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Life in Digital

Life in Digital

By Sphere Digital Recruitment

Change is inevitable and sometimes that change is accelerated. Each month, we speak to leaders in the digital sector about their experiences, and how their businesses are navigating the digital sector.

Brought to you by Sphere Digital Recruitment in partnership with The Digital Voice™.


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Understanding Micro-Moments with Jahanzeb Alvi, Growth Director at Exit Bee

Life in DigitalAug 30, 2022

00:00
27:10
Brand safety in walled gardens with Zefr’s Emma Lacey

Brand safety in walled gardens with Zefr’s Emma Lacey

On today’s episode, we’re joined by Emma Lacey, Senior Vice President at Zefr — a frontrunner in responsible, brand-safe marketing that enables transparent, content-level targeting and measurement solutions across walled garden platforms.


As online misinformation becomes increasingly complex and difficult to identify, track, and eliminate, Emma shines a light on Zefr’s developing technologies and approaches that are making headway; enabling brand suitability and safety within walled garden environments, such as Meta, YouTube, and TikTok.

Mar 05, 202432:29
Exploring programmatic media in 2024 and beyond

Exploring programmatic media in 2024 and beyond

The success of programmatic media selling in 2024 will rely on three key ingredients: mentoring, customer-centricity and expert curation. In our latest Life in Digital episode, we spoke to Charlie Patel, Revenue Partnerships Director (Global) at Multilocal, about how curation supports sustainability agendas - and much more.


Charlie Patel: linkedin.com/in/charlieparkespatel


Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.


The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.


Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/


Feb 27, 202430:10
AI is not a human talent replacement, it’s an additive: insights from Evgeny Popov

AI is not a human talent replacement, it’s an additive: insights from Evgeny Popov

Smart technology is making digital advertising more data-driven, automated, and responsive.  

 

Grasping immediate impacts for brands and agencies, and how the tech-augmented future will unfold isn’t easy. But embracing each innovation in turn does help create deeper pockets of understanding, which add up to a better picture of the ecosystem and the ability to judge where it’s headed. That’s the philosophy of our latest Life in Digital Podcast guest, Evgeny (Ev) Popov, in his role as international Executive Vice President & General Manager, International at Verve Group. 

 

With 20 years experience spanning digital operations, technology and product development, and data management, Ev shares his views on the biggest industry trends and how they will intersect – including artificial intelligence (AI) and consumer privacy. 


Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.

The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit ⁠www.thedigitalvoice.co.uk⁠ to find out more.

Catch up on all previous episodes via our website! ⁠www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/

Feb 06, 202432:11
Exploring the changing landscape of retail media with Nectar360's Alice Anson

Exploring the changing landscape of retail media with Nectar360's Alice Anson

Retail media has become a go-to channel within the advertising industry over the last five years. But with larger retailers levelling out in terms of capabilities, where do we go from here? In our latest Life in Digital episode, we spoke to Alice Anson, Digital Media Director of Nectar360, a loyalty insights and media services agency, and owners and operators of Nectar, the UK’s largest loyalty programme.

Alice Anson: linkedin.com/in/alice-anson

Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.

The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.

Catch up on all previous episodes via our website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/


Jan 09, 202416:25
Transactable video content with Vudoo
Jan 02, 202415:40
How to make media and creative fit for progress

How to make media and creative fit for progress

Want to learn more about how you can become a more responsible marketer and start to move the needle on sustainability in advertising? Listen to Hannah Mirza, Founder of the Responsible Marketing Agency, who reveals how to make your marketing more environmentally-friendly. 

Hannah Mirza: https://www.linkedin.com/in/hannahevershed/

Responsible Marketing Agency: www.responsiblem.com

Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.

The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Visit www.thedigitalvoice.co.uk to find out more.

Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/

Dec 14, 202326:08
Supercharging ad campaigns with AI with Automated Creative's Amy Wright

Supercharging ad campaigns with AI with Automated Creative's Amy Wright

Where AI is concerned, marketers and creators are understandably cautious about how fast technology is moving. But at the same time, they could be missing out on some big wins when it comes to time and efficiency. 


