Brand Clarity

Summary:

Don Schin spent 23 years climbing the corporate ladder, only to realize he was on the wrong path. After surviving a multibillion dollar acquisition, he decided to step out and become a franchise owner. Today he is one of the top leaders and performers in the business coaching and franchising industries, with an expertise in franchise development. 

Key Points: 

• Don discusses his transition from a 23-year corporate career to becoming a franchise owner and CEO of Franchise Building Expert. 

• Franchise Building Expert focuses on franchise sales and development, nurturing leads, and matching potential franchisees with suitable brands.

• Don values professionalism, integrity, and ensuring a positive experience for individuals exploring franchising opportunities.

• Businesses considering franchising must ensure they are wildly profitable before pursuing franchising as an option.

• Operating a franchise and the challenges associated with marketing and lead generation in the franchise industry are different from the operations and challenges of running the business itself. 

• Don emphasizes the value of educating potential franchise buyers and providing resources for learning and evaluation

About Don:

Don is one of the top leaders and performers in the business coaching and franchising industries. He is the “coach’s coach”,  producing two master franchisees of North America, a global franchise partner of the year, North American franchise partner of the year twice, an IFA Franchisee of the year, and hundreds of other award-winning franchisees over 23 years. 

His niche is emerging brands.

Don is also a seasoned professional speaker and author. He speaks on various topics from small business to relationships. He authored the book, Can you Relate?, as well as daily motivational/devotional books under the same brand.

Website: FranchiseBuildingExpert.com

About Susie:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Business owners come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

When she started her journey in the creative field, she started working at a startup agency in Nashville TN, and loved every little piece of it; she loved the fast-growing pace, the creativity, and the unique customers. She loved the dynamics and uniqueness of each client. Visions2images was born shortly after that! 

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Summary:

Susie interviews Matthew Lyons, founder of Disaster Blaster, to discuss his journey in the restoration industry and his unique approach to franchising the business. From addressing seasonality issues to offering a diverse range of services, Matthew shares insights into growing a successful franchise. He also delves into the challenges faced in both the local business and franchising, emphasizing the importance of education-based marketing.

Key Points:

• By offering 13 different services that build on each other, Disaster Blaster is better positioned to scale and grow the business.

• The scope of services provided helps to eliminate the seasonality aspect of disaster relief. 

• Their diverse service offering attracts a diverse customer base and creates less reliance on insurance claim business. 

• Disaster Blaster perfected its business model, marketing, service offerings, and the diversification of its customer base before deciding to franchise.

• The marketing strategy focuses on education and staying top of mind.

  
  

About Matthew:

Matthew has been in the restoration industry for nearly 30 years, and in that time has done everything from marketing and branding to project planning / project management, project estimation, large loss management, service development, and more! Matthew co-founded Disaster Blaster along with his father, Gary Lyons nearly 20 years ago and they continue to operate their local Disaster Blaster of Scranton & Wilkes-Barre location to this day. Happy to share his expertise, Matthew spends much of his time supporting the Disaster Blaster Franchise Program and is happy to help anyone looking to build their own legacy through Disaster Blaster franchise ownership!

Website: https://disasterblaster.com/

About Susie:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Business owners come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

When she started her journey in the creative field, she started working at a startup agency in Nashville TN, and loved every little piece of it; she loved the fast-growing pace, the creativity, and the unique customers. She loved the dynamics and uniqueness of each client. Visions2images was born shortly after that! 

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Summary:

Maya Rickcliff accidentally stumbled into fluid art as a hobby, and built a successful business around it. She then turned to franchising to make it grow. 

Key Points:

• The infrastructure and support provided to franchisees contributed to rapid growth

• One of the first hurdles in franchising is choosing franchisees wisely 

• Maya is invested in building the brand and working with franchisees

• Personal relationships and trust are key components of success in franchising

• Making good business decisions requires emotional control and being able to respond rather than react to challenges 

  
  

About Maya:

Maya Ratcliff began her art career helping people with brain injuries delve into their artistic talents as therapy. She eventually developed her proprietary method of fluid art using acrylic paints and a special pouring medium while working from her home and area resorts. As word spread by students thrilled at seeing what they could create, the demand for her classes grew. Maya opened the first Hawaii Fluid Art studio in Waikoloa, Hawaii, where her fluid art technique is now taught during multiple daily classes. 

Hawaii Fluid Art was founded in 2019 and currently has over 200 locations sold across the US. Small groups, large groups, birthday parties, and corporate events are offered at Hawaii Fluid Art.

Summary:

Christian Saab is the founder and franchisor of CPG Recruitment. Christian’s start in business came as the owner of a car wash, where he connected with many of his customers who were small business owners. 

He identified that recruiting good workers is the biggest headache for most businesses, leading him to found his recruiting firm to solve this problem for other entrepreneurs. 

Key Ideas:

• Christian’s approach to business focuses on customer service
  

• CPG Recruitment targets entrepreneurial individuals for franchise ownership

• Reputation and relationships are key in the high-ticket recruitment industry

• As his franchise becomes more established he is focusing on brand awareness marketing
  

• Christian encourages aspiring franchisees to make decisions with intuition and passion to find the right fit

  
  

About Christian:

Christian Saab is an Entrepreneur with a passion to impact the globe one talk at a time. Christian Saab is open minded in the sense that he is willing to hop on a stage and share his stories with the goal that one of you will be inspired to grow and achieve something great.

Companies call CPG Inc when they need help increasing successful hiring and decreasing their turnover. CPG find the leaks in your business that is not allowing you to grow your team to its fullest potential.

