RLW

This month's topic is: What are items to consider when buying Metalforming machines?

What are some of the things to consider when incorporating gutters into sales?

What are some of the things to consider when incorporating gutters into sales? 

In this RoofersCoffeeShop RLW, Sean Fraker and Kelly Linhares-Nelson of Sika Liquid Applied Membranes (LAM) layout important information on how roofing companies can use roof recover to help keep their business on track with material shortages.  It covers exactly what is a roof recover, which roofs are good candidates and how to use LAM warranties to increase long term ROI for your customers.  Sika offers several options for Liquid Applied Roofing Recover (and new) and will summarize how different types of roof coatings can be used for different types of recovers that grow your business and keep your customers happy.

Join us as the RCMA makes a big announcement exclusively on RoofersCoffeeShop! You asked for it and the RCMA listened. Watch this special edition RLW to learn about their first-of-its-kind virtual coatings training program.

The sustainability experts at Soprema share Why Sustainable Solutions Matter in this intriguing and progressive RLW.  Join these leading professionals as they talk about how to make sustainability a core value of your business and build your business overall with green solutions.  This is a game changer for companies that are ready to move their business into the future with the right sustainable offerings for their customers.

In the ultimate partnership, Cotney Consulting and Jobba present this RLW on the importance of using the right software for Service. It is a partnership that is critical for roofing companies to find in order to have success. In today’s tech driven environment, roofing contractors need to understand how to work with facility managers and national accounts to meet their roofing service needs. John Kenney, COO of Cotney Consulting, Jim Rizzo VP of Sales, and Eugene Zukowski Head of Implementation & Training at Jobba share important information on how to organize a service department using the right technology to deliver ongoing service and repair for property owners, management and facility managers. The right software for roofing service determines who wins and who loses in the roofing service business, so don’t miss this important discussion.

In this RLW, Sherwin-Williams and leading metal roofing experts share what is happening Inside Metal Roofing today. Focused on the need for skilled labor, these experts will share how training for sales and installation along with increasing technology is changing the face of the industry for contractors and consumers alike. They will also talk about the newly launched MetalCoffeeShop™ and how it is bringing much needed education, information and network to metal contractors.

In this RLW, we will learn about roof and wall acoustics and stone wool insulation. Antoine Habellion at ROCKWOOL will visit with Heidi J. Ellsworth in this informative Read Listen Watch (RLW) episode. ROCKWOOL is ready to empower contractors and their customers to rise to the ever-changing trials of modern living. By using stone, one of the world's most abundant natural resources, ROCKWOOL transforms volcanic rock into stone wool and their products create new opportunities to enrich modern living and build safer, healthier and more climate resilient communities. From the roof to the facade and from interiors to specific areas, stone wool is the ideal insulating material. Our way of living has never been challenged as much as it is today, but ROCKWOOL is ready to weather any storm — and eager to build the world of tomorrow.

Every now and then something BIG and special happens in the roofing industry. This is one of those times as the thought leaders at TAMKO have done with the introduction of Titan XT™. In this RLW, TAMKO experts will share how roofing contractors can Experience Titan XT™ and how the leading-edge technology of the Titan XT™ shingle is transforming the way roofing contractors sell, install and warrant roofs for their customers. With powerful engineering, Titan XT™ shingles are designed to offer an advantage for both homeowners and contractors, combining in-demand product features into one Extreme Technology shingle designed to help weather extreme conditions. Don’t miss this opportunity to understand the technology, sales opportunities and current promotions that are changing the way roofing companies are doing business.

This month’s RLW features John Kenney of Cotney Consulting Group who talks about the importance of estimating training and certification programs.  More than ever, employee training is important for recruiting, retention and the ability to differentiate your business.  John Kenney and the Cotney team have developed programs that deliver customized course content designed to train all levels of employees from beginners to seasoned estimators.  He explains how these programs prepare estimators and project managers for potential certification that can make the difference on any bid or estimate.  Join us on January 26, 2022, to learn how to train and certify your team to take your business to a new level.    

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Talking about ways to build your business, this RLW - Building Your Business in Spite of Long Product Lead Times and Rising Costs, helps roofing companies understand how to incorporate composite roofing options into their business.  Two roofing contractors, Scott Kim, WGM Contracting and Chad Janisch, the Shake Guys, share how and why they are now recommending composite roofing. Hear how they have seen first-hand how composite roofing can help contractors secure award-winning projects and new business.  Understanding the benefits of recommending alternative roofing products like DaVinci composite roofing has allowed them to keep their businesses growing and their customers happy.  Pour a cup of coffee and join us for this business changing RLW, the first of 2022.

