The Master Your Business Podcast

"GDPR" is not a word that gives you butterflies, is it? Fines, audits, privacy policies longer than your grocery list…it's enough to make you want to bury your head in the sand.

In today's bustling online world, businesses face a stiff competition for attention. In Episode 61 of the Master Your Business Podcast, unleash the power of bullet points for social media mastery: Captivate, engage, and convert.

In business, you need more than just a great product or service; you need the ability to handle challenges, seize opportunities, and build lasting relationships.

Feeling like your business needs a big ol' hug? Buckle up, because on this episode of Master Your Business, we're diving headfirst into the world of emotional connection with the amazing Niamh Hannan.

Ready to embark on a transformative journey? 

In Episode 56 of the Master Your Business Podcast, discover the pivotal power of networking. With crucial insights from Networking Architect Jean Evans.

Timestamps:

[00:00] Introduction

[05:08] Networking as a Foundation to Success

[10:22] Learning What is Right for You as an Introvert or Extrovert in Networking

[29:49] The Power of a Handshake

Let's dive into a conversation about the "C" word – competition.

If you're an entrepreneur or a small business owner looking to elevate your customer experience game, you're in for a treat. 

In Episode 50 of the Master Your Business Podcast, Adrian Swinscoe unveils the secrets of exceptional customer experiences.

Denise gives us the goods on how to mesh brand and culture so it clicks for everyone, from the employees to the business, and of course, to the all important customer!

Is the idea of starting a group program enticing to you?

In Episode 47 of the Master Your Business Podcast, Deirdre unveils 6 strategies to master group programs and increase your revenue.

With Chris's unique improv based approach to content creation and sales, you'll learn how to be direct, supportive, and entertaining all at the same time. His mantra? Be authentic, be engaging, and most importantly, be yourself. Because that's what your audience will connect with the most.

Timestamps:

[00:00] Intro

[06:20] How To Move Away From The Cold Call and Start Using Video

[09:10] Tips For Getting Comfortable In Front Of A Camera

[05:47] How To Engage With The Right Audience

[21:19] Where You Should Utilize Video In Your Business

Brand guidelines are your blueprint for success as a professional service provider. They offer consistency, professionalism, and clarity while strengthening brand recognition, trust, and credibility.

In episode 45 of The Master Your Business Podcast, I go through 3 ways in detail brand guidelines can lead to incredible success in your business.

Have you ever dreamed of a thriving solopreneurial journey, only to find yourself drowning in endless 80-hour workweeks? The pursuit of success can lead to burnout. And the fear of failing can cast a shadow over your every move. If that’s ever been you, today is your lucky day!

Expert guest Chris Croft chats about his unconventional success strategy that turbocharges your efficiency whilst safeguarding you from burnout's clutches.

In this episode, I cover the importance of time management and brand strategy in the success of your professional services business. We'll also explore 4 actionable tips in depth that can help you regain control of your time and supercharge your marketing efforts.

Timestamps:

[0:00] Intro

[09:17] Delegate, Delegate, Delegate

[16:29] Repurpose Your Content For Efficiency 

[20:52] Why You Should Collaborate And Partner Up

Surveys are not just tools; they're conduits for authentic connections. Surveys transform inquiries into meaningful interactions, starting with a simple question, evolving through understanding, and concluding with nurturing. Unveil the power of surveys and unlock the gateway to lasting relationships, with guest, Inga Fay!

[00:00] Intro

[11:15] How Do You Make People Take Your Surveys

[18:16] The Self Talk Tips You Need To Succeed

[21:21] The Best Way You Can Nurture To Convert

Let's face it – your customers are the lifeblood of your business. Without them, you don’t have a business. So, how do you gauge their satisfaction?

Episode 41 of The Master Your Business Podcast covers 3 practical strategies for measuring customer experience (CX) for enhanced customer satisfaction!

Unlock business success with purpose-driven strategies & growth tactics in Episode 40 of the Master Your Business Podcast With Skip Bowman!

Timestamps:

[00:00] Intro

[06:35] Why it is so important to nail your business purpose

[16:02] How to let go (safely) when growing your business

[26:49] Tips on how to adapt to a growth mindset as an entrepreneur

[30:02] The reason why your business shouldn't be solely money-driven

Uncover the magic of authenticity in action on social media. Episode 39 of The Master Your Business Podcast is your guide to mastering connections online.

This episode is your passport to sales success. Chris James sheds light on critical errors you may be making on sales calls or with your customers, you'll also gain the tools to set the agenda, conduct thorough discovery, ask compelling questions, and highlight outcomes. It's time to inject new life into your sales conversations and witness your business soar to unprecedented heights. Get out there and make it happen!