Episode Summary:

From starting with a single franchise to scaling up to owning multiple brands, Charles discusses the growth and success of his ventures. He delves into the strategic decision-making process behind expanding into different brands and how he navigates the challenges of managing multiple businesses. Charles also provides valuable insights into franchise ownership, marketing strategies, and the importance of empowering employees for a self-running company. 

Key Ideas: 

• Consider available territories before buying into a single franchise as limited availability will ultimately limit your growth potential.

• When evaluating a franchise, look at where the brand is in the growth cycle 

• Ask current franchise owners about what’s important to them to ensure your local competition is aligned with the corporate values

• When a franchisor lacks a strong national marketing plan, it is even more crucial to execute local marketing tactics

• The Multi-Unit Franchise Conference is the place for leaders across franchising to learn from experienced, multi-unit, multi-brand franchisees. 

About Charles:

Multi-Unit, Multi-Brand Franchisee

Sport Clips, Oxi Fresh Carpet Cleaning, Idea Image MedSpa

Charles Keyser, President & CFO of Keyser Enterprises 1, LP, leads 27 Sport Clips, 6 Oxi Fresh Carpet Cleaning territories and 5 Ideal Image MedSpa’s. He develops strong leaders to achieve their potential allowing Keyser Enterprises 1, LP to continue progress to the goal of 100+ units. He is partnered with this brother and , together, have been operating since 2005.

Connect with Charles: https://www.linkedin.com/in/charles-keyser-039560ab/

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Episode Summary:

Michael Moorhouse started as a consultant for a lawn care franchisee, and ended up developing his mosquito control side business into a lucrative franchise. Today, Mosquito Shield has 116 franchisees in more than 350 territories across the country. 

Key Ideas: 

• Insights into multi-location franchise ownership and the importance of supporting franchisees' growth.

• Valuable tips for aspiring entrepreneurs considering franchise ownership, including the need to jump in and take that leap.

• Organic methods have worked well for franchise development 

  
  

About Michael:

Michael Moorhouse has been with Mosquito Shield for 15 years, long before the idea of turning the brand into the national franchise company that it is today. In 2011, the decision was made to grow Mosquito Shield nationally and the work began to develop Mosquito Shield Franchise Corporation, which was launched in February of 2013. Michael started representing Mosquito Shield at franchise shows around the country and has now opened franchises in 32 states. In addition to working closely with existing Franchisees, Michael remains involved in franchise development and was named President of Mosquito Shield in March of 2022.

Connect with Michael: https://www.linkedin.com/in/michaelmoorhouse/

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority. During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. 

Franchises are small businesses right in our neighborhood. 

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation. 

Episode Summary:

Aaron Harper acquired a company and then franchised it to 56 locations in less than a year. He shares the importance of finding a unique business niche within the franchise industry, building a solid infrastructure, and being transparent with potential franchisees. These strategies have been the key to his success with creating profitable franchise systems. 

Key Ideas:

• If you are considering buying or starting a business, create a checklist of what you want to get out of the business and the attribute you want the business to have 

• Evaluate key factors such as recession resilience, market potential, margins, and competition when determining whether or not to franchise

• A franchisor should work to create a personal brand 

• It is important to vet potential franchisees and turn away those who do not align with the brand’s vision and values.

About Aaron: 

Aaron Harper is an expert in the franchise industry. He has numerous accomplishments, including helping Patch Boys from distress as the Head of Development, ultimately selling and opening over 400 territories across two brands in just a few short years to deciding to build something similar on his own, the right way, with a power washing company called Rolling Suds he discovered only a year ago. Within 8 months, the franchise has sold 56 units across 16 states. Aaron ultimately serves as an inspiring example for startup and emerging franchisors seeking success through responsible franchising.

For more information, visit www.rollingsudsfranchise.com.

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority. During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. 

Franchises are small businesses right in our neighborhood. 

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation. 

Episode Summary: 

A business that provides an essential service is recession-proof. Nick and Moe's adds to that with their world-class customer service and commitment to community involvement. Not just another gas station/convenience store, Nick and Moe's was founded on the value that Delighted Associates lead to Delighted Customers. By training and supporting their team, they strive to deliver a consistent customer experience with high-quality food, beverages, reliable products, and services at competitive prices in a safe, clean, fast, fresh, friendly, and hassle-free environment. 

Key Ideas:

• Nick and Moe's offers big-time service with a small-town feel through three different concepts: 

• A liquor store offering delivery and curbside pick-up service

• A gas station/convenience store

• Famous fried chicken

• Shaun's background in the hospitality industry proved to be a great fit with his role in franchise development for Nick and Moe’s.

• The secret of success for Nick and Moe's is their commitment to give back to the communities they serve.

• The company attributes its year-over-year double-digit growth to its reputation in the community.

• Nick and Moe's is located in central Florida and plans to expand through franchising.

About Shaun: 

Shaun is the Director of Franchise Development for Nick and Moe's. He brings his entrepreneurial experience to help others start their journey. The Nick & Moes franchise is more than a business opportunity; it's a chance to be part of Thriving Success In a recession-proof industry, just like Shaun has done throughout his career.

With a vision that knows no bounds and an unyielding determination, Shaun has blazed a trail of success in the corporate realm. He has a knack for identifying opportunities and turning them into gold mines. His ventures have spanned various industries, from Hospitality to Business Development, and he's consistently left an indelible mark wherever he goes.

What sets Shaun apart is his unwavering commitment to quality and customer satisfaction. He understands that excellence isn't just a goal; it's the foundation of any thriving business. With a passion for innovation and a relentless pursuit of success, Shaun has built a reputation for creating opportunities, fostering prosperous communities, and attaining the financial freedom many aspire to achieve.

For more information visit www.nickandmoes.com/home

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. 

Franchises are small businesses right in our neighborhood. 

