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Experiment Nation: The Podcast

Experiment Nation: The Podcast

By Rommil Santiago's Experiment Nation

Every week we share:
- Interviews with the Best Conversion Rate Optimization (CRO) professionals and Experimenters from around the world
- Conference sessions / Tutorials

Recent recognition:
- Top 10% of most followed Podcasts on Spotify
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Currently playing episode

S2E36: Why Focus on Skeptical First-time Buyers? With Rishi Rawat

Experiment Nation: The PodcastOct 22, 2022

00:00
18:44
S4E5 -The power of CRO mentorship with Tracy Laranjo

S4E5 -The power of CRO mentorship with Tracy Laranjo

Fractional Head of CRO, Tracy Laranjo talks about the power of Mentorship for Conversion Rate Optimizers (CROs). We cover: Why would CROs need mentorship? How do you find one? When are you ready to be a mentor and how do you get that word out? Would Tracy be a mentor for our listeners? GrowthMentor: https://app.growthmentor.com/mentees/sign_up?ref=970f4f6f79 Contact Tracy: LinkedIn: https://www.linkedin.com/in/tracylaranjo/ Email: hello@tracylaranjo.com Chapters: 00:00 Introduction 02:34 Tracy's Journey to Self-Employment 06:01 The Value of CRO Mentorship 09:45 Finding the Right Mentor 13:09 The Mentor-Mentee Relationship 18:14 Transitioning from Mentee to Mentor 23:06 Tracy's Offer to Mentor

Mar 23, 202425:42
S4E4 - Product Management vs. CRO with Bryce York

S4E4 - Product Management vs. CRO with Bryce York

🔥 Check out this insightful interview with Bryce York, Director of Product Management at Tatari, on Experiment Nation’s Conference! Here are 5 key takeaways from the interview: The similarities and differences between CRO and product management. The importance of overlapping skills and work in both areas, especially in smaller companies. Bryce’s background and journey from entrepreneurship to product management. The significance of qualitative and quantitative data in experiment design and analysis. The value of documentation and knowledge sharing in building an experiment-driven culture. Watch the video to gain valuable insights into CRO, product management, and experimentation! Chapters 00:00 - Introduction and Background 12:30 - Product Management vs. CRO 18:45 - Quantitative and Qualitative Data 25:20 - Minimum Viable Experiment vs. Minimum Viable Product 31:34 - Prioritization and Risk Assessment 34:38 - Getting Smart vs. Getting Lucky 38:54 - Experiment Log and Knowledge Sharing #CRO #ProductManagement #Experimentation #MarketingSkills #DataDrivenMindset

Mar 16, 202443:15
S4E3 - Create a more impactful testing roadmap with this framework - ft. Edmund Beggs
Mar 09, 202446:32
S4E2 - How to learn from failures (from losing and winning tests) with Simon Girardin

S4E2 - How to learn from failures (from losing and winning tests) with Simon Girardin

🚀 Exciting Insights from Simon Girardin about learning from failure!🚀 📊 Takeaways from the conversation with Simon Girardin, CRO Program Manager at Conversion Advocates: 1️⃣ Speak Stakeholder Language: Report results in terms of uplifts, decreases, and revenue. Ensure clarity for stakeholders who may not be as versed in the technical aspects. 2️⃣ Learning from Tests: Emphasize the importance of learning from every test. Capture value by reviewing data, segmenting results, and analyzing user behavior through session recordings and heatmaps. 3️⃣ Strategic Iteration: When faced with a winning result in a specific segment, be cautious about immediate implementation. Consider the long-term impact on the user experience and potential tech debt. Iteration should be intentional and aligned with overall business goals. 🔗 Follow Simon Gerarden on LinkedIn for more insightful content on strategic testing and experimentation. 🌐 Connect with Tracy Lano and Experiment Nation for more interviews and discussions with top conversion rate optimizers. Chapters 00:00 Introduction and Welcome 00:23 Understanding the Importance of Learning from Past Experiments 00:56 The Role of Stakeholders in Experimentation 01:29 The Importance of Testing Strategically 02:34 The Process of Iterative Testing 04:34 The Importance of Segmentation in Testing 05:39 Interpreting Test Data 06:58 The Value of Inconclusive or Losing Tests 07:49 The Challenge of Iterating on a Test 09:32 The Importance of Prioritizing Hypotheses 11:40 The Process of Reviewing Test Results 15:00 The Role of Metrics in Testing 18:02 The Challenge of Implementing Test Wins 25:51 Conclusion and Final Thoughts #ConversionOptimization #Experimentation #CRO #MarketingInsights

Mar 02, 202428:40
S4E1 - How to build a community around experimentation with Rommil Santiago

S4E1 - How to build a community around experimentation with Rommil Santiago

Koalatative's Gerda Vogt-Thomas asks Rommil Santiago questions about how he started Experiment Nation and how he manages it while working a full-time job at Optimizely.


