The Instagram Stories Podcast
By Daniel Hill - DanielHillMedia
From social media managers to influencers and business owners, our guests bring a wealth of experience and insight to the show. They'll discuss their personal success stories, share tips and tricks, and offer advice on how to make the most of your time on Instagram.
The Instagram Stories PodcastApr 20, 2020
Episode #64 - Lia Haberman and ICYMI (In Case You Missed It)
Show Notes:
Lia Haberman is a social media advisor and educator. She consults for brands such as Google, Robert Half and AT&T; runs social workshops for groups such as Macy's Style Crew and the Costume Designers Guild; and teaches social media marketing and influencer marketing at UCLA Extension. She’s been featured on NPR’s Planet Money and quoted in outlets such as in The Washington Post, Business Insider and Ad Age. And every week, she writes a newsletter for 25K+ marketers and creators called ICYMI (In Case You Missed It) to keep everyone up to speed.
Follow Lia:
ICYMI Newsletter (Substack)
News Podcast - The Instagram Stories
Episode #63 - Taylor Lorenz - Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet
Taylor Lorenz is a technology journalist in Los Angeles, CA and author of the new book Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet.
She has written for The New York Times, The Washington Post, The Atlantic, the Daily Beast, and many other publications. She is currently a technology columnist for The Washington Post's business section covering online culture and the content creator industry. She was previously a technology reporter for The New York Times business section, The Atlantic, and The Daily Beast. Her writing has appeared in New York magazine, Rolling Stone, Outside magazine, and more. She frequently appears on NBC, CNN, MSNBC, CBS, and the BBC. Lorenz was named to Fortune’s 40 Under 40 list of leaders in Media and Entertainment. Adweek included her in their Young Influentials Who Are Shaping Media, Marketing and Tech listing, stating that Lorenz “contextualizes the internet as we live it.” Town & Country named her to their New Creative Vanguards list of a rising generation of creatives, calling her “The Bob Woodward of the TikTok generation.” In 2023, Lorenz was named tech and media influencer of the year by the World Influencers & Bloggers Association.
In this interview, Taylor talks about her new book, Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet - and we discussed:
Taylor's goals in writing Extremely Online
The most fun part of the book to write (and my favorite parts to read)
How she deals with the negativity she receives for her writing and social posts
What Taylor thinks will be the biggest trend for online culture 2024
Her thoughts on AI and the impact it will have) on internet culture
What Taylor thinks it would take to make online culture fun again
Listen to the Daily Show: The Instagram Stories
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Episode #62 – Post Ideas, Hashtags, and Keyword Optimized Captions with Matthew Pierce from Slay.so
Do you struggle with hashtags or you're never sure what to post? If so, you're going to like this episode. Slay.so is all about hashtags, post ideas, keyword-optimized captions, and insights, using AI.
Matthew Pierce cofounded Slay.so (previously known as Hashtag Slayer) with his wife Danica. The husband and wife team have been helping influencers and entrepreneurs take the stress out of Instagram hashtags since 2021, and have recently expanded their platform to help creators tackle content creation and social strategy, too.
Slay.so combines AI tools with Instagram data to help you save time and be more creative than you would otherwise.
You can find Slay.so on Instagram @getslay.so and get a free 10 day trial.
Listen to the Daily Show: The Instagram Stories
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Episode #61 – Start Making Money using BILI
Are you ready to start monetizing your social media accounts? Regardless of what platform you spend the most time on, you're going to like this episode. Adrian, CEO and co-founder of BILI (BecauseILoveIt.com), is a seasoned leader in advertising, media, and technology. With a proven track record in revenue growth and high-performance culture, he's excelled as a board member, speaker, and volunteer. Adrian's diverse experience spans tech, media, advertising, and business development, honed in both startups and corporations. His role at BILI underscores his dynamic leadership.
For brands, BILI combines the performance base model with brand awareness. For Influencers, BILI gives them an easy way to monetize their social content across any and all social media platforms. Sign Up for BILI and get a $100 Credit!
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Episode #60 – No Filter: The Inside Story of Instagram with Sarah Frier - Part 2
Sarah Frier is the author of No Filter: The Inside Story of Instagram, the winner of the 2020 Financial Times and McKinsey Business Book of the Year Award. She also runs coverage of the world's biggest technology companies for Bloomberg News out of San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. Frier is a frequent contributor to Bloomberg Businessweek and Bloomberg Television.