This RLW features John Kenney of Cotney Consulting who shares how roofing contractors can shift how they buy services from the old way of sitting in an office to the new way of buying and meeting online. Cotney recently launched ShopCotney.com offering digital resources that make it easy to get answers quick. Whether it is legal questions, estimating, HR or across- the- board training, Cotney has once again envisioned a new way of purchasing and consuming legal and consulting resources. This RLW will talk about how to make use of digital resources that have traditionally been expensive and time consuming. They will also review the new online estimating classes for beginner to intermediate levels and the subsequent certification. Enjoy this one- of- a- kind RLW to learn more about how you can prepare your company for the growing digital world.

Developing the right connections and products to grow your business is very important.  Diversifying your business with performance products and strong relations is critical.  Learn how to upsell with performance products and build relationships that will help you grow your business.  With a foundation of customer service, Wendy Marvin, CEO of Matrix Roofing will share how she has kept customers for years by expanding performance products and services.  See how it has propelled business even during COVID.  Heidi J. Ellsworth, Wendy Marvin and Nathan Ferraro of Sashco share how to grow your business by adding home improvement services beyond roofing.

The Soprema vegetated roof team talks about how roofing contractors can better incorporate vegetated roofing into their business.  With a strong understanding of what the architectural and specification communities along with building owners are looking for, they can help contractors understand how to position their roofing company to do more vegetative roofing.  Moving beyond the days of intense waterproofing and plantings, Soprema shows how vegetated roofing can fit into any roofing business.

Metal roofing is growing exponentially.  Heidi J. Ellsworth talks with Mark McDonald of Sherwin-Williams and Nick Lee of Coastal Metal Sales about recent data and trends around metal roofing and how contractors can take advantage of this exciting trend.  They will also talk through changing regional residential markets and tips on how contractors can incorporate metal into their residential offering.

Learn more at RoofersCoffeeshop.com

Every contractor wants their workflow process to be smooth.  They spend a lot of time purchasing and implementing software applications only to find that their systems are disparate and siloed.  Instead of saving valuable time, they are copying data from one system to another causing delays, errors and frustration and ultimately effecting the bottom line.  This is where Jobba comes in.  Jobba’s platform is organically organized allowing the contractor to reduce the number of third-party applications and provides a bi-directional technology API for the remaining third-party applications where data flows seamlessly creating a single source of truth.   Jobba will help us understand API Technology while customizing systems that work for your business.  This is just one of the many cutting-edge features in Jobba’s most recent new release.  Learn what sets this roofing industry leader apart when choosing and upgrading a roofing contractors’ software platform.

Find out more at rooferscoffeeshop.com

Today it is more important than ever to have up to date, pertinent employee and safety manuals along with the most current contract language.  During these turbulent times, Cotney Attorneys and Consultants have been helping roofing contractors navigate the risk of COVID, material supplies, employee law, regulations and much more.  Trent Cotney will share how to employ maintenance procedures and policies for all of your most important corporate documents.  Be ready to learn about new trends, regulations, laws and what is causing contractors the highest risk while learning how to mitigate that risk with good maintenance.

Find out more at https://www.rooferscoffeeshop.com/read-listen-watch

The experts at Georgia-Pacific share recent survey data on how roofing cover boards can help extend the life of a roof.  The RLW features results from a third-party survey where data was collected from an FMI Roof Cover Board Survey in May, 2020.  The survey found that the use of a cover board helped extend the lifespan and lower annual operations and maintenance (O&M) costs for single-ply membrane roofs.  With GP’s most recent launch of DensDeck® StormX™ Prime Roof Board, the first high-performance gypsum cover board to gain FM approval in single-ply very severe hail systems with 60 mil bareback membrane, the survey responses support the need for cover boards under single-ply membranes for long-term, resilient roofs.