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation. 

Episode Summary:

Charles Bonfiglio made an early decision to pursue his passion and turned it into a successful franchise. In this interview, he shares his journey in the franchise industry. After encountering many obstacles to starting a car audio and accessory business, he discovered a blueprint for success as a franchisee.  

His initial franchise opportunity was in the auto repair business. Charles honed his business skills and in 2007, he was ready to live out his dream of opening a car audio and accessory business. Charles did not want to start from scratch, so he purchased a six-store chain called Tint World®. While growing to over 150 locations, he is developing the unique automotive franchise lifestyle brand he had always dreamed of. 

Key Ideas:

• Facing challenges in securing funding and a location to open a business, Charles discovered opportunities through becoming a franchisee

• Franchising provided the blueprint for success he needed to get into business

• Charles purchased a small chain of stores in 2007 and converted the business into a franchise

• Learning about franchise development and implementing sales systems led to more growth for his franchise, which is now over 150 locations

About Charles: 

Charles has over 40 years of experience in franchising, retail management, marketing, and business development.

By developing and implementing effective strategies, systems, and processes, he has grown Tint World®  into America's largest and fastest-growing automotive styling and window tinting franchise.

Charles holds multiple patents, certifications, and honors demonstrating his thought leadership in the automotive and franchising industries.

In this solo episode, Susie Liberatore announces the launch of Franchise Clarity, an all-in-one franchise marketing system. Susie and her team created this comprehensive suite of tools and features to meet the unique needs of franchisors. It streamlines and automates various aspects of franchise management, including marketing, training, operations, communication, and performance tracking.

After more than 13 years of experience in the marketing industry and running her agency, Visions2images, Susie decided to specialize in the franchise sector. Her focus shifted towards working with franchisors, and took charge of marketing for multiple locations across various brands.

Throughout the interactions with numerous franchisors, she noticed several gaps that needed to be addressed. Despite our efforts in monitoring and managing marketing activities, there was still a disconnect between franchisors and franchisees. It became evident that there was a void waiting to be filled. Drawing upon extensive research and expertise, Susie embarked on creating software specifically tailored to address these concerns. As the idea took shape, people responded positively, affirming its value.

Learn more at https://franchise-clarity.com 

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. Franchises are small businesses right in our neighborhood. 

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation. 

Episode Summary: Ty McBride is the founder of Preservan Wood Rot Repair, a home service business specializing in wood rot repair using an eco-friendly and affordable epoxy solution. He decided to offer franchises so he could grow the company while working alongside small business owners. 

Key Ideas: 

• Franchisees can identify their ideal customer profile by becoming familiar with  their city and understanding their neighbors

• Having a strong customer profile is the first step to effective marketing

• The most effective targeting of specific neighborhoods is done through a combination of traditional and digital marketing methods

• In-person networking can help franchisees break the stereotypes surrounding franchising and establish themselves as local businesses

• Effective marketing also targets referral sources, such as insurance agents and other local professionals

About Ty:

Ty McBride is the Founder and CEO of Preservan Wood Rot Repair, a fast-growing home service franchise with locations in Oklahoma City, Tulsa, and Orlando. With nearly two decades in the home service industry, Ty has garnered recognition through industry awards and a feature on HGTV. A Proud citizen of the Potawatomi Nation, Ty resides in Oklahoma City with his wife and six children.

Episode Summary:

Luke Bazely started Driverseat with the intention to franchise and sold his first location after less than a year. He has spent the last 10 years investing in tech and systems to build up the business and is now poised for more growth. His marketing strategy has encompassed four areas - personal brand of the owner/operators, employment branding to attract qualified staff, the services branding to educate the potential clients, and the Driverseat brand focusing on franchising opportunities. Learning how to delegate  has been a challenge but also a key factor in driving growth. 

Key Ideas: 

• Initial growth was fueled by guerrilla marketing tactics, leaning heavily on community involvement and digital marketing. 

• As the organization matures, Luke plans to prioritize  more focus to maintaining consistency of the brand across franchise locations. 

• Franchising now offers more opportunity than it did 10 years ago thanks to the proliferation of franchise sales organizations and brokers. 

• Delegating tasks to a project manager/integrator is critical for growth, but requires the owner to learn how to let go.
  

About Luke: 

Luke is an entrepreneur and the Co-Founder and President of Driverseat Inc. where he oversees all elements of the franchise brand. He describes himself as a servant leader and is passionate about the small business owner, particularly his franchise partners. Luke is determined to leverage his experience and passion in dramatically improving the statistics related to small business success rates across Canada and the U.S.

Episode Summary:

Tammy Rodgers started grooming dogs as a high school student seeking to earn extra cash. A local groomer showed her how to groom a poodle; the rest of her education came from reading books. Her dad acted as her business manager, helping her find clients. Fast forward to adulthood, Tammy went through a rough divorce and moved in with her parents. After working to find herself again, she decided to give the grooming business another try. Tammy worked for a local grooming shop for about a year before deciding that she could run a better grooming business on her own. Putting her customer service and relationship-building skills to work, Tammy opened  “Puparazzi,” a Hollywood-themed mobile grooming business, in 2010. She offers a first-class grooming experience for both pets and pet parents. In 2015, Tammy franchised the Puparazzi concept and now mentors her franchisees to help them establish their mobile grooming business. 

Key Ideas: 

• Tammy invested in herself to start the business, using funds from a 401K obtained through her divorce settlement 

• Cultivating strong relationships with clients and showing empathy towards their concerns and complaints is a key success factor 

• Tammy can help her franchisees with all aspects of the business because she was a hands-on owner, with extensive knowledge and experience in the grooming industry. 