Purchase No Filter: The Inside Story of Instagram
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Episode #59 – How To Repurpose Content with Hani Mourra of Repurpose.io
Hani Mourra is a husband, Dad, CEO and founder of Repurpose.io – an easy-to-use automation tool that helps entrepreneurs, coaches, and content creators maximize their exposure without spending hours publishing to multiple platforms.
When you work hard to create a video – whether you start creating it in the TikTok app or in the Instagram app – you want as many people as possible to see it. You should be posting it everywhere you can, and it should be automated. Repurpose.io does this for you.
In this episode, we talk about how to use Repurpose.io for cross-posting Reels, TikToks, YouTube Shorts, and more.
Sign up for a free 14 day trial of Repurpose.io and follow Hani’s journey from the links below:
Facebook: https://facebook.com/hanimourra
Facebook Page: http://facebook.com/repurpose.io.page/
Instagram: https://instagram.com/hanimourra
Twitter: https://twitter.com/hanimourra
Linkedin: https://www.linkedin.com/in/hanimourra/
Other Important Information about the Show:
The Instagram Stories is sponsored by Hashtag Slayer!
Register at HashtagSlayer.com and use code IGStories for a free month.
Want to support the show? Buy Me a Coffee
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Episode #58 – Automated Marketing with Mike Yan of ManyChat
Mike Yan is the co-founder and CEO of ManyChat, which is currently helping over 1 million businesses in 190 countries around the world revolutionize how they communicate with their customers. At the core of Manychat is the ability to enable businesses to leverage Messenger by Facebook, Instagram Automation, SMS, and email for marketing, sales, and support.
There’s a revolution underway that’s reshaping how businesses around the world interact with their customers, and Mike Yan is leading the charge. As the co-founder and CEO of ManyChat, he’s made it his goal to disrupt the $5BN+ email marketing industry by bringing the convenience of messenger apps to business-to-customer communication.
The story of ManyChat traces its roots back to 2015. Messaging apps were taking off around the world, and Mike was hard at work trying to write a script that could automate marketing messages to Telegram’s 65M users. The idea had potential, but he’d hit a wall — what had appeared to be a simple concept on the surface required a maze of complex code to execute.
Mike knew that if you can’t get around a wall, you go over it. So he came up with an even bigger, bolder idea: a visual-based platform that would allow anyone to create dynamic and engaging chat automations, all without needing to be a coding wizard. A few months later, ManyChat was born.
Fast forward to today, and ManyChat has exploded into the #1 Chat Marketing platform in the world. The tools Mike first imagined back in 2015 are now employed by nearly two million businesses in 190 countries, driving sales, qualifying leads, and nurturing customer relationships.
To find Mike and Manychat online, visit:
Web: https://manychat.com – Get a free month using code “MIKE1MONTHFREE” (without quotes!)
Instagram: https://www.instagram.com/themikeyan/
Summit: https://igsummit.com – April 5th and 6th (FREE!)
Enjoying this content?
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Want to be on the show? Send me a DM @danielhillmedia
Thanks for listening!
Episode #57 – Building a System and Hiring Virtual Assistants with Jen Lehner
Jennifer Lehner is a digital marketing strategist and systems strategist. She shows entrepreneurs how to build an audience and monetize their expertise online using social media and digital tools. She creates online courses and trainings and her favorite place to hang out is in her private mastermind, The Front Row VIP. She lives in Shaker Heights, Ohio with her husband, 3 kids and a golden retriever.
Jen is doing a FREE 3 day workshop this week, called Solopreneur to CEO Secrets, all about building a system using her method and finding the right virtual assistant. The program starts on Tuesday and you can get access by going to CEOSecretsTraining.com
Don’t think you need a Virtual Assistant? Check out the guide Jen made – 160 tasks to give to a VA!
You can find Jen online at:
Web: https://jenlenher.com
Twitter: https://twitter.com/jenrgy
Facebook Group: The Front Row
Don’t forget to check out Jen’s free guide – 160 Tasks to Give a Virtual Assistant – and be sure to register for her free 3 day workshop Solopreneur to CEO Secrets at CEOSecretsTraining.com!
