communication and talking to the media in times of crisis.
The Great AI Art Debate with Olivia McKinney
Have you seen those cartoonish computer-generated portraits people are posting on social media? That’s the result of a recent trend in artificial intelligence (AI). AI art has been a controversial topic in the creative community for years, and it's capable of more than you may know. AccessU’s Art Director Olivia McKinney joins the show to discuss the recent news and advancements in AI art and insights from artists of all mediums around the globe.
New Year, New Goals with Briana Sepulveda and Lucas Weaver
It’s our second episode of 2023 and today we’re talking about setting some goals for the new year. Personal resolutions like staying healthy or saving money are great, but not many can get accomplished without a plan in place. The same goes for improving your business’s marketing and public relations efforts! Digital marketing specialist Lucas Weaver and social media manager Briana Sepulveda join the show to discuss.
A Day in the Life of a Graphic Designer with Olivia McKinney
AccessU’s Art Director Olivia McKinney makes her podcast debut talking about all things graphic design, including new digital art forms and best practices for designing an eye-catching, easily navigated website.
Stepping Up Your Digital Marketing Analytics with Lucas Weaver
AccessU's digital marketing specialist Lucas Weaver explains the new intuitive, in-depth features of Salesforce Marketing Cloud Intelligence, a new program used to track and analyze your organization's performance and engagement across your website, news media hits, social media accounts, and more.
A Day in the Life of an Influencer with Amanda Kelly and Briana Sepulveda
What does a typical day in the life of a social media content creator look like? Amanda Kelly, the artist behind Panda Miniatures, joins the show to tell us how she makes a living showcasing her brand online on Instagram and TikTok as a miniaturist, creating incredibly detailed and realistic mini-scaled scenes and dioramas that challenge the idea of the "traditional" dollhouse, gaining an incredible following with viral videos. Her following and engagement has sparked projects with companies like Disney, Swarvoski Crystals, and Coca-Cola, all through social media.
Beating the Instagram Algorithm with Briana Sepulveda and Lucas Weaver
We're diving into the not-so-mysterious Instagram algorithm and talking about what content is going to get you noticed heading into 2023. Plus - are boosted posts worth it? How much strategy goes behind crafting a paid social post? AccessU's social media manager Briana Sepulveda and digital marketing specialist Lucas Weaver join the show to explain.
What Account Managers Want You to Know with Robyn Lewis
In the agency world, our account managers help close the gap between client communication and creative development, moving between client relations and project management to ensure projects are delivered on time and within budget. And we would be lost without them. In this episode, AccessU Account Manager Robyn Lewis answers some frequently asked questions from clients and gives tips on how to work with an agency to communicate and achieve your goals.
UVA Shooting: A Crisis Communication Analysis
On the night of November 13, 2022, a shooting occurred at the University of Virginia in Charlottesville, Virginia. Three people were killed and two others were injured in the attack. Four of the victims were members of the UVA football team. AccessU Vice President Strategic Communications Rachel Spencer joins the show to discuss how information was made public during this traumatic event and the significance of some of these crisis communication strategies.
For more information about this event and resources for students, visit Virginia.edu.
To learn more about crisis communication, head to AccessU.com and listen to The Basics of Crisis Communication.
Nurturing Mentorships and Heads Full of Dreams with Diana Patton
Diana Patton, Esq. joins the show to talk about the Head Full of Dreams program that connects students from The University of Toledo to be mentors for elementary schoolers, and how organizations providing mentorship and equitable resources to their community can change lives.
The PR Do's and Don'ts of Election Season
It's Election Day! Seeing these intense marketing campaigns and candidate appearances throughout the political season offers some important reminders. Even if your organization is staying neutral, it’s still essential to stay relevant and plan your public relations strategies accordingly.
The ROI of DEI with Ann Tasby, C.P.A.
Ann Tasby, C.P.A. offers her insights on a recent article in the Chronicle of Higher Education about the decline of black enrollment, the ROI for diversity, equity, and inclusion initiatives on campus, and what institutions can do to drive more compelling outcomes for enrollment rates and the student experience. Tasby is the Director of the Office of Inclusive Excellence and an accounting faculty member at Texas Christian University's Neeley School of Business.
How to Give a Great TV Interview
Tips from former TV news reporter and AccessU podcast host Rachel Schneider about how to prepare for an on-camera interview and work with the media to share your story.
Teaching with New Tech with McKenna Reitz
Nationally recognized inspirational TEDx speaker and AP Psychology teacher McKenna Reitz joins The Access Success Podcast to talk about the importance of adapting with technology, the strategies she's implemented in her classroom, and in life to succeed in an ever-changing digital landscape from high school to college and beyond. After losing all her hair due to Alopecia, McKenna uses her journey of having this autoimmune disease to help others overcome loss and reset their mindset to open the door into growth and opportunities in their lives.
A Name is Not a Brand
Some community colleges have dropped the word “community” from their institutional names, attempting to avoid negative stereotypes. However, the name means nothing without the power to market it.
