The Responsible Edge Podcast
By Gusto
The Responsible Edge PodcastMar 26, 2024
Episode 18: No More Excuses | How Recycling Is Accessible to Big Corporates and the 'Little Guy'
This week we're joined by Richard Hills-Ingyon, Co-founder of The Recycled Candle Company and a passionate advocate for environmental sustainability in business. Richard shares insights into the innovative world of creative recycling and how small businesses can make a significant impact. He discuss's the journey of turning discarded materials into valuable products and the challenges and opportunities of maintaining ethical practices in a competitive industry. Richard also sheds light on his personal experiences and the importance of community engagement and transparency in fostering a responsible business ethos.
Episode 17: Navigating Founder Identity and Avoiding Burnout
This week on The Responsible Edge Podcast, we’re joined by our very own Charlie Martin, usually the host but now on holiday, with Zacc stepping in as host. As founders of The Anti-Greenwash Charter, they delve into the trials and triumphs of managing a startup with a focus on maintaining ethical standards and transparency in business. In a honest conversation, they explore the challenges founders face, particularly how to manage stress and avoid burnout while passionately pursuing business goals. They share personal coping strategies and the importance of maintaining a balanced identity separate from their entrepreneurial roles.
Episode 16: Ethical Business Strategies Inspired by Earth’s Systems
This week, we’re joined by Sarah O’Sell, Principal Consultant and Founder of Anim8 Collective. Sarah brings over a decade of experience in technology, communications, and circular economy strategies to discuss regenerative growth and its impact on modern marketing. She delves into how businesses can implement sustainable and ethical practices by learning from Earth’s regenerative systems, offering actionable insights for companies looking to align profitability with environmental stewardship. Tune in to discover how integrating nature’s principles into marketing strategies can foster long-term success and resilience.
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Episode 15: Unpacking What Went Wrong at FTX: A Senior Marketer's View
This week’s guest is Amber Skinner-Jozefson, CEO and Co-Founder of ePOP AI, a company at the forefront of analysing retail consumer behaviour within the fintech sector. Amber has a diverse background that includes leading marketing and communications at SWIFT and various other fintech startups. Transitioning from journalism to fintech leadership, Amber has consistently prioritised ethical marketing and transparency. Her experiences provide valuable insights into the importance of ethics in marketing, especially in light of the FTX collapse.
Episode 14: The Role That Psychological Safety Plays in a Marketing Team
This week, our guest is Rebecca Heald, a leadership and well-being consultant renowned for her approach to fostering healthier, more productive teams within organisations, emphasising the crucial role of psychological safety. Transitioning from secondary school teaching to overcoming personal adversities and mental health challenges, Rebecca’s journey showcases her resilience and commitment to empowerment, underlining the importance of creating safe environments for innovation and growth.
Episode 13: How a Marketing Team Can Responsibly Enhance Competitive Advantage Through Sustainability
This week, we welcome Johannes Wassenberg, an expert in sustainability and finance. As the founder of S-Cubed Strategic Sustainability Solutions, Johannes offers innovative solutions for embedding sustainability into the fabric of business operations. His journey from the COO of Moody’s ESG Solutions Ltd, where he played a pivotal role in its exponential growth, to his accumulation of over 25 years of experience at Moody’s, provides him with a unique vantage point on the importance of sustainable practices in business.
Episode 12: Using AI in Marketing | Insights from the Wonka Experience
This episode features Núria Antoja, a veteran in the FMCG industry, who delves into the integration of artificial intelligence within marketing frameworks. With extensive experience leading marketing for iconic companies like Mondelēz and Reckitt, Núria offers her insights on maintaining ethical standards in the digital age. She discusses the lessons learned from the Willy Wonka promotional campaign and the significance of aligning AI-driven marketing with consumer expectations and ethical practices.
Episode 11: The Daunting Yet Fruitful Challenge of Supply Chain Transparency | Featuring Joanna Auburn
Joining us is Joanna Auburn, co-founder and CPO at Trace, who brings her expertise in sustainability and product development to discuss the importance of transparent supply chains in achieving net-zero emissions. Joanna shares insights from her journey, emphasising how Trace helps businesses tackle environmental challenges through improved transparency and collective action.