Feb 23, 202440:00
S3E54 - Making the case for data-backed design with Brian Massey

S3E54 - Making the case for data-backed design with Brian Massey

Data-backed web design refers to the approach of utilizing empirical evidence and user insights to inform the design and optimization of websites. By analyzing data such as user behavior, click-through rates, conversion rates, and heatmaps, designers can make informed decisions about layout, navigation, content placement, and visual elements. A data-backed approach helps identify user preferences, pain points, and areas for improvement, resulting in enhanced user experiences. A/B testing, user surveys, and analytics tools are commonly employed to gather data and validate design choices. By leveraging data, web designers can create user-centric interfaces that drive engagement, conversions, and overall business success.

Dec 23, 202336:35
S3E53 - CRO Statistical concepts all CROs should know featuring Ishan Goel

S3E53 - CRO Statistical concepts all CROs should know featuring Ishan Goel

In this insightful video, Ishan Goel, transitioning from a software engineer to a researcher, delves into crucial CRO statistical concepts. He sheds light on statistical significance in experimentation, explores A/B testing intricacies, emphasizes the efficiency of sequential testing, and discusses challenges in stopping tests prematurely. The talk concludes by highlighting the intersection of experimentation and statistics in the realm of Conversion Rate Optimization.

Dec 20, 202346:07
S3E56 - Level-up your UX Research with Diary Studies featuring Mike Green

S3E56 - Level-up your UX Research with Diary Studies featuring Mike Green

In this episode, Mike Green discusses the use of diary studies in UX research, particularly in the context of public sector user research. Mike Green, a freelance user research lead based in the UK, shares his experiences using Google Forms, structuring incentives, and addressing challenges in recruitment for diary studies. The discussion emphasizes the longitudinal nature of diary studies, contrasting them with traditional usability tests, and highlights their effectiveness in capturing user feedback over a period of time. Mike also touches upon the importance of understanding user behavior, attitudinal responses, and the ethical considerations in dealing with vulnerable groups. The planning and design stage for diary studies is emphasized, stressing the need to align the research goals with the chosen methodology. Overall, the video aims to provide insights and tips for conducting impactful UX research using diary studies in the public sector. Chapters 00:00 Introduction to Diary Studies with Mike Green 03:21 Understanding the Purpose of a Diary Study 06:45 Recruiting Participants for Your Diary Study 10:12 Analyzing Data from Diary Studies 14:30 Key Considerations for Diary Studies Success #UXResearch #DiaryStudies #UserExperience #ResearchablePodcast

Dec 16, 202327:13
S3E55 - How to get Stakeholder Buy-in for all your Experiments featuring André Morys

S3E55 - How to get Stakeholder Buy-in for all your Experiments featuring André Morys

Learn from André Morys, CEO of KonversionsKRAFT, on gaining crucial stakeholder buy-in for experiments. André highlights the challenges faced by optimizers and advocates for understanding team dynamics through stakeholder mapping. He emphasizes approaching stakeholders, using empathy to build relationships, and overcoming objections. André shares practical insights on conflict management, including a stakeholder map with color-coded power dynamics. Discover the significance of regular check-ins, fostering trust, and achieving tangible results in experimentation. Master the art of securing support for your experiments effectively. About growth marketing Summit: June 19th, 2024 in Frankfurt: www.growthmarketingSUMMIT.com - with 700-800 attendees it is Europe's #1 real-life conference with a handpicked lineup of great people you will usually not see at one conference. Andre's strategy illustrated: http://experimentnation.com/wp-content/uploads/2023/12/andre-stakeholder-strategy.png Chapters 00:00 - Introducing André Morys and the importance of stakeholder buy-in 04:12 - Understanding the stakeholder map and its color-coded quadrants 09:37 - The impact of stakeholders on experimentation in different company sizes 13:45 - Importance of building relationships and trust with stakeholders 18:20 - Recognizing objections and crafting strategies to address them 24:10 - Navigating implicit forces in larger organizations 24:43 - Learn about André Morys’ upcoming Growth Marketing Summit

