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The Knitrepreneurs

The Knitrepreneurs

By Dear Pru & Yarn Trail Victoria

Trying to make a thriving business from a traditional hobby? The Knitrepreneurs have a yarn to share... Jess Meyer (Yarn Trail Victoria) and Pru Raymond (Dear Pru) are two Australian entrepreneurs who are building their knitting empires, swatch by swatch, bale by bale. They are drawing threads from the business world, design, education, agritourism and the wool industry to craft their own destiny. Listen along as they discuss business concepts, knitting techniques and book recommendations. Each coffee-break length episode ends with a purl from the Chicken of Wisdom.
Currently playing episode

The Knitrepreneurs Season 2 Episode 3: Social Media Post Ideas and Strategies

The KnitrepreneursApr 17, 2023

00:00
13:06
The Knitrepreneurs Season 2 Episode 4: Brand Personality

The Knitrepreneurs Season 2 Episode 4: Brand Personality

In this episode of The Knitrepreneurs, Jess Meyer (Yarn Trail Victoria) and Pru Raymond (Dear Pru) talk about Brand Personality. They review Brioche Knitting: for beginners and beyond, a book by Lesley Anne Robinson (@knitgraffiti on Insta) , and the Chicken of Wisdom shares a purl.

May 03, 202318:13
The Knitrepreneurs Season 2 Episode 3: Social Media Post Ideas and Strategies

The Knitrepreneurs Season 2 Episode 3: Social Media Post Ideas and Strategies

In this episode of The Knitrepreneurs, Pru Raymond ( Dear Pru )and Jess Meyer (Yarn Trail Victoria) discuss 12 strategies and some post ideas for social media (Instagram and Facebook in particular). Pru thinks that social media can be a powerful tool for community and collaboration- Jess worries that sometimes it just feels like "feeding the beast": what do you think? Book Review: The Knitted Fabric by Dee Hardwicke And watch to the end: as usual the Chicken of Wisdom shares a purl... Homework: list your favourite social media accounts in the comments below and why you like them! Doesn't have to be just knitting accounts....

Apr 17, 202313:06
Season 2: Episode 2: Use Chat GPT to market your wool business

Season 2: Episode 2: Use Chat GPT to market your wool business

In episode two, season two of the Knitrepreneurs, Jess Meyer (Yarn Trail Victoria) and Pru Raymond (Dear Pru) discuss three ways Chat GPT can be used to market your wool business. Jess reviews Knitalong: a book by Larissa Brown and Martin John Brown, and of course, we are treated to a purl of wisdom from The Chicken of Wisdom.

Apr 05, 202319:37
The Knitrepreneurs Season 2: Episode 1: SMART Goals

The Knitrepreneurs Season 2: Episode 1: SMART Goals

The Knitrepreneurs is back for Season 2! In this first episode of the new season, Pru Raymond (Dear Pru) and Jess Meyer (Yarn Trail Victoria) discuss their SMART goals, and how they link with their businesses 'why'. Pru reviews Aimée Gille's recent book, Neons and Neutrals, and the Chicken of Wisdom shares a purl.

Mar 22, 202319:55
The Knitrepreneurs Episode 10: Opportunity Cost

The Knitrepreneurs Episode 10: Opportunity Cost

In this, the last episode of The Knitrepreneurs of 2022, Pru Raymond (Dear Pru) and Jess Meyer (Yarn Trail Victoria) discuss the busines concept of "Opportunity Cost" through the Knitrepreneurial lens. They also discuss knitting books, WIPS and the Chicken of Wisdom shares a purl.

Dec 21, 202232:55
The Knitrepreneurs Episode 9: The Lipstick Index

The Knitrepreneurs Episode 9: The Lipstick Index

In this episode of the Knitrepreneurs, Pru (Dear Pru) and Jess (Yarn Trail Victoria) discuss the business concept of "The Lipstick Index" and how it might influence pricing and/or designing in the yarn craft industry.  Like every week, they will recommend some top notch knitting books, rattle off some updates, and the Chicken of Wisdom will share a purl.

Dec 01, 202218:42
The Knitrepreneurs Episode 8: When is it a business and not a hobby?

The Knitrepreneurs Episode 8: When is it a business and not a hobby?

In episiode 8 of The Knitrepreneurs, Jess (Yarn Trail Victoria) and Pru (Dear Pru) discuss when is your hobby,  not a hobby, but a business? They look at the technique of Colour Dominance (which Pru published a tutorial on in Yarnologie Magazine this month) and as usual, there's book recommendations, updates and the Chicken of Wisdom shares a purl.  

Nov 24, 202231:04
The Knitrepreneurs Episode 7: Point of Difference

The Knitrepreneurs Episode 7: Point of Difference

In this episode of The Knitrepreneurs, Pru and Jess discuss the business concept of Point of Difference and how it relates to their knitting businesses, Dear Pru and Yarn Trail Victoria. The technique in focus is Frogging vs Tinking, and Pru shares a confession. Knitting book recommendations, updates and the Chicken of Wisdom round out the episode as per usual. Enjoy!

Nov 10, 202220:27
The Knitrepreneurs Episode 6: Why?

The Knitrepreneurs Episode 6: Why?

In this episode of The Knitrepreneurs, Jess (Yarn Trail Victoria) and Pru (Dear Pru) discuss Simon Sinek's business concept of "Why".  The technique in focus is Continental/ Conbination knitting: benefits and potential issues. They also talk books, WIPs, and of course, the Chicken of Wisdom shares a purl.

Nov 07, 202226:10
The Knitrepreneurs Episode 5: Event Planning 2023

The Knitrepreneurs Episode 5: Event Planning 2023

In this week's episode The Knitrepreneurs Pru (Dear Pru) and Jess (Yarn Trail Victoria) talk about 2023 knitting events they are working on like Fibre Feast SA, Woolcraft Weekend Ballarat, Pru's visit to Grumpy Ginger Yarn Co, West Knits MKAL, books, Vogue Knitting Live New York 2023...and Jess' two dogs Baxter and Loki pop in to say hi. And of course there is always the Chicken of Wisdom, sharing a purl.

Nov 07, 202228:59
The Knitrepreneurs Episode 4: Harcourt

The Knitrepreneurs Episode 4: Harcourt

In this episode of The Knitrepreneurs, Jess is back from her first Yarn Trail Victoria retreat in Harcourt which means...the Chicken of Wisdom is back too! Pru has some news to share about Fibre Feast SA and as usual, there's updates on events, developments in their knitting businesses Dear Pru and Yarn Trail Victoria, knitting book recommendations and lots of laughs.

Nov 07, 202222:43
The Knitrepreneurs Episode 3: Solo

The Knitrepreneurs Episode 3: Solo

In this episode of The Knitrepreneurs Pru (Dear Pru) is flying solo this week as Jess (Yarn Trail Victoria) is busy prepping for the Absolute Purler of a Weekend this weekend. And no Jess means no Chicken of Wisdom... instead we have the Llama of Truth. Jess and Pru will be back next week with more knitting business and the business of knitting.

Nov 07, 202205:52
The Knitrepreneurs Episode 2: Mindfulness and Craftivism
Nov 07, 202217:04
The Knitrepreneurs Episode 1: Start Somewhere
Nov 07, 202213:56