Enjoy this content?
Leave a Review: Apple Podcasts
Support the Show: Buy Me a Coffee
Want to be on the show?
Send me a DM @danielhillmedia
Thanks for listening!
Episode #56 – Hashtag Strategies from Matthew Pierce of the Hashtag Slayer App
Matthew Pierce is a full-stack web designer and developer who’s been making websites since he could still count his age on his fingers. Working in design, development, and marketing, he’s helped countless businesses grow their revenue online. He also holds a Bachelor’s in Communication Design from Emily Carr University (that’s how he met his wife Danica, but that’s a different story). Having previously grown the Instagram account for his collaborative artist’s community (@paneljam) he knows all too well the difficulty that comes with managing social media as a solopreneur — so he loves a chance to make things easier.
Hashtag Slayer is a tool designed to empower everyone to find success on social media, while saving time in the process. It allows you to build optimized hashtag collections, shuffle your hashtags, analyze your competitors tags, optimize for Reels and remove banned hashtags so you don’t get penalized.
You can find Matthew online at:
Instagram: https://www.instagram.com/hashtagslayerapp/
Web: https://www.hashtagslayer.com/
Note: Use coupon code IGStories for a free month trial of Hashtag Slayer!
Episode #55 – Using Your Core Values to Build an Audience with Nicole Tremaglio
Nicole Tremaglio is a Branding Consultant, Pop Culture Writer, and Host of the Nicstalgia podcast (launching 2/1/22). She helps brands leverage TikTok and emerging social platforms to create a cult following of brand enthusiasts. Nicole is known for being on the pulse of pop culture and cutting edge of digital trends.You can connect with Nic @nicoletremaglio on Instagram and TikTok, watch or listen to the Nicstalgia podcast (launching February 2022), and subscribe to her weekly newsletter, Real Talk, which pulls back the curtain on her entrepreneurial journey.
Find Nicole online at:
Instagram: https://www.instagram.com/nicoletremaglioTikTok: https://www.tiktok.com/@nicoletremaglioPodcast (launching 2/1/22!): https://www.nicoletremaglio.com/nicstalgiaReal Talk newsletter: https://view.flodesk.com/pages/6178a5b61fd6118f0e915074
Episode #54 – Get to know your host!
For a long time, I didn’t know how to describe what I do. I’m not a social media “guru”. I’m not a photographer, I’m not a videographer. It took me a while to figure it out, but I’m a Product Manager.
In this episode, Ashley Coffey invited me on her podcast, “Coffey and Code” to talk about my career path, my podcast, and a lot more.
If you’re enjoying the show, and you’d like to support my efforts – you can buy me a cup of coffee. Thanks in advance!
You can find me online at:
Instagram: https://www.instagram.com/danielhillmedia
Twitter: https://www.twitter.com/danielhillmedia
Support the show! Buy Me a Coffee
Episode #53 – The Social Media Strategies Summit Instagram Q&A with Brian Hollingsworth
Brian Kofi Hollingsworth is a Graphic Designer with over 15 years experience, creating and consulting with brands big and small over the years, everything from general elections in the UK and Kenya, to barbershops, chefs, natural skin and hair products, live events, alcohol brands, charities and influencers.
Brian believes social media is everyone’s opportunity to show the world what you can do and not just tell people like back in the day when you had when you had your life written on paper, now your worth is digital, you can use it to qualify yourself whether you’re running a business or looking for a job, His mission is to educate creators to brand and market themselves by utilizing the most relevant platforms.
In this episode, Brian and I were invited to do a Q&A for the Social Media Strategies Summit back in October, right after I gave a talk on the latest changes to the Instagram algorithm. Brian is super knowledgeable and frankly, I was more excited to hear his answers to the questions than anything else – and I LOVE Q&A, so that tells you a lot.
You can find Brian online at
Web: https://www.thebkh.uk/
Instagram: https://www.instagram.com/thebkh/
Twitter: https://twitter.com/thebkh
YouTube: https://www.youtube.com/thebkh
If you enjoyed this episode, please leave a review on Apple Podcasts, so you can help others find the show.
Thanks for listening!