Crafting an unforgettable brand identity goes beyond being unique—it's about being authentically you and consistently delivering on your brand promise. Follow these 4 tips and you'll leave a lasting impression on your audience. Remember, consistency and authenticity are key to building a standout brand that resonates with your ideal clients.

In the quest for a fulfilling and productive work life, it's crucial to prioritise your well-being and create a workspace that supports your needs. In doing so, you can enhance our productivity and overall satisfaction. Investing in your well-being benefits you personally and positively impacts your client and colleague interactions. Yup, and your bottom line. So embrace these principles and design a workspace that empowers you to thrive and achieve your goals.

Building a successful sales funnel requires careful planning and flawless execution. It’s a fantastic way to attract and convert your ideal clients. Sales funnels work tirelessly, allowing you to scale your business even when you're not actively promoting it.

Embrace these strategies in episode 35 and watch your sales funnel become a powerful tool on your journey towards business success.

Unlock the power of LinkedIn in Episode 34 of The Master Your Business Podcast hosted by Deirdre Martin. Guest, Trevor Lewis, shares insights and strategies to maximise your presence, connect with your target audience, and drive meaningful engagement.

In Episode 33, discover the absolute oomph of mapping out your customer journey and gain invaluable insights into each phase to maximise your success and customer satisfaction. This is SO important and overlooked by many businesses. Don’t be one of them, get ahead of the game!

We’ve all heard it. Less is more. Simple is best. But that’s easier said than done - especially when it comes to running a business - or so I thought!

In episode 32 I had the pleasure of chatting with simplicity strategist and business mentor, Sarah Leather, as she reveals the magic of keeping things simple and how it can revolutionise your business. Prioritising your efforts and strategically allocating resources becomes a breeze when you understand this simple principle: When you nurture the vital few, you can optimise your business outcomes and achieve remarkable results.

From mindset work to strategic planning and reinvention, Sarah shares her insights in this episode and reveals the power of what she now calls the "simplicity solution."

[00:00] Intro

[03:34] 10 Lead Magnet Ideas That Will Score You Leads

[07:28] 5 Strategies To Drive Leads To Your Business

[09:49] The Best Way To Draw A Crowd Online

[11:19] Want To Gain Trust? Use Social Proof

[12:27] It's All In The Name

Whether you've experienced dry spells or struggled with the intangible nature of your offerings, this episode is here to guide you, providing 10 unique lead magnet ideas and strategies to enhance your business's visibility and drive conversions.

Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode:

So, you've got something special to share with the world, huh? It's not always easy figuring out how to unleash your brilliance in a book and make an impact. In episode 30 of The Master Your Business Podcast, we dig into the nitty-gritty of starting your writing journey.

Trust me…… this is an absolute page-turner (or page-scroller as the case may be!). I’m joined by the incredible Susan Crossman who's here to guide you on your journey from entrepreneur to author extraordinaire.

[00:00] Intro

[02:48] What Exactly Is a StoryBrand Framework?

[03:52] The Seven Wonders of StoryBrand - Create An Unforgettable Marketing Narrative

[09:40] How Highlighting Potential Failures Can Help Your Customer Excel

[11:36] 5 Ways To Implement The StoryBrand Framework In Your Marketing

[13:57] How To Take The StoryBrand Assessment For Your Digital Marketing 

Think about every time you sit down to write some content, be it for social media, your website, a blog, a presentation, or even an email. Imagine if you were fully clear on the message you wanted to convey before you even started to think about what are you going to write.

Would that make your life and business easier?

If you've said yes, sit back and let's embark on a journey through the magical world of StoryBrand in episode 29. Tune into the full episode wherever you listen to podcasts for 5 practical tips for implementing this framework in your marketing! This episode is absolutely jam-packed. 

Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode:

[00:00] Intro

[01:29] So what exactly is Intellectual Property?

[09:35] What are the 3 main benefits of having this protection?

[12:37] Step-by-step process of getting your trademark registered

[35:55] Can you use ™ without a registered trademark?

[38:43] The most important thing to remember when it comes to patents

Episode 28 of The Master Your Business podcast will guide you into the fascinating world of trademark protection and why it's a big deal for businesses, and service-based businesses too. Get ready to hear from Peter MacLachlan of MacLachlan and Donaldson Intellectual Property attorneys, as he unravels the mysteries behind safeguarding your Intellectual Property with trademarks (spoiler alert: every business owner needs to pay attention to this!).

Timestamps:

[00:00] Intro

[01:38] What Is Customer Centricity?