• Failure is a learning experience and an opportunity to grow

About Tammy: 

Now with more than 40 years of pet grooming experience, Tammy Rodgers started her mobile grooming business back in 2010 during a bad economy. Still just as busy today as she was back then, her business has thrived. Tammy is a passionate groomer who can successfully groom any animal. The unique experience she provides keeps her loyal clients returning month after month for years. 

Puparazzi came to be as Tammy sought to combine her love of family and her passion for pet grooming. With both children, now grown, having been in the movie and modeling industry at that time, the name Puparazzi seemed ideal!

As a passionate businesswoman, Tammy believes in her business concept, her commitment to mentor her franchisees and continues to strive to make Puparazzi a nationwide, if not a worldwide household name!

Episode Summary:

Loana and her husband began their entrepreneurial journey 12 years ago with a commercial cleaning business before venturing into the tea business five years ago. TeaCupFuls is a place to celebrate and enjoy over-the-top drinks topped with cotton candy, suckers, and other fun add-ons. Loana and Susie discuss the challenges female entrepreneurs often face, along with the importance of elevating women to leadership roles. 

Key Ideas:

• The stereotypes that plague women in business and how to overcome them

• The benefits women bring to leadership

• The ROI comes from investing in yourself and your dreams

• Follow the marketing trends that apply to your industry and target market 

About Loana:

Loana had a dream…

Of creating a place where friends could meet and hang out in an atmosphere that would put smiles on everyone’s face.

Out of this, TeaCupFuls was born and her dream became a reality with the first store opening February 2018 in the Brookswood Plaza, in Bend Oregon.

It was such a success that she decided to spread the joy even further, and opened another store in Downtown Bend in November of 2018.

Growing up in a heavily Vietnamese-influenced home, she always knew that boba was something special, and therefore wanted to bring that culture to Bend through TeaCupFuls, who offers truly authentic, artisanal boba through specialty drinks!

Episode Summary: 

Nicole McIntyre started a dessert food business as a hobby and it morphed into a luxury food truck that is now a franchise. 

Key Ideas:

• Entrepreneurship is full of challenges, and learning to drive a food truck was a big one for Nicole

• The only way to grow is to experience mistakes and be able to move out of your comfort zone to learn new things

• Data-driven sales are a backbone for creating value year after year

• Cost analysis can help determine best marketing strategies

  
  

About Nicole: 

Nicole McIntyre is a successful Franchise Executive, Business Consultant, Franchisor, and Speaker. She was born in Washington DC and later raised in North Carolina. Nicole went on to study Business Administration at Wake Technical Community College and North Carolina A&T. With her exceptional drive and leadership skills, Nicole has been working as a business consultant for new-generation entrepreneurs in the Raleigh-Durham area since 2011.

Apart from being a consultant, Nicole is also the co-founder of Cocoa Forte, a dessert truck brand that started as a hobby with her husband back in 2012. Over the years, Cocoa Forte has become a popular mobile dessert truck brand, serving mainly in Wake, Orange, Durham, Chatham, Johnson, and Nash Counties in North Carolina. Nicole's dedication to bringing awareness and support to local food trucks led her to serve as a board member of the Raleigh/Durham Mobile Food Association (RDUMFA), where she worked to facilitate food truck events in towns outside of metro areas to strengthen communities through foodie experiences.

Episode Summary:

Richard Gould is CEO of Richard’s Painting, a franchise with 17 locations. He started in the painting business when a friend offered him work. This led to owning and later selling a well-established painting company in New Jersey. After a move to South Carolina in 2007, he decided to launch a new painting business. Richard’s Painting has grown into a brand that people trust by offering quality painting and customer service while building relationships in the communities served. Rich learned how to build a business from the ground up and now he is sharing his expertise with others through franchising. 

Key Ideas: 

• Richard decided to franchise as a way to grow his business and teach others how to run and grow a painting business

• Buying a franchise is never a guarantee for wealth, the owner must put in the work to succeed. 

• Success in franchising requires smart decision-making, controlling expenses, and being able to motivate and understand your franchisees.

• Many times it is the little things that keep customers coming back.
  

About Rich: 

Rich believes painting is the best job in the world. As a longtime painting veteran with over 30 years of experience in the industry, Richard started his career in New Jersey, where he eventually bought an existing painting business. In 1999, Richard relocated to Salisbury, North Carolina, where he started Richard’s Painting from scratch. After more than two decades in business, Richard’s Painting continues to grow. In 2021, Richard made the decision to franchise his concept to help entrepreneurs own painting businesses that succeed by doing everything the right way. With multiple locations in North Carolina and New Jersey, Richard’s Painting is growing fast.

Episode Summary:

After many years in franchising, Jeff Dudan founded Homefront Brands. This company is a multi-brand platform consisting of residential and light commercial  property service companies. They provide an experienced home office, a network of growth partners, strong support systems, and in-house consumer-acquisition and customer care services. 

Key Ideas:

• Homefront invested heavily in building the Cadillac platform of the franchise support system

• Data and analytics are better than population and geography  for designing territories

• Great ideas can come from the franchisees so it is important to have a system in place to collect these ideas

• It takes effort on part of both the franchisor and the franchisee to keep the leads coming in

• A good franchisor must find a way to measure how leads come from the brand affiliation

Jeff Dudan is the Chairman and CEO of Homefront Brands, a platform of property service franchisors. We exist to inspire entrepreneurs to take action and positively impact communities, franchisees, employees, and families. The success of our franchisees strengthens thefoundation of our economy, provides stability in the lives of our franchise operators, and expands the reach and relevance of the franchise industry sector. HomeFront Brands aspire to always do right by the franchisee and their customers. Jeff is a published author with his latest book “Discernment; The Business Athletes Regimen for a Great Life through Better Decisions” and a Forbes contributor, speaker, and consultant to emerging brands as well as serving YPO as Chapter Chair of the Southeast Regional US Chapter, Novant Health as Advisory Board member, and the IFA Franchisor Forum as a member.