Episode 10: Building Trust Through Evidence and Verification in Sustainable Manufacturing | Featuring Simon Corbey
Joining us is Simon Corbey, Director at The Alliance for Sustainable Building Products, who played a crucial role in steering the construction industry toward more sustainable practices. Simon delves into the essence of sustainable manufacturing, highlighting the indispensable role of evidence and verification in fostering an environmentally responsible built environment.
Episode 09: Navigating the Ethical Challenges of Promoting Gambling | Featuring Karen Revel-Chion
This time, we're joined by Karen Revel-Chion, an important figure in Allwyn's successful bid for the UK National Lottery license. Karen shares her insights on the ethical challenges and strategies in marketing gambling responsibly, focusing on protecting consumers while maximising contributions to good causes.
Episode 08: The Importance of Understanding the Environmental Impact of Marketing | Featuring Michelle Mayther
In this discussion we are joined by Michelle Mayther, who shares her journey towards sustainable marketing and the founding of the Green Marketing Academy. This episode dives into the necessity of understanding marketing's environmental footprint, practical steps for reducing this impact, and the vital role of authentic brand communication in promoting sustainability.
Episode 07: Let's Find Out If Marketing Can Save the Planet | Featuring Michelle Carvill and Gemma Butler
We're joined by Michelle Carvill and Gemma Butler to explore how ethical marketing strategies can drive significant environmental change. They share their expertise on integrating sustainability into marketing practices, the importance of green branding, and the actionable steps businesses can take towards a sustainable future. This episode not only uncovers the critical role of education in sustainable marketing but also highlights the impact of the COM1 event in rallying the marketing community towards sustainability.
Episode 06: The Importance and Ethical of Making Sustainability Verification Accessible to SMEs | Featuring Callum Miller
Callum Miller, CEO and co-founder of Ethy, joins us to explore the transformative approach of Ethy in making sustainability accessible for growing businesses. Through Ethy's digital solutions, Callum discusses the empowerment of SMEs via a standards framework, roadmapping tools, and goal-setting functionalities, alongside the innovative visual ecolabelling solution for communicating environmental and social impacts.
Episode 05: A Look at the Educational and Ethical Challenges of Marketing Regenerative Agriculture | Featuring Tom Chatfield and Clare Hill
Tom and Clare discuss the importance of clearly defining regenerative concepts, combating greenwashing, and prioritising outcome-based practices. Their rich dialogue sheds light on effective strategies for aligning business success with true environmental responsibility, emphasising education’s role in ethical marketing within the food and farming sector.
Episode 04: How Agencies Can Make Good (Or Bad!) Decisions When Selecting Clients | Featuring Dr. Dominic Tantram
We delve into the complexities of effective client selection in creative agencies and the broader implications for sustainability in business with our esteemed guest, Dr. Dominic Tantram, Founding Partner at Terrafiniti LLP, Chartered Environmentalist, and Fellow of the Institute of Corporate Responsibility and Sustainability (ICRS). Dominic brings over 25 years of consultancy experience to the discussion, highlighting how creative agencies can navigate ethical dilemmas. Learn about the importance of establishing robust ethical frameworks, assessing clients' sustainability credentials, and the role of transparency and accountability in fostering sustainable business practices.
Episode 03: How Open & Encouraging Workplaces Foster Ethical Cultures | Featuring Katelyn Prendiville
We delve into how cultivating an ethical culture within organisations is crucial for sustainable success. Katelyn shares her expertise, emphasising the importance of transparency, accountability, and leadership in shaping an organisation's ethical standards. Discover how fostering a questioning mindset and integrating sustainability as a core value can lead to innovative, responsible business practices.
Episode 02: How Embracing Vulnerability Bolsters Brand Authenticity and Presence | Featuring Charlotte Saunders
We uncover the power of vulnerability in marketing and its impact on brand authenticity and presence. Charlotte shares her valuable insights and experiences, highlighting how transparency and authenticity are not just ethical imperatives but also strategic advantages in today's competitive marketplace. Discover how embracing vulnerability can lead to a more genuine connection with your audience and foster a strong, trustworthy brand image.
Episode 01: The Human Behind the Data - Benefits of Treating Metrics with Decency | Featuring Tom Bourne
In this episode, we explore responsible marketing, revealing human stories behind data points and metrics. We discuss the importance of treating data with decency, showing how this approach respects individuals and builds consumer trust, ultimately boosting sales. Tune in for discussions that challenge conventional data-driven tactics and promote a more ethical, human-centered approach in marketing, leading to both ethical integrity and business success.