In our latest episode of
Life in Digital, Automated Creative Global Head of Creative Strategy Amy Wright discusses how AI is empowering marketers to improve the performance of campaigns in-flight, among other applications. She also charts her history of embracing disruptive technology and details the rise of intelligent platforms in a working context. Amy Wright: https://www.linkedin.com/in/amywrightwrites/


Automated Creative: https://automatedcreative.net/

Nov 07, 202326:59
Unlocking brand-safe broadcast with RTL AdAlliance's Paul Gibbins
Oct 10, 202324:05
Sustainability: The most important advertising metric yet, with IMPACT+'s Vincent Villaret

Sustainability: The most important advertising metric yet, with IMPACT+'s Vincent Villaret

Sustainability has moved from a discussion point to a necessity in a very short time. Brands are under pressure from all sides to up their green credentials – whether regulators, investors, employees, or consumers.

In this week’s episode, we speak to Vincent Villaret, CEO and Co-Founder of IMPACT+, a company that helps advertisers measure, reduce, and certify the impact of their digital campaigns. Vincent reveals why emissions reductions are good for business and how to instigate change at the pace that’s required, even if it seems small. In fact, IMPACT+ has launched their ESP (Environmental Sustainability Platform) to help businesses accelerate their environmental goals without hindering marketing performance.

Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.

Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/

www.spheredigitalrecruitment.com

Oct 03, 202323:59
Building a contextual bridge to a cookieless future with Fyllo's Jeff Ragovin
Sep 26, 202328:18
Let's talk about privacy: Balancing reach and accuracy with Covatic
Sep 19, 202321:30
Health is the new currency: the rewards of keeping healthy with James Brown, COO at Earn It.

Health is the new currency: the rewards of keeping healthy with James Brown, COO at Earn It.

James Brown: https://www.linkedin.com/in/james-brown-1095a35/

Earn It: https://youearnit.com/

Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.

Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/

www.spheredigitalrecruitment.com

Sep 05, 202322:59
IRIS_ID and the importance of content identifiers in video advertising

IRIS_ID and the importance of content identifiers in video advertising

Rohan Castelino: https://www.linkedin.com/in/rohancastelino/

IRIS.TV: https://www.iris.tv/


Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.

The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.

Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/

www.spheredigitalrecruitment.com


Aug 22, 202324:04
Transparency, Sustainability, and how to get to Net Zero with Dean Nagib, VP of Sales at Cedara

Transparency, Sustainability, and how to get to Net Zero with Dean Nagib, VP of Sales at Cedara

Dean Nagib: https://www.linkedin.com/in/dean-nagib-b9325015/

Cedara: https://www.cedara.io/

Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.

The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.

Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/

www.spheredigitalrecruitment.com



Aug 14, 202325:07
Creating a sustainable and inclusive industry starts from within: insights from Hannah Dempsey
Jul 25, 202334:44
Maximising Attention Across Mobile with Benjamin Arnold, President, North America at Adludio

Maximising Attention Across Mobile with Benjamin Arnold, President, North America at Adludio

Maximising Attention Across Mobile

Adludio is a technology company driven by AI and it specializes in delivering premium mobile advertising. It does this through an end-to-end solution comprising creative concepts and can built media insights and analytics.

'We are about delivering interactive, sensory and gamified creative'

Join us as we sit down with with Benjamin Arnold, President, North America at Adludio, to discuss everything about AI in mobile advertising.

Adludio: ⁠https://www.adludio.com/

Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.

The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.

Catch up on all previous episodes via our new website!

⁠www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/⁠

⁠www.spheredigitalrecruitment.com

Jul 18, 202321:42
Human-centric Technology in Programmatic Advertising with Richard Ottoy, GM, EMEA at Sharethrough
Jul 03, 202325:54
Collaboration. Culture. Growth. with Cristy Garcia, Chief Marketing Officer at impact.com

Collaboration. Culture. Growth. with Cristy Garcia, Chief Marketing Officer at impact.com

Collaboration. Culture. Growth.

Three levers that all marketers need to hit in order to be successful. But with so much on their plates, how do they juggle it all and continue driving the business forward?

Join us as we sit down with Cristy Garcia, Chief Marketing Officer at impact.com, to discuss how marketers can leverage partnerships for success, lean into periods of economic stability, and play a role in how company culture is developed.

Cristy Garcia: https://www.linkedin.com/in/cristinaebert/

impact.com: https://impact.com/

Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.