Dec 11, 202327:25
S3E54 - Will Laurenson: From Startups to CRO Mastery

S3E54 - Will Laurenson: From Startups to CRO Mastery

Will Laurenson shares his journey from startup to becoming a CRO (Conversion Rate Optimization) expert. Will discusses the significance of usability, anxiety, and motivation in CRO, drawing from his extensive experience in running tests and optimizing various businesses. Will's approach to CRO involves deep insights into user behavior and a focus on aligning products with customer needs, challenging the common pitfalls of assuming product-market fit based solely on initial traction or advertising success. Chapters: 0:00 - Introduction to Will Laurenson’s CRO Journey 2:30 - Transitioning from startups to founding Customers Who Click 6:15 - Understanding the usability, anxiety, and motivation in CRO 10:45 - Onboarding process and working with clients at Customers Who Click 15:20 - The UAM Method: Usability, Anxiety, and Motivation in CRO Will's podcast: https://customerswhoclick.carrd.co/ Will on LinkedIn: https://www.linkedin.com/in/willlaurenson/

Dec 09, 202329:22
S3E52 - Ad Optimization: Your Ads Aren’t Working and Here’s Why ft. Joe Fitzpatrick

S3E52 - Ad Optimization: Your Ads Aren’t Working and Here’s Why ft. Joe Fitzpatrick

You need to invest in ad optimization. Effective performance marketing / advertising optimization relies on continuous experimentation, data-driven decision-making, audience insight, and refined targeting. It's not just about numbers; creativity, a deep understanding of advertising channels, and ethical targeting are crucial. Brand trust and performance marketing are interconnected, with customer reviews and testimonials playing a significant role. Embracing experimentation and learning from failures is essential for long-term success in performance marketing. Transparency with clients, a focus on the bigger picture, and purposeful action are keys to building trust. Joe discusses the launch of AD Scientists and encourages connecting with other industry professionals. If you want to follow Joe, check him out here: https://www.adscientist.ca/ https://www.linkedin.com/in/joefitzpatrick1/

Nov 25, 202341:17
S3E51 - A Comprehensive Guide to Ad Network Experimentation ft. João Marcelo Rodrigues

S3E51 - A Comprehensive Guide to Ad Network Experimentation ft. João Marcelo Rodrigues

Maximizing results in ad network optimization requires a systematic approach. Start with A/B testing on Google Ads and gradually introduce more complex campaigns, balancing technical and creative aspects. Analyze your channel's performance, ensuring sufficient impressions and conversions for statistically significant results. Shape your product to align with the ad network's requirements and consider user experience. Prioritize velocity in testing initially, gradually enhancing quality, and encourage collaboration across different platforms for valuable insights in the quest for optimization.

Nov 18, 202329:55
S3E50 - The top CRO Myths that experimenters have to bust ft. Lucas Vos

S3E50 - The top CRO Myths that experimenters have to bust ft. Lucas Vos

Lucas, a senior conversion specialist, shares his journey in the media industry, emphasizing the transformative impact of A/B testing. He discusses myths about experimentation - debunking them along the way as well as highlights the importance of validation, integration into essential projects, and showcasing negative results. Lucas encourages testing the obvious and unexpected, questioning assumptions, and showing the value of experimentation to reduce risk and aid decision-making, making it an asset for senior managers and specialists.

Nov 11, 202348:17
S3E49 - Personalization timing matters - Avoid these common mistakes ft. Eric Melchor

S3E49 - Personalization timing matters - Avoid these common mistakes ft. Eric Melchor

Personalization timing matters Eric Melchor, an evangelist at Optimonk, emphasizes the importance of focusing on the product page for effective conversion rate optimization (CRO). He suggests treating website visitors as individuals and creating a personalized and enjoyable customer experience in real-time. Melchor also discusses the significance of capturing visitor interest early on and leveraging smart CRO tactics and personalization timing throughout the customer journey. Additionally, he mentions the value of optimizing the product page, as it can yield significant returns on investment.

Nov 04, 202329:02
S3E48 - CRO Organizational Structure- Centralized Team vs Process: with Oliver Paton

S3E48 - CRO Organizational Structure- Centralized Team vs Process: with Oliver Paton

We explore various angles of CRO Organizational Structure. We discussed primarily the differences between centralized CRO teams vs a company-wide experimentation culture, and how this is best looked at as a continuum. Companies starting out might benefit from a centralized CRO team whereas more mature optimization programs can benefit more from working experimentation into all facets of the company. How can a company who does 0 experimentation introduce and adopt an experimentation process/culture? We also chatted about experimentation at the customer level, what this means, and how it could be the future of optimization.