Jeff’s journey as an entrepreneur began as a college athlete who founded a business to paint student housing. After graduation, he assisted South Florida in recovering from Hurricane Andrew which led to the launch of AdvantaClean in 1994. As a leading national restoration franchise, AdvantaClean became a strategic partner with St. Jude’s Children’s Hospital to support families in need. In January of 2019, AdvantaClean was acquired by Home Franchise Concepts (HFC).

Dudan Group is the capital partner to HomeFront Brands and others. We invest capital, provide expertise, and offer services that enable people to join, buy, build, or expand franchise systems. We operate select franchise brands and offer an array of complimentary services that create franchise start-ups, outsource franchise sales, and implement growth strategies that drive explosive growth.

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community. 

Franchises are small businesses right in our neighborhood. 

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.

Episode Summary

Matt Lovasz discovered the business of biohazard cleanup from a refrigerator magnet in the police department break room. He started researching the industry and determined that his skills as a police officer would transfer to this business. He started his own business and eventually bought and sold a franchise before becoming a master franchise owner, buying and selling franchises in six states. He then started TACT and is now selling franchises for this business. 

Key Ideas

• Good communication with your franchisees about what’s working and what is not working is key to success
• Education around the necessity of this business is part of the marketing strategy
• Brokers and consultants are expensive but provide a track to fast growth
• Building relationships with referral sources is a key part of marketing
  

About Matt Lovasz

T.A.C.T was founded by former police veteran Matt Lovasz. Matt was also a former master franchise owner and master instructor in the biohazard industry. Matt has been featured on the A&E show Hoarders on multiple episodes.

After building a very successful business in the biohazard and hoarding clean up industry, Matt decided to start T.A.C.T using everything he had learned in his police and biohazard careers and improve on them to create the ideal crime scene cleanup franchise.

Franchisee to Franchise Consultant

Episode Summary:

John Francis has been a part of the Franchise industry since childhood. His parents were pioneers in franchising barbershops and hair salons. John grew up learning about franchising and went on to work in the industry as a franchisor, franchisee, supplier, and developer. For the last 10 years he has been an advisor, coach, and speaker.

Key Ideas:

• John is known as a ‘franchise fixer’; he helps franchise businesses accelerate growth and avoid problems
• John draws on his over 30 years of experience working in all aspects of the franchise industry to act as an advisor and mastermind facilitator
• He puts his experience to work as a ‘share-it-all’ rather than a ‘know-it-all’ and asks the right questions to help others find the solutions to their business problems
• As an independent coach, his main goal is to help others in the franchise industry become successful

Episode Summary:

Susie Liberatore owner of Visions2images and Stacy Swift with Franchise Matchmaker, bust some of the myths around the franchise industry and the path to becoming a franchise owner.

Key Ideas:

• What is a franchise
• Flexibility is part of a good franchise system
• Why Stacy thinks passion is overrated when looking for a business to run
• How a broker can make the path to business ownership much easier
• What do franchise owners need to do for marketing

About Stacy:

Stacy has over 30 years of small business ownership, management, sales, and marketing experience. She has been a multi-unit franchise owner with three different concepts, and also founded a deli/corporate catering business as her first venture into entrepreneurship in 1989. Stacy presents franchise information and business ownership seminars across the country in partnership with career transition firms, the SBA, Small Business Development Centers, SCORE, regional libraries, and military groups. In her 25+ years as a franchise broker and consultant, she has helped hundreds of people invest in a wide variety of franchise businesses. Stacy is currently an active member of the IFPG--International Franchise Professionals Group--and her company is called Franchise Matchmakers.

Connect with Stacy:

Episode Summary:

Jeff Gartner founded Hudson Valley Swim with his wife Joan to provide an important service to their community. After running the business successfully and expanding to multiple locations, Jeff decided to offer the business as a franchise. He has perfected a low-overhead model with a great profit margin.

Key Ideas:

• How Jeff developed his business idea for a swim school
• How processes helped streamline his business and get it franchise-ready
• What you need to start a franchise
• Franchise marketing
• The importance of follow-up for both customer service and marketing

Connect with Jeff Gartner:

Episode Summary:

As a Franchise Consultant, Lance Graulich is a free advocate helping aspiring franchise owners through the process of vetting and choosing the right franchise to purchase.

Key Ideas:

Episode Summary:

Ricky Hall got his start in franchising as a franchisee for GNC. He built up his portfolio over ten years to run five stores.  After exiting GNC, Ricky was a franchisee for another brand for three years. He then decided to start his own brand under the name NutritionHQ.  In 2020, Ricky became a franchisor and currently has two locations.

Key Ideas:

• One of Ricky's biggest challenges on the franchisor side is properly vetting his first 10 franchisees to set up the organization for success
• Ricky has walked both sides and is committed to being a ‘franchisee-friendly’ franchisor
• Developing a strong brand identity for NutritionHQ came first and is now helping with his marketing efforts
• Ricky recognizes the importance of relationship building as he works to make his brand a part of the community

About Ricky Hall:

Ricky Hall (the founder and resident storyteller) has been running successful nutrition franchises for more than 15 years. His experiences and expertise are what have shaped the NutritionHQ brand.

If you ever saw Ricky you’d be shocked that he ever struggled with health (those muscles are no joke) But back in his Military College days, Ricky struggled with his fitness and body image. That’s when he discovered nutrition: How what we eat can fuel us and help us become our very best.