Episode #52 – 5 Key Steps of Building a Community with Ashley Langer
Ashley Langer is a natural born connector and extrovert with over 10 years of experience planning marketing and networking events. As the founder of Business Socialistas, Ashley works to build a community of female entrepreneurs where women can connect, support one another, find resources and grow their businesses. Most notorious for their elevated networking events, Business Socialistas cultivates unique experiences that empower women and brings them together in person and on social media.When not on the ‘gram or event planning, Ashley spends her time going to the beach, exercising and enjoying a delicious meal with her friends, family, husband and two daughters.
In this episode, Ashley breaks down her 5 key steps to building a community on Instagram. She explains in detail how she uses each step with examples, but her list includes:
* Support – like, comment, cheer your friends on* Share – share with your audience in a meaningful way* Spotlight – feature someone that your community will connect to* Summon – get feedback and input to involve your community* Social – build community by featuring your community in your content
You can find Ashley online at:
Web: https://www.business-socialistas.com
Instagram: https://www.instagram.com/business.socialistas
Episode #51 – How To Setup to Sell on Instagram with Carrie Gottschalk
Carrie Gottschalk is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 13 years, paid social media for 5 years, and has managed over 15 million dollars in ad-spend — working with large clients Shari’s Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets she’s known as a skilled social media strategist, advertiser and has also gained a strong understanding of digital performance metrics with a good portion of her experience in eCommerce, Direct Response, and Performance Marketing.
In this episode, we talk about how to set up your Instagram profile for maximum sales potential, along with the advantages of having an Instagram Shop, plus much more.
You can find Carrie at:
https://www.instagram.com/carriegottschalk
https://www.carriegottschalk.com
If you would like to hear more Instagram strategy (but mostly Instagram news!) check out my daily show, The Instagram Stories, on your Amazon Echo smart speaker or Google Nest under “News Briefings”, or on any other podcast platform including Apple Music and Spotify.
If you would like to support the show, you definitely can buy me a cup of coffee – just go to https://buymeacoffee.com/igstories.
Thanks for listening and I hope you liked the show!
Episode #50 – Influencers and User Generated Content with Nikki Canning of Later
Nikki Canning is the Editorial Manager at Later — the leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok. Her experience in digital media has taken her to London, Sydney, and Dublin, and she’s helped dozens of brands build their content and social strategy. When Nikki’s not working on blog content for Later, you’ll find her outdoors with her dog, Arlie, or listening to the latest true crime podcast.
I first met Nikki when I started writing for Later – I wrote a blog post about captions in Instagram Stories, which had been a goal of mine for a long time.
In this episode, we talk about some strategies for having others creating content for you – typically referred to as User Generated Content – and working with smaller influencers for maximum impact.
Since we recorded the podcast, Later has announced a new date for LaterCon — join Nikki and team Later on Sept 29th for a day-long virtual event all about social strategy. Get your free ticket here!
You can find Nikki at:
Instagram: http://www.instagram.com/nikkitravelled
Instagram: https://www.instagram.com/latermedia/
Web: https://later.com/
LaterCon: https://later.com/latercon
Episode #49 – Instagram Q&A at the Social Media Strategies Summit
This week on the show, I share a Q&A I did at the Social Media Strategies Summit a few months back, where I shared secrets about how the Instagram algorithm works and how to take advantage of it.
If you enjoy this podcast, I would really appreciate a review on Apple Music so other people can find the show!
If you’d like to be on the podcast, please send me a message on Instagram (or Twitter!) @danielhillmedia and we’ll work out all the details.
Enjoy the episode!
Episode #48 – What To Do Before Going Viral with Sara Alter from Moment Consulting
Sara Alter is a veteran entrepreneur, business coach, certified life coach, and the Founder of MOMENT Consulting.
With a background in marketing, branding and PR, Sara leverages 20 years of entrepreneurial experience to help her clients build unique, sustainable, buzz-worthy brands.
Sara has been featured in Entrepreneur Magazine, Thrive Global, Authority Magazine, CEO MOM Magazine and in Conde Nast Fingerprints as their pick for creative innovator.