Oct 28, 202335:44
S3E47 - What CROs need to know about Heatmaps with Deborah O'Malley

S3E47 - What CROs need to know about Heatmaps with Deborah O'Malley

Heatmaps to the rescue! Creating an impactful website hero section above the fold is vital for user engagement. Clear value propositions and compelling calls to action are essential, as users often don't scroll past this section. Heat mapping, combined with other techniques like exit polls and A/B testing, provides a comprehensive understanding of user behavior. While urgency and scarcity tactics can be effective, users have become more skeptical of overused strategies like countdown timers. Understand your audience through analytics data and tailor your optimization strategies accordingly, whether it's for B2C, B2B, or other sectors. Mobile interactions may have imprecise heat map data, so use it alongside other sources for a well-rounded view.

Oct 21, 202359:35
S3E46 - Experimentation Culture for Startups with Simon Girardin

S3E46 - Experimentation Culture for Startups with Simon Girardin

Experimentation Culture for Startups is so important. In the realm of Conversion Rate Optimization (CRO), engaging all stakeholders, from executives to product managers and customer service, is pivotal for success. This inclusive approach fosters collaboration, early alignment on technical aspects, and efficient experimentation. It stands in stark contrast to tactical CRO, which tends to focus on short-term projects and lacks a comprehensive strategy. Strategic CRO, on the other hand, entails research, testing, iteration, and transparent communication, forming a continuous and value-driven process. When selecting a CRO agency, clients should prioritize those that emphasize strategic approaches, effective utilization of test results, and well-structured workflows. This approach transforms CRO into an integral part of an organization's culture and operations, creating enduring value.

Oct 06, 202331:57
S3E45 - How to Maximize Hypotheses Testing ft. Eduardo Marconi Pinheiro Lima

S3E45 - How to Maximize Hypotheses Testing ft. Eduardo Marconi Pinheiro Lima

Having an experimentation roadmap is crucial for conversion rate optimization and Hypotheses Testing because it provides a structured and strategic approach to improving conversion rates on a website or marketing campaign. Here are a few key reasons why it is important: Systematic Testing: An experimentation roadmap helps in organizing and prioritizing the different experiments that need to be conducted. It ensures that testing is done in a systematic manner, focusing on one element at a time, and allows for clear tracking and analysis of results. Data-Driven Decision Making: By following a roadmap, you can collect valuable data through controlled experiments. This data helps in making informed decisions based on actual user behavior and preferences, rather than relying on assumptions or guesswork. It enables you to understand what works and what doesn't, leading to effective optimization strategies. Resource Allocation: An experimentation roadmap helps allocate resources efficiently. By planning ahead and setting clear goals and timelines, you can allocate resources such as time, budget, and personnel effectively. It prevents random testing or haphazard changes that may waste resources without generating significant improvements. Continuous Improvement: Conversion rate optimization is an ongoing process. An experimentation roadmap allows for continuous improvement by setting up a cycle of testing, learning, and iterating. It ensures that insights gained from previous experiments are applied to future iterations, leading to cumulative improvements over time. Alignment and Collaboration: A roadmap provides a shared vision and plan for the conversion rate optimization efforts. It aligns stakeholders, such as marketers, designers, developers, and executives, towards a common goal. Collaboration becomes easier as everyone understands the testing priorities, expected outcomes, and their roles in the process. In summary, an experimentation roadmap is essential for conversion rate optimization as it provides a structured and data-driven approach to testing, decision making, resource allocation, continuous improvement, and collaboration. It maximizes the effectiveness and efficiency of optimization efforts, leading to better conversion rates and overall business success.

Sep 09, 202301:00:43
S3E44 - What you need to know about Landing pages with Claire More

S3E44 - What you need to know about Landing pages with Claire More

Landing pages are, generally speaking, a page that users “land on” after clicking on a link in an email or an ad. What we’re talking about today, however, are standalone pages that are specifically designed to motivate, build trust, create urgency, and ultimately convert visitors. They matter because, when used correctly, they can significantly improve the effectiveness of ad campaigns and maximize the ROI of ad spend. 00:00 - Introductions 1:19 - What else is going on 1:47 - What is a landing page? 2:28 - What happens when you don't use landing pages? 3:40 - How should eCommerce companies leverage landing pages 8:27 - Common mistakes 9:15 - Ways to improve landing pages 10:15 - How to reach Claire

Sep 02, 202310:43
S3E43 - Don't test everything with Oliver Palmer

S3E43 - Don't test everything with Oliver Palmer

Don't test everything. Experimentation isn't about proving how clever you are. Mistakes in testing ideas from your own head are common; personal bias clouds results. High-performing experimentation needs executive buy-in and integrated roles. Successful teams engage diverse players with vested interest, ensuring hypotheses formation and metric selection are comprehensive. Valuable experimentation saves time by testing what not to do. Rather than just chasing conversion lifts, recognize when improvements won't make a difference. Cultural shifts, humility, and prioritizing efficient use of time are key components of effective experimentation programs. Test what makes sense.