Helping fuel our communities' best days is still our central mission as a company, and as we grew into a franchise we now help business owners live out that mission in their own communities.

About Visions2images:

By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Why Videos Should Be A Part of Your Marketing Strategy

Episode Summary:

You’ve heard the statistics- people are watching more videos online than ever before. And this is predicted to keep increasing. You don’t want to be left behind, but you can’t fathom creating those cringy lip syncing videos yourself. Tracy Phillps is here to tell you that’s not how you do it. Video needs to feel genuine to you, and it must help move your business forward. When you take a strategic approach, that is exactly what video will do for you.

Key Ideas:

• Your visibility is your currency- it relates to your income
• Video allows you to stake your claim as the expert in your field
• The most important metric for measuring your video success is how many sales did you get
• Your video message must be compelling and focused to the right target audience
• You can repurpose your videos across platforms
• Video helps build the know-like-trust factor very quickly when you show how you can help
• Your video needs one call-to-action
• The only way to get over your mindset blocks around doing video is to do video
• Live video is actually much easier than pre-recorded - once you get over the fear
• What you have to say is much more important than how the video looks

About Tracy Phillips:

Tracy is an Emmy-nominated video and visibility expert who trains and works with CEOs, Key Opinion Leaders, Medical Professionals, Visionaries and Bestselling Authors who want to use their visibility to impact their internal and global audiences.

Tracy's laugh & learn style of presenting has made her a highly sought-after speaker, trainer and workshop facilitator. Her clients include New York Times best selling authors and Fortune 500 companies.

Join us for this special episode where Susie Liberatore interviews Lannie Davis-Frecker, President and CEO of Julie Billiart Schools. Julie Billiart Schools is a family of K-8 coeducational, independent day schools based in Northeast Ohio for children with learning differences.

About Julie Billiart Schools:

The Julie Billiart website is a one-stop shop for anyone who wants to learn more about resources, growth, services, admissions, employment, and more.

Podcast Summary: 6 Red Flags To Look For When Hiring A Marketing Agency

Have you been burned by working with a second-rate marketing agency? Is the fear of another bad experience holding you back from getting the help you know that you need? This episode takes a deep dive into what to look for when evaluating marketing agencies. All agencies are not created equal! When you ask the right questions, you can ensure a greater chance of success in hiring an agency that can do the work to improve your bottom line.

Key ideas:

• There are no guarantees in any business venture
• Don’t choose an agency based on their low fees
• Look at how the agency does their own marketing
• Ask what data they will track and how they will present it to you
• Does the agency give you ownership of your marketing assets?
• How easy will it be to communicate with the agency?

About Visions2images

By 2027 Visions2images will be the #1 creative agency for midsized businesses who want to share their local hometown connection with their unique stories and personalities to their local audience.

Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience.

Episode Summary:

The right strategy is crucial to developing a successful franchise concept. The Franchise Dept. works with companies to determine the most effective pathway to profitability through franchising. James and his team provide support from the very first steps of developing the franchise agreement to the grand opening of the first unit and beyond.

Key Ideas:

• The franchising industry has expanded in recent years as more local/regional businesses tap into the power of franchising as their growth strategy.
• Franchising can be right for the business that has proven its concept in the local market and wants to scale
• There is more than one way to the franchise and every brand has its own growth pattern; there can be a profitable business model for both 500-unit and 30-unit franchises especially when the right marketing is implemented.
• It is vital for franchise concepts to identify the correct and appropriate franchisee candidate avatar

About James Luy:

James Luy is a Co-Founder and Partner with The Franchise Dept, a boutique development and consulting firm that works with emerging as well as prospective franchise concepts across the fitness, wellness, beauty, and quick service restaurant industries. James has operated in the franchise space since 2015 and has held various executive roles to build franchise systems, facilitate appropriate unit development, and ensure unit level as well as franchisor profitability. The Franchise Dept's goal is to partner with engaging brands who are investigating, or have already begun, franchise growth and ensure that they strategize and execute growth initiatives best suited for their continued success.

Podcast Summary: How do you approach your marketing when times get tough?

Do you pull back, stop altogether, or go full force ahead? The truth is you can’t afford to NOT be marketing! While it may seem counterintuitive to spend money on advertising and promotion when your revenue slows down, you still need to be in front of your audience. The good news is that with the right marketing strategies you can stay top of mind and continue to nurture your customer base.

Key ideas:

• If your competition keeps up with marketing when you pull back, you stand to lose even more
• It takes 10x more effort and expense to convert a new lead into a customer than it does to sell to a current customer
• It’s harder to build trust with new audiences when the economy is not doing well
• Look for ways to support and provide value to your current customers

By 2027 Visions2images will be the #1 creative agency for franchise owners who want to share their local hometown connection with their unique stories and personalities to their local audience.

Podcast  Summary:

Before you start any business you need two things, a good CPA and a great attorney. Whether you are dealing with a wage-and-hour claim, negotiating a lease, entering into a franchise agreement or dealing with a vendor dispute, you are going to need an attorney. On this episode, Brian Seitz explains why the best time to find a good attorney is before you have a deadline or pending legal matter.

Key Ideas:

• How to find a good attorney through your network
• What should you consider when evaluating if an attorney is a good fit for you and your business
• Understanding legal fee arrangements
• What should you ask your attorney about a pending legal matter

About Brian J. Seitz:

Brian Seitz is a seasoned and successful executive with deep experience in operations, law and finance. Brian is a key member of the management team for Hillcrest Foodservice and focuses his efforts on acquiring companies and cultivating efficient corporate growth.