The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.

Catch up on all previous episodes via our new website!

www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/

www.spheredigitalrecruitment.com


Jun 20, 202323:30
Exploring creativity, attention and AI in advertising with Vyde’s Sam Peters
Jun 06, 202327:11
Sales, sustainability and global expansion with Susan Kravitz, Head of Commercial Partnerships, Americas at SeenThis

Sales, sustainability and global expansion with Susan Kravitz, Head of Commercial Partnerships, Americas at SeenThis

Sustainability is more than just a buzzword in advertising - it’s the future of ad tech. And with the current economic climate, it’s key that businesses start making moves to not just future-proof their business, but also help create a more sustainable future for the industry. 

Join us as we sit down with Susan Kravitz, Head of Commercial Operations, Americas, at SeenThis, to discuss how advertisers and publishers can come out stronger in the face of growing sustainability challenges, and the small steps we can start taking towards a greener industry today.

Susan Kravitz: https://www.linkedin.com/in/kravitzsusan/

SeenThis: https://seenthis.co/

Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences and how their businesses are navigating the current digital landscape climate. Join our hosts Ed Steer and Dan Bolter every two weeks to be part of the conversation.

The Life in Digital podcast is brought to you in partnership with The Digital Voice, a much-loved B2B AdTech PR agency who are ready to bring your voice to life with PR, marketing, events, content, and much more. Looking to amplify your brand’s voice? Look no further than The Digital Voice. Visit www.thedigitalvoice.co.uk to find out more.

Catch up on all previous episodes via our new website! www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/

www.spheredigitalrecruitment.com

May 30, 202331:47
Exploring the future of high-impact advertising with Adnami MD, James Upson
May 10, 202317:45
A New Age of Sports Marketing: Exploring the Power of AI and Data with Relo Metrics' CEO, Jay Prasad

A New Age of Sports Marketing: Exploring the Power of AI and Data with Relo Metrics' CEO, Jay Prasad

As the world of sports sponsorships becomes increasingly complex, the power of data-driven insights and AI is more important than ever. In this episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Jay Prasad, Chief Executive Officer at Relo Metrics, to discuss the innovative strategies and best practices for optimizing sponsorship investments and retaining revenue in a competitive market.


"It's essential to leverage data and AI to make informed decisions and maximize the ROI of sports sponsorships while also engaging fans and enhancing their experience."


Join us as Jay shares his insights on the rapidly changing landscape of sports sponsorships, the role of AI in analyzing and optimizing sponsorship investments, and the importance of delivering actionable insights to brands, teams, and leagues. He also discusses the challenges and opportunities presented by the convergence of live broadcasts, social media, and streaming platforms in the sports industry.


Jay Prasad brings over twenty years of experience in the technology and software sectors, with extensive executive leadership in ad tech and the metrics and measurement industry. As CEO of Relo Metrics, he leads the development of the AI-powered sports sponsorship intelligence platform, helping major sports leagues and sponsorship brands make data-driven decisions to optimize their investments and drive revenue growth.

Relo Metrics: www.relometrics.com


The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.


Sphere Digital is a specialist in placing marketing, sales, analytics, product, and creative talent globally.


Catch up on all previous episodes via our website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/


www.spheredigitalrecruitment.com

Apr 26, 202334:45
Sustainability in Advertising with Harvin Gupta, Scope3
Apr 11, 202327:40
The Future of Talent Acquisition: Inclusive Strategies from Taboola with Cynthia Gomez and Jennifer Nickrenz
Mar 27, 202325:47
Attention Economy Explained with Mike Follett, MD of Lumen Research
Mar 20, 202326:16
Female Founders and Investment Capital: Addressing the Disparity with Jo Eckersley, Founder of Bubbl
Mar 06, 202333:40
Inclusive Hiring for Neurodivergent Talent with Jennie Child, Founder of Balance
Feb 23, 202336:25
Inclusive Leadership with Naren Patel, Founder of Media For All
Jan 25, 202338:34
Finding Contextual Opportunities to Maximize Growth with Erin McCallion, Chief Marketing Officer at GumGum

Finding Contextual Opportunities to Maximize Growth with Erin McCallion, Chief Marketing Officer at GumGum

With third party data tracking on the decline, contextual targeting is on the rise. According to Statista, between 2020 and 2027, contextual advertising spending is expected to grow 13.3 percent annually.