Aug 26, 202333:05
S3E42: The truth about building an Experimentation Culture with Mark Eltsefon

S3E42: The truth about building an Experimentation Culture with Mark Eltsefon

In this podcast episode, Mark Eltsefon, a senior data scientist and experimentation evangelist, discusses building an experimentation culture in different companies. He shares his journey from starting as a software developer to becoming passionate about data science and experimentation. He contrasts the experimentation culture at TikTok, where data-driven decisions were central and democratization was encouraged, with his current role at an e-commerce company specializing in print-on-demand. He emphasizes the importance of educating stakeholders about data-driven decision-making, and he highlights the need for strong experimentation infrastructure and high-quality hypothesis testing. He believes that while democratization is valuable, it's important to balance it with maintaining the quality of ideas and statistical rigor. Find Mark on Medium and LinkedIn: - https://medium.com/@markeltsefon - https://www.linkedin.com/in/mark-eltsefon/

Aug 19, 202336:32
S3E41 - How to get Personalization Right with Juliana Amorim

S3E41 - How to get Personalization Right with Juliana Amorim

Juliana Amorim emphasizes that personalization is not a silver bullet and recommends its use when aligned with strong hypotheses and business goals. She co-founded Croct, a personalization experimentation platform, focusing on adapting user journeys to context. Examples include tailoring websites for diverse buyer personas within B2B companies and customizing content for users at different stages, like newcomers or existing customers. AI-based personalization and rule-based personalization can coexist. Brands should prioritize personalizing their websites and consider first-party data support.

Aug 12, 202331:37
S3E40 - Stop limiting yourself - build your CRO brand today with Carlos Trujillo

S3E40 - Stop limiting yourself - build your CRO brand today with Carlos Trujillo

Building a personal brand as a conversion rate optimizer is crucial in today's competitive digital landscape. Your personal brand serves as a powerful tool to establish credibility, showcase expertise, and attract new opportunities. By cultivating a strong brand identity, you position yourself as an authority in the field, gaining trust from potential clients or employers. A well-developed personal brand helps differentiate you from others, highlighting your unique approach and methodologies. It opens doors to collaborations, speaking engagements, and thought leadership opportunities. Additionally, a strong personal brand creates a lasting impression, leading to increased visibility, a larger professional network, and ultimately, a steady stream of clients or job offers.

Aug 08, 202330:11
S3E39 - Building a CRO Culture & Ideation Strategies with Lucia van den Brink

S3E39 - Building a CRO Culture & Ideation Strategies with Lucia van den Brink

Ideation strategies are essential to building an experimentation culture. Companies should encourage employees to generate new ideas and provide a platform for sharing them. This can be done through brainstorming sessions, hackathons, or online idea-sharing platforms. It's important to involve stakeholders from different departments and levels of the organization to ensure diverse perspectives are considered. By implementing ideation strategies and fostering a culture of experimentation, companies can drive innovation and stay ahead of the curve. Building an experimentation culture is crucial for companies that want to innovate and stay ahead of the competition. It starts with creating an environment where experimentation is encouraged and failure is seen as an opportunity to learn and improve. Teams should be given the freedom to try new ideas and test them quickly using small-scale experiments. It's important to collect and analyze data from these experiments to make informed decisions about what works and what doesn't. Lucas Vos interviews Lucia van den Brink in this great AMA session.

Jul 29, 202355:36
S3E38 - Lessons from accidentally taking down InVision with Eddie Aguilar

S3E38 - Lessons from accidentally taking down InVision with Eddie Aguilar

Eddie Aguilar, a developer and CRO specialist, shares his experience with experimentation and optimization. He discusses how he started as a developer at a young age and eventually shifted to optimization. He recounts a specific incident while working with Envision App, where he made a global change to the website that caused a significant error, resulting in a spike in error logs. Eddie emphasizes the importance of communication and collaboration in such situations. Despite the error, the test yielded impressive results, with a 227% revenue lift and 70% LTV lift.

Jul 22, 202323:15
S3E27: Make Personalization Personal with Care and Competence with David Mannheim

S3E27: Make Personalization Personal with Care and Competence with David Mannheim

David Mannheim, author and expert on personalization, discusses the importance of personalization in marketing. He emphasizes the need for brands to focus on building relationships with customers based on trust and care. Mannheim distinguishes personalization from segmentation, highlighting personalization as a communication principle rather than just a marketing tactic. He also mentions the challenges faced in implementing personalization, such as the pressure for immediate returns and the balance of metrics.