About Restauranttopia:

Restauranttopia focuses on all things related to restaurant management and operations from hosts David Ross, Brian Seitz, and chef Anthony Hamilton. The show features interviews and restaurant success stories, along with insights on cost control, marketing, management and personnel issues. Tune in for marketing ideas and tactics from restaurant business experts, gathered from lessons and data from restaurants around the US.

To Connect with Brian and Restauranttopia:

Podcast Summary:

In this episode, Jordache Johnson discusses how NFTs are a business asset. He became an early adopter of NFTs to be at the forefront of this emerging digital investment. Listen in to learn the basics of how NFTs function and how they can benefit your business.

Key Ideas:

• Creating original NFT's allow people/businesses to make royalty fees.
• NFT's are a business asset.
• NFT’s come with risk and understanding how they work is key to keeping your NFTs safe.
• A mentor can help you if you are interested in becoming an NFT consumer.
• You can grow your podcast and YouTube channel with NFTS!
• Artists can sell their artwork and create royalty fees each time the work is resold.
• Shopify is jumping on board with NFTS. Instead of using coupon codes you can have a custom NFT for customers.

About Jordache:

Jordache Johnson is CEO and Founder of Jordache Johnson Brand. He trains impact-driven entrepreneurs & executives  on leveraging relationships to scale their business. Jordache has been in the Crypto Currency space since 2017 and is an early adopter of using NFTs for business. He currently owns over 200 NFTs and is sharing the benefits of NFTs for business growth.

By 2027 Visions2images will be the #1 creative agency for franchise owners who want to share their local hometown connection with their unique stories and personalities to their local audience.

Podcast Summary: 

In this episode, Chad Harrison and Michael Hutchins speak about their roles with Brand Authority. They coach franchisees on how to set up a franchise and ensure they have all the information needed for success. Listen in as they walk you through some valuable information you might need when starting a franchise. 

Key Ideas: 

• They have a five-week introduction before making any decisions 
• They connect you and guide you to meet other executives and team members that will help meet your goals. 
• Have a firm understanding of the financial commitment it will take when purchasing a franchise. 
• Be open-minded to various concepts.
• Participate and follow the system that is in place. 
• Have all the information you need to make an informed decision. 
• Utilize all the benefits and services you get when you purchase a franchise. 

About Michael: 20-year successful franchise sales development professional with a solid track record of building brands, growing companies, exceeding established goals, and recruiting, training, and retaining top talent. 

About Chad: I am passionate about the home services industry. It is exciting to start the process with a potential business owner and go through the experience with them owning their own Franchise. The entrepreneurs I have worked with fuel my passion to bring them tools that will move them forward in their endeavors. 

Podcast Summary: 

Ever wonder how to grow your franchise? In this episode, I speak with Luke Frey with Bella Vista Executive Advisors, LLC. He is a coach for franchise owners and helps franchise owners develop their CEO skills to run a successful franchise.

Key Ideas:

• Franchisees are CEOs.
• Growing a successful franchise with over 20 years of experience.
• How marketing can affect your franchise.
• Selling a franchise and ensuring smooth ownership
• Being associated with a group of entrepreneurs can help you succeed.
• Make a habit of developing your own personal development skills. 

By 2027 Visions2images will be the #1 creative agency for franchise owners who want to share their local hometown connection with their unique stories and personalities to their local audience.

About Luke: I bring 45+ years of varied professional experience, including 20 years as a franchise owner, 6 years as an industrial engineer for a Fortune 250 company (3 while living in Honduras), and 19 years as a volunteer public servant and Fire Chief of Terrace Park Fire Department, Terrace Park, Ohio. All of these experiences, driven by my desire to learn and help others, have earned my place today as a force propelling the success of other small businesses and franchise owners. I am currently a member of the Center for Executive Coaching and published my first children’s book.

Podcast Summary: 

If you have an e-commerce business, do you think traffic is your company's number one need to increase sales? Listen to my conversation with Dawn Sinkule, Founder of Digital Dawn. She talks about website optimization, pop-ups on websites, how fast your checkout is, the significance of mobile-friendly websites, Tik-Tok, and organic reach through social media. 

Key Ideas: 

• Traffic is not the number one thing to have if you have a web-based business. 
• Conversion rates are critical for e-commerce stores. 
• Should your business be on Tik-Tok? 
• If you have or want to start an e-commerce store, make sure it is a wanted or needed product. 

About Dawn: After 17 years at a Fortune 25 retail company they saw her managing billion-dollar budgets and teams of thousands. Founder Dawn Sinkule cleared all the grey suits out of her closet to create her own kind of boutique agency: e-commerce brands that just need the right expertise to elevate their business to next-level profitability. 

Podcast Summary: 

Podcast Summary:

Sharika Kellog is the owner of 25/8 mom. She is a business creation strategist for women. During our conversation, we spoke about being a single mother and how being your own boss can be a great decision in circumstances like this. We touch on some tips on how to start your business the right way and how it’s possible for you to create your own. 

Key Ideas: 

• Creating a business the correct way, the first time. 
•  Not comparing yourself to competitors.
• Outsource work, so you can scale your business 
• Do what you love and have a passion for.  

About Sharika: Sharika, the owner of The 25/5 MOM, is a business creation strategist for women. Her goal is to help women create businesses so that they can live life on their OWN terms. She has helped female entrepreneurs create businesses from scratch or set up their new business so that it is legitimate and functioning. Many of these businesses go on to generate 6 and 7 figures in revenue by honing in on their strengths and how to have a balance between work life and mom life.

Sharika is a single mom by choice via fostering and adoption. Her pride and joy are her 3 smart, funny little boys (ages 7.5, 6, and 5) and a foster son (almost 6 months old). Sharika has over 15 years of experience in internet marketing, event planning, client satisfaction, and business strategy.