Nick Nobbe of Quarrix leads this informative RLW sharing with Heidi J. Ellsworth the importance of educating homeowners on ventilation.  Highlighting recent statistics and survey results, they share how 92% of homes across the U.S. do not have the right ventilation.  Nick talks about the benefits of understanding ventilation and then using that to educate homeowners on the importance of correctly installed quality ventilation for their home.  Homeowners overwhelmingly want roofing salespeople who are highly knowledgeable about products, pricing, options and warranty.  Through case studies he shows that educating homeowners on the importance of ventilation leads to closing more sales and differentiating your business.

In this RoofersCoffeeShop RLW brought to you by Jobba Technologies, well-known business consultant Greg Hayne shares how roofing service and maintenance is being redesigned by a changing economy and most of all by technology.  He shares that there are areas that never change including having a strong foundation of customer service with the right people and a strong culture of performance.  Technology is a key to taking a strong service and maintenance roofing program to new levels along with being Data Ready for next steps.  Join us for this insightful discussion on how and when roofing contractors should incorporate or grow a service and maintenance program and how to use technology to do it.

As the world has been flipped upside down in the last year, roofing contractors are still busy.  Working in an increasingly digital world, it often seems that roofing companies are losing not gaining time and productivity.  Heidi J. Ellsworth, RCS Partner visits with Monroe McKay, Business Development Director of JobNimbus and Matt Baumgartner, Sales Director for Job Nimbus about how technology can be your friend not foe in the fight to regain your time.  Using technology to not only generate leads and support the sales process, but understanding the strength of creating quotes and bids while laying the groundwork for strong project management and job completion that finishes on time and profitable is at the core of this RLW webinar.

In an exclusive interview, Heidi J. Ellsworth, RCS Partner talks with John Kenney of Cotney Consulting Group about his new book “The Blueprints to Your Business.”  Known for his excellence in roofing operations, Kenney is not only releasing a new book in 2021 but leading the launch of the Cotney Training Center which will be the basis of the new Cotney Accreditation and Certification Programs for Estimating.  Heidi and John talk about the importance of training and certifications while also looking ahead to 2021 with John’s one-of-a-kind roofing industry forecast.  The forecast and his new book will help contractors prepare for a robust but challenging new year. 

Drive Your Own Software Solution! Contractor Driven Software Development with Jobba

In this Read Listen Watch (RLW), Heidi Ellsworth speaks with Eugene Zukowski, Product Marketing Manager at Jobba Trade Technologies about the concept of contractor-driven technology and how contractors can drive their own software solutions. As the original cloud-based roofing software for project and customer relations management, Jobba has experienced an evolution from the original FCS Control platform. Through strong contractor-driven development, this unique platform was made possible with ongoing roofing contractor feedback, testing and review. Eugene talks about how contractors can be more involved in driving the solutions they need to gain the right roofing software solutions for their business.

Will Your Roof Withstand Very Severe Hail?

In this RLW, Steve Kuhel, product manager for FiberTite, talks with Heidi J. Ellsworth, RCS partner, about hail events and commercial roofing listings, including defining VSH, the emergence of hail events and geographical considerations.  Most who have been involved with the roofing industry have experienced the costly impacts of normal and extreme hail events. With FM Global taking a formal position on the classification of extreme hail events, known in the market as Very Severe Hail (VSH), this emerging classification has ramifications across the U.S. commercial roofing market.  Steve will share updates on FM Global minimum performance requirements and test methods to achieve VSH ratings, the impact of these listings in the commercial roofing markets and material considerations for hail events, VSH or otherwise.  FiberTite’s proven KEE resilient roof membranes lead the industry as the only KEE manufacturer with VSH accreditation. Find out what this classification means for roofing performance and what it means for your next project.

The Future of Sustainability and Roofing with Soprema

Heidi J. Ellsworth, RCS Partner welcomes Tim Kersey VP and General Manager of Soprema USA to talk about the future of roofing and sustainability.  With a growing need for sustainable products and systems on the roof, there is also an overall societal demand for corporate responsibility around sustainability.  Kersey will share how Soprema globally is committed to environmental stewardship at the highest levels of the corporation while offering strong solutions for roofing contractors and building owners on the roof.  Soprema believes that never before has the impact of sustainable construction and buildings been more important than it is in our world today.  Globally, buildings account for approximately 40 percent of the world’s energy consumption.  In the United States alone, buildings account for 50 percent!  Kersey will share how being on the forefront of responsible product design, sustainable operations and engagement of employees to participate in pushing the envelope for a greener tomorrow has been at the heart of the company’s mission and core values for years.