Jul 15, 202331:46
SE326 - How to build a CRO Questioning framework with Riccardo Vandra

SE326 - How to build a CRO Questioning framework with Riccardo Vandra

In this video, Riccardo Vandra discusses the importance of asking powerful questions for conversion rate optimization (CRO). He emphasizes that the quality of our questions determines the quality of our insights and ultimately our success. Riccardo proposes a three-step questioning framework for building effective questions.

Jul 08, 202313:45
S3E25 - Customer Value Optimization Explained with Defiant's Jason Chappel

S3E25 - Customer Value Optimization Explained with Defiant's Jason Chappel

We sat down with Jason Chappel, founder of Defiant, a specialist Customer Value Optimization agency, to discuss what sets CVO apart from CRO. Jason shares his insight on the importance of understanding and optimizing the entire customer journey, from acquisition to retention, and how CVO can help businesses increase customer lifetime value and drive sustainable growth in your business strategy.

Jul 01, 202352:27
S3E24 - Combining Quantitative and Qualitative to Increase Conversions with Harriet Swan

S3E24 - Combining Quantitative and Qualitative to Increase Conversions with Harriet Swan

Mixing quantitative and qualitative research methods is essential for understanding human motivation. While quantitative methods provide statistical data and measurable insights, qualitative methods capture nuanced experiences and emotions. By combining both approaches, researchers gain a comprehensive understanding of the complex interplay between factors such as social, psychological, and cultural influences on motivation.

Jun 24, 202318:21
S3E23 - Great PMs know how to tell good stories with Priya Bhatia

S3E23 - Great PMs know how to tell good stories with Priya Bhatia

The best Product Managers and Experimenters possess a unique skill: they know how to tell good stories that capture the hearts and minds of stakeholders and gain buy-in. Through powerful storytelling, they paint a vivid picture of the product's vision, value, and potential impact. They tap into emotions, using anecdotes and examples to create relatable narratives that resonate with their audience. They highlight the problem, solution, and user benefits in a way that is clear, concise, and memorable. Their stories inspire trust and confidence, compelling stakeholders to align with the product's vision and goals. In this way, storytelling becomes an invaluable tool for Product Managers to generate buy-in and drive successful product outcomes.

Jun 17, 202327:38
S3E22 - Do 3-column layouts increase orders? with Nicoleta Danileț #forms

S3E22 - Do 3-column layouts increase orders? with Nicoleta Danileț #forms

Optimizing forms during checkout is crucial for a seamless user experience. By simplifying and streamlining the process, businesses reduce cart abandonment rates and increase conversions. Shortening form length, utilizing autofill options, and providing clear instructions enhance efficiency, minimize user frustration, and ultimately boost customer satisfaction, loyalty, and revenue.

Nicoleta walks us through a case-study where she explores a 1 column form vs a 3 column form in checkout.

#checkout #forms
Jun 11, 202308:15
S3E21 - A/B Testing Statistics Concepts Experimenters must know with Ronny Kohavi
Jun 04, 202352:29
S3E20 - Build or buy your Google Optimize replacement with Kenneth Kutyn

S3E20 - Build or buy your Google Optimize replacement with Kenneth Kutyn

Are you looking to replace Google Optimize? On Experiment Nation's recent podcast, Charlotte April Bomford chats with Kenneth Kutyn about replacing Google Optimize, how to select a new vendor, and whether it's worth building your own Experimentation Platform (spoiler alert: the answer is usually no). #googleoptimize #vendor #experimentation

Jun 03, 202343:43
S3E19 - Sharing insights, AI and the future of CRO with Tim Thijsse

S3E19 - Sharing insights, AI and the future of CRO with Tim Thijsse

Tim Thijsse, a senior CRO (Conversion Rate Optimization) consultant at Orange Valley, discusses AI and the future of CRO, and the importance of incorporating qualitative research into company-wide processes. He emphasizes the challenge of linking user behavior and mindset to knowledge and information. Tim shares his background, starting as an interaction designer and later transitioning to UX design and CRO. He highlights the evolution of CRO, the need for a culture of experimentation, and the role of qualitative insights in optimization strategies. Tim also discusses the challenges companies face in adopting an experimentation mindset, such as aligning strategy, operations, and technical aspects, and the importance of having a common metric and collaboration among teams.