"The" Trademarks and Tribulations with Tara Branscom-Holmes
Rachel is joined by trademark, licensing, intellectual property, and copyright attorney Tara Branscom-Holmes to discuss how The Ohio State University was successfully able to trademark the word "the", recent drama around the Netflix suit against the Unofficial Bridgerton Musical creators, and more.
Diversity, Equity, Inclusion, Belonging, and Justice with Kat Pascal
Consultant, business owner, and non-profit founder Kat Pascal advises how schools and businesses can implement DEIBJ initiatives to create a welcoming environment for all. We also discuss performative vs. authentic action and allyship and the impact of having a supportive group like Latinas Network in Roanoke.
The Cost of College: How Intentional Advertising Saves Students
AccessU Faculty members Ricky Parker and Monica Gomez, explore the issue of college affordability and how to communicate a program's ROI to students better.
Objective Journalism: Your Side of the Story
Podcast host Rachel Schneider explains the importance of sharing your side of the story and why some news stories can appear more one-sided than others. Give this a listen to take a look behind the scenes of TV news and better understand how to work with the media.
The Exodus of Educators with Dr. Dean Browell
AccessU Faculty Dr. Dean Browell tells us how more raw, informative content online is revealing why educators are joining the great resignation and how colleges and K-12 schools can listen to their teachers before taking action and making an impact.
The Basics of Crisis Communication
Our Vice President, Strategic Communications Rachel Spencer tells us how you can prepare and lead through a public relations crisis.
Opinions on Trade Schools Need to Trade-Up
Host Rachel Schneider reviews the stigmas around skilled trades careers and how marketers can craft their messaging and work directly with schools to make information about CTE more accessible to students and parents.
Hanging onto the Demographic Cliff with Tony Pearman
AccessU President & CEO Tony Pearman explains how the demographic cliff has forced education and admissions to evolve, best practices for reaching and appealing to your demographic according to their needs, the challenges community colleges are facing right now, and how they can make opportunities more accessible.
Why College Enrollment is a Marketing Problem with Rachel Spencer
You may already know from listening to this podcast that college enrollment is at an incredible low. This crisis could have catastrophic consequences on the nation’s workforce and the overall economy. However, there are solutions for reaching Gen-Z where they are, and that responsibility is falling on marketers. A blog from our Vice President Strategic Communications Rachel Spencer details exactly how and why college enrollment is a marketing problem.
In this episode, we talk about:
1. How educational values are changing for incoming students of all ages, and why you need to define a clear value proposition for your institution.
2. How you can leverage your career services team and promote dual enrollment.
3. Promoting an authentic, DEIB-friendly college experience.
4. Addressing COVID-19 and your institution's comeback and safety strategy.
Thanks for listening to The Access Success Podcast, produced by AccessU, a division of Access Advertising and Public Relations.
Hey, Let’s do something big!
www.accessu.com
Follow us to keep up with what the world of education needs to hear!
Facebook: @accessuagency
Instagram: @accessuagency
Meeting Your Social Media Mark with Lucas Weaver
If you're still trying to nail down the best practices for marketing to your audience on social media, you're not alone. The way people get information is always changing. Facebook is the new phone book, and most millennials and Gen Z-ers are searching for the information they need or want on the internet: where to eat, where to shop, what to do on the weekend, how to learn more about their schools, classmates, and the trends affecting their lifestyle.
If a brand spends quality time on its social media accounts with a clear, asserted identity and regularly updated and engaging posts that do more than sell, those brands will reach more people and become go-to sources of information. And, be better prepared to jump in and out of broader conversations as appropriate.
People have the power of information in their pockets, and if you are not taking advantage of that, you’re missing a huge opportunity.
In this episode, we bring on our public relations specialist and AccessU social media manager, Lucas Weaver, to discuss the best practices to engage your audience and establish a credible online presence:
1. Be consistent
2. Be engaging
3. Be flexible
4. Be authentic and transparent
Learn more social media tips through our blog.
Thanks for listening to The Access Success Podcast, produced by AccessU, a division of Access Advertising and Public Relations.
Hey, Let’s do something big!
www.accessu.com
Follow us to keep up with what the world of education needs to hear!
Facebook: @accessuagency
Instagram: @accessuagency
A Master's Degree Worth the Money with Matt Holt
Host Rachel Schneider is joined by Professor Matt Holt, Virginia Tech’s Department Head for Agriculture and Applied Economics at the University’s College of Agriculture and Life Sciences, talking about his program's Masters of Science in Agricultural and Business Management with the second-highest ROI of any master’s degree at the university and how he and his marketing team are leveraging the opportunity.
Finding the Missing Hispanic Students with Monica Gomez
AccessU Faculty Monica Gomez sits down with us to talk about her experience working with first-generation and underrepresented student populations and how colleges and universities can better retain Hispanic students and help them advance in their academic careers.
Social Media Centers of Excellence with Dr. Dean Browell
Dr. Dean Browell joins the show as we explore social channels you may think you understand – as well as those you don’t – through audiences’ viewpoints.
Hey, Let's Do Something Big.
AccessU President and CEO Tony Pearman, and Vice President, Strategic Communications, Rachel Spencer join host Rachel Schneider to introduce who we are and why we're delving deeper into what the world of education needs to hear.