[03:13] How To Market Your Business In A Customer-Centric Way

[04:29] How To Personalise Your Marketing For A Memorable Customer Experience

[06:32] Do This To Unlock The Secrets To Lasting Loyalty

In today's cutthroat business world, customer-centricity is the key to success. By putting your customers' needs, preferences, and values front and centre, you can create marketing strategies that really hit home and keep them coming back for more.

So, buckle up and tune in to Episode 27 of The Master Your Business Podcast, where I dive into the wild world of customer-centric marketing. I'll spill the beans on five tips to turbocharge your efforts and create unforgettable experiences that'll make your business stand out from the crowd.

Let's get down to business with these three foolproof ways to become a Customer-Centric Marketing Maestro. And trust me, you'll want to check out the podcast for the full scoop on all five!

Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode:

Ready to get your franchise knowledge on and discover what's really behind those giant golden arches? If you're like me, when someone says "franchise," you immediately think of McDonald's and their unmistakable golden M., but there's so much more to it than fast food!

On Episode 26, the Founder & CEO of Big Sky Franchise Team, Tom DuFore, is here to give us insights into all things franchising. During our discussion, Tom breaks down franchising into three components and provides valuable insights into determining if a business is franchisable. We also explore the qualities a franchise owner should possess, how to address concerns about reputation, and the impact a location can have on franchise sales.

Tom also shares his advice on marketing and sales, discusses the three jobs of a franchisor, and highlights the most critical factors to consider when choosing a franchise.

Whether you're an entrepreneur looking to franchise your business, are considering investing in a franchise, or are just interested in the topic with a view that one day (maybe not today, maybe not tomorrow, but someday), you might consider franchising your business, this episode has something for everyone.

Join us as we learn from one of the best in the industry and discover what has worked (and what hasn't) for Tom's own business.

Your website is like your digital shopfront - it's often the first thing people see when trying to learn more about your business. And just as you would want to leave a good first impression with a potential client in person, you also want to leave a good impression online.

A well-designed website can help build trust with your target audience, establish your credibility, and ultimately drive conversions. However, many businesses make common website mistakes that can sabotage their online presence and turn off potential customers.

In this episode, I’ll discuss five website mistakes you can't afford to make and practical tips to avoid them. From unclear messaging to mobile optimisation, these mistakes can cost you potential customers and impact your bottom line.

Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode:

Are your marketing campaigns as effective as yelling at a brick wall?

Well, it's time to consider the power of paid media! Aka - paid ads. By investing in paid advertising, you can catapult your brand from zero to hero and reach a wider audience. To learn precisely how to do this, in episode 24 of The Master Your Business Podcast, I speak to Youssef Ali.

Youssef is a creative director by trade with more than 15 years of professional experience in the digital agency industry. With his passion for detail, in 2018, he embarked on a new journey as the director of Meraki, designing, manufacturing and selling bespoke hardware pieces across the UK, EU and the Americas.

This episode covers everything from road mapping the customer journey, why having a digital marketing strategy is key, how to build a successful strategy, and how to use paid media to build a brand within your industry.

Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode:

Soft skills are so crucial in today's digital age of business. Without the necessary skills, your company's reputation could take a hit. It's vital to recognise the gaps in your team's abilities and give them the training they need to improve. Warren Buffett was spot on when he said it takes 20 years to build a reputation and only five minutes to ruin it.

Yikes!

Complaints can be a real pain in the……. business.

You're probably familiar with lean methodology - it's all about being efficient, cutting waste, and getting the most out of your resources. But did you know that there are two crucial elements missing from lean project management principles?

Automating things that are not working will save you time but cause problems in the long run. As a small business owner or solopreneur, you know how important it is to provide a great customer experience. After all, happy customers are the lifeblood of your business. In today's fast-paced digital world, automating certain business processes has become the norm, providing time and cost savings while enhancing customer experiences. 

Testimonials can work wonders for your business. They're like the glowing badge of honour that separates you from the pack, but how do you get them without sounding pushy or desperate? Well, read on because I've got you covered with eight practical tips to help you score stellar customer testimonials.

Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode:

How are some people always in the media? Or on other people's podcasts or in the newspaper or tv or radio or in all the places?!

In episode 18 of The Master Your Business Podcast, the self-proclaimed queen of Thought Leadership Publicity Claire Mason is here. We explore the importance of publicity and how it can help you feature your business in publications and podcasts to increase your revenue.

Claire works with CEOs, founders, and business professionals to translate their vision into globally recognised thought leadership so they can establish credibility and expertise in the market, reach new audiences, and build a momentum of professional opportunities. Who wouldn’t benefit from that?!