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Clare O'Brien, Associate Media Advisor, ISBA interviews Karen Nelson- Field, Founder and CEO of Amplified Intelligence and Mike Follett MD of Lumen.

Is attention measurement the holy grail, is it as complicated as it sounds and why aren't more CMO's using it?

Find out in the answers and much more enlightening episode.

In this episode focused on retail media, ISBA's Clare O'Brien talks to Ollie Shayer, Omni-Media Director, Boots Media Group and Fiona Blades, President, Mesh Experience about how the retail media environment can be a place to nurture brand equity and experience.

Matthew Gwyther interviews Director General of ISBA, the trade body representing brand advertisers in the UK. During this episode they discuss all things marketing.
About Phil
Phil joined ISBA in January, 2017 and heads up the organisation. He’s responsible for ISBA’s strategic direction and its advocacy agenda. He leads the team of ISBA directors and looks after the day to day operation of the business.

Before ISBA, Phil’s career in the UK and Europe has been in marketing, sales and general management, spanning a wide range of industry sectors, from consumer goods to grocery retail and from marketing technology to lottery and games.

Phil holds a BA in Classics from Jesus College, Oxford. He is a keen runner, skier, year-round open water swimmer and is married with five children.
About Matthew
Matthew edited Management Today for 17 years and during that time won the coveted  BSME Business Magazine Editor of the year on a record five occasions. During his career as a freelance he has written for the Sunday Times - Business pages plus magazine, The Times, The Independent, The Telegraph, The Observer, The Washington Post, The New York Times, GQ and was a contributing editor to Business magazine. He was PPA Business Feature Writer of the Year in 2001. He has also worked on two drama serials one for Channel 4 and one for the BBC.  Before becoming a journalist he had a brief and inauspicious spell as a civil servant working at the Medical Research Council in its London Secretariat. 

He is the longest standing judge of the Veuve Cliquot Businesswoman of the Year award .

Matthew is now a partner at Jericho Chambers and is a presenter on BBC Radio 4’s In Business programme. He is an accomplished public speaker, conference host and facilitator. 

Matthew is also the co-author of Exposure published by Penguin in London and New York in the Autumn of 2012. It is the story of whistleblower Michael Woodford, the “Southend samurai” who left school at 16 and worked his way up to the top post of the Japanese industrial conglomerate Olympus, only to discover that his board were involved in a two billion dollar fraud. 
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