Kicking of 2023 with a brand new episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Erin McCallion, Chief Marketing Officer at GumGum, to discuss the trajectory of her marketing career and the importance of finding contextual opportunities with a cookie-less future fast approaching…

“It’s happening and it’s important that brands and agencies are making these pivots.”


Erin's profile: www.linkedin.com/in/erinkmccallion

GumGum: gumgum.com



The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.

Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally

Catch up on all previous episodes via our new website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/

www.spheredigitalrecruitment.com


Jan 17, 202326:09
$27 billion in CTV Ad Spend in the US in 2023, growing by 27.2% - with Joe Lospalluto, US Country Manager at ShowHeroes
Dec 21, 202246:09
Shaping the Future of CTV with Sarah Lewis, Global Director of CTV, and Steve Filler, UK Country Manager, at ShowHeroes
Dec 07, 202236:50
Brand Lift and Driving Sales across America and Globally with Tom Jenen, Chief Revenue Officer at Brand Metrics
Nov 22, 202220:00
Privacy Preserving Data: Data Clean Rooms with James Prudhomme, Chief Revenue Officer at Optable
Nov 01, 202217:37
Birth Trauma, Raising a Disabled Child and Returning to Work with Natalie Dawson, Strategic Agency Sales Director at The Ozone Project
Oct 27, 202249:19
The Partnership Economy, Micro-Influencers and the Future of Advertising with Todd Crawford, Co-founder of impact.com
Sep 27, 202223:13
*Trailer* Life in Digital - The US Edition with Todd Crawford, Co-founder at impact.com
Sep 23, 202201:13
Understanding Micro-Moments with Jahanzeb Alvi, Growth Director at Exit Bee
Aug 30, 202227:10
Context, Creative and Attention in Advertising with Ben Dimond, Head of EMEA at Playground xyz
Aug 15, 202232:52
Influencers and Values-Led Advertising with Didrik Svendsen, CEO & Co-Founder at Tailify
Jun 23, 202234:48
Unparalleled Growth in Programmatic and OOH with Dom Kozak, Head of Programmatic at JCDecaux

Unparalleled Growth in Programmatic and OOH with Dom Kozak, Head of Programmatic at JCDecaux

“We’re seeing unparalleled growth” in the rise of programmatic and Out-of-Home. In our latest episode of the Life in Digital Podcast, we are joined by Dom Kozak, Head of Programmatic at JCDecaux, recent winner of the 2022 'Ad Tech Hero' award at New Digital Age’s ‘NDA  Heroes Awards’.

Ed and Dom talk about the importance of relevance and how the future of seeing OOH ads in real time, is right around the corner. We delve into digitisation and how programmatic is playing a vital role in JCDecaux and the wider OOH space.


References:

To find out more about JCDecaux, please visit their website: www.jcdecaux.co.uk


Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally

www.spheredigitalrecruitment.com

May 30, 202232:33
Optimising Attention in Advertising, Peter Wallace, SVP of Sales at GumGum
Apr 25, 202230:42
Will Data Clean Rooms Transform Ad Tech? James Prudhomme, CRO at Optable
Apr 01, 202230:13
International Women's Day, Karen Carter, COO at Bloom
Mar 08, 202242:46
Blockchain: Creating Security & Transparency, Justin Wenczka, CRO at Verasity
Nov 15, 202130:13
Scaling your business in Eastern Europe, Yaraslov Kholod, Head of Programmatic at Admixer
Sep 16, 202131:10
Privacy and personalisation: when both work, Nick Pinks, Founder & CEO of Covatic
Aug 06, 202136:43
Taking the profit out of piracy, Peter Szyszko, CEO and Founder of White Bullet
Jul 19, 202123:32
Asking the difficult questions: Diversity and Inclusion, Jasmine Dotiwala, Advisor at Media Trust
Jun 18, 202148:15
Is short-term performance marketing crushing creativity?, Matthew Newcomb, CEO of Inskin Media
Jun 04, 202134:28
Hiring for culture-add not culture-fit, Kitty Day, Head of Talent at A Million Ads
May 20, 202134:31