Heidi J. Ellsworth talks to Mark MacDonald of Sherwin Williams about how contractors can add more metal roofing installations to their roofing business and make more profit on every job.  Sherwin Williams is focused on helping roofing contractors learn how to estimate, purchase and install more metal.  It is an opportunity for roofing contractors who have been installing asphalt to offer additional roofing systems that are attractive to new and current customers that offer better margins.  This webinar will deliver action items and strategies that include the use of technology, marketing and purchasing that can add diversification and profit to any roofing contractors.

RISE Your Career -- Tremco WTI Apprenticeship Program

Today, Western Colloid operates the largest fleet of tankers servicing the roofing and coating industry in the United States. This footing in bulk transportation service allows contractors to keep installation costs low and helps the environment by reducing the use of barrels and pails. Free field inspections, prompt delivery, and exceptional service overall are a few of the other perks we provide to our customers. We use state of the art facilities to manufacture our asphalt emulsions and water-based coatings. Teamed with companies like Rohm Haas and Dow, we develop and manufacture some of the finest roof coatings available. We are committed to producing systems that are environmentally friendly and energy-efficient. Many of our products and systems are classified by Underwriters Laboratories and are FM 4470 Class 1 approved. As an Energy Star® partner, we proudly offer several coatings with the Energy Star® label. Furthermore, we are committed to reducing landfill use by indefinitely extending the life of existing roof systems. In addition to roofing systems, we are also a leader in the pavement maintenance industry. Our unique and specialized capabilities in emulsion technology give us the ability to manufacture premium asphalt sealcoats and pavement maintenance systems.

Watch this RCS webinar from July 31, 2019 about new product technologies are defining how building owners look at the longevity of roofing and the ability to endure the elements.

Find out how GranuLock™ factory-applied granule surfacing, anti-wicking fabric technology and RooF-ID™ are changing the conversations between building owners and roofing contractors. Tremco Roofing is incorporating these technologies and more in their POWERply Endure membranes and roofing systems.  Learn about their national certified contractor network and how it could be part of your business.

Trent Cotney joined Heidi Ellsworth to discuss Roofing Contract Provisions. This webinar focuses on five of the most important commercial and residential roofing contract provisions with the opportunity to ask Trent Cotney important legal questions concerning overall contract provisions.

Presented by Trent Cotney

Moderated by Heidi J. Ellsworth

Are you using Excel for your estimating? Find out how you can integrate your Excel sheets with new, easy-to-use, cloud-based technology to accelerate your takeoff and estimating process! Whether you already have a kicka$$ spreadsheet or you’re looking for ways to speed up your bid process, increase accuracy or collaborate with your team, there are great new technologies that can help.

Watch this to learn more and see firsthand how integrating excel and leveraging their easy-to-use takeoff and estimating platform can offer a more advanced and more profitable process for yourself and your estimating team.

Listen as Heidi J. Ellsworth joins the experts from Trimble, a leader in construction technology, as they share how the younger generation are starting businesses and how current roofing professionals can keep up with new technology and innovative solutions. From managing projects to gaining more business, you'll gather insight into how technology plays a role in maintaining and growing a successful roofing company.  Get a chance to learn about their latest apps and hear how they could really improve your business.  Don't forget to check out Android and iTunes stores for:

Punch lists - DefectsPro

Workflow and Estimates - Contractor WorkZone

Join Amie Grant, WTI Education and Community Outreach Coordinator and Joey Lee III, WTI Construction Manager as they discuss the opportunities through Akron University to obtain a construction degree. Created in collaboration with the University of Akron with roofing professional needs and aspirations in mind, WTI, a subsidiary of Tremco Roofing, offering 100% of online tuition once accepted students can also gain invaluable work experience as a part-time or full-time WTI employee. You can choose between an Associate of Science degree or a Bachelor of Organization

This RCS podcast will help you understand how to help homeowners work through the complexity of insurance claims to get a roof that will withstand the next storm. Trent Lovewell of WeatherGuard, Inc. an Omaha, NE roofing contractor and Aaron Adams, Central Regional Manager for DaVinci Roofscapes, discuss the importance of performance products in restoration efforts and long-term sustainability after natural disasters. Be sure to join us to learn how to work with both homeowners and insurance companies to create long-term winning solutions!