May 29, 202338:01
S3E18 - 7 must-know CRO fundamentals based on running 22,000 tests with Ayat Shukairy

S3E18 - 7 must-know CRO fundamentals based on running 22,000 tests with Ayat Shukairy

Ayat Shukairy emphasizes the importance of addressing the functional, social, and emotional aspects of customer needs when designing websites. She shares seven lessons learned from her experience in conversion rate optimization.

May 28, 202326:24
S3E17 - CRO Insights from a Metaanalysis of over 1000 A/B Tests with Georgi Georgiev

S3E17 - CRO Insights from a Metaanalysis of over 1000 A/B Tests with Georgi Georgiev

Georgi Georgiev performed a meta-analysis of over 1000 A/B tests and has a great deal to share about: - What you should expect your win rate to be - The benefits of sequential testing - Why you should report on confidence intervals

May 20, 202301:00:29
S3E16: Get Executive buy-in for your CRO program with Jonny Longden

S3E16: Get Executive buy-in for your CRO program with Jonny Longden

Many businesses approach conversion optimisation by hiring a single in-house practitioner and believing that they can run all aspects of the discipline. But what you also need is Executive buy-in Most CROs are generally very multiskilled because that have had to learn to be so, however this approach typically leaves them frustrated because they lack the buy-in from an executive, support of specialist resources required to take their craft to the next level. In truth, optimisation requires a team of very different skills and ways of thinking. This doesn't mean you have to hire a big internal team, but you do need to forward plan where and how you are going to get these skills from when you need them, and need them you will. You will learn about the comprehensive set of skills and resources needed to scale a data-driven approach. About Jonny Jonny is Conversion Director at Journey Further, a performance marketing agency working with the world's leading brands, including the likes of Liberty London, Krispy Kreme and Lick Home. During his 15 year career of improving websites with strategy, experimentation and data, he build and led the conversion team at Sky, as well overseeing the ecommerce strategy and operations at Principal Hotel Company. Chapters --- 0:00 - Introduction 3:49 - How can experimenters tackle bigger business questions? 4:41 - 2 key ways that experimentation goes wrong 7:38 - What do companies usually use CRO and Experimentation? 9:45 - What is the ideal situation? 10:21 - Replicating the scientific approach in a business context 12:41 - A concrete example 17:38 - Recap

May 13, 202319:08
S3E15: A/B Testing Statistics issues CROs should ignore with Timothy Chan

S3E15: A/B Testing Statistics issues CROs should ignore with Timothy Chan

Experimenters obsess about many A/B Testing Statistics concepts - but not all of them are worth worrying about. Statsig's Timothy Chan shares his thoughts about test isolation, interaction effects and confidence levels - some of his thoughts may surprise you. #experimentation #product #statistics

May 05, 202340:36
S3E14: Client Relationship Tips from a CRO Agency Founder with Andra Baragan

S3E14: Client Relationship Tips from a CRO Agency Founder with Andra Baragan

Client Relationship Tips and secrets behind a thriving relationship between a CRO agency and the client - anybody can learn how to get started in CRO but it takes years of experience to know how to run a CRO agency and how to scale while keeping the same standards of quality. In my presentation, I will walk you through what you need to know to build a strong, successful relationship with your clients and with your team. You will learn: - how to set expectations with your client from Day 1 - how to leverage operating procedures and automate your work - how to communicate with clients and get stakeholder buy-in every time Chapters --- 0:00 - Introduction 1:52 - The testing Masterfile 3:37 - The testing sheet template

Apr 28, 202307:13
S3E13 - What you need to know about Launching a CRO agency with John Ekman

S3E13 - What you need to know about Launching a CRO agency with John Ekman

10 lessons that helped John Ekman in Launching a CRO agency. John learned many lessons when launching his agency - he wants to share them with you.

Apr 23, 202359:39
S3E12 - Optimize Customer Lifetime Value - NOT Conversion Rates with Valentin Radu

S3E12 - Optimize Customer Lifetime Value - NOT Conversion Rates with Valentin Radu

Apr 15, 202329:50
S3E11 - Improve conversions with the Message-market Fit framework with Daphne Tideman

S3E11 - Improve conversions with the Message-market Fit framework with Daphne Tideman