You can find Sara online at:
Web: www.moment-consulting.com
Instagram: https://www.instagram.com/momentconsulting
Article: Consulting Tips for Your Business
Episode #47 – Boosting Engagement with Stories and Stickers with Lisi Metzger from LStudioMedia
Lisi Metzger has been in the social media space since 2009. She created a blog called, “The Beauty File,”posted content for over five years and grew an engaged community online. She was featured in several online publications such as GraziaUK & Refinery 29. She is passionate about connecting with and creating content for small businesses, brands & professionals.
She is a social media strategist and the founder of L Studio Media, a social media agency, based out of New York. She helps businesses grow their online presence through social media management and content creation, 1:1 strategic planning sessions and online coaching. She helps businesses clarify their message to create strategic plans and grow by attracting the “right” followers who convert to customers and clients. Her agency also works with businesses in an ongoing manner, providing social media management on a monthly basis.
Offline, she enjoys listening to music & podcasts, reading, art, traveling, biking, doing Pilates & spending time with her family and friends.
Here are the links to what Lisi mentioned on the show:
https://zest.is/Marketing articles aggregated onto a homepage- “the latest content in blogging, content, email, growth, metrics, strategy, tools, social, influencer & branding”(you download the zest extension on chrome)
https://trello.com/en-US
Trello is great for organizing your projects and ensuring your to-dos are completed in a timely manner.
You can find Lisi online at:
Instagram: @lstudiomedia
Web: https://www.lstudiomedia.com/
Episode #46 – Finding your Ideal Customer with Mary Pendleton and Hashtag Hero
Mary Pendleton is a nationally recognized social media strategist and self-proclaimed chillpreneur. Her expertise lies in Instagram growth with a passion for purpose-driven businesses! She offers 1:1 strategic planning sessions and a handpicked hashtag membership to help increase visibility and sales. Mary is a mom of 3 and calls in San Francisco home.
In this episode, we talk about how Mary got started on Instagram, transitioning from shop owner to Instagram expert, hashtag strategies, Mary’s program “Hashtag Hero”, and much more.
You can find Mary online at:
Instagram: https://www.instagram.com/lovemarypendleton
Web: https://www.hashtag-hero.com
Episode #45 – Instagram Hashtag Strategies with Sandie DeMarco
Sandie DeMarco has been in the social media industry as a consumer, business builder, and coach since 2015. She has successfully built social media communities and ultimately sales on Periscope (now owned by Twitter), Snapchat, Instagram, and Facebook.
Sandie owns SociallyBranded, a Social Media Agency where she is a social media coach. #TeamSociallyBranded partners with Real Estate Professionals to help them generate organic leads and build brand awareness through her unique management services.
In this episode, Sandie and I talk about the lessons we learned from Snapchat and Periscope, and how they apply to Instagram. We also get deep on hashtag strategies, and what to do if you feel like your Hashtags are not giving your posts any additional reach.
Connect with Sandie online at:
Instagram: https://www.instagram.com/sociallybrandedlive
Web: https://sociallybranded.live
Episode #44 – How To Grow Your Account Using Reels with Allison Springer
Allison Springer is a full-time teacher and part-time heath coach who helps other busy women prioritize nutrition and fitness in their daily life. Over the past 3 years, Allison has grown her Instagram to build her business and mentored other health influencers to do the same.
Allison and I met on Clubhouse in an Instagram room, and I’ve been following her journey ever since. She really puts herself out there in her videos, and I love seeing other people do that because so many of my friends and colleagues are terrified of this concept.
In this episode, we chat about Allison’s regular job, her strategies for growth using Reels, and how she uses small snippets of time to accomplish as much as possible.
You can find Allison at:
Instagram: https://www.instagram.com/al.meets.world
Instagram: https://www.instagram.com/al.meets.social
Episode #43 – Taking Your Brand’s Instagram to the Next Level
Today’s episode is a little different. Usually I have guests share their Instagram secrets – but on this episode, I share the secrets! This was an interview I did with Strixmedia on their podcast, giving my story of how I got started with Instagram, how I began working with podcasting and Amazon Alexa, plus some insights about where the world of technology and content creation is headed. And of course, I share some strategies brands can use to grow their Instagram accounts.
If you enjoyed this episode, please leave me a review on Apple Music (or iTunes!) – that would help others to find the show.
Leave a Review: Apple Podcasts
Thanks!