Podcast summary: 

I speak with Laurie Crammer, Executive Director of the Autism Society of Greater Akron (AGSA), regarding their re-branding and exciting new resources coming soon. We talk about the difference that ASGA makes in the autism community. 

Key Ideas: 

• How re-branding gives you a better definition of business 
• Defining your mission statement and its importance  
• How rebranding is more than just changing your logo 
• The benefits and resources AGSA provides 

About Laurie:

Laurie Cramer is the Executive Director of the Autism Society of Greater Akron. Laurie was hired as the first staff member in 2011 of what had been an all-volunteer grassroots organization. Prior to becoming Executive Director, she had a career in communications that began in Washington, D.C., where she was a press secretary to two Congressmen, and a communications strategist for public affairs firms and national trade associations. Laurie and her husband moved to his hometown of Akron in 2003, when they were just learning that their two-year-old son had autism. From then on, life forever changed.
Laurie’s passion to support a better life for individuals living with autism comes from her family’s personal journey. Laurie holds a Bachelor’s Degree in Communications from Florida State University and a Master’s Degree in Organizational Development from George Washington University. Laurie is married to Gregg Cramer and they reside in Fairlawn with Philip, a young adult with autism, and Robert, who visits on college breaks.  

Podcast Summary:

I spoke with Kristen Westcott about how you can discover your voice and how your unique quirks can make you stand out. There are methods for identifying your natural voice, tips for overcoming your voice, and the best way to write in this episode.

Key Ideas:

• Find your voice that fits your personality.
• Outsourcing your copywriting where your voice still can be heard
• Recognize your natural voice
• How you can use copy for all of your marketing materials.

About Kristen: 

Kristen Westcott is a business growth strategist and sales page copywriter for online entrepreneurs. As a former Director of Operations, Kristen spent a lot of time behind the scenes of several launches. She quickly noticed that what was holding many business owners back was figuring out a launch strategy that aligned with their message and core values. She supports women who are launching a course, group program, mastermind, etc., and need their sales page turned around FAST! Kristen specializes in writing conscious conversion copy that doesn’t trigger or shame clients into working with you but rather helps them to see what’s possible if they do the work inside your program. 

Podcast Summary: 

Podcast Summary: 

I have a guest, Chad Wilson owner of Engage Virtual Range located in Medina Ohio, and Avon Lake Ohio. We discuss finding how to create an emerging franchise plan, the importance of the process, and why marketing is essential for franchises.

Key Ideas: 

• How to start up a franchise and build a plan.
• How to understand the power of marketing to gain local visibility.
• How to create a Unique Selling Strategy. 

About Chad: 

Experienced entrepreneur with a proven ability to engage teams on business strategy, business transformation, process engineering, and information technology initiatives that grow and mature businesses.

Highly focused on the process-oriented architecture and implementation of custom software solutions to excel at e-commerce transactions. 

Podcast Summary: 

Podcast Summary:

Podcast Summary: 

On today’s podcast, I had the pleasure to speak with Katy Fuerst, Executive Director at Feeding Medina County, a non-profit organization. Even non-profits need marketing! Listen in as we talk about how non-profit are stereotyped and overcome the stigma. 

Key Ideas: 

• Stereotypes of non-profit 
• How one wears many hats in a non-profit 
• The 10-year growth of a local non-profit 

About Katy Fuerst: 

Katy Fuerst is the Executive Director at Feeding Medina County. She has worked in the non-profit sector of Northeast Ohio for over a decade and is a member of the Association of Fundraising Professionals. Most recently, Katy served as the Director of Programming and Community Engagement with HFLA of Northeast Ohio. Prior to that, she worked in homeownership counseling at CHN Housing Partners and in workforce development at El Barrio. Katy holds a Bachelor’s of Arts in Sociology from Cleveland State University and a Master’s of Nonprofit Administration from John Carroll University. She lives in Sharon Center with her husband Mark, their three children, and several rescue animals. In her spare time, Katy enjoys riding horses, coaching flag football, and hiking. 

Podcast Summary:

Podcast Summary:

I talked with Tarah King on Today’s podcast at Thrive Peer Recovery Service. She is their PR and Marketing Manager based out of Ohio. Recently they did a rebrand, and we worked together on their logo and colors. It was an exciting journey to pick colors that had meaning for them and their services.

Key Ideas:

• Rebranding and keeping your brand equity
• Logo - Mission and values
• When is it time to do a re-brand? 

About Tarah:

Tarah is the PR and Marketing Manager for Thrive Peer Recovery Services. This role allows her to combine two of her passions; creativity and helping people in need. She headed the recent rollout of Thrive's brand refresh.

She earned her Bachelor's degree in Marketing from John Carroll University and later established King Me Marketing in 2016. With nearly 15 years of experience, she still loves learning all that she can about marketing. Fun fact: Tarah has a certification in interior decorating....that creativity bug can't seem to leave her alone!

Podcast Summary:

Podcast Summary: 

In today’s podcast, I have the pleasure to talk with Amy Williams from Afficient Consulting. We discuss reasons why you should set up procedures for your business and why you should treat your business as if it were one of your clients.

Key Ideas:

• Documenting your procedures
• Outsourcing or automation
• Treat your business as a client

About Amy:

Amy Williams, CSEP has a passion for helping others grow in a productive and successful learning environment.

Her hard work and commitment have gained her leadership opportunities through the years as she is always looking for ways to drive efficiency to save time and save money.

With 17 years in the event industry, Amy is the founder of Afficient Consulting, dedicated to serving creative business owners to streamline processes, systematize, and reach goals to achieve greater success and improve business practices.

She is a life-long learner to brings value to those around her. And most important of all, when not in a pandemic - if you need a hug, she’s got the best ones!