Message-Market fit is the idea that a message, whether it be a product, service or idea, needs to resonate with a specific target market in order to be successful. It involves finding the right message that effectively communicates the value proposition of a product or service to a particular audience, in a way that resonates with them. This process involves identifying the unique needs and preferences of the target audience, understanding their pain points and motivations, and crafting a message that speaks directly to them. The message should be clear, concise, and compelling, and should effectively communicate the benefits of the product or service. Achieving message-market fit requires a deep understanding of the target audience and ongoing feedback and iteration to refine the message until it resonates with the market. When a message effectively resonates with a target market, it can lead to increased engagement, loyalty, and ultimately, growth. It is important to note that message-market fit is not a one-time event, but rather an ongoing process that requires continual testing, refinement, and adaptation to changing market conditions. Businesses that prioritize achieving message-market fit are more likely to create products or services that are successful in the long term. About Daphne Tideman: Teaching D2C Startups how to grow faster | 10x the subscriber base of a startup in 18 months | Worked with 200+ brands | Eco-friendly and wellness brands specialist | Author Linkedin: https://www.linkedin.com/in/daphnetideman/#marketing #growth #messaging #experimentation

Apr 08, 202340:06
S3E10 - Avoid AB Testing Statistics Mistakes with Max LI
Apr 02, 202313:53
S3E9 - Stop having bad test ideas - with Bart Schutz

S3E9 - Stop having bad test ideas - with Bart Schutz

Add Exploration and Validation phases to your testing program - because most of your wins are fake. #experimentation #statistics #testing

Mar 25, 202301:13:19
S3E8 - How to be a good Experimentation LEADER with Cristina Pujol

S3E8 - How to be a good Experimentation LEADER with Cristina Pujol

Being an Experimentation leader requires a different set of skills. Vistaprint's Cristina Pujol walks through the lessons she's learned.

0:00 - Introduction 1:03 - How Vistaprint organizes for Experimentation 2:22 - The Ambassador role 4:19 - Experimentation process for domains 8:18 - Let’s take a real example 11:36 - Ideas to share learnings and celebrate success


#leadership #program #experimentation

Mar 18, 202315:51
S3E7 - The Best CROs start with RESEARCH - With Rommil Santiago

S3E7 - The Best CROs start with RESEARCH - With Rommil Santiago

Does exactly what it says on the tin.

#research #conversion #optimization

Mar 11, 202302:40
S3E6 - Pragmatists will grow the CRO industry - not purists - with Matt Scaysbrook

S3E6 - Pragmatists will grow the CRO industry - not purists - with Matt Scaysbrook

Our industry can be damning of those doing things ""imperfectly"" - but it seems not to draw the distinction between those doing things imperfectly through ignorance (who can be educated) and those doing things imperfectly through lack of a better option (who need to be helped to show the value to decision-makers).   This attitude has a negative impact on new entrants to the industry and sets completely the wrong tone for the next generation. The greater the participation in the industry, the stronger it will become - the wider that participation, the more ideas (and the more diverse those ideas) will come through. And that is only a good thing for us all longer-term.  About Matt: Matt Scaysbrook,  Founder & Director of Optimisation at WeTeachCRO Matt has been optimising online experiences across B2B & B2C industries for over 10 years. He has a great passion for guiding & educating businesses on the value of Conversion Rate Optimisation. He places the understanding of human behaviour at the heart of all of his work, knowing that that breaks all problems down to the lowest common denominator – us. Clients include Nando’s, GoDaddy and Sage.  Chapters --- 0:00 - Introduction 0:55 - The quality of our community is a function of quantity and diversity 2:53 - The purist 8:09 - The pragmatist 12:58 - So what? 16:36 - We need the best of both

Mar 04, 202318:39
S3E5 - How to be good at coding A/B tests with Jeroen Wiersma
Feb 25, 202331:28
S3E4 - The CRO Survival guide with Carlos Trujillo

S3E4 - The CRO Survival guide with Carlos Trujillo

In this session, I want to cover the most strategic actions that a new Experimentation Strategist (or Program Manager) can execute during their first three months in the role to increase trust among the stakeholders and clients.  I will share this based on my experience working with clients such as Miro, Procore, The Bouqs, and Gympass, among others.  About the speaker Carlos has over nine years of experience working in online marketing and mass media. As an agency founder, he has led web development and conversion optimization projects for more than 80 brands in multiple regions and verticals. It has provided him with broad expertise in conversion optimization, user research, ecommerce strategy, digital psychology, and data analysis that let him contribute to driving innovation that delivers more profits.  As an Experimentation Strategist (former Program Manager) at Speero, he has been actively involved in running the Experimentation Programs of fast-growth companies such as Miro, Procore, The Bouqs, and Gympass, among others.

Feb 18, 202311:08
S3E3: Stop wasting time by having principles with Rommil Santiago

S3E3: Stop wasting time by having principles with Rommil Santiago

You don't have to A/B test everything. Be smart by having guiding principles.  #conversionrateoptimization #experimentation #ecommerce

Feb 10, 202303:09