Episode #42 – How to Market Your Event on Social Media with Breanna Jacobs
Breanna Jacobs leads the Social Media Strategies Summit event portfolio. She produces 8+ conferences per year, working directly with senior level speakers and collaborating with marketing and sales teams to drive event publicity and content marketing initiatives. She’s researched and launched several new, successful programs from scratch including the UX Strategies Summit, Mobile+Web Developer Conference and the Brand Strategy Conference. Prior to GSMI, Breanna was an ESL teacher, studied and taught abroad in Spain (Olé!). She graduated with a BA in Global Studies from UC Santa Barbara. She’s a runner, bookworm, and traveler.
In this episode, Breanna and I chat about the upcoming Social Media Strategies Summit and the Instagram session I’ll be presenting, along with her favorite social media tools for creating conference-related content.
You can sign up for the Social Media Strategies Summit (and use code DANIEL10 for 10% off!):
https://socialmediastrategiessummit.com/virtual-conference-february-2021/
Episode #41 – How To Build a Community Around Traveling with Mark and Mya
Mark is an Aussie guy who together with his pup Mya, travels the world, sharing pet friendly travel tips while showing you can have a dog and a life of adventure.
In this episode, Mark and I discuss how he got started building his community, how to leverage Facebook groups, building a media kit for sponsors to show them your engagement levels, and much more.
You can connect with Mark and Mya online at:
Instagram: https://www.instagram.com/mark_and_myas_adventures
Web: https://markandmyasadventures.com.au/
Facebook: https://www.facebook.com/markandmyasadventures
YouTube: https://www.youtube.com/channel/UCGOeQBqLEmMxeKwYCCNjbAg
In this episode, Mark references the Social Blue Book, which you can find at https://welcome.socialbluebook.com/
Episode #40 – How to Market Your Audio on Instagram with Amanda Domuracki
Amanda Domuracki is a social strategist with 7+ years of experience in social. Amanda has shepherded brands through the evolving art-slash-science of brand building online, including watershed moments like The Handmaid’s Tale and Fyre Fraud launch stunt at Hulu, to nascent projects like launching Spotify’s podcast presence in the social space or PewDiePie’s influencer network, Revelmode.
Amanda likes to do cool stuff to make cool people talk about cool brands.
Currently, Amanda leads social strategy across Spotify’s podcast vertical for owned, exclusive, and distributed content to further push podcasts into the cultural mainstream. Recent campaigns include The Archewell Holiday Special from the Duke and Duchess of Sussex, The Michelle Obama Podcast, which reigned as the most talked-about podcast of the summer on social, and The Joe Rogan Experience and Harry Potter At Home. Amanda also oversees the social and editorial strategy for podcasts on global @spotify social channels, and on @spotifypodcasts and sub-brand channels.
In this episode, Amanda and I discuss the best way to get listeners interested in your audio through Instagram, how to pick which parts of the podcast to feature on social media, and more.
You can find Amanda online at:
Instagram: https://www.instagram.com/amandadomuracki/
Twitter: https://twitter.com/amandadomuracki
Episode #39 – Why Your Instagram Engagement Kinda Sucks with Rachel from Rainylune
Rachel is the artist and owner of Rainylune, a brand that creates cute and chaotic frog themed products. She juggles the full time job of running her business while also being a full time student at ASU.
Rachel was recently contacted by the Instagram Partnerships Team, who offered a free session to help her grow her account. You can read her detailed explanation of all the information provided on the blog post she wrote here.
In this episode, we talk about strategies to implement the instructions Instagram provided to Rachel, along with how to determine what is a realistic amount of content to create and her future plans to write a blog post explaining how to seduce the algorithm and the user.
You can find Rachel online at:
Web: https://rainylune.com/
Instagram: https://www.instagram.com/rainylune/
Twitter: https://twitter.com/rainylune
Episode #38 – How To Make a Hair Salon Instagrammable with Mindy Thomas
Mindy Thomas is a marketing professional in the digital ad strategy and organic strategy space. In a former life, she was a professional hairstylist and makeup artist. Passionate about moving the beauty industry forward, she forayed into marketing, specializing in local branding, content creation, and paid ad strategy. Over the past 8+ years, Mindy has racked valuable experience on both the agency and brand side; most recently working for a major hair care and cosmetology education conglomerate. With the un-predicability of 2020, she decided to step away from her full-time career to focus her attention on her two children as they navigate virtual learning and adapt to a new way of living while making sure they continue to prosper and grow, even in the middle of a pandemic. Follow along as she works to reinvent a life that reflects the era we’re living in, the good and the bad, but more importantly, it’s unseen opportunities. Mindy resides in a suburb just outside of Columbus, Ohio with her husband, two kids, and their German shepherd/hound mix.
