The Advertisers Armoury

reativity is significant in shaping product offerings and brand stories, but there's a delicate balance between brand-building and direct response tactics.

In our latest episode, we explore the importance of targeted audience segmentation, efficient allocation of resources, and the invaluable role of ARMalytics in making data-driven decisions.

In this episode, we explore different ways to maximise the effectiveness of your direct response. We cover the importance of creativity in product offerings and brand narratives, balancing brand-building and direct response approaches. We discuss targeted audience segmentation, efficient resource allocation, and the value of analytics-driven decision-making with ARMalytics and much, much more.

In our latest episode, we delve into the core concept of understanding our clients' customer bases beyond mere demographic knowledge. We look to understand what they're doing throughout their days and how that varies between different segments of those audiences. Then, we discuss planning media strategies that align with the distinct moods, mindsets, and locations of individuals throughout the day.

Finally, we explore what we're looking to achieve for our clients by using it, and the data and the theory that supports it.

What you need to know if you're a brand that's looking to advertise across various different media platforms abroad.

Investing in another channel to complement an existing campaign, for example, investing in digital when running on TV, is what we’d call harvesting. We call this harvesting because you’re effectively reaping the rewards of what’s happening with the above the line activity.

Make sure your online marketing and messaging is aligned with your TV advertising. This includes a specific, consistent call to action through TV and in your ad copy. If you’re running on TV with no online activity, or online activity that isn’t aligned, chances are your competitors will be able to steal that traffic/interest online. Watch below to find out how to harvest your TV traffic via digital advertising.

With over 40 years of UK & EU Digital Advertising experience between them, Digital Director, Maria Yiangou and Business Director, Libby Hughes discuss all things Google Shopping, the influencer landscape, when brands should consider Metaverse, the importance of Amazon and more.

Timestamps

00:10 – The launch of more interactive formats on Google Shopping 02:20 – The metaverse: is it a priority? 04:58 – The impact of influencers: are micro influencers beter value for money? 08:06 – Is YouTube still relevant in the ecomm world? 09:45 – The importance of Amazon: is there any organic value for retailers? 13:00 – 4 key takeaways for brands