In this episode, Mindy and I discuss how to pivot to a different life choice without regrets, how to make a hair salon Instagrammable, what her favorite tools and apps are for managing her Instagram, and a lot more.
You can find Mindy online at:
Web: http://www.mindythomas.comInstagram: https://www.instagram.com/mindysthomasTwitter: https:www.twitter.com/mindysthomas
Episode #37 – Creating GIFs and AR Filters with Marty Markenson
Marty Markenson is passionate about creating augmented reality applications and content. By day he works as a product manager for PTC’s industrial AR platform. By night he creates AR filters for Instagram.
In this interview, we discuss how to make your own GIFs for Stories, how to upload them so they can be re-used across different platforms (including TikTok!) and how to film yourself properly for a GIF.
Check out the rest of the episode for more!
Connect with Marty at:
Instagram: https://www.instagram.com/igstorystrategyWeb: https://www.cavelit.com
And check out these great GIFs Marty made for me! I added them to GIFHY so I can use them in my Instagram Stories!
Episode #36 – The 7 Laws of Instagram with John Ferrara
John Ferrara is an Instagram expert, strategist and philosopher. With over 6 years of experience, John has helped thousands of entrepreneurs grow their business using Instagram.
When I interview guests on my podcast, I rarely hear something completely unfamiliar to me about Instagram. When I interviewed John, he said something about IGTV stats that I never heard before – and my first thought was that John must be wrong. I was thinking I should interrupt to correct him, but my brain said “what if he’s right? You don’t know everything.” I’m so glad I didn’t say anything because John was right. There’s a really interesting IGTV stat you can check that I did not know existed.
In this episode, John and I talk about the right mindset for growing on Instagram, and he explains the methodology behind his Masterclass. John’s Masterclass is designed around 7 Laws will help you attract more clients, engage with your ideal customers and get you paid without needing more followers. You can find the 7 Laws of Instagram at the link below.
Connect with John at:
https://www.instagram.com/johnferrara
http://www.johnferrara.com/7laws
Episode #35 – Effective Instagram Ads and Messenger Bots with Amanda Robinson
Amanda Robinson is The Digital Gal. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her 4 Week Facebook Ads Training Bootcamp, and for her creative chatbot skills. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them.
In this episode, Amanda and I talk about getting started with Instagram ads, including using Facebook Ads Manager, plus we discuss Facebook Messenger bots finally coming to Instagram, and how businesses can take advantage of it.
We also discuss how to get started with ads on Instagram. If you’ve never used Instagram Ads before, boosting posts is a simple and easy way to start in small amounts. However, once you start spending close to $500 per month, Facebook Ads Manager is a much better option because it gives a variety of tools and choices that can help you reach your desired target audience, ensuring your money is spent as efficiently as possible.
You can find Amanda online at the following places:
Instagram: https://instagram.com/thedigitalgal
Twitter: https://twitter.com/thedigitalgal
Website: https://thedigitalgal.com/
Swift Kick in the Ads Membership Program: https://thedigitalgal.com/swift-kick-in-the-ads-3/
Episode #28 – How to Get the Engagement Levels You Want with Taylor Loren from Later
Taylor Loren is the director of content marketing at Later, the #1 Instagram marketing platform. She is passionate about helping entrepreneurs grow their business through the power of Instagram marketing, which she does through the popular Later blog and free online Instagram courses. Taylor was named a LinkedIn Top Voice of social media marketing and awarded Best Startup Marketing in Canada. You can follow her on Instagram at @taylor.loren
Episode #24 - No Filter: The Inside Story of Instagram with Sarah Frier
Sarah Frier is a senior technology reporter for Bloomberg News out of San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. Frier is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. She’s also the author of No Filter: The Inside Story of Instagram, the winner of the 2020 Financial Times and McKinsey Business Book